Folamour

What Folamour does

Folamour is a direct-to-consumer music artist brand operating under the French legal entity SNA GZ, with publishing handled by Believe SAS (RCS 481 625 853, headquartered at 24 rue Toulouse Lautrec, 75017 Paris). The business sells physical music and branded merchandise through a single Shopify storefront at folamour.love, fulfilling orders from a shipping and customer service node in Tourouvre, France (ZA de Saint Anne, 61190). Its core product is the Movement Therapy 2LP vinyl album, released on June 13, 2025, priced at €25.99 and currently sold out, supported by a coordinated merchandise line including 100% cotton oversized T-shirts (€34.90), 70/30 cotton-polyester hoodies, organic cotton embroidered bucket hats (€29.90), impact-resistant polypropylene water bottles (€24.90), and bundles that combine the vinyl with apparel or accessories at €49.90–€69.90.

The commercial model is pure drop commerce: one-time unit purchases with no subscription component, paid via credit card, PayPal, Shop Pay, or Klarna, and shipped worldwide from France with 2–15 day delivery. The technology stack is minimal — a Shopify-hosted storefront with standard product pages, customer accounts, and cart functionality — and there is no proprietary platform, mobile app, API, or disclosed AI/ML capability. The value proposition centers on tangible music formats and limited-edition collectibles for electronic music fans, augmented by a flagship brand collaboration with JBL that bundles a Movement Therapy-branded JBL GO Essential 2 speaker with the vinyl at €59.90.

Customer acquisition is conducted through organic channels only: an Instagram presence, an on-site email newsletter, and Shopify's built-in content/product page SEO. There is no disclosed management team, headcount, funding history, or revenue figure in the available data, and the entire revenue base is tied to a single artist and a single recent album cycle, which makes the operation best characterized as a niche, cycle-dependent artist storefront rather than a diversified e-commerce business.

Name

Folamour

Legal name

SNA GZ

Website

https://folamour.love

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Folamour is a French electronic music artist brand selling the Movement Therapy 2LP vinyl and branded merchandise (T-shirts, hoodies, bucket hats, water bottles, bundles) directly to fans worldwide via a Shopify storefront, published by parent company Believe.

Ownership category

akta.pro rank

Product category

Music Merchandise & Vinyl Records

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Vinyl record sales
• Artist merchandise
• Music apparel
• Limited edition bundles
• Direct-to-consumer e-commerce

Headquarters

HQ city

Tourouvre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Music Album Sales: Sale of phonograms including vinyl records and LPs. The Movement Therapy album (2LP) is a core product, sold both individually and as part of bundle packages.
2. Merchandise Sales: Sale of branded merchandise including clothing (t-shirts, hoodies), accessories (bucket hats, water bottles), and branded bundles. Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Folamour sells its Movement Therapy music album on 2LP vinyl together with a line of branded apparel (T-shirts, hoodies) and accessories (bucket hats, water bottles) directly to fans worldwide via a Shopify-powered online store. Offerings include individual products and themed bundle packages combining the vinyl with merchandise, as well as limited edition collaborations such as the FOLAMOUR X JBL speaker bundle. All orders ship from France to international destinations.

Product overview

Folamour operates a direct-to-consumer e-commerce store powered by Shopify, selling music albums and branded merchandise. The core product is the Movement Therapy album, available in 2LP vinyl format. The merchandise line includes clothing (T-shirts, Hoodies) and accessories (Bucket Hats, Water Bottles) all branded with Movement Therapy imagery. Bundle packages combine the vinyl with various merchandise items (T-Shirt Bundle, Hoodie Bundle, Accessories Bundle, JBL Bundle) offering discounted pricing compared to individual items. All products are themed around the Movement Therapy album release.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Therapy (2LP Vinyl Album) Movement Therapy is an album by Folamour, described as a reflection on movement, self-discovery, and healing through dance and physical activity. Available in 2LP vinyl format for individual fans and collectors.
• Movement Therapy T-Shirt Round-neck oversized T-shirt from the Movement Therapy collection, made from 100% 240gr cotton. Available in White and Black colors in sizes XS to 2XL.
• Movement Therapy Hoodie Hoodie with drawstrings and kangaroo pocket from the Movement Therapy collection. Classic fit with 70% cotton / 30% polyester, 320g fleece composition.
• Movement Therapy Bucket Hat Bucket hat from the Movement Therapy collection, 100% organic cotton with embroidered Movement Therapy icons. Available in S/M (58 cm) and L/XL (59 cm) sizes.
• Movement Therapy Water Bottle (Gourd) Shaker-type water bottle with steel mixing ball, made from impact-resistant polypropylene. Part of the Movement Therapy album merchandise line.
• Vinyl + T-Shirt Bundle Bundle combining the Movement Therapy 2LP vinyl with an oversized Movement Therapy T-Shirt (100% cotton 240gr), available in White and Black.
• Vinyl + Hoodie Bundle Bundle combining the Movement Therapy 2LP vinyl with a Movement Therapy hoodie (70% cotton / 30% polyester, 320gr).
• Accessories Bundle Bundle including a 100% organic cotton Movement Therapy bucket hat with embroidered icons, and a shaker-type water bottle.
• JBL Bundle (FOLAMOUR X JBL) Limited edition bundle featuring a JBL GO Essential 2 speaker in exclusive Movement Therapy design and the 2LP Movement Therapy vinyl. Folamour x JBL collaboration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• JBLflagshipStrategic or Co-development Partner · 13 June 2025FOLAMOUR X JBL limited edition collaboration featuring an exclusive Movement Therapy-branded JBL GO Essential 2 speaker sold as a bundle with the 2LP Movement Therapy vinyl. This collaboration represents a significant brand extension into consumer electronics and limited edition collectibles. The product is available for pre-order with shipping from the album release date of 06/13/2025.
• ShopifycoreTechnology or IntegrationShopify powers the Folamour e-commerce storefront (folamour.love), providing the technical infrastructure for product listings, shopping cart functionality, payment processing (Shop Pay), customer accounts, and order management.
• BelievecoreOthersBelieve is the parent company (SAS) that publishes the Folamour brand. The company is registered in Paris (RCS 481 625 853) with capital of €485,651.75. Denis Ladegaillerie serves as Director of Publication.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AWAL (Sony Music): AWAL provides distribution and artist services for independent artists including DTC and release support. Functionally analogous to Believe's role for Folamour across marketing, distribution, and release operations.
• Warp Records (label store): Warp Records operates a direct sales channel for vinyl and merchandise across its electronic artist roster (e.g., Aphex Twin, Clark). Analogous as an electronic-music label DTC storefront in the same category.
• Ninja Tune (label store): Ninja Tune operates label-level direct sales of vinyl, merchandise, and bundles for multiple electronic artists including Bonobo, Caribou, and Actress. Folamour follows a comparable DTC model for one artist under Believe.
• Believe: Believe is Folamour's parent company and one of Europe's largest independent music distributors. As parent it provides distribution infrastructure comparable to AWAL, Ingrooves, and TuneCore within independent music.

Regional players

• Empire Distribution: Empire is a US-rooted independent music distributor offering artist services, release support, and merch distribution. Comparable to Believe in service model though geographically distinct from Folamour's primarily French footprint.

Direct peers

• Disclosure (artist store): Disclosure operates a direct-to-fan store selling vinyl records and electronic-music-themed apparel. Closely comparable as an electronic duo with a similar vinyl + merch DTC strategy and premium positioning.
• Four Tet (Kieran Hebden): Four Tet is an electronic artist who has built a notable direct-to-fan vinyl and merch operation. Comparable in audience overlap, vinyl-centric release strategy, and artist-brand DTC e-commerce model.
• Bonobo (artist store): Bonobo (Simon Green) sells vinyl, apparel, and bundles through a direct-to-fan store under Ninja Tune. Highly comparable as an electronic music artist brand monetizing vinyl and merch via DTC e-commerce.
• Caribou (artist store via Ninja Tune): Caribou (Dan Snaith) sells vinyl records and merchandise through a DTC channel as an electronic music artist. Comparable artist-brand model with similar pricing tiering and bundle structure.

Others

• Hydration Nation: Specialty shaker/water bottle D2C brand adjacent to Folamour's 'Gourd' shaker product. Useful as a merchandising benchmark for non-music adjacent product extensions in the same D2C e-commerce category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/folamour/?hl=fr
• Xx.com/folamourbb
• Facebookfacebook.com/folamourmusic
• LinkedInlinkedin.com/company/fhuo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folamour