NMSBA
NMSBA operates Xôi Lạc TV, a free web-based live football streaming platform serving Vietnamese fans with live matches, schedules, results, standings, news, highlights, livescore, and betting odds across major European leagues and Vietnamese domestic football.
- Company typePrivate
- Founded2011
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What NMSBA does
NMSBA operates Xôi Lạc TV, a free, direct-to-consumer web-based live football streaming platform serving primarily Vietnamese football fans. The single-portal product at nmsba.com aggregates live match broadcasts alongside an integrated content layer covering match schedules, results, standings, football news, highlight videos, a real-time livescore application, and betting odds ('tỷ lệ kèo bóng đá'). Coverage spans major European competitions — Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga, and Ligue 1 — as well as Vietnamese domestic football.
The underlying technology is a web-only platform with no native mobile app. It supports adaptive quality streaming that adjusts to user bandwidth and device, multi-device compatibility across smartphone, tablet, and desktop browsers, and a responsive interface organized by content section. Distribution relies on Vietnamese-language organic search and word-of-mouth within football fan communities rather than paid acquisition or app store presence.
The business model is explicitly free to end users with no registration fees, subscription tiers, or pay-per-view charges. Monetization is implied rather than disclosed: the platform likely sustains operations through on-site advertising and betting-affiliate referrals associated with displayed odds. No enterprise sales motion, pricing tiers, partnerships, or investor backing are documented. Firmographics list the entity as private with 1–10 employees and a Netherlands (Utrecht) registration, though all operational content and brand activity is Vietnamese-market focused — a notable inconsistency in the data.
NMSBA firmographics
Firmographics- Name
- NMSBA
- Legal name
- Xôi Lạc TV
- Website
- https://nmsba.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NMSBA operates Xôi Lạc TV, a free web-based live football streaming platform serving Vietnamese fans with live matches, schedules, results, standings, news, highlights, livescore, and betting odds across major European leagues and Vietnamese domestic football.
- Ownership category
- akta.pro rank
NMSBA industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Sports Live Streaming Platforms (MPACACAF)
Keywords
Where NMSBA is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
NMSBA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue (Implied): While explicitly free to users, the platform likely generates revenue through advertising displayed during streams or on the website. This model supports the 'completely free' positioning while enabling operational sustainability.
- Affiliate/Referral Revenue (Implied): The platform displays betting odds ('tỷ lệ kèo bóng đá') which may generate affiliate commissions from betting partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access - Single Tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NMSBA product offering
Product offeringCore offering
Xôi Lạc TV (operated under the NMSBA website at nmsba.com) is a free, web-based live football streaming portal that aggregates and broadcasts matches from major European leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1) and Vietnamese domestic football. Beyond live streams, the site bundles ancillary football content—schedules, results, standings, news, highlight videos, real-time livescore, and betting odds—into a single consumer-facing portal accessible via any browser on mobile, tablet, or desktop without software installation or paid registration.
Product overview
Xôi Lạc TV is a single, unified online football streaming platform that delivers live match broadcasts, match schedules, results, standings, news, highlight videos, live scores, and betting odds — all within one website. It is not a modular platform; it is a single consumer-facing portal offering these content features as integrated sections of the same service.
Differentiator
Problem solved
Functional benefit
Products and services
- Xôi Lạc TV (Live Football Streaming Platform) Free, web-based live streaming of football matches across major European leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1) and Vietnamese domestic football, with integrated sections for match schedules, results, standings, news, highlight videos, real-time livescore, and betting odds. Targeted at Vietnamese-speaking football fans who want no-registration, multi-device (mobile/tablet/desktop) access without software installation.
Companies that use NMSBA
Customer profileSegments1 record
Ideal customer profiles1 record
NMSBA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NMSBA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
NMSBA competitors and assessment
Company assessmentBroad incumbents
- beIN Sports Connect: Global sports broadcaster's direct-to-consumer streaming product for live football (including Champions League, La Liga, Ligue 1). Same DTC sports streaming category and the type of licensed incumbent whose rights Xôi Lạc TV is re-distributing.
- ESPN+: Disney-owned DTC sports streaming service in the U.S. carrying live football and ancillary sports content. Comparable DTC sports subscription model and integrated content (news, scores, highlights) approach.
- DAZN: Global sports-focused SVOD/AVOD streaming service carrying live football across multiple markets. Direct category comparable for DTC sports streaming at scale.
Regional players
- Viu: PCCW-operated streaming service across Southeast Asia including Vietnam, offering sports-adjacent and general entertainment content. Comparable regional OTT footprint and Southeast Asian consumer base.
- SCTV: Vietnamese cable/satellite pay-TV operator carrying a wide channel lineup including sports. Comparable distribution of premium sports content to Vietnamese households, but via traditional pay-TV rather than DTC web.
Direct peers
- FPT Play: Vietnamese OTT streaming service offering live sports (including European football leagues) plus movies, series, and TV channels. Closest legitimate, locally-licensed analog to the Xôi Lạc TV proposition in the same Vietnamese consumer market.
- MyTV (Vietnam): VNPT-operated IPTV/OTT platform in Vietnam bundling live TV and sports including European football. Direct comparator in distribution model (operator-bundled streaming) and target audience.
- VTVcab ON: State-affiliated Vietnamese pay-TV and streaming app delivering live football and international sports channels. Same end-user (Vietnamese football fans), same content categories, but operating under formal broadcast licensing.
- K+ (VTVcab): Premium pay-TV operator in Vietnam carrying Premier League, Champions League, La Liga and other top European football rights. Represents the licensed alternative that Xôi Lạc TV effectively competes against in the Vietnamese market.
- VTV Go: VTV's free ad-supported streaming app covering live national TV channels and sports in Vietnam. Comparable in the free, AVOD-style proposition to Vietnamese sports audiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NMSBA social profiles
Digital presenceNMSBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NMSBA leadership team
Management profileNumber of profiles
NMSBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NMSBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NMSBA
What does NMSBA do?
Xôi Lạc TV (operated under the NMSBA website at nmsba.com) is a free, web-based live football streaming portal that aggregates and broadcasts matches from major European leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1) and Vietnamese domestic football. Beyond live streams, the site bundles ancillary football content—schedules, results, standings, news, highlight videos, real-time livescore, and betting odds—into a single consumer-facing portal accessible via any browser on mobile, tablet, or desktop without software installation or paid registration.
Is NMSBA a public or private company?
NMSBA is a private company. It is classified as unknown and is currently operating.
When was NMSBA founded?
NMSBA was founded in 2011. It employs 1 to 10 people.
Where is NMSBA based?
NMSBA is headquartered in Utrecht, Netherlands, in the Europe region.
How does NMSBA make money?
Two revenue lines are on record. Advertising Revenue (Implied) is the primary driver. The others are affiliate/Referral Revenue (Implied).
Who are NMSBA's main competitors?
Broad incumbents on record are beIN Sports Connect, ESPN+ and DAZN. Regional players are Viu and SCTV. Direct peers are FPT Play, MyTV (Vietnam), VTVcab ON, K+ (VTVcab) and VTV Go.
Does NMSBA have an API?
No public API is recorded for NMSBA.
What industry is NMSBA in?
NMSBA's product category is Live Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4833.