Health Development Institute

Name

Health Development Institute

Legal name

MQST B.V.

Website

https://healthdevelopmentinstitute.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Health Monitoring Software

NAICS

Administration of Public Health Programs (92312)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health Information Exchange & Public Health Data Integration (HLAJAJAD)

akta.pro secondary industries

Health Data, Vital Statistics & Population Health Informatics (BPAIAJAM), Health Systems Performance & Quality Measurement (Public Sector) (HLAJANAK)

Keywords

• Youth health monitoring
• Motor skills assessment
• Municipality data analytics
• Primary school health
• Lifestyle questionnaire

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gezonde Jeugd Monitor Municipality License: Annual license model for municipalities covering complete primary school population. Pricing based on number of primary school students in municipality (from DUO list). Includes MQ Scan (2 scan moments per year), Leefstijl Quiz (1 scan moment per year), HD Dashboard (4 accounts), Data Compass annual session, and AVG/ROSA 3.0 certification.
2. School Subscriptions: Individual school subscriptions for MQ Scan. Includes HD School Portal access with main account plus max three user accounts, MQ reporting, Leefstijl Quiz reporting, and support.
3. Professional Services: Additional services including on-location kick-off (€1495 per session), refresher training (€1495 per training), Data Compass additional sessions (€950 per session), Scan team setup and training, and custom consulting (€100 per hour).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Health Development Institute (HDI) provides the Gezonde Jeugd Monitor (GJM), an annual monitoring solution that measures motor skills and lifestyle indicators of all primary school children in a municipality. The platform combines two proprietary assessment tools—the MQ Scan (a scientifically validated motor skills course administered in one gym class) and the Leefstijl Quiz (a 10-question lifestyle questionnaire)—delivered via mobile apps, with results accessible through the HD Dashboard for municipalities and HD Schoolportaal for schools. The system integrates national data sources (RIVM, CBS, DUO) with HDI's own measurements to support evidence-based youth, sports, and prevention policy at neighborhood and school level.

Product overview

Health Development Institute (HDI) offers a unified product portfolio centered on the Gezonde Jeugd Monitor (GJM), which combines two core assessment tools: the MQ Scan (a scientifically validated motor skills assessment) and the Leefstijl Quiz (a lifestyle questionnaire covering topics like screen time, breakfast behavior, swimming proficiency, and sports participation). Both tools are delivered via a mobile app and administered during gym class. The GJM is supported by the HD Dashboard for municipalities (providing hyperlocal insights at district and school levels) and the HD Schoolportaal for schools. Datakompas is an add-on service that converts data into actionable insights through annual guided sessions. The entire system integrates national data sources including RIVM, CBS, and DUO to provide comprehensive health monitoring for primary school children aged 4-12.

Differentiator

Problem solved

Functional benefit

Brands

• MQ Scan: Scientifically validated motor skills assessment tool for primary school children that measures motoric quotient (MQ) through a physical movement course.
• Leefstijl Quiz
• Gezonde Jeugd Monitor (GJM)

Products and services

• Gezonde Jeugd Monitor (GJM) Annual municipality-wide monitoring solution combining the MQ Scan and Leefstijl Quiz, providing data on motor skills, nutrition, movement, and sleep for all primary school children. Results are accessible via the HD Dashboard and support evidence-based policy development for municipalities, schools, and sports organizations.
• MQ Scan (Motor Quotient Scan) A scientifically validated motor skills assessment method that quickly and reliably measures the motor skills of primary school children. Children complete a movement course during one gym class, with results available immediately in a digital dashboard. MQ stands for Motor Quotient.
• Leefstijl Quiz (Lifestyle Quiz) A questionnaire of approximately ten questions administered during gym class that provides insight into daily lifestyle habits of children, covering topics such as swimming lessons and diplomas, outdoor play and sports, nutrition, and sleep. Children answer questions in an interactive and playful manner.
• HD Dashboard An online dashboard that displays scan results from the MQ Scan and Leefstijl Quiz in an organized manner. Municipalities can view results at the municipality, district, and school level, apply filters such as age, gender, school year, and test round, and compare results with public data sources.
• HD Schoolportaal A digital portal for schools to access MQ reports at the child, class, and school level, view Leefstijl Quiz results at school level, access historical reports from previous years, and receive explanations of scores and reports with tips for working with results.
• Datakompas An add-on within the Gezonde Jeugd Monitor that combines data from the GJM and MQ Scan to translate figures into actionable insights. Municipalities receive an annual online session of approximately 1 hour to identify bottlenecks, opportunities, and risk groups per district and school, plus an annual report for the municipality.

Quantifiable outcome

• 5.1% of children in Maastricht improved from below-average to good/below-average motor skills within one school year
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• 2BasicscoreOthersHDI is an initiative of 2Basics, founded by Ruben Houkes and Ziggy Tabacznik. 2Basics is a sport marketing agency focused on creating societal impact for clients, including esports and gaming. New initiatives that emerge from 2Basics sometimes continue independently, as is the case with HDI. HDI and 2Basics share office space.
• Haagse Hogeschool (The Hague University of Applied Sciences)coreStrategic or Co-development PartnerMQ Scan and Leefstijl Quiz developed and validated in collaboration with Haagse Hogeschool. Joint research publications include Motoriek Peiling reports and Heel Nederland zwemt/Heel Nederland eet factsheets.
• VU Amsterdam (Vrije Universiteit Amsterdam)coreStrategic or Co-development PartnerMQ Scan and Leefstijl Quiz developed in collaboration with VU Amsterdam experts. Contributed to scientific validation of measurement methodologies.
• Smartfeedz B.V. (Jibe Company Holding BV)coreTechnology or IntegrationICT partner for MQ Scan application. Classified as sub-processor under GDPR. Located in Eindhoven.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): Dutch National Institute for Public Health and the Environment. Comparable as the central producer of national health/vital statistics (one of HDI's core data sources) and as the alternative provider of population-health benchmarks HDI augments with its own measurements.
• Topicus: Large Dutch vertical SaaS group with dedicated healthcare and education divisions serving municipalities and schools. Comparable as a broad incumbent that could bundle a youth-health monitoring module into existing municipality-wide contracts, threatening HDI's standalone position.
• GGD GHOR Nederland: Association of all Dutch Municipal Health Services (GGDs) and regional medical assistance organizations. Comparable because GGDs are the institutional provider of youth health monitoring (0-19) and the natural alternative buyer of HDI's measurement services.

Others

• Movisie: Dutch knowledge institute for social development. Comparable as a public-sector knowledge partner that supplies data-driven insights on wellbeing topics to municipalities — an adjacent ecosystem player to HDI's policy-monitoring offering.
• Mulier Instituut: Dutch social-scientific research institute on sport and physical activity. Comparable because it produces the kind of sports/movement data and policy research that HDI delivers at the school/municipality level, often for the same municipal buyers.
• NCJ (Nederlands Centrum Jeugdgezondheid): National Dutch center for youth health (jeugdgezondheid). Comparable in that it sets standards and supports youth-health monitoring tools used by municipalities and GGDs — adjacent to HDI's monitoring offering.
• Stichting Leerplan Ontwikkeling (SLO): Dutch national institute for curriculum development. Comparable as an institution that combines national data sources with school-level measurement and reporting for Dutch primary education — an adjacent data/standards player in the same procurement ecosystem.
• NJi (Nederlands Jeugdinstituut): Dutch knowledge institute focused on youth development and policy. Comparable in mission (evidence-based youth health/wellbeing) and target customers (municipalities and youth-care organizations) even though business model differs.

Direct peers

• Kenniscentrum Sport & Bewegen: Dutch knowledge center for sport and movement, focused on evidence-based promotion of physical activity among Dutch citizens. Highly comparable to HDI in mission (movement/sport data for policy), target audience (municipalities and schools), and Dutch market focus.

Emerging players

• Pharos: Dutch center of expertise on health disparities. Comparable because it produces population-level health insights targeting municipalities and policymakers, and operates in the same public-health data ecosystem that HDI serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthdevelopmentinstitute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Development Institute