NMSBA

What NMSBA does

NMSBA operates Xôi Lạc TV, a free, direct-to-consumer web-based live football streaming platform serving primarily Vietnamese football fans. The single-portal product at nmsba.com aggregates live match broadcasts alongside an integrated content layer covering match schedules, results, standings, football news, highlight videos, a real-time livescore application, and betting odds ('tỷ lệ kèo bóng đá'). Coverage spans major European competitions — Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga, and Ligue 1 — as well as Vietnamese domestic football.

The underlying technology is a web-only platform with no native mobile app. It supports adaptive quality streaming that adjusts to user bandwidth and device, multi-device compatibility across smartphone, tablet, and desktop browsers, and a responsive interface organized by content section. Distribution relies on Vietnamese-language organic search and word-of-mouth within football fan communities rather than paid acquisition or app store presence.

The business model is explicitly free to end users with no registration fees, subscription tiers, or pay-per-view charges. Monetization is implied rather than disclosed: the platform likely sustains operations through on-site advertising and betting-affiliate referrals associated with displayed odds. No enterprise sales motion, pricing tiers, partnerships, or investor backing are documented. Firmographics list the entity as private with 1–10 employees and a Netherlands (Utrecht) registration, though all operational content and brand activity is Vietnamese-market focused — a notable inconsistency in the data.

Name

NMSBA

Legal name

Xôi Lạc TV

Website

https://nmsba.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

NMSBA operates Xôi Lạc TV, a free web-based live football streaming platform serving Vietnamese fans with live matches, schedules, results, standings, news, highlights, livescore, and betting odds across major European leagues and Vietnamese domestic football.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Sports Live Streaming Platforms (MPACACAF)

Keywords

• Live football streaming
• Sports content platform
• Football match schedules
• Livescore tracking
• Match highlights video

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue (Implied): While explicitly free to users, the platform likely generates revenue through advertising displayed during streams or on the website. This model supports the 'completely free' positioning while enabling operational sustainability.
2. Affiliate/Referral Revenue (Implied): The platform displays betting odds ('tỷ lệ kèo bóng đá') which may generate affiliate commissions from betting partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Xôi Lạc TV (operated under the NMSBA website at nmsba.com) is a free, web-based live football streaming portal that aggregates and broadcasts matches from major European leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1) and Vietnamese domestic football. Beyond live streams, the site bundles ancillary football content—schedules, results, standings, news, highlight videos, real-time livescore, and betting odds—into a single consumer-facing portal accessible via any browser on mobile, tablet, or desktop without software installation or paid registration.

Product overview

Xôi Lạc TV is a single, unified online football streaming platform that delivers live match broadcasts, match schedules, results, standings, news, highlight videos, live scores, and betting odds — all within one website. It is not a modular platform; it is a single consumer-facing portal offering these content features as integrated sections of the same service.

Differentiator

Problem solved

Functional benefit

Products and services

• Xôi Lạc TV (Live Football Streaming Platform) Free, web-based live streaming of football matches across major European leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1) and Vietnamese domestic football, with integrated sections for match schedules, results, standings, news, highlight videos, real-time livescore, and betting odds. Targeted at Vietnamese-speaking football fans who want no-registration, multi-device (mobile/tablet/desktop) access without software installation.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• beIN Sports Connect: Global sports broadcaster's direct-to-consumer streaming product for live football (including Champions League, La Liga, Ligue 1). Same DTC sports streaming category and the type of licensed incumbent whose rights Xôi Lạc TV is re-distributing.
• ESPN+: Disney-owned DTC sports streaming service in the U.S. carrying live football and ancillary sports content. Comparable DTC sports subscription model and integrated content (news, scores, highlights) approach.
• DAZN: Global sports-focused SVOD/AVOD streaming service carrying live football across multiple markets. Direct category comparable for DTC sports streaming at scale.

Regional players

• Viu: PCCW-operated streaming service across Southeast Asia including Vietnam, offering sports-adjacent and general entertainment content. Comparable regional OTT footprint and Southeast Asian consumer base.
• SCTV: Vietnamese cable/satellite pay-TV operator carrying a wide channel lineup including sports. Comparable distribution of premium sports content to Vietnamese households, but via traditional pay-TV rather than DTC web.

Direct peers

• FPT Play: Vietnamese OTT streaming service offering live sports (including European football leagues) plus movies, series, and TV channels. Closest legitimate, locally-licensed analog to the Xôi Lạc TV proposition in the same Vietnamese consumer market.
• MyTV (Vietnam): VNPT-operated IPTV/OTT platform in Vietnam bundling live TV and sports including European football. Direct comparator in distribution model (operator-bundled streaming) and target audience.
• VTVcab ON: State-affiliated Vietnamese pay-TV and streaming app delivering live football and international sports channels. Same end-user (Vietnamese football fans), same content categories, but operating under formal broadcast licensing.
• K+ (VTVcab): Premium pay-TV operator in Vietnam carrying Premier League, Champions League, La Liga and other top European football rights. Represents the licensed alternative that Xôi Lạc TV effectively competes against in the Vietnamese market.
• VTV Go: VTV's free ad-supported streaming app covering live national TV channels and sports in Vietnam. Comparable in the free, AVOD-style proposition to Vietnamese sports audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nmsba
• LinkedInlinkedin.com/company/nmsba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMSBA