What RINO Group does

RINO Groep (legal entity: Centrale RINO BV, co-operating alongside RINO Training en Advies BV) is a privately held Dutch professional education institute specializing in training for mental healthcare (ggz) practitioners. The firm is headquartered in Utrecht and operates additional training academies in Rotterdam and Leiden, serving psychologists, psychotherapists, psychiatrists, orthopedagogen, POH-GGZ staff, and social-domain professionals. Its portfolio spans continuing education (Bij- en nascholing), statutory BIG-opleidingen pathways (GZ-psycholoog, Psychotherapeut, Klinisch psycholoog, Klinisch neuropsycholoog, Orthopedagoog-generalist), customized in-company training, congresses, and masterclasses, with sub-brands such as Anders Kijken naar Kinderen (Sensory Information Processing) and Postmaster Infant Mental Health.

The core delivery infrastructure combines in-person and blended learning at three physical locations with the Onderwijsportaal—a digital learning environment providing schedules, digital literature, and participant-instructor communication—and a Kennisbank content repository with podcasts and articles. The platform is conventional LMS technology rather than a proprietary AI system, and no AI-native capabilities are marketed. RINO Groep is Cedeo-certified (renewed 2025) and CRKBO-registered through July 2030—the latter enabling VAT-free training, a structural pricing lever.

The business model is course-fee based with three primary revenue streams: open enrollment courses priced from €335 (short courses) up to €14,950 (Postmaster IMH Specialist), customized in-company training under multi-year contracts, and ancillary hall rental (Zaalverhuur) at Utrecht locations. Distribution is sales-led via website direct enrollment, dedicated phone/email desks (Infodesk, BIG Servicebureau), and a B2B enterprise motion for in-company work. The company collaborates with VGCt on cognitive behavioral therapy curricula and with a network of recognized praktijkinstellingen to deliver BIG-opleidingen practice placements, creating a multi-sided ecosystem across instructors, host institutions, and trainees.

Name

RINO Group

Legal name

Centrale RINO BV

Website

https://rinogroep.nl

Company type

Private

Operating status

Operating

Short description

RINO Groep is a Dutch private professional education institute specializing in mental healthcare training, offering 250+ courses, statutory BIG-opleidingen pathways, and customized in-company programs for psychologists, psychotherapists, orthopedagogen, and POH-GGZ professionals across Utrecht, Rotterdam, and Leiden.

Ownership category

akta.pro rank

Product category

Professional Healthcare Education

NAICS

Educational Support Services (611710), Technical and Trade Schools (6115)

akta.pro primary industry

Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE)

Keywords

• Mental health training
• Professional education services
• BIG-registered training
• Psychotherapy continuing education
• Healthcare workforce development

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course and training fees: Revenue generated from open enrollment courses, training programs, and congresses for mental health professionals. Pricing varies by course type and duration, from short courses (€335) to comprehensive programs (€2,050 for 54-hour courses, €14,950 for Postmaster opleiding Infant Mental Health Specialist).
2. In-company and customized training: Customized training programs developed specifically for organizational learning needs and delivered on-site at client organizations.
3. Hall rental: RINO Groep rents out facilities at their Utrecht locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RINO Groep is a Dutch educational institute that delivers post-graduate training, continuing education, and statutory professional programs for mental healthcare practitioners. Its core portfolio spans open-enrollment courses, customized in-company training, conferences/masterclasses, and statutory BIG-opleidingen pathways that lead to registered mental health professions, supported by a digital learning portal and physical training sites in Utrecht, Rotterdam, and Leiden.

Product overview

RINO Groep operates as a comprehensive educational institute for mental health professionals, offering a multi-product portfolio centered around three main pillars: (1) Bij- en nascholing - continuing education courses covering psychotherapy methods (CGT, EMDR, Systeemtherapie, Schematherapie, MBT), mental health conditions, autism, addiction, and specialized populations; (2) BIG-opleidingen - statutory professional training programs for BIG-registered qualifications including GZ-psycholoog, Orthopedagoog-generalist, Psychotherapeut, Klinisch psycholoog, and Klinisch neuropsycholoog; and (3) Congressen - conferences and masterclasses. Supporting offerings include the Onderwijsportaal (online learning portal), Kennisbank (knowledge repository with podcasts), Maatwerk en Incompany (custom training), and specialized sub-brands like Anders Kijken naar Kinderen (Sensoric Information Processing) and Infant Mental Health programs. The institute maintains physical training locations in Utrecht, Rotterdam, and Leiden, and is accredited by Cedeo and CRKBO.

Differentiator

Problem solved

Functional benefit

Products and services

• Bij- en nascholing (Continuing Education) Continuing education courses and training programs for mental health professionals covering therapeutic methods (CGT, EMDR, Systeemtherapie, Schematherapie, MBT), mental health conditions, and specialized populations. Delivered open enrollment at physical locations or online.
• BIG-opleidingen Statutory professional training programs leading to BIG-registered qualifications including GZ-psycholoog, Orthopedagoog-generalist, Psychotherapeut, Klinisch psycholoog, and Klinisch neuropsycholoog. Delivered with recognized practical training institutions.
• Maatwerk en Incompany (Custom In-Company Training) Customized training solutions designed for specific organizational needs, delivered at client locations or tailored to specific learning requirements. Multi-year custom-quoted contracts.
• Congressen en Masterclasses Conferences and professional events covering mental health topics including specialized masterclasses such as Prikkelverwerking in ontwikkeling, Innovatie in traumabehandeling, and Spel in Psychotherapie.
• Post-hbo Opleiding Cognitief Gedragstherapeutisch Werker Post-hbo level training program qualifying participants as Cognitive Behavioral Therapy practitioners (CGW), accredited by VGCt, covering behavioral therapeutic processes, functional analysis, and treatment techniques. Priced at €2,050.
• Anders Kijken naar Kinderen (AKK) Specialized program focusing on Sensory Information Processing (SI) across the lifespan, from infants to elderly, offering training in understanding and addressing sensory processing challenges.
• Steunend Relationeel Handelen (SRH) Opleidingen Recovery-oriented support methodology training helping professionals support clients in fulfilling their wishes and care needs, offered as foundational and advanced modules (blended basisopleiding and basisopleiding formats).
• Infant Mental Health (IMH) Opleidingen Post-master training programs developing specialists in infant mental health, including modules on parent-child relationships, observation techniques, and therapeutic interventions for young children. Includes Postmaster Infant Mental Health Specialist and Infant Mental Health Consulent programs.
• Zaalverhuur (Hall Rental) Conference room and facility rental services offered at RINO Groep locations in Utrecht, Rotterdam, and Leiden for external organizations and events.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VGCt (Vereniging voor Gedragstherapie en Cognitieve therapie)coreStrategic or Co-development PartnerRINO Groep works closely with the VGCt for training professionals in behavioral therapy. The VGCt establishes the training trajectory requirements for cognitive behavioral therapist (CGW) and cognitive behavioral therapist (CGter) registrations, and RINO Groep's courses are designed to meet these requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PESI: Large US-based continuing-education provider for mental health and healthcare professionals with a broad catalog of accredited seminars, online courses, and certifications. Comparable business model (per-course CE for clinicians) at much greater scale and different geography.
• Springer Nature (Medicine and Healthcare Education): Large academic publisher with a healthcare professional education and CME business serving clinicians globally. Competes indirectly for the same continuing-education wallet, particularly via digital content and certifications, though not a Netherlands GGZ specialist.
• NIP (Nederlands Instituut van Psychologen): Professional association for Dutch psychologists that accredits training and runs continuing-education programs; not a direct course competitor but a broader incumbent setting training standards and influencing the ecosystem in which RINO Groep competes.

Emerging players

• Beck Institute for Cognitive Behavioral Therapy: US-based specialist training organization for CBT certification and training (online and in-person) for mental health professionals. Comparable niche focus on CGT credentialing — one of RINO Groep's core method curricula — at a smaller scale and across an international audience.
• Trimbos-instituut: Dutch national knowledge center for mental health that develops and disseminates training, e-learning, and accreditation programs for GGZ professionals. Overlaps with RINO Groep's Kennisbank/knowledge dissemination function and competes for continuing-education budgets, though funded differently.

Direct peers

• Centrum voor Psychiatrie en Psychotherapie (CPP): Dutch specialist training center focused on psychotherapy and psychiatry continuing education, offering method-specific training (CGT, EMDR, schema therapy) and BIG-adjacent pathways. Direct competitor for therapeutic-method courses targeting the same practitioner base.
• RINO Zuid: Regional Dutch post-graduate mental health training institute based in the southern Netherlands, offering overlapping bij- en nascholing, BIG-opleidingen, and method-specific curricula (CGT, EMDR, schematherapie) to the same Dutch GGZ professional audience as RINO Groep.
• PPO Nijmegen (Radboudumc): Academic-anchored Dutch provider of post-master and post-HBO professional training for psychologists, pedagogues, and therapists, including BIG-related programs. Competes directly with RINO Groep for the same Dutch GGZ continuing-education wallet, with strength in evidence-based treatment methods.

Regional players

• Antes / GGZ instellingen eigen opleidingsprogramma's: Large Dutch GGZ provider that runs in-house training and academies for its own staff and external professionals. Represents the in-company/customized training motion that RINO Groep targets and competes with for enterprise training budgets.
• Tavistock and Portman NHS Foundation Trust (Training): UK-based mental health training institution offering post-graduate and continuing-education programs for psychotherapists, psychologists, and related professionals. Comparable post-graduate mental health training portfolio in a different geography, useful international benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1840578

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RINO Group