What GHAYA does

GHAYA is a Dubai-based "purpose2impact" consultancy founded in 2022 by Roberta Calarese, former Secretary General of the Dubai International Financial Centre. The firm provides bespoke advisory and transformation services to enterprise leaders, C-suite executives, family businesses, NGOs, and youth, covering purpose building, leadership inner development, culture transformation, societal transformation, leadership development experiences, and executive coaching. Its methodology integrates the UN Sustainable Development Goals and Inner Development Goals frameworks and is delivered through customized engagements rather than standardized products.

GHAYA monetizes via professional services fees on bespoke engagements, supplemented by event-driven community engagement through the World with Purpose Summit Series (UAE 2023, KSA 2025, Africa 2026), The Pledge commitment program with 40 founding signatories, and youth-focused programs including Youth4Purpose and Purpose 4 Impact. The company operates with 1-10 employees from Dubai, serving clients across the Middle East and Africa, and is bootstrapped with no disclosed external institutional funding. Distribution is sales-led, relying on direct advisory engagement, invitation-only summits, and a referral network of affiliate partners including senior purpose experts and impact specialists.

Name

GHAYA

Legal name

GHAYA

Website

https://ghaya.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

GHAYA is a Dubai-based purpose2impact consultancy founded in 2022 that provides bespoke advisory, coaching, and transformation services to enterprise leaders, family businesses, and youth across the Middle East and Africa, anchored by its World with Purpose Summit Series.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Learning Management (LMS) & Talent Development (BPACAPAG), Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

Keywords

• Purpose consulting
• Organizational transformation
• Executive coaching
• Leadership development
• Sustainability advisory

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advisory and Consulting Services: GHAYA generates revenue through bespoke consulting engagements focused on purpose building transformations, culture transformation, societal transformation, leadership development, and executive coaching. Services are customized to client needs and likely priced on a project or retainer basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GHAYA is a purpose-driven consultancy that helps enterprise leaders define their organizational purpose, embed it into strategy and governance, and transform culture and leadership to scale social and environmental impact. Its core offerings include Purpose Building Transformations, Culture Transformation, Leadership Inner Development, Societal Transformation, Leadership Development Experiences, and Executive Coaching, complemented by the World with Purpose Summit Series and The Pledge program.

Product overview

GHAYA is a 'purpose2impact' consultancy offering a portfolio of professional services centered on helping businesses find purpose and maximize performance to scale impact. The offering comprises consulting and coaching services including Purpose Building Transformations, Leadership Inner Development, Culture Transformation, Societal Transformation, Leadership Development Experiences, and Executive Coaching. Additionally, GHAYA operates the World with Purpose Series of invitation-only summit events (including World with Purpose UAE, KSA, and Africa editions), administers The Pledge commitment program for UAE business leaders, and runs youth-focused programs including the Youth4Purpose Program and Purpose 4 Impact for university students. The services are delivered through co-creation and customization approaches, with the Ghaya Methodology underpinning client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Purpose Building Transformations Bespoke consulting engagement that partners with leaders to define organizational purpose, embed it into strategy and governance, co-design purpose-aligned performance metrics, and envision new futures. For enterprise leaders and C-suite executives.
• Leadership Inner Development Program cultivating purpose-driven leadership rooted in self-awareness, innovation, and adaptability using human-centered practices, evolutionary intelligence, and neuroscience at individual and collective levels. For enterprise leaders and senior executives.
• Culture Transformation Engagement that customizes, scales, and evolves organizational culture to bring purpose to life, connecting employees' personal purpose to organizational purpose to unlock untapped potential. For enterprise organizations.
• Societal Transformation Collaboration with business leaders and philanthropists to develop sustainable business practices, innovative solutions, and inclusive policies for social responsibility and environmental stewardship. For enterprises and impact-focused organizations.
• Leadership Development Experiences Immersive programs featuring stakeholder interviews, leadership assessment, and workshops on self-mastery, team leadership, and organizational leadership, with experiential learning and personalized coaching. For senior executives and leadership teams.
• Executive Coaching

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ServiceSpacecoreStrategic or Co-development PartnerGHAYA partners with ServiceSpace, a global community working at the intersection of technology, volunteerism and gift culture. ServiceSpace integrates ten generosity-driven projects that encourage members to engage in service. GHAYA supports ServiceSpace projects as part of its impact initiatives and participated in GHANDI 3.0 retreat. The relationship is mutual, focused on collective emergence and purpose-driven social impact.
• Inner Development Goals (IDGs)coreStrategic or Co-development PartnerGHAYA aligns its methodology with the Inner Development Goals framework, a non-profit initiative providing a framework to develop inner capacity for dealing with complexity and supporting achievement of the SDGs. The IDGs framework is integrated into GHAYA's transformation programs as a foundation for meaningful transformation and impact.
• Give a Ghaf Campaign / GoumbookminorStrategic or Co-development PartnerGHAYA supports the Give a Ghaf Campaign, an initiative where tree gifts are planted in partnership with Goumbook. The campaign supports environmental sustainability and tree planting efforts in the UAE as part of GHAYA's broader impact initiatives.
• First Abu Dhabi BankminorGTM or Marketing PartnerFirst Abu Dhabi Bank is a sponsor partner for the World with Purpose UAE 2023 event. As a major UAE financial institution, their sponsorship supports the purpose-driven business summit and aligns with their ESG and sustainability commitments.
• PictetminorGTM or Marketing PartnerPictet, a Swiss private bank focused on sustainable investing, is a sponsor partner for World with Purpose events. Their involvement reflects commitment to sustainable finance and purpose-driven investment themes central to GHAYA's mission.
• JA The Resort Jebel Ali BeachminorGTM or Marketing PartnerJA The Resort served as a venue partner for World with Purpose UAE 2023, hosting the exclusive invitation-only summit for business leaders committed to purpose-driven transformation.
• MAJRAminorGTM or Marketing PartnerMAJRA, a UAE sustainability organization, partnered with GHAYA as a sponsor for World with Purpose UAE 2023, supporting the intersection of business and sustainability in the region.
• HBC GCCminorGTM or Marketing PartnerHBC GCC, a hospitality and lifestyle company, is a sponsor partner for GHAYA's World with Purpose events, supporting the purpose-driven business community in the GCC region.
• C3 - Companies Creating ChangeminorStrategic or Co-development PartnerC3 (Companies Creating Change) is a partner organization focused on driving positive change through business. GHAYA collaborates with C3 on impact initiatives and events, sharing speakers and workshop leads for World with Purpose programming.
• GoumbookminorStrategic or Co-development PartnerGoumbook, a UAE social enterprise focused on sustainability and impact, is a long-term partner of GHAYA. Tatiana Antonelli Abella, Goumbook's founder, serves as GHAYA's Societal Transformation Partner, linking the two organizations in joint impact work.
• United Nations Sustainable Development Goals (SDGs)coreStrategic or Co-development PartnerGHAYA's mission is deeply rooted in supporting the UN SDGs to tackle the world's most pressing challenges. The company's methodology aligns with the SDGs as a framework for enabling global prosperity through purpose-driven business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heidrick & Struggles: Global leadership advisory and executive search firm offering executive coaching, leadership assessment, and culture transformation services — directly comparable to GHAYA's leadership development and executive coaching offerings for senior leaders.
• Korn Ferry: Global organizational consulting firm specializing in executive search, leadership development, and talent management. Comparable to GHAYA in delivering bespoke leadership transformation and coaching engagements to enterprise clients.
• Spencer Stuart: Executive search and leadership advisory firm that helps organizations assess and develop senior leaders. Its culture and leadership advisory practice mirrors GHAYA's purpose-driven transformation work.
• Egon Zehnder: Leadership advisory and executive search firm with a strong leadership development and organizational transformation practice, serving similar enterprise clients globally with bespoke consulting engagements.

Broad incumbents

• McKinsey & Company: Global management consulting leader with broad organizational transformation, culture change, and purpose/ESG advisory practices. A broader incumbent that overlaps with GHAYA's purpose transformation offering but at vastly greater scale.
• Bain & Company: Global management consultancy with a dedicated Organization practice advising on culture, change management, and leadership effectiveness. Competes with GHAYA for enterprise transformation mandates.
• Deloitte: Big Four advisory firm with substantial Human Capital and Sustainability/ESG practices that offer transformation, leadership development, and purpose-aligned strategy services to enterprise and government clients globally.

Emerging players

• Purpose (the consultancy): Certified B Corp strategy and communications consultancy that helps organizations build purpose-driven brands and social impact programs. Closely comparable in mission and boutique-scale delivery model to GHAYA's purpose2impact approach.
• C3 - Companies Creating Change: Organization mobilizing business leaders around social and environmental impact, and a stated GHAYA partner on World with Purpose programming. Closely comparable mission and event-driven community model.

Regional players

• Goumbook: UAE-based social enterprise focused on sustainability and environmental impact, and a stated GHAYA partner. Operates a comparable purpose/sustainability mission in the same MEA geography, addressing overlapping corporate and community audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Ghaya/61557474493446
• LinkedInlinkedin.com/company/ghayaleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHAYA