Protect-UK

What Protect-UK does

Protect-UK (trading name of Eraa (U.K.) Limited) is a UK-based e-commerce retailer of curated workwear, personal protective equipment (PPE), industrial supplies, and cleaning products, founded in 2020 during the COVID-19 pandemic and headquartered in Burnley, Lancashire, with a registered office in Brierfield. The company serves UK small and medium enterprises (SMEs), skilled tradespeople, and individual consumers, with secondary exposure to professional verticals including healthcare, dental, food processing, automotive, and construction.

The product portfolio is built around a curated range of branded sub-brands: ASAP Protective Gloves (disposable nitrile, vinyl, and latex gloves for medical and industrial use, holding EN455, EN374, and Medical Device Regulation Class I certifications), UltraGrime cleaning wipes (PRO professional and Life consumer lines), Permabond engineering adhesives, Regatta Professional workwear, V12 Safety Footwear, Interflon lubricants, SuperTouch Hi-Vis apparel, and Squire padlocks. Products comply with relevant European standards (EN420, EN374, EN1186, EN13727, EN1276, EN14476, EN14046) and the company carries WRAS approval for select adhesive products, supporting credibility in regulated use cases.

The business model is a self-serve e-commerce platform with one-time product sales, complemented by distribution accounts for resellers and high-volume B2B customers, bulk-buy tier discounts (5-10% off volume thresholds), free UK mainland delivery above £100 ex VAT, and local collection in Lancashire. Marketing relies on the website storefront, email newsletter, blog/SEO content, and an affiliate programme via goaffpro. The company is closely held, family-operated, with 1-10 employees and no disclosed institutional funding.

Name

Protect-UK

Legal name

Eraa (U.K.) Limited

Website

https://www.protect-uk.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Protect-UK is a UK-based e-commerce retailer of curated workwear, PPE, industrial supplies, and cleaning products, serving SMEs, tradespeople, and consumers. It operates as a self-serve storefront with distribution accounts and bulk-buy pricing.

Ownership category

akta.pro rank

Product category

Workwear & PPE Retail

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

akta.pro secondary industries

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM), Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Disposable Gloves & Protective Household Wear (CRAJAGAI)

Keywords

• PPE supplies
• Workwear distribution
• Safety footwear
• Engineering adhesives
• Industrial cleaning wipes

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail and wholesale sales of workwear, PPE, industrial supplies, and cleaning products through e-commerce platform. Revenue generated from one-time product transactions with volume discounts available for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Protect-UK is a UK e-commerce retailer (trading name of Eraa (U.K.) Limited) that sells a curated selection of workwear, personal protective equipment (PPE), engineering adhesives, lubricants, cleaning wipes, safety footwear, security hardware, and packaging supplies. The company serves UK SMEs, skilled tradespeople, and individual consumers through its own website, with optional bulk-buy discounts and distribution accounts for resellers.

Product overview

Protect-UK is a UK-based e-commerce retailer (operated by Eraa (U.K.) Limited) offering a curated portfolio of workwear, PPE, and industrial supplies primarily for SMEs. The company positions itself as a family-oriented team in Burnley, Lancashire, focusing on premium-quality protective products. The product portfolio centers around several key sub-brands: ASAP Protective Gloves (disposable nitrile, vinyl, and latex gloves in various thicknesses and colors); UltraGrime cleaning wipes (Professional PRO line for industrial use and Life line for consumer applications); Permabond engineering adhesives (structural acrylics, epoxies, threadlockers, and sealants); Regatta Professional workwear and safety footwear; V12 Safety Footwear; Interflon industrial lubricants; SuperTouch Hi-Vis workwear and PPE; and Squire security hardware. The company operates exclusively as an e-commerce platform without public API access, serving businesses and consumers across the UK with delivery services covering mainland UK, Scottish Highlands, Northern Ireland, and international destinations.

Differentiator

Problem solved

Functional benefit

Brands

• ASAP Protective Gloves: Proprietary brand of disposable protective gloves including nitrile, latex, and vinyl options in various thicknesses and colours.
• UltraGrime

Products and services

• ASAP Protective Gloves (Nitrile, Vinyl, Latex) Protect-UK's proprietary brand of disposable examination gloves (nitrile, vinyl, latex) in extra thick, regular and long-cuff variants; powder-free, in multiple colours and sizes, certified to EN455, EN374, EN1186 and ASTM D6978-05 for healthcare, automotive, food service and industrial use.
• UltraGrime PRO Cleaning Wipes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SafetyGloves.co.uk: UK-based specialist online retailer of gloves and PPE. Direct overlap with Protect-UK's ASAP gloves range and core glove categories.
• JustGloves: UK online retailer specialising in disposable gloves across nitrile, latex and vinyl. Direct competitor within Protect-UK's flagship ASAP category.
• Workwear Express: UK specialist in embroidered workwear, hi-vis clothing, and PPE for businesses. Direct overlap in workwear categories and SME customer base.

Broad incumbents

• Arco: UK's largest PPE and workwear specialist with a comprehensive catalogue and B2B focus. Same customer base (UK SMEs, tradespeople, industrial buyers) but at far greater scale and breadth.
• Screwfix: Major UK trade retailer with strong workwear, PPE, and consumables assortment. Competes with Protect-UK for tradespeople and SME spend on PPE and consumables.
• Toolstation: UK trade and DIY retailer with extensive PPE, workwear, cleaning, and consumables ranges. Significant overlap in product mix and customer profile.
• Cromwell Tools: UK industrial and PPE supplier with broad catalogue including workwear, gloves, adhesives, and lubricants. Overlaps with Protect-UK's engineering supplies and PPE segments.
• RS Components: Large UK industrial and electronics distributor with PPE, adhesives, lubricants, and facility consumables. Competes for SME and trade procurement budgets.
• Brady Group: UK supplier of workwear, PPE, and corporate clothing with embroidery and bespoke services. Comparable SME and corporate customer mix.

Regional players

• Slater Menswear: UK-based workwear and uniform provider with strong tradesperson and SME overlap. Competes in similar workwear and corporate clothing categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect-UK