What Invest Minas does

Invest Minas, legally the Agência de Promoção de Investimentos e Comércio Exterior de Minas Gerais, is the official investment promotion agency of the State of Minas Gerais, Brazil. Founded in 1968 and headquartered at the Cidade Administrativa in Belo Horizonte, the agency is a state-owned entity created by the Government of Minas Gerais to attract and develop investments across all 853 municipalities of the state. Its stated mission is to promote investments, businesses, and jobs for the prosperity and sustainability of Minas Gerais, with a vision of positioning the state as a leading investment destination in Brazil. Services are provided free of charge to investors, companies, and municipalities, with funding derived from state government budget appropriations rather than commercial revenue.

The agency operates a multi-platform digital ecosystem centered on investminas.mg.gov.br. The core Invest Minas portal offers investment guidance on tax incentives (including ICMS programs), support locating land and facilities, and licensing assistance. Two sub-platforms extend the footprint: Invest Minas Tur, a marketplace connecting investors with tourism opportunities across all regions of Minas Gerais; and Invest Minas Digital, a platform supporting municipalities throughout the investment attraction journey. The Paragens de Minas program, run in partnership with Secult-MG, invites private investors to restore heritage buildings into cultural, tourism, and creative venues. A separate Transparency Portal initiative supports accountability under Brazil's Access to Information Law.

Invest Minas distributes services through four sector specialist teams organized by industry: Consumer Goods/Commerce/Services/Life Science/Software; Agribusiness/Food/Beverages/Chemicals; Electro-electronics/Energy/Transports; and Mining/Steel/Metal-Mechanical. GTM is hybrid: enterprise field sales via direct specialist outreach with 24-hour response commitment via contact forms, WhatsApp, and email, paired with self-service digital platforms for tourism and municipal engagement. The customer base spans domestic and foreign companies investing or expanding in Minas Gerais, all 853 municipalities of the state, and tourism investors (including hotel, rural, and heritage developers). The agency is LGPD-compliant (Brazilian Data Protection Law). Leadership includes Leandro Andrade as Diretor de Atração de Investimentos.

Name

Invest Minas

Legal name

Agência de Promoção de Investimentos e Comércio Exterior de Minas Gerais

Website

https://investminas.mg.gov.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Invest Minas is the official investment promotion agency of the State of Minas Gerais, Brazil, providing free government-backed guidance on tax incentives, land, and licensing for domestic and foreign investors across all 853 state municipalities.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Executive, Legislative, and Other General Government Support (921), Administration of Urban Planning and Community and Rural Development (925120)

SIC

International Affairs (9721), Investment Advice (6282)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industry

Development Cooperation & Foreign Aid Administration (BPAIAIAG)

Keywords

• Investment promotion services
• Economic development agency
• Tax incentive advisory
• Foreign direct investment
• Tourism investment platform

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Invest Minas is an investment promotion agency created by the Government of Minas Gerais. As a government entity, it is funded through state government budget allocations rather than commercial revenue generation. Services are provided free of charge to investors and municipalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Invest Minas is the official investment promotion agency of the Government of Minas Gerais, Brazil. It attracts and develops investments in the state by providing free guidance on tax incentives (including ICMS programs), land and facility location support, licensing and authorization assistance, and direct engagement through sector-specialist teams. The agency also operates sub-platforms including Invest Minas Tur (tourism investment marketplace) and Invest Minas Digital (municipal support platform).

Product overview

Invest Minas is a government investment promotion agency for Minas Gerais operating as a multi-platform ecosystem. The core Invest Minas platform provides investment promotion services including tax incentive guidance, facility location support, and licensing assistance. It is complemented by Invest Minas Tur (tourism investment platform), Invest Minas Digital (municipality support platform), and Paragens de Minas (heritage building restoration program). The organization also participates in the Government Transparency Portal for accountability.

Differentiator

Problem solved

Functional benefit

Brands

• Invest Minas Tur: Tourism investment platform connecting investors with tourism opportunities across Minas Gerais municipalities
• Invest Minas Digital

Products and services

• Invest Minas

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Secult-MG (Secretaria de Estado de Cultura e Turismo de Minas Gerais)coreStrategic or Co-development PartnerInvest Minas collaborates with Secult-MG on the Paragens de Minas program, which invites private initiative to restore heritage buildings and convert them into cultural, tourism and creative venues. This partnership combines historic preservation with new business development.
• Government of Minas GeraiscoreOthersCreated by and operating under the Government of Minas Gerais, Invest Minas receives government mandate and funding to promote investments across the state. The agency participates in the government's Transparency Portal.
• Municipalities of Minas GeraiscoreOthersInvest Minas works with the 853 municipalities of Minas Gerais to attract investments and support local economic development. The Invest Minas Digital platform specifically supports municipalities throughout the investment attraction journey.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InvestPR: Paraná state's investment promotion agency with a similar mandate to attract and support investments, providing sector-specific advisory and aftercare services. Directly comparable in scope and operating model.
• InvestRio: Rio de Janeiro state's investment promotion agency. Comparable as a state-level IPA focused on attracting investments through tax incentives, regulatory support, and sector specialization across Rio's key industries.
• InvestSP: São Paulo state's investment promotion agency, directly comparable as a state-level IPA offering tax incentive guidance, location advisory, and licensing support for investors targeting Brazil's largest state economy.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazil's national trade and investment promotion agency, providing a directly comparable federal-level mandate to promote Brazilian investment destinations and connect foreign investors with domestic opportunities. Closest functional analog at the national level.
• Goias Investor: Investment promotion agency for the State of Goiás. Comparable as another state-level Brazilian IPA providing investor advisory, incentive guidance, and aftercare services across multiple sectors.

Others

• WAIPA (World Association of Investment Promotion Agencies): Global industry association for IPAs. Not a competing agency but a peer ecosystem organization where Invest Minas likely participates for benchmarking, training, and international promotion channels.
• FINEP (Financiadora de Estudos e Projetos): Brazilian federal innovation and research funding agency. Not a direct IPA peer but adjacent to Invest Minas's role in supporting technology, life sciences, and software sector investments in Minas Gerais.

Broad incumbents

• ABDI (Agência Brasileira de Desenvolvimento Industrial): Brazilian federal agency for industrial development. Operates at the federal level with a broader mandate spanning industrial policy, innovation, and competitiveness; overlaps with Invest Minas's industrial attraction function.
• Singapore Economic Development Board (EDB): Singapore's lead investment promotion agency and one of the world's most prominent subnational/federal IPAs. Comparable for its sector-specialist model, government mandate, and integrated investor-aftercare capabilities.
• Germany Trade & Invest (GTAI): Germany's federal investment promotion agency. Comparable as a national-level IPA with deep sector expertise and a global footprint; useful international benchmark for organizational structure and service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/investminas
• LinkedInlinkedin.com/company/investminas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest Minas