Villatent
Villatent is a Dutch glamping specialist that rents fully equipped safari tents on premium family-oriented campgrounds across 8 European countries, targeting families with children seeking turnkey outdoor holidays.
- Company typePrivate
- Founded2014
- HeadquartersRenswoude, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Villatent does
Villatent Europe B.V. is a Dutch private company founded in 2014 and headquartered in Renswoude, Netherlands, specializing in the rental of fully equipped safari tents (glamping accommodations) on premium family-oriented campgrounds across eight European countries: the Netherlands, France, Italy, Spain, Belgium, Germany, Croatia, and Slovenia. The company deploys a standardized portfolio of six tent models — Compact, Outback, Wood, Nomad, Cottage, and Ranger — ranging from 4- to 6-person capacity, with progressively premium features such as private bathrooms, fully equipped kitchens, air conditioning, Nespresso machines, and outdoor terraces with Outdoorchef BBQs. Each tent is constructed on a wooden frame with steigerhout (larch) furniture and positioned on campgrounds that are physically vetted twice yearly by a dedicated quality-control lead.
Villatent firmographics
Firmographics- Name
- Villatent
- Legal name
- Villatent Europe B.V.
- Website
- https://villatent.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Villatent is a Dutch glamping specialist that rents fully equipped safari tents on premium family-oriented campgrounds across 8 European countries, targeting families with children seeking turnkey outdoor holidays.
- Ownership category
- akta.pro rank
Villatent industry classification
Industry- Product category
- Glamping Accommodations
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Safari Camps & Tented Lodges (THAGAOAF)
- akta.pro secondary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
Keywords
Where Villatent is headquartered
LocationHeadquarters
- HQ city
- Renswoude
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Villatent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Safari and Lodge Tent Rentals: Villatent's primary revenue stream comes from renting fully equipped safari tents and lodge tents on over 60 premium campgrounds across 8 European countries (Netherlands, France, Italy, Spain, Belgium, Germany, Croatia, Slovenia). Customers book accommodations directly through the Villatent website or via phone/email customer service. Pricing varies by tent type, destination, season, and length of stay. Additional revenue is generated through optional add-ons such as bed linen packages, kitchen packages, towels, and air conditioning fees. Tourist taxes are charged at most destinations and paid locally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Villatent Compact and Outback (4-person) — entry-level glamping tents for up to 4 persons |
| Subscription | Pay-as-you-go | Villatent Wood and Outback (5-person) — comfortable tents for up to 5 persons |
| Subscription | Pay-as-you-go | Villatent Nomad, Cottage, and Ranger (6-person) — premium luxury tents for up to 6 persons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Villatent product offering
Product offeringCore offering
Villatent rents out fully equipped safari tents (glamping accommodations) on more than 60 premium campgrounds across 8 European countries (Netherlands, France, Italy, Spain, Belgium, Germany, Croatia, Slovenia). The portfolio of six tent models (Compact, Outback, Wood, Nomad, Cottage, Ranger) accommodates 4 to 6 persons, with features such as private bathrooms, fully equipped kitchens, air conditioning, and outdoor terraces with BBQ. Bookings are made directly through Villatent's multi-language website, with personalized advice available via phone and email.
Product overview
Villatent is a glamping accommodation specialist offering a portfolio of six distinct safari tent models: Compact (4p.), Outback (4-5p.), Wood (4-5p.), Nomad (6p.), Cottage (6p.), and Ranger (6p.). All tents are fully equipped with kitchen facilities, comfortable beds, and modern amenities including private bathrooms. The tents are placed on over 60 carefully selected campsites across eight European countries (Netherlands, Germany, Spain, Italy, France, Belgium, Slovenia, and Croatia). The product line progresses from simple (Wood) to increasingly luxurious variants (Ranger at the premium end), with options for different family sizes and comfort preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Villatent Compact A 4-person fully equipped safari tent offering glamping accommodation for families seeking a turnkey outdoor stay on Villatent's premium European campgrounds.
- Villatent Outback A safari tent offered in 4-person and 5-person configurations, fully equipped with modern amenities for family glamping holidays on premium European campsites.
- Villatent Wood A simple yet comfortable safari tent for 4-5 persons featuring a fully equipped kitchen and comfortable beds, positioned as a compact glamping option for families.
- Villatent Nomad The classic Villatent safari tent for up to 6 persons, featuring a fully equipped kitchen, living area, bathroom with shower, toilet and sink, and two bedrooms.
- Villatent Cottage A spacious luxury safari tent for up to 6 persons featuring large windows, open kitchen with dishwasher, two bedrooms, and a unique bedstee (sleeping alcove), designed for premium family glamping stays.
- Villatent Ranger A super-luxury safari tent for 6 persons featuring a unique upper floor with hanging net and mini-tent, fully equipped kitchen with dishwasher, air conditioning, and a spacious outdoor terrace, positioned at the premium end of the Villatent portfolio.
Quantifiable outcome
- 8.4/10 average customer rating based on 5,877 reviews
- +2 more outcomes
Companies that use Villatent
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Villatent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Villatent partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Elba TravelsminorElba Travels is referenced as Villatent's partner for Camping Casa dei Prati on the island of Elba, Italy. Villatent promotes Elba Travels as the booking partner for this specific destination, suggesting a referral/co-marketing relationship.
- ZooverminorZoover is a leading Dutch travel review platform. Villatent prominently displays its Zoover Award and 9.5/10 rating on its website, leveraging the platform's credibility for social proof and customer acquisition.
- ANWBminorANWB (Royal Dutch Touring Club) is a major Dutch automobile association and travel organization. Villatent features ANWB-rated campings, and its partner camping Vakantiepark Ackersate received the ANWB 'Best Vakantiepark' award.
- ACSI (European Camping Inspection Organization)minorACSI is a European camping inspection and rating organization. Villatent features ACSI-awarded campings, and its partner camping Vakantiepark Ackersate received the ACSI Award for the funniest holiday park for children.
- Borken am See CampingcoreCamping Borken am See in North Rhine-Westphalia, Germany is one of Villatent's key partner campings. Villatent maintains Villatent Cottage tents on this site, with special arrangements including no air conditioning, car-free environment with luggage service via golf carts, and bed linen booking at the site. The camping is described as one of Villatent's offerings with 22 reviews on the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Villatent competitors and assessment
Company assessmentBroad incumbents
- Center Parcs: Major European family short-break holiday park operator (cottages and indoor/outdoor activities); competes for the same family-with-children travel wallet but via park-based lodging rather than safari tents.
- Booking.com: World's largest online accommodation marketplace; not a glamping specialist but the dominant distribution channel where Villatent is currently absent, and a primary indirect competitor for family-travel bookings.
- Airbnb: Global short-stay marketplace with growing glamping and unique-stay supply across Europe; competes for the family outdoor-holiday customer and is a key alternative discovery channel where Villatent is not listed.
- EuroParcs: Large Dutch-based operator of holiday parks across the Netherlands and Europe with family-focused accommodations; competes for the same family-camper demographic but owns/operates park real estate rather than placing tents at third-party campgrounds.
- Landal GreenParks: Dutch-rooted European holiday park operator with family-oriented bungalows and amenities across the continent; broad incumbent serving the same family-travel customer base as Villatent.
- TUI Musement / TUI Camping: European tourism conglomerate that packages camping and glamping stays alongside broader holiday offerings; overlaps with Villatent on multi-country family camping but bundles it within a much wider holiday portfolio.
Direct peers
- Selectcamp: Italian/Dutch multi-country camping operator offering mobile homes and lodges at premium European campgrounds; comparable in curated D2C multi-country family-camping model.
- Huttopia: French-founded glamping and camping resort operator with safari tents, chalets, and canvas lodges across Europe and North America; the most direct comparable to Villatent in product, family target segment, and multi-country European footprint.
- Roan (Karmann Mobil): European camping holiday specialist offering mobile homes and glamping-style tents at campgrounds across multiple countries; directly comparable in D2C multi-country camping distribution and family target.
- Canvas Holidays (formerly Eurocamp/Keycamp): Established European operator of mobile homes and safari tents on premium campgrounds, serving primarily UK and Northern European families — directly comparable target customer and product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Villatent social profiles
Digital presenceVillatent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Villatent leadership team
Management profileNumber of profiles
Profiles1 record
Villatent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Villatent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Villatent
What does Villatent do?
Villatent rents out fully equipped safari tents (glamping accommodations) on more than 60 premium campgrounds across 8 European countries (Netherlands, France, Italy, Spain, Belgium, Germany, Croatia, Slovenia). The portfolio of six tent models (Compact, Outback, Wood, Nomad, Cottage, Ranger) accommodates 4 to 6 persons, with features such as private bathrooms, fully equipped kitchens, air conditioning, and outdoor terraces with BBQ. Bookings are made directly through Villatent's multi-language website, with personalized advice available via phone and email.
Is Villatent a public or private company?
Villatent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Villatent founded?
Villatent was founded in 2014. It employs 1 to 10 people.
Where is Villatent based?
Villatent is headquartered in Renswoude, Netherlands, in the Europe region.
How does Villatent make money?
One revenue line is on record: safari and Lodge Tent Rentals.
Who are Villatent's main competitors?
Broad incumbents on record are Center Parcs, Booking.com, Airbnb, EuroParcs, Landal GreenParks and TUI Musement / TUI Camping. Direct peers are Selectcamp, Huttopia, Roan (Karmann Mobil) and Canvas Holidays (formerly Eurocamp/Keycamp).
Does Villatent have an API?
No public API is recorded for Villatent.
What industry is Villatent in?
Villatent's product category is Glamping Accommodations. Its primary akta.pro industry code is THAGAOAF, Safari Camps & Tented Lodges, with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 72121 and its SIC code is 7000.