Amsterdam School of International Business

What Amsterdam School of International Business does

The Amsterdam School of International Business (AMSIB) is a programme of Amsterdam University of Applied Sciences (Hogeschool van Amsterdam), a publicly funded Dutch hogeschool headquartered at Wibautstraat 5a, Amsterdam. AMSIB delivers international business education to international, Dutch, exchange, and working professional student segments through a Bachelor's programme in International Business offered in full-time (4 years), part-time (4 years), and fast-track (3 years) formats, alongside a portfolio of short courses covering cross-cultural business skills, global branding, and a Business English and Artificial Intelligence track.

The programme sits within a parent institution operating 98 Bachelor's, Master's, and Associate degree programmes across 7 faculties, with a 2022 student body of 46,928 and 55 research groups clustered into Centres of Expertise focused on metropolitan themes including Applied AI, City Net Zero, Economic Transformation, and Just City. AMSIB's technical foundation is the institution's practice-based research model, which integrates research assignments into degree curricula and operates a 100% open access research mandate aligned with EU Horizon 2020 and NWO/SIA policy, connected through the Pure registration system and HBO Kennisbank.

Revenue mechanics are tuition-driven and segmented by nationality: statutory tuition fees for EU/EEA students and higher institutional tuition fees for non-EU/EEA students, billed annually, with a complementary student housing stream at €370-€1,150 per month across Amsterdam and Diemen properties. Distribution operates through direct enrollment via the AUAS website, partner university exchange agreements, and the Dutch national education system channel, while go-to-market is supported by open days, virtual events, career coaching, social media presence, and active student community networks including HvAnti, HvAPride, Limitless, and CREA.

Name

Amsterdam School of International Business

Legal name

Hogeschool van Amsterdam

Website

https://amsterdamuas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Amsterdam School of International Business (AMSIB) is a programme of Amsterdam University of Applied Sciences delivering a Bachelor's in International Business and short courses to international, Dutch, exchange, and professional students in Amsterdam.

Ownership category

akta.pro rank

Product category

Higher Education - International Business

NAICS

Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC), Business & Professional Language Training Abroad (EDAIAEAC)

Keywords

• Higher education programs
• International business degree
• Applied sciences education
• Professional short courses
• Student housing services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Two types of tuition fees: statutory tuition fees for EU/EEA students and institutional tuition fees for non-EU/EEA students. Fees are based on nationality and whether students have studied before.
2. Student Housing: AUAS provides limited student housing with rent ranging from €370 to €1,150 per calendar month, plus administrative fees, deposit, and local taxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amsterdam School of International Business (AMSIB) delivers an English-taught International Business Bachelor's degree (full-time 4 years, part-time 4 years, fast-track 3 years) and a portfolio of short professional courses covering business English, artificial intelligence, cross-cultural skills, global branding, and global business skills. The offering is anchored in practice-based learning that combines classroom teaching with applied research projects drawn from AUAS's Centres of Expertise and partner organisations in the Amsterdam metropolitan region.

Product overview

The Amsterdam School of International Business (AMSIB) at AUAS offers a comprehensive portfolio of international business education programmes and courses. The core offering is the AMSIB International Business Bachelor's degree, available in full-time (4 years), part-time (4 years), and fast-track (3 years) formats. The programme portfolio includes short courses such as Business English and Artificial Intelligence, Cross-Cultural Business Skills, Global Branding & Marketing Across Cultures, Global Branding: Trends And Insights, and Global Business Skills. These offerings are designed to prepare students for careers in international business and foreign markets, combining practical business knowledge with cross-cultural competencies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 96% of students satisfied with safety in Amsterdam (International Student Barometer 2018)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• U!REKA European University AllianceflagshipStrategic or Co-development Partner · 1 January 2024Urban Research and Education Knowledge Alliance (U!REKA) is a European University Alliance created in 2016 that has evolved to become an official Erasmus+ European University Alliance in 2024. It now unites 6 European higher education institutions as full partners and 26 associate partners including universities, cities and regional councils.
• UASNLcoreStrategic or Co-development PartnerUASNL is a collaboration of 17 Dutch Universities of Applied Sciences (increased to 19 according to some sources), working together to strengthen their European research profile. Through its EU office in Brussels, UASNL contributes to policy developments, builds European partnerships and shows the value of applied research in answering European challenges.
• Innovation eXchange Amsterdam (IXA)coreTechnology or IntegrationIXA supports AUAS students, lecturers, researchers and employees who want to share research results. It connects staff with third parties, helps start companies based on research-related innovations, and provides intellectual property protection support. The IXA team includes experts such as subsidy advisers, lawyers and business developers.
• Amsterdam Economic BoardcoreStrategic or Co-development PartnerAUAS collaborates with Amsterdam-based businesses through the Amsterdam Economic Board for applied research projects addressing urban challenges in the metropolitan region.
• Dutch Research Council (NWO)coreStrategic or Co-development PartnerAUAS secures national research funding through the Dutch Research Council, which is a key focus for research programmes alongside European funding sources.
• Taskforce for Applied Research (SIA)coreStrategic or Co-development PartnerAUAS receives funding through SIA for applied research programmes, working within the Dutch national research agenda.
• UAS4EUROPEminorStrategic or Co-development PartnerAUAS is an active member of UAS4EUROPE, a networking and knowledge exchange platform in the field of applied research and innovation, representing some 450 European universities of applied sciences.
• European Union (Erasmus+, Interreg, Horizon Europe)coreStrategic or Co-development PartnerAUAS actively participates in European research programmes including Erasmus+ (budget €14.7 billion), Interreg (budget €10.1 billion), Horizon 2020, and Horizon Europe. Projects include SCORES (Dual Careers of athletes), SEE4-CITY (electric mobility), CIVIC, Me2, SHUTTLE (Forensic Science), and CrAFt (Creating Actionable Futures under New European Bauhaus).

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• University of Amsterdam - Amsterdam Business School: Traditional research university in the same city offering Bachelor's and Master's in business and economics. Overlaps with AMSIB's subject matter but operates a more academic (less practice-based) model and a different funding regime.
• Nyenrode Business University: Prestigious Dutch private business university offering Bachelor's, Master's and executive programs. Comparable international business subject matter but with a more selective, higher-fee positioning than AMSIB.
• Vrije Universiteit Amsterdam - School of Business and Economics: Amsterdam-based research university with business and economics programs. Competes for the same Dutch and international talent pool but is positioned academically rather than as an applied sciences hogeschool.

Regional players

• ESCP Business School: Pan-European business school with multi-campus model and English-taught Bachelor/Master in International Business. Comparable target student and curriculum, but operates across continental Europe rather than focusing on the Dutch market.

Direct peers

• Saxion University of Applied Sciences: Major Dutch hogeschool with International Business & Management studies in English. Competes with AMSIB for non-EU international applicants and operates under the same Dutch UAS regulatory framework.
• HU University of Applied Sciences Utrecht: Large Dutch UAS with international business and communication programmes taught in English. Directly comparable in scale, target audience (international Bachelor's students), and applied research model.
• The Hague University of Applied Sciences: THUAS runs comparable English-taught international business and management Bachelor's/Master's programs at a Dutch hogeschool. Targets the same non-EU international student segment with practice-based curricula.
• NHL Stenden University of Applied Sciences: Another major Dutch University of Applied Sciences with internationally oriented business programmes, including exchange and Bachelor's tracks in international business. Shares the same UAS funding model and international recruitment playbook.
• Inholland University of Applied Sciences: Dutch hogeschool offering international business and management programmes in English. Directly comparable structure (University of Applied Sciences with multiple campuses) and competes for international applicants.
• Rotterdam University of Applied Sciences - Rotterdam Business School: Rotterdam Business School is the closest direct peer: a Dutch hogeschool offering English-taught Bachelor's and Master's programs in international business within the Randstad region. Competes directly with AMSIB for the same international student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_BQ9HN4MckwAUnWBfGdboQ
• Facebookfacebook.com/AUAS.Amsterdam
• LinkedInlinkedin.com/company/aviation-academy-amsterdam
• Instagraminstagram.com/auas.amsterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam School of International Business