Hotel and Tourism Management School

What Hotel and Tourism Management School does

Hotel and Tourism Management School (HTMS) is a privately held, Ministry of Education-certified vocational school operating since 1993 from a single campus in Chiang Mai, Thailand. It offers one core product: a 12-month Vocation Certificate of Hotel Operations and Management, delivered across three semesters covering Front Office, Housekeeping, and Accounting & Human Resources operations, with a three-month internship at affiliated hotels during the final semester. The school targets Thai nationals aged 17-30 with secondary-level qualifications who seek entry into the hospitality workforce, and differentiates through experienced hotelier-instructors and an on-campus mock hotel training facility.

HTMS generates revenue primarily through tuition, enrollment fees (THB 500), books and supplies, student uniforms, one daily lunch, and optional dormitory services, with exact tuition figures not publicly disclosed. Go-to-market is community-led and event-driven: the school recruits via open house events and maintains an organic presence across Facebook, LinkedIn, YouTube, Twitter, Instagram, and Line, supplemented by a Moodle-based online education portal for remote content access. The school facilitates student loans through partnerships with Government Saving Bank and Bank for Agriculture and Agricultural Co-Operatives, and runs a scholarship program requiring two years of post-graduation service at affiliated hotels. There is no evidence of external investment, parent ownership, or venture funding.

The school sits within a niche of Thailand's broader vocational education landscape, leveraging Chiang Mai's status as a major tourism destination to position hospitality training. Its value proposition centers on immediate post-graduation employment in the Thai hospitality sector and preparation for middle-senior management roles or entrepreneurship. Distribution is exclusively domestic, with no international student recruitment or cross-border operations identified in source materials.

Name

Hotel and Tourism Management School

Legal name

Hotel and Tourism Management School

Website

https://htms.academy

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel and Tourism Management School (HTMS) is a Ministry of Education-certified private vocational institute in Chiang Mai, Thailand, offering a 12-month Vocation Certificate of Hotel Operations and Management to Thai students aged 17-30 preparing for hospitality careers.

Ownership category

akta.pro rank

Product category

Vocational Hospitality Education

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Internships, Externships & Work-Based Learning Placement (EDAMAKAB)

akta.pro secondary industry

Hospitality, Tourism & Culinary (EDAGABAM)

Keywords

• Hospitality vocational education
• Hotel operations training
• Tourism management courses
• Vocational certificate programs
• Hospitality career training

Headquarters

HQ city

Mueang Chiang Mai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: The school generates revenue through tuition fees, enrollment fees (THB 500), books and supplies, student uniforms, and optional dormitory services. The Vocation Certificate program runs for 12 months across 3 semesters.
2. Student Loan Facilitation: HTMS partners with Government Saving Bank and Bank for Agriculture and Agricultural Co-Operatives to facilitate student loans for partial financial assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

HTMS is a private vocational school delivering a 12-month Vocation Certificate of Hotel Operations and Management across three semesters, covering Front Office, Housekeeping, and Accounting & Human Resources training. The program integrates classroom theory with hands-on practice in a fully equipped mock hotel facility and concludes with a 3-month internship at affiliated hotels. Supplementary services include a scholarship program and post-graduation internship placement to support immediate job placement in the Thai hospitality industry.

Product overview

Hotel and Tourism Management School (HTMS) is a private vocational educational institute offering a single unified program: the Vocation Certificate of Hotel Operations and Management. This 12-month program consists of three modules covering Front Office, Housekeeping, and Accounting & Human Resources operations, with supplementary scholarship and internship services. The program integrates theoretical knowledge with practical training in a mock hotel facility and places students in affiliated hotels for real-world experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Vocation Certificate of Hotel Operations and Management A 12-month vocational certificate program (3 semesters) that trains students in hotel operations and management across Front Office, Housekeeping, and Accounting & Human Resources departments, including a 3-month internship at affiliated hotels. Targeted at Thai students aged 17-30 with high school, secondary school, diploma, vocational degree or GED qualifications seeking careers in hospitality.
• Scholarship Program Financial assistance program for students with GPA of at least 2.75 who demonstrate financial need. Recipients are required to work in affiliated hotels for two years post-graduation or repay full tuition plus a double penalty.
• Hospitality Internship Program Internship program enabling students to apply knowledge and practices in affiliated hotels, gaining real-world experience in daily hotel operations across assigned departments.

Quantifiable outcome

• Graduates are guaranteed immediate employment in the hospitality industry.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Affiliated HotelscoreStrategic or Co-development PartnerHTMS has established relationships with affiliated hotels where students complete their 3-month internship during the third semester. Scholarship recipients are required to work in these affiliated hotels for two years post-graduation as part of scholarship terms and conditions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Swiss Education Group (SHMS, HIM, César Ritz): Group of Swiss hospitality schools (including SHMS, HIM, César Ritz Colleges) offering hotel and tourism management programs globally. Indirect competitor to HTMS for Thai students seeking international hospitality credentials, operating at a premium price tier with broader program portfolio.
• Glion Institute of Higher Education: Swiss-based international hospitality school with London and Bulmershe campus extensions. Operates broadly in hospitality management education at the bachelor's and master's levels, competing with HTMS for students who might otherwise pursue premium Thai private vocational options.
• École hôtelière de Lausanne: Switzerland's oldest and one of the world's most recognized hotel schools, offering hospitality degrees and executive education globally. Sets the upper benchmark for the segment in which HTMS operates, particularly for Thai students seeking international credentials.
• Cornell Nolan School of Hotel Administration: Premier US-based hospitality management school embedded within Cornell University. While not directly competing for HTMS's domestic Thai vocational students, it represents the global benchmark for hospitality education and influences employer expectations for graduate quality.

Regional players

• SHATEC (Singapore Hotel & Tourism Education Centre): Singapore-based hospitality training institute with comparable vocational certificate programs and strong industry placement track record. Comparable curriculum and business model but serves Singapore rather than the Thai domestic market where HTMS operates.
• Blue Mountains International Hotel Management School: Australia-based hospitality school with a similar practical, hands-on teaching philosophy to HTMS, including industry placements. Comparable in program structure and target student profile but operates in a different geography and at a higher price tier.
• Mahidol University International College (Hospitality): Thai-based international college offering hospitality and tourism management programs as part of Mahidol University. Comparable Thai-based hospitality education provider targeting similar student demographics but with a broader university setting and international affiliations.

Direct peers

• Stamford International University: Thai-based private university offering hospitality and tourism management programs alongside broader academic offerings. Operates in the same Thai vocational/undergraduate hospitality market as HTMS with multi-campus presence and international affiliations.
• Dusit Thani College: Thailand's leading hospitality and culinary vocational college, also Ministry of Education certified and based domestically. Directly competes with HTMS for Thai hospitality students with a similar vocational certificate focus but significantly larger scale and brand recognition.
• Les Roches Thailand (sister school): International hospitality management school with Thailand operations under the Swiss Les Roches network. Targets the same hospitality vocational segment as HTMS but with a global brand, higher tuition tier, and international student pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/htms.academy
• LinkedInlinkedin.com/company/htmsacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel and Tourism Management School