Fort Collins Tours
Fort Collins Tours is a privately held, founder-owned tour agency in Fort Collins, Colorado, offering guided ghost, history, pub, and brewery walking tours to tourists and locals via direct online booking. Founded in 2011 by Lori Juszak, it serves paranormal enthusiasts, history buffs, adult groups, and families through a single-location, DTC model.
- Company typePrivate
- Founded-
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fort Collins Tours does
Fort Collins Tours is a privately held, founder-owned tour agency operating in Old Town Fort Collins, Colorado. Founded in 2011 by Lori Juszak as a traditional history tour company, the business pivoted into paranormal-focused ghost tours after the founder discovered the area's deep connection to local legends, and has since expanded into a portfolio of seven distinct guided experiences. The product set includes the year-round Fort Collins Ghost Tour, the Haunted Pub Tour, the Ghost and Goodies Tour, the Forbidden Fort Collins History Tour, the Old Town Breweries & Distilleries Tour, the Guided History Tour of Old Town, and Private Tours starting at $216 (with a $324 minimum in October). Tours are conducted in person by professional guides with local expertise, leveraging exclusive access to underground sites, tunnels, and historic locations not open to the general public, supported by a decades-deep library of curated ghost stories and historical research.
The company monetizes almost exclusively through per-ticket sales on the consumer-facing Fareharbor booking widget embedded on its website, plus phone-booked private tours and gift cards. Revenue is one-time per booking, with no subscription, licensing, or recurring contract structure. The customer base is segmented across paranormal enthusiasts, history buffs, adult groups seeking pub/food experiences, and families with children aged 12+, all served through a direct-to-consumer model with the company's footprint limited to a single city in Northern Colorado. The company has no proprietary technology, no external funding, and a headcount of 1–10 employees, with founder Lori Juszak authoring the published book 'Ghosts of Fort Collins in Old Town'. Distribution is supported by a Facebook page and word-of-mouth referrals, alongside a cross-promotion link to Loveland Ghost Tours.
Fort Collins Tours firmographics
Firmographics- Name
- Fort Collins Tours
- Legal name
- Fort Collins Tours
- Website
- https://fortcollinstours.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fort Collins Tours is a privately held, founder-owned tour agency in Fort Collins, Colorado, offering guided ghost, history, pub, and brewery walking tours to tourists and locals via direct online booking. Founded in 2011 by Lori Juszak, it serves paranormal enthusiasts, history buffs, adult groups, and families through a single-location, DTC model.
- Ownership category
- akta.pro rank
Fort Collins Tours industry classification
Industry- Product category
- Guided Walking Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)
- akta.pro secondary industries
- Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Fort Collins Tours is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fort Collins Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Guided Tour Tickets: The company generates revenue primarily through ticket sales for scheduled ghost tours, history tours, haunted pub tours, and specialty tours. Tours are offered year-round with varying durations and themes. Private tour minimum pricing starts at $216 (standard) and $324 (October).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Private Tours - Standard Season |
| One time/ perpetual license | Pay-as-you-go | Private Tours - October Peak Season |
| Other | Pay-as-you-go | Scheduled Group Tours |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Fort Collins Tours product offering
Product offeringCore offering
Fort Collins Tours operates guided walking tours through Old Town Fort Collins, Colorado, offering themed experiences including ghost tours, haunted pub tours, history tours, brewery and distillery tours, dessert-themed ghost tours, and private custom tours. Tickets are sold directly to consumers through the embedded Fareharbor booking platform on the company website, with private tours also bookable by phone. The company operates year-round with multiple guides and visits dozens of historic and allegedly haunted locations.
Product overview
Fort Collins Tours operates as a single unified tour company offering multiple distinct tour experiences rather than a platform-plus-modules architecture. The core product is the Fort Collins Ghost Tour, with six additional tour variations including the Haunted Pub Tour, Ghost and Goodies Tour, Forbidden Fort Collins History Tour, Old Town Breweries & Distilleries Tour, Guided History Tour of Old Town, and Private Tours. All tours are guided walking or costumed experiences through Old Town Fort Collins with themes spanning paranormal, historical, and culinary themes.
Differentiator
Problem solved
Functional benefit
Products and services
- Fort Collins Ghost Tour
Companies that use Fort Collins Tours
Customer profileSegments4 records
Ideal customer profiles5 records
Fort Collins Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fort Collins Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FareharborcoreFareharbor provides the online booking and ticketing platform for Fort Collins Tours. Customers book tours through Fareharbor embedded widgets and receive email confirmations. This is the primary booking infrastructure for the company.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Fort Collins Tours competitors and assessment
Company assessmentDirect peers
- Loveland Ghost Tours: Direct sister-brand peer explicitly partnered with Fort Collins Tours for cross-promotion. Operates the same ghost-tour model in nearby Loveland, Colorado, serving an overlapping tourist audience with identical tour format.
- The Haunted Tour (Denver): Colorado-based guided ghost and haunted pub walking tours in Denver, the state's largest tourism market. Closest same-state competitor with identical product (costumed guides, historic/paranormal narratives, pub stops).
Broad incumbents
- US Ghost Adventures: Multi-city ghost tour operator running branded ghost tours across 20+ U.S. cities. Larger, broader portfolio than Fort Collins Tours but serves the same paranormal-tour demand with similar storytelling format.
- Ghost City Tours: National ghost walking tour brand operating in multiple U.S. cities with costumed guides and historic storytelling. Competes for the same experiential tourist dollars but at greater geographic scale.
- Old Town Trolley Tours: Nationwide sightseeing and historical tour operator with strong presence in Old Town districts. Competes for the same tourist sightseeing dollar in many markets where ghost tours operate, though with a different delivery format (trolley vs. walking).
Regional players
- Savannah Ghost Tours: Long-running ghost and history walking tour operator in Savannah, Georgia. Comparable operating model (costumed guides, paranormal/historical blend, pub and cemetery stops) in a different geography, illustrating a mature same-model market.
- Fort Collins Foodie Walk: Local Fort Collins culinary/walking tour offering that overlaps with Fort Collins Tours' Old Town Breweries & Distilleries and Ghost & Goodies products, competing for the same foot-traffic tourist in Old Town.
- Colorado Brew Tour: Colorado-based guided brewery and distillery tour operator. Directly competes with Fort Collins Tours' Old Town Breweries & Distilleries product in the same craft-beer tourism segment.
Others
- Viator: Online tours-and-activities marketplace owned by Tripadvisor. Distributes Fort Collins-style walking tours to consumers and competes indirectly as a discovery channel; relevant as a platform peer and indirect competitor for tour bookings.
- Airbnb Experiences: Online marketplace for host-led local experiences including walking tours, ghost tours, and pub crawls. Competes for both the customer and (potentially) the host side of Fort Collins Tours' market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fort Collins Tours social profiles
Digital presenceFort Collins Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fort Collins Tours leadership team
Management profileNumber of profiles
Profiles1 record
Fort Collins Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fort Collins Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fort Collins Tours
What does Fort Collins Tours do?
Fort Collins Tours operates guided walking tours through Old Town Fort Collins, Colorado, offering themed experiences including ghost tours, haunted pub tours, history tours, brewery and distillery tours, dessert-themed ghost tours, and private custom tours. Tickets are sold directly to consumers through the embedded Fareharbor booking platform on the company website, with private tours also bookable by phone. The company operates year-round with multiple guides and visits dozens of historic and allegedly haunted locations.
Is Fort Collins Tours a public or private company?
Fort Collins Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fort Collins Tours founded?
Fort Collins Tours was founded in -1. It employs 1 to 10 people.
Where is Fort Collins Tours based?
Fort Collins Tours is headquartered in Fort Collins, United States, in the North America region.
How does Fort Collins Tours make money?
One revenue line is on record: guided Tour Tickets.
Who are Fort Collins Tours's main competitors?
Direct peers on record are Loveland Ghost Tours and The Haunted Tour (Denver). Broad incumbents are US Ghost Adventures, Ghost City Tours and Old Town Trolley Tours. Regional players are Savannah Ghost Tours, Fort Collins Foodie Walk and Colorado Brew Tour. Others are Viator and Airbnb Experiences.
Does Fort Collins Tours have an API?
No public API is recorded for Fort Collins Tours.
What industry is Fort Collins Tours in?
Fort Collins Tours's product category is Guided Walking Tour Services. Its primary akta.pro industry code is THAJAAAH, Night Tours (Illuminations, Ghost & Legends), with a secondary code of THAAAGAB, Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation). Its NAICS code is 561520 and its SIC code is 7900.