Economic Insider
- Company typePrivate
- Founded2022
- HeadquartersAvarua, Rarotonga, Cook Islands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Economic Insider firmographics
Firmographics- Name
- Economic Insider
- Legal name
- Matrix Global LLC
- Website
- https://economicinsider.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Economic Insider industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industry
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where Economic Insider is headquartered
LocationHeadquarters
- HQ city
- Avarua, Rarotonga
- HQ country
- Cook Islands
Offices1 record
Markets served
Economic Insider business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Content and Native Advertising: The platform publishes third-party contributed content (Contributor Content) as native advertising. Contributors pay for featured content which is clearly labeled as 'Branded Content'. The company receives compensation from contributors in exchange for publishing their content.
- Display Advertising: Third-party advertisements served on the website, including display ads across various sections of the publication.
- Newsletter and Promotional Features: Promotional options including newsletter features for brands and businesses interested in reaching the publication's audience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Economic Insider product offering
Product offeringCore offering
Economic Insider is a digital news publication that publishes curated articles, analysis, and investigative reporting on economics, business, technology, and politics through its website. The platform also offers branded content, sponsored article, and partnership advertising services for third-party contributors and advertisers, alongside a contributor content network accepting submissions from publishing partners and independent contributors.
Product overview
Economic Insider operates as a unified digital publication platform offering news and analysis content across economics, business, technology, and politics categories. The core product is its digital news platform (economicinsider.com) which publishes curated, investigative, and human-interest stories. Supporting services include branded content and sponsored articles (advertise page), and a contributor content network accepting submissions from industry experts and publishing partners through a four-stage editorial process. All content is clearly labeled between editorial reporting and branded/sponsored material to maintain editorial independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Economic Insider Digital News Platform A digital news publication platform providing curated articles, news coverage, analysis, and investigative reporting on economics, business, technology, and politics. The platform publishes across News, Business, Tech, and Politics categories through engaging storytelling aimed at global readers.
- Branded Content and Advertising Services Advertising and sponsored content services offering branded articles, partnership advertising, display ads, and newsletter feature placements for businesses and brands seeking to reach audiences interested in economics, business, and finance content. Branded content is reviewed by the editorial team and clearly labeled as sponsored, separate from editorial reporting.
- Contributor Content Network A contributor submission network allowing publishing partners, independent contributors, and industry experts to submit articles and insights for publication. The platform vets submissions from business pioneers, cultural influencers, and subject matter experts and routes them through a four-stage editorial review process.
Companies that use Economic Insider
Customer profileSegments3 records
Ideal customer profiles3 records
Economic Insider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Economic Insider partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Economic Insider competitors and assessment
Company assessmentBroad incumbents
- Bloomberg: Global financial news, data, and analytics leader. Comparable to Economic Insider as a primary destination for economics and financial news, though at vastly greater scale and with proprietary data products.
- Reuters: Major international news wire with strong business and economics coverage. Overlaps directly with Economic Insider's market and economic news categories and competes for the same advertiser audiences.
- Yahoo Finance: Largest free finance and economics news destination on the open web. Overlaps with Economic Insider's free-access, ad-supported model and broad coverage of markets and economic news.
- Forbes: Established business news publisher that extensively uses contributor-based branded content. Comparable in business news focus and in operating a contributor-content monetization model similar to Economic Insider's branded content network.
Emerging players
- Morning Brew: Digital business and economics newsletter-led media brand. Comparable in audience (business professionals), ad-supported business model, and digital-first content distribution approach.
- Seeking Alpha: Crowd-sourced financial analysis platform. Comparable to Economic Insider in leveraging contributor content and ad/subscription monetization, with strong overlap in business, market, and economic news audiences.
Direct peers
- TheStreet: Digital financial news and commentary outlet focused on markets and investing. Comparable to Economic Insider in topic coverage, ad-supported revenue model, and retail/business investor audience.
- Investopedia: Digital finance content destination covering economics, markets, and business. Comparable in topic focus, free-access model, and reliance on advertising for monetization.
- Business Insider: Digital-first business and economics news publisher with a strong social/SEO-led audience acquisition model and native branded content offerings. Closest comparable to Economic Insider in audience strategy and revenue mix.
- MarketWatch: Digital financial news site covering markets, economy, and investing. Directly comparable in editorial scope (markets, economy, business) and audience (retail investors, professionals) to Economic Insider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Economic Insider social profiles
Digital presenceEconomic Insider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Economic Insider leadership team
Management profileNumber of profiles
Economic Insider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Economic Insider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Economic Insider
What does Economic Insider do?
Economic Insider is a digital news publication that publishes curated articles, analysis, and investigative reporting on economics, business, technology, and politics through its website. The platform also offers branded content, sponsored article, and partnership advertising services for third-party contributors and advertisers, alongside a contributor content network accepting submissions from publishing partners and independent contributors.
Is Economic Insider a public or private company?
Economic Insider is a private company. It is classified as corporate owned and is currently operating.
When was Economic Insider founded?
Economic Insider was founded in 2022. It employs 1 to 10 people.
Where is Economic Insider based?
Economic Insider is headquartered in Avarua, Rarotonga, Cook Islands.
How does Economic Insider make money?
Three revenue lines are on record. Branded Content and Native Advertising is the primary driver. The others are display Advertising and newsletter and Promotional Features.
Who are Economic Insider's main competitors?
Broad incumbents on record are Bloomberg, Reuters, Yahoo Finance and Forbes. Emerging players are Morning Brew and Seeking Alpha. Direct peers are TheStreet, Investopedia, Business Insider and MarketWatch.
Does Economic Insider have an API?
No public API is recorded for Economic Insider.
What industry is Economic Insider in?
Economic Insider's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 51311 and its SIC code is 2711.