VICKISARGE
VICKISARGE is a London-based luxury fashion jewellery brand founded in 1985, handcrafting earrings, necklaces, tiaras, and statement pieces from its Kensington workshop. It sells via DTC e-commerce, global wholesale stockists, and service offerings to fashion-forward and bridal luxury consumers.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VICKISARGE does
VICKISARGE is a London-based luxury fashion jewellery brand founded in 1985 by Vicki Sarge, designing and handcrafting costume and fashion jewellery from its Kensington workshop. Core production uses traditional techniques including electroplating and crystal setting across a portfolio spanning earrings, necklaces, bracelets, rings, brooches, cufflinks, tiaras, headpieces, and beads. Iconic collections include The Bee, The Hoop, The Stud, The Disk, The Hive, The Firework, and The Tennis Bracelet, complemented by seasonal capsules such as Milandes Summer 2026.
The business operates a direct-to-consumer e-commerce model at vickisarge.com supplemented by wholesale stockists globally, monetising through one-time unit purchases across three pricing tiers: entry ($42-$109), mid ($109-$600), and high-end luxury ($600-$3,428+ for tiaras and statement pieces). The brand extends its commercial surface through collaborations (Vanessa Williams, Stephen Jones, Val Garland), service offerings (repairs, upcycling, rental, bridal styling, SARGE Studio Experience), and the "VICKISARGE INTRODUCES..." emerging designer platform hosting names such as Luca Frisenna, Karina Bond, Aeolus, and Tornado Song.
Target customers are fashion-forward luxury consumers and the bridal/occasion-wear segment, with the brand earning editorial placement in Vogue, Harper's Bazaar, Elle, Tatler, and other luxury fashion publications. Revenue figures are not publicly disclosed; the company remains founder-owned with no external funding reported.
VICKISARGE firmographics
Firmographics- Name
- VICKISARGE
- Legal name
- VICKISARGE
- Website
- https://vickisarge.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VICKISARGE is a London-based luxury fashion jewellery brand founded in 1985, handcrafting earrings, necklaces, tiaras, and statement pieces from its Kensington workshop. It sells via DTC e-commerce, global wholesale stockists, and service offerings to fashion-forward and bridal luxury consumers.
- Ownership category
- akta.pro rank
VICKISARGE industry classification
Industry- Product category
- Luxury Fashion Jewellery
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Luxury Bridal & Occasionwear (CRAAAFAI), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where VICKISARGE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VICKISARGE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for luxury fashion jewellery pieces sold directly to consumers through the brand's e-commerce platform and through wholesale stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fashion jewellery pieces including stud earrings, small hoops, and basic bracelets |
| Unit Pricing | Pay-as-you-go | Mid-range statement jewellery including statement earrings, necklaces, and cuffs |
| Unit Pricing | Pay-as-you-go | High-end luxury statement pieces, tiaras, and bridal jewellery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VICKISARGE product offering
Product offeringCore offering
VICKISARGE is a London-based luxury fashion (costume) jewellery house that designs and handcrafts earrings, necklaces, bracelets, rings, brooches, cufflinks, tiaras, and headpieces in its Kensington workshop. The brand sells its own seasonal and capsule collections, including recurring collaborations with celebrities such as Vanessa Williams, alongside supporting services covering bridal bespoke work, rental, repairs and upcycling, and wholesale supply to independent stockists.
Product overview
VICKISARGE is a luxury fashion jewelry brand founded in 1985 and handmade in London. The company offers a comprehensive portfolio of products centered around costume/fashion jewelry, including earrings, necklaces, bracelets, rings, brooches, cufflinks, tiaras, headpieces, and beads. The brand is organized around iconic collections (The Bee, The Hoop, The Stud, The Disk, The Hive, The Firework, The Tennis Bracelet), seasonal collections (Milandes, Enchanted Garden, Astral, Starry Night, Trove, Sherbet, Villiers), and capsule collections (Bound, Garden Life, Party, Aurea Vita, Horsin' Around). VICKISARGE also hosts collaborative lines with Vanessa Williams, Stephen Jones, and Val Garland, plus introduced brands including Tornado Song, Aeolus, Luca Frisenna Jewellery, Elina Pollitt, and Karina Bond Bags. The company provides services including repairs, upcycling, rental, bridal styling, and wholesale. The product line ranges from affordable statement pieces ($42-$68) to ultra-luxury tiaras and statement pieces ($1,000-$3,400+), featuring materials like 23k gold plating, Austrian crystals, and handcraftsmanship in their Kensington workshop.
Differentiator
Problem solved
Functional benefit
Brands
- The Icons: A curated selection of iconic and beloved pieces drawn from the archives, including The Bee, The Hoop, The Stud, The Disk, The Hive, The Firework, and The Tennis Bracelet.
- VICKISARGE X Vanessa Williams
- Circe Mehra
- Venomous
- Milandes
- Bound
- Garden Life
- Enchanted Garden
- Astral
- Starry Night
- Sherbet
- Villiers
- Trove
- Aurea Vita
- Horsin' Around
Products and services
- Earrings
Quantifiable outcome
- Complimentary international and domestic shipping offered on orders over £150
Companies that use VICKISARGE
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
VICKISARGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature1 record
VICKISARGE partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Vanessa WilliamscoreVICKISARGE X Vanessa Williams is a strictly limited-edition collection fusing the subversive elegance of London's premier costume-jewellery atelier with the timeless, showstopping allure of American diva Vanessa Williams. The collection features statement pieces including the Willie Wears Tiara ($1,023), Lady V Tiara ($3,371), and Lady V Masai Choker ($2,400).
- Stephen JonescoreCollaboration collection with milliner Stephen Jones, one of the fashion industry's most celebrated hat designers.
- Val GarlandcoreCollaboration collection with makeup artist Val Garland.
- Luca FrisennaminorLondon-based Italian artist who launched his own contemporary brand Luca Frisenna Jewellery in 2020, after learning his craft working for VICKISARGE and Erickson Beamon. His pieces are handcrafted using responsibly sourced materials.
- Hood LondonminorDesigner brand featured in the 'VICKISARGE INTRODUCES...' section, representing emerging designer partnerships.
- Tornado SongminorDigital fashion brand exploring intersection of fashion, technology, and digital storytelling using 3D printing and eco-friendly resin. Fusion of contemporary design and traditional Chinese aesthetics.
- AeolusminorContemporary jewellery studio blending traditional craftsmanship with modern elements. Maker Julio draws inspiration from history, architecture, music, films, and everyday lifestyle with classical, mythical, and pop culture symbolism.
- Ellina PollittminorJewellery designer combining natural forms and design. Winner of the 2021 Goldsmiths and Design Award, graduate of Staffordshire University and Birmingham City University's School of Jewellery.
- Karina BondminorDesigner of 3D-printed mini bags featuring innovative designs in a range of colours and finishes, exclusively available through VICKISARGE.
- Zack PinsentminorDesigner brand featured in the 'VICKISARGE INTRODUCES...' section.
- Circe MehraminorHouse brand under VICKISARGE label, featuring contemporary jewellery designs.
- VenomousminorHouse brand under VICKISARGE label, part of The House Brands collection.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
VICKISARGE competitors and assessment
Company assessmentDirect peers
- Erickson Beamon: New York-based luxury costume-jewellery atelier and one of the original references for the category — VICKISARGE is positioned as the London counterpart, and even shares alumni (e.g., Luca Frisenna trained at both VICKISARGE and Erickson Beamon).
- Kenneth Jay Lane: Iconic American designer costume-jewellery brand with similar high-end statement aesthetic, premium department-store distribution, and celebrity-driven positioning that directly parallels VICKISARGE's atelier model.
- Alexis Bittar: Independent designer of handcrafted luxury fashion jewelry with premium department-store and DTC distribution, comparable price points and editorial positioning to VICKISARGE.
- Ben-Amun: Designer costume-jewellery brand known for bold, statement-driven pieces sold through luxury retailers and DTC, with a similar premium positioning and editorial presence to VICKISARGE.
- Mawi: London-based independent designer of bold, eclectic fashion jewellery with a similar aesthetic of statement pieces, premium pricing, and editorial placement in fashion press.
- Oscar de la Renta Jewelry: Designer fashion-jewellery line under the Oscar de la Renta brand; offers statement costume pieces comparable to VICKISARGE's premium SKUs and similar placement in luxury retail and bridal styling.
- Shourouk: Paris-based designer known for bold, embellished costume jewellery with comparable statement-piece aesthetic, premium price points, and global luxury stockist distribution.
- Tom Binns: London-based avant-garde costume-jewellery designer with strong editorial pedigree and a subversive-elegant aesthetic that closely aligns with VICKISARGE's positioning as a London jewellery atelier.
- Completedworks: Contemporary London-based jewellery brand with a similar founder-led, editorial-driven positioning and comparable price points spanning everyday pieces through to statement and bridal styles.
Broad incumbents
- Chanel Costume Jewelry: The costume-jewellery division of Chanel competes in the same premium fashion-jewellery category but as part of a much wider luxury portfolio rather than as a specialist atelier like VICKISARGE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VICKISARGE social profiles
Digital presenceVICKISARGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VICKISARGE leadership team
Management profileNumber of profiles
Profiles1 record
VICKISARGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VICKISARGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VICKISARGE
What does VICKISARGE do?
VICKISARGE is a London-based luxury fashion (costume) jewellery house that designs and handcrafts earrings, necklaces, bracelets, rings, brooches, cufflinks, tiaras, and headpieces in its Kensington workshop. The brand sells its own seasonal and capsule collections, including recurring collaborations with celebrities such as Vanessa Williams, alongside supporting services covering bridal bespoke work, rental, repairs and upcycling, and wholesale supply to independent stockists.
Is VICKISARGE a public or private company?
VICKISARGE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VICKISARGE founded?
VICKISARGE was founded in 1985. It employs 11 to 50 people.
Where is VICKISARGE based?
VICKISARGE is headquartered in London, United Kingdom, in the Europe region.
How does VICKISARGE make money?
One revenue line is on record: direct Product Sales.
Who are VICKISARGE's main competitors?
Direct peers on record are Erickson Beamon, Kenneth Jay Lane, Alexis Bittar, Ben-Amun, Mawi, Oscar de la Renta Jewelry, Shourouk, Tom Binns and Completedworks. Chanel Costume Jewelry is listed as a broad incumbent.
Does VICKISARGE have an API?
No public API is recorded for VICKISARGE.
What industry is VICKISARGE in?
VICKISARGE's product category is Luxury Fashion Jewellery. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 458310 and its SIC code is 3960.