What Krumma Films does

Krumma Films is a privately-held Icelandic film production company headquartered at Filmvillage, Gufunesvegur 17, in Reykjavík, specializing in documentaries and factual TV programs. The company operates with a three-person core creative team led by founder-owner Hrafnhildur Gunnarsdóttir, who serves as producer, director, director of photography, and editor, alongside Halla Kristín Einarsdóttir handling project development, direction, scriptwriting and editing, and a third member functioning as office manager. Its product portfolio comprises 12+ documentary films and series released between 2003 and 2025, covering Icelandic women's rights history, LGBTQ+ struggles, sports, music, cultural heritage, and contemporary social issues, with technique emphasizing animation, cinematography, editing, and sound design.

The company's business model is project-based rather than recurring-license. Revenue streams include one-time licensing of documentaries and factual TV programs to broadcasters, production fees and distribution rights from international co-productions, and transactional revenue from direct-to-consumer distribution via a Vimeo VOD storefront. The principal broadcast partner is RÚV, the Icelandic National Broadcasting Service, for which Krumma produced 'Image – About Photography In Iceland', a 6-part docuseries. Distribution also extends to theatrical/festival screenings (e.g., Skjaldborg) and earned-media promotion via dedicated project websites and social channels. Funding for new productions is increasingly supplemented through Kviksjóður, a non-profit that routes tax-deductible donations to non-profit film projects.

The company is privately owned by its founder, with no disclosed external investors, parent entities, subsidiaries, or capital raises. It is currently signaling expansion from documentary into fictional series and children's programming, and has stated an interest in international co-productions as a new commercial vector. Given headcount in the low teens and absence of recurring catalog revenue, Krumma Films operates as a small, founder-led production boutique with episodic output rather than a scaled studio.

Name

Krumma Films

Legal name

Krumma Films

Website

https://krummafilms.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Krumma Films is a privately-held Reykjavík-based documentary and factual TV production company serving Icelandic broadcasters (notably RÚV), festival programmers, and Vimeo VOD consumers, led by founder Hrafnhildur Gunnarsdóttir with a small core creative team.

Ownership category

akta.pro rank

Product category

Documentary Film Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

akta.pro secondary industries

Feature-Length Documentaries (MPADADAA), Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

Keywords

• Documentary film production
• Factual TV programs
• International co-productions
• Documentary series production
• Independent film production

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film Production Services: Production of documentaries and factual TV programs for broadcast and theatrical release. Also developing fictional series and children's programs.
2. International Co-productions: Participation in international co-productions as a production partner, generating revenue through production fees and distribution rights.
3. Digital Distribution (VOD): Distribution through Vimeo VOD platform for on-demand viewing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Krumma Films is a Reykjavik-based film production company that produces documentaries and factual TV programs for broadcast and streaming distribution. The portfolio spans standalone documentary features, multi-part documentary series, and emerging work in fictional series and children's programming, often produced as international co-productions and premiered at film festivals before wider release.

Product overview

Krumma Films is a film production company based in Reykjavik, Iceland, specializing in documentaries and factual TV programs. Their portfolio includes award-winning documentary films and series covering diverse subjects including LGBTQ+ rights, women's history, sports, cultural heritage, and contemporary social issues. The company is expanding into fictional series and children's programming. Their film catalog includes Straight Out, Our Girls, Glitter Storm, Happy Go Lucky, Mother Knows Best, People Like That, Kitchen Sink Revolution, Taste with Hrefna Sætran in Japan, Bóndinn og verksmiðjan, The Day Iceland Stood Still, The Vasulka Effect, and the documentary series Image – About Photography In Iceland.

Differentiator

Problem solved

Functional benefit

Products and services

• Straight Out A documentary exploring awareness of being different, feelings of isolation, longing for love, fear of rejection, and the journey toward peace with one's identity. Targeted at general audiences and educational viewers.
• Our Girls A documentary following the Icelandic women's national soccer team's struggle to qualify for the European Championship in Finland in 2009. Targeted at general audiences and sports documentary viewers.
• Glitter Storm A documentary about the Gay Pride Parade (Gleðiganga) and its impact on the fight for gay and lesbian rights in Iceland. Targeted at general audiences and educational markets.
• Happy Go Lucky A documentary following Raggi Bjarna at his 75th birthday and 60th work anniversary, exploring his career in Icelandic popular music and the man behind the legendary young rocker. Targeted at general audiences and music documentary viewers.
• Mother Knows Best A documentary about Nanna who attempts to prevent her son Guðna Geir from leaving home by destroying his love relationships, until he shares news that reunites them. Targeted at general audiences.
• People Like That A five-part documentary series about the lives of gays and lesbians in Iceland over four decades, covering their fight for human rights, dignity, and visibility from the 1970s to modern legal reforms. Targeted at broadcast and streaming buyers, plus general audiences.
• Kitchen Sink Revolution

Quantifiable outcome

• The Day Iceland Stood Still is timed for release leading up to the 1975 strike's 50th anniversary

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RUVcoreOthersRUV is the Icelandic National Broadcasting Service. Krumma Films produced 'Image – About Photography In Iceland', a 6-part docuseries for RUV exploring the evolution of photography in Iceland over nearly two centuries.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Manna Film: Swedish independent documentary production company focused on Nordic social-issue and cultural documentaries. Comparable as a Scandinavian indie factual-content producer targeting festival and broadcast distribution.

Others

• Cat&Docs: Paris-based international documentary sales and distribution company. Comparable as a distribution intermediary many small indie documentary producers (including Nordic ones) use to access international markets — Krumma uses Vimeo VOD and festivals, similar indie-tier channels.

Direct peers

• Final Cut for Real: Danish documentary production company producing award-winning feature documentaries. Comparable as a small Nordic indie producer with international festival track record and co-production experience.
• Sagafilm: Established Icelandic film and television production company headquartered in Reykjavik. Comparable as a fellow Icelandic production house producing drama, documentary, and factual content for domestic broadcasters and international partners.
• Kartemquin Films: US independent documentary production house known for socially-engaged, mission-driven nonfiction films over many decades. Comparable as a long-running indie documentary studio with thematic depth and limited scale.
• Zik Zak Filmworks: Icelandic independent film production company producing narrative features and documentaries. Directly comparable as another small Reykjavik-based indie producer with international co-production credits.

Broad incumbents

• Nordisk Film Production: Major Nordic film and TV production group headquartered in Denmark with extensive Iceland/Nordic operations. Comparable as a regional incumbent producing both narrative and documentary content across Scandinavian markets.
• Participant Media: US-based media company producing documentary and narrative content centered on social issues and impact storytelling. Comparable thematic alignment on social-issue documentary catalog strategy, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/krummafilms
• Facebookfacebook.com/krummafilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krumma Films