Koning Willem II College

What Koning Willem II College does

Koning Willem II College is a public secondary school (openbare school) located at Tatraweg 80 in Tilburg, Netherlands, founded in 1866 and operated by the Stichting Openbaar Voortgezet Onderwijs Tilburg (SOVOT) foundation, which also governs Beatrix College. The school delivers the four standard Dutch secondary tracks — mavo (4 years), havo (5 years), vwo/atheneum (6 years), and gymnasium (6 years) — and uses a two-year bridging period (dakpanklassen) before final streaming. It targets students aged roughly 12–18, recruited primarily from Group 7–8 of regional primary schools through open days, plusprofiel afternoons, and the regional LDOS centralized enrollment system.

The school's product surface extends well beyond standard curricula. It runs five plusprofielen enrichment tracks (Sport Extra, ICT & Mediadesign, Atelier, Drama, Muziek) requiring a €125 voluntary parental contribution, plus four specialized status programs: Topsport Talentschool (EVOT-certified for NOC*NSF/KNVB athletes), DaMu-school (Fontys Dansacademie partnership for professional dance), WON-school (Wetenschapsoriëntatie Nederland, offering science as a vwo exam subject), and a Cambridge English Examination Center delivering Cambridge, DELF junior, and Goethe Deutsch certifications. Core technology is administrative rather than proprietary: Magister for student records, Zermelo for scheduling, Safe Exam Browser for online exams, and the Aura Library app for library integration.

The business model is government-funded public education with nominal parental co-payments. As a public school, tuition is free; revenue flows from per-student Dutch government funding routed through SOVOT, supplemented by €125 voluntary annual contributions for plusprofielen participants and fees for laptops, school trips, and The Rent Company repair services. The institution is led by Rector M. Cépèro, with bestuurder drs. N. Bootsma MEM governing the parent foundation and a Raad van Toezicht providing oversight. Marketing is conducted through Instagram, Facebook, YouTube (KWIICollege), the willem2.nl website, brochure distribution, and event-driven open days.

Name

Koning Willem II College

Legal name

Koning Willem II College

Website

https://willem2.nl

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

51–100 employees

Short description

Koning Willem II College is a public Dutch secondary school in Tilburg offering mavo, havo, vwo, and gymnasium tracks plus specialized talent programs in elite sports, dance, science, and international languages, serving students aged 12–18 through the regional LDOS enrollment system.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industry

Career Readiness & College Prep (In-School) (EDAJAFAM)

Keywords

• Secondary education
• Public schooling
• Enrichment programs
• Academic preparation
• Student welfare

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: As a public secondary school, the institution is funded through government funding via Stichting Openbaar Voortgezet Onderwijs Tilburg (SOVOT). Education is free for students; the school receives per-student funding from the Dutch government.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Koning Willem II College is a public secondary school in Tilburg, Netherlands, delivering secondary education across four tracks (Mavo 4 years, Havo 5 years, Atheneum 5 years, Gymnasium 6 years) preparing students for MBO, HBO, or university. The core offering is augmented by Plusprofielen enrichment programs (Sport Extra, ICT & Mediadesign, Atelier, Drama, Muziek), specialized programs including Vooropleiding Dans (Fontys partnership), Topsport Talentschool, WON Wetenschap science curriculum, and Versterkt Talenonderwijs (Cambridge English, DELF French, Goethe German certifications).

Product overview

Koning Willem II College is a public secondary school (openbare school) in Tilburg, Netherlands, offering Mavo (4 years), Havo (5 years), and Vwo/Atheneum/Gymnasium (6 years) educational tracks. The school operates a platform-plus-programs model where the core educational tracks (Mavo, Havo, Vwo) serve as the foundation, supplemented by specialized enrichment programs (Plusprofielen) including Sport Extra, ICT & Mediadesign, Atelier, Drama, and Muziek. The institution also hosts specialized programs such as Topsport Talentschool, Vooropleiding Dans (dance preliminary program in partnership with Fontys Dansacademie), WON Wetenschap (science program), Versterkt Talenonderwijs (Cambridge/DELF/Goethe language certifications), and an annual Musical production. The school utilizes digital tools including Magister for student management, Zermelo for scheduling, and offers specialized facilities like two dance studios and a topsport room.

Differentiator

Problem solved

Functional benefit

Products and services

• Plusprofiel Sport Extra Sports enrichment program offering two additional sport lessons per week beyond the standard curriculum, including flag football, freerunning, beach volleyball, and a multi-day activity component, for motivated students.
• Plusprofiel ICT & Mediadesign Multidisciplinary digital-focused enrichment program teaching students about IoT, 3D printing, robotics, green screen technology, website building, app development, game creation, and advertising video production.
• Plusprofiel Atelier Visual arts and design program offering two hours weekly of focused study on drawing, painting, fashion design, photography, filmmaking, and sculpting, using materials beyond the regular art curriculum.
• Plusprofiel Drama Acting and social skills program with two hours weekly, including improvisation in the first year, script work in the second year, and directing and drama-music modules in the third year; partnered with Het Zuidelijk Toneel and Theaters Tilburg.
• Plusprofiel Muziek Music program teaching singing, musicianship, composing, arranging, and performance skills, offered as an exam subject at Mavo, Havo, and Vwo levels with a voluntary annual parental contribution of €125.
• Versterkt Talenonderwijs (Cambridge English / DELF junior / Goethe Deutsch) Enhanced language education program offering Cambridge English certification, DELF junior (French), and Goethe Deutsch (German) exams aligned with European Reference Framework (ERK) levels; the Cambridge program includes a four-day visit to Cambridge university city.
• WON: Wetenschap (Science) WON-certified science program for all vwo students as a school exam subject, teaching scientific research methods, media literacy, and academic skills through partnerships with Dutch universities; unique in the Tilburg region.
• Vooropleiding Dans (Dance Preliminary Program) Dance preliminary program in partnership with Fontys Dansacademie, offering 9-12 hours weekly of classical dance, jazz/urban, modern dance, improvisation, pilates, and drama; performances at Jan van Besouwhuis in Goirle.
• Topsport Talentschool Topsport Talentschool status providing special facilities for athletes with NOC*NSF or KNVB talent status, including flexible scheduling, study coaching, mental and physical coaching, and exemptions for certain exam subjects.
• Annual Musical Production Annual musical production open to all grades, meeting weekly outside class hours with professional theater performances in April/May, combining drama, singing, music, costumes, and set design.
• Dakpanklassen (Transition Classes) Two-year transition program placing students in mavo/havo, havo/atheneum, or atheneum/gymnasium classes, allowing students to demonstrate their abilities before a final placement decision at the end of the second year.

Quantifiable outcome

• Many students achieve diplomas at a higher level than predicted upon entry

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cambridge Assessment EnglishcoreStrategic or Co-development PartnerCambridge English certification program. All students start with Cambridge English in first year, with Cambridge certificate exams available upon completion.
• Brabantse Opleidingsschool (BOS)coreStrategic or Co-development PartnerRegional teacher training partnership between Brabant secondary schools and HBO institutions. Provides student teaching positions and teacher development.
• Fontys DansacademiecoreStrategic or Co-development PartnerProfessional dance education partnership. Fontys provides dance instructors for 9-12 hours weekly. Students enrolled as Fontys Vooropleiding students. Performances at Jan van Besouwhuis in Goirle.
• EVOT (Expertisecentrum Voortgezet Onderwijs en Topsport)coreStrategic or Co-development PartnerFormerly Stichting LOOT. Expert center for secondary education and elite sports. Conducts 3-year audits for Topsport Talentschool certification. Coordinates with Team NL and NOC*NSF.
• NOC*NSFcoreStrategic or Co-development PartnerDutch Olympic Committee | Sports Federation. Awards official athlete status to qualifying students, enabling topsport facilities and flexible scheduling.
• Team NLminorStrategic or Co-development PartnerDutch elite sports organization. Collaborates with Topsport Talentschools for athlete development support.
• KNVBminorStrategic or Co-development PartnerRoyal Dutch Football Association. Awards talent status to football players for topsport facilities.
• Het Zuidelijk ToneelminorStrategic or Co-development PartnerProfessional theater company. Provides workshops and performances for drama plusprofiel students.
• Theaters TilburgminorStrategic or Co-development PartnerMunicipal theater venue. Partnership for drama education and performances.
• Basketball NederlandminorStrategic or Co-development PartnerNational basketball federation. Partnered for TeamNL Moves 3x3 basketball regional finals hosted at school.
• Bibliotheek Midden-BrabantminorStrategic or Co-development PartnerRegional library. Students automatically become members using school pass, with access to Aura Library app for 24/7 book renewal.
• Stichting Openbaar Voortgezet Onderwijs Tilburg (SOVOT)coreOthersParent organization governing Koning Willem II College and Beatrix College. Managed by bestuurder drs. N. Bootsma MEM with Raad van Toezicht oversight.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Beatrix College: Sister secondary school in Tilburg, operating under the same Stichting Openbaar Voorgezet Onderwijs Tilburg (SOVOT) foundation as Koning Willem II College. Directly comparable as a public secondary school sharing governance, funding, and the Tilburg LDOS enrollment pool.
• Theresia Lyceum: Public secondary school in Tilburg offering mavo/havo/vwo tracks and competing with KW2 for the same regional student pool via the LDOS placement system. Directly comparable on curriculum structure, geographic catchment, and target segments.
• Stedelijk Lyceum Enschede: Dutch secondary school with Topsport Talentschool status, comparable as a public secondary institution offering similar Topsport facility programs for elite student-athletes. Comparable on sports-talent specialization within the Dutch voortgezet onderwijs system.
• Odulphuslyceum: Catholic secondary school in Tilburg serving the same mavo/havo/vwo catchment as Koning Willem II College. Directly competes for first-choice LDOS placements within the Tilburg regional system.
• Dr. Knippenbergcollege: Secondary school in Helmond, also certified as a Topsport Talentschool by EVOT/NOC*NSF. Comparable in offering specialized scheduling and academic support for elite student-athletes within the Dutch secondary education framework.
• 2College: Large secondary school organization in Tilburg providing mavo, havo, and vwo tracks. Competes head-to-head in the Tilburg LDOS enrollment system and shares the same Dutch public secondary education model.

Others

• Fontys Hogescholen: HBO institution and strategic partner through Fontys Dansacademie. While not a direct competitor (HBO vs. secondary), the partnership is core to the DaMu-school dance program and shapes the KW2 student-to-HBO pathway.

Regional players

• Cambreur College: Secondary school in Dongen, North Brabant, operating within the broader regional Dutch secondary education ecosystem. Comparable as a public secondary institution serving similar demographics in adjacent North Brabant municipalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KWIICollege/videos
• Facebookfacebook.com/kw2college
• Instagraminstagram.com/kw2college
• LinkedInlinkedin.com/company/koning-willem-ii-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koning Willem II College