Surrey Driving Force

What Surrey Driving Force does

Surrey Driving Force is a privately held, founder-led driving school headquartered in Egham, Surrey, founded in 2012 by Steve Hawkins. The company delivers driver tuition directly to consumer learners across Surrey, Middlesex, and the wider South East of England, with a multi-instructor team operating under the founder's brand. Its primary customer segment is individual learner drivers, supplemented by parents and gift purchasers who buy lesson packages on behalf of learners.

The core product is hourly in-car driving instruction, priced around £24 per standard hour with a discounted first lesson at roughly £50 for a two-hour session. Around this, the company has assembled a full lifecycle of driver training services: intensive crash courses, Pass Plus post-test certification, motorway lessons, refresher courses for returning drivers, mock practical tests, and online theory test preparation. Two non-consumer-adjacent revenue streams have been added more recently — taxi driver training (a regulated commercial licensing track) and ADI (Approved Driving Instructor) training, which monetises the company's instructional capability by training the next generation of instructors rather than only the end learner.

The business operates a direct-to-consumer, offline-delivery model with no disclosed external funding. Customer acquisition is driven by local SEO via 300+ town-specific landing pages, social media activity, SMS communications, and word-of-mouth referrals. Revenue is generated entirely through lesson fees with no subscription, franchise, or platform layer. The company does not operate proprietary technology or software and is not exposed to AI-product risk or opportunity in its current form.

Name

Surrey Driving Force

Legal name

Surrey Driving Force

Website

https://surreydrivingforce.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Surrey Driving Force is a privately held driving school founded in 2012 and headquartered in Egham, delivering hourly driving tuition, intensive courses, Pass Plus, ADI training, and taxi driver training to consumer learners across Surrey, Middlesex, and the South East of England.

Ownership category

akta.pro rank

Headquarters

HQ city

Egham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Driving Lessons: Core revenue from hourly driving lessons (manual and automatic vehicles). First lesson promotional pricing at £50 for complete beginners, with standard rates for subsequent lessons. Block booking discounts available to incentivize multi-lesson purchases.
2. Pass Plus Courses: 6-hour post-test training course for newly qualified drivers covering town driving, all-weather driving, out-of-town driving, night driving, dual carriageways, and motorways. Additional hours beyond the 6-hour course charged at standard rates (£23 manual, £24 automatic).
3. Taxi Driver Training: Specialized training course to prepare individuals for the taxi/private hire driving test required by local authorities. Sold as a series of driving lessons at a pace to suit the customer and their budget.
4. ADI Training: Driving instructor training programs covering ADI Part 1, Part 2, and Part 3 examinations for individuals wishing to become qualified driving instructors.
5. Intensive/Refresher Courses: Crash course intensive driving lessons and refresher training for those needing to sharpen their skills or pass quickly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Surrey Driving Force is a UK driving school that sells hourly manual and automatic driving lessons with door-to-door pickup across Surrey, Middlesex, and South East England. Beyond standard learner lessons, the school delivers structured programmes including intensive crash courses, Pass Plus post-licence training, motorway tuition, refresher lessons, advanced driving courses, taxi/PCO driver training, mock and theory test preparation, and Approved Driving Instructor (ADI) qualification training.

Product overview

Surrey Driving Force operates as a multi-service driving school offering a core product of standard driving lessons supplemented by various specialized modules. The portfolio includes Pass Plus post-test courses, motorway driving training, refresher lessons for nervous or lapsed drivers, taxi driver training, advanced driver training, ADI instructor qualification training (Parts 1, 2, and 3), mock practical tests, and theory test preparation. Services are available throughout Surrey, Middlesex, and the South East, with flexible scheduling seven days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourly Driving Lessons One-to-one hourly driving tuition in manual and automatic vehicles with door-to-door pickup, aimed at learner drivers preparing for the UK practical driving test across Surrey, Middlesex, and South East England.
• Intensive Driving Courses Structured crash-course packages condensing learner driving tuition into an accelerated timetable for candidates seeking to pass the UK driving test in a shorter timeframe.
• Pass Plus Training Post-licence Pass Plus certification course for newly qualified drivers, covering advanced driving skills and commonly used to support motorway driving and insurance premium reduction.
• Motorway Lessons Specialist in-car tuition introducing drivers to motorway driving, typically used by newly qualified drivers who have not previously driven on motorways.
• Refresher Lessons Targeted driving tuition for drivers returning to the road after a break, designed to rebuild confidence and update road knowledge.
• Advanced Driver Training Higher-level driving tuition aimed at drivers wanting to develop advanced vehicle control and road safety skills beyond the standard test syllabus.
• Taxi Driver Training Vocational driving training tailored to candidates preparing for UK taxi and private-hire (PCO) driver assessments.
• ADI Instructor Training Approved Driving Instructor (ADI) qualification training for individuals pursuing a career as a DVSA-registered driving instructor, covering the standards required to enter the profession.
• Mock Driving Tests Practice driving tests conducted under test-like conditions to prepare learner drivers for the official DVSA practical driving test.
• Theory Test Preparation Preparation support for the UK DVSA driving theory test, helping learner drivers cover the knowledge required before sitting the official multiple-choice and hazard-perception examination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Windisor ClassicsminorGTM or Marketing PartnerMarketing partnership offering a free driving lesson (or free advanced driving lesson if already qualified) for anyone who buys a car from Windisor Classics and quotes Surrey Driving Force at the time of purchase. Provides lead generation opportunity for driving lessons while incentivizing car purchases from the partner.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Get Licensed: Digital-first UK driving lesson aggregator and intensive-course marketplace. Competes for the same learner-driver customer as Surrey Driving Force but reaches them through an online booking platform rather than owned instructor delivery.
• DriveTech (AA DriveTech): UK provider of driver training with a stronger tilt toward fleet, corporate, and post-license risk-reduction courses, alongside some consumer offerings. Overlaps with Surrey Driving Force on Pass Plus-style advanced training but skews B2B.

Direct peers

• RED Driving School: One of the UK's largest independent driving school networks, offering manual and automatic lessons, intensive courses, and instructor training across many regions. Direct competitor to Surrey Driving Force in the same consumer driving-instruction category with similar product mix.
• LDC Driving School (Learner Driving Centre): National UK driving school franchise covering many regions with manual and automatic lessons and franchisee-style instructor operations. Closely comparable to Surrey Driving Force on service offering and operating model, though typically structured around franchisees.
• Bill Plant Driving School: A long-standing UK driving school chain with regional coverage including the South East. Offers the same core learner lessons and Pass Plus product set as Surrey Driving Force, with comparable instructor-led delivery model and weekend availability.

Broad incumbents

• AA Driving School: The AA's consumer driving school arm, providing lessons, instructor training, and theory test support across the UK. Overlaps with Surrey Driving Force on standard lessons, Pass Plus, and ADI training, with the added strength of the AA brand and insurance ecosystem.
• BSM (British School of Motoring): Long-established incumbent UK driving school offering learner lessons, Pass Plus, and instructor training nationally. Comparable product offering to Surrey Driving Force but at much larger scale and with brand recognition that spans the entire UK.

Regional players

• Safeway Driving School: Regional UK driving school operating primarily in the South East / Home Counties. Closely comparable product set (manual/automatic lessons, Pass Plus, intensive courses) and geographic adjacency to Surrey Driving Force's catchment.
• Concept Driving School: Independent South East England driving school offering standard lessons, intensive courses, and Pass Plus with similar door-to-door pick-up model. Comparable to Surrey Driving Force on product mix and local-area competitive dynamics.

Others

• Pass Plus Driving School Network: The official Pass Plus scheme registry and affiliated instructors across the UK. While not a direct school, the Pass Plus accreditation network is the channel through which Surrey Driving Force's post-test offering reaches insurers and learners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/surreydriving
• YouTubeyoutube.com/user/SurreyDrivingForce
• Facebookfacebook.com/surreydrivingforce
• Instagraminstagram.com/surreydrivingforce
• LinkedInlinkedin.com/company/surrey-driving-force

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Driving Force