Bildung und Entwicklung

What Bildung und Entwicklung does

Bildung und Entwicklung Schweiz GmbH is a Zürich-based adult education company founded in 2019 by Sandra Orzel, specializing in three practice areas tied to the Swiss regulatory and labor-market context: (1) preparation courses for entrance examinations of all Swiss police corps (Kantonspolizei, Stadtpolizei, Grenzwachtkorps, SBB Transportpolizei), delivered in live groups capped at four participants; (2) German language instruction from A1 to C2, including preparation for the official fide, KDE, and telc certifications for naturalisation, settlement permits, and residence permits; and (3) corporate services covering leadership coaching (Foundation/Advanced/Executive tiers), EFQM training, ISO 9001 consulting, organizational development, and translation/dolmetschen services. The company operates four physical locations in German-speaking Switzerland (Zürich-Oerlikon, Aarau, Baden, Rheinfelden) and offers live online instruction nationwide. Its proprietary Polizei Lernplattform bundles more than 1,500 exam-near practice tasks and a 12-question learning-type analysis with the police preparation course. The business is bootstrapped and founder-owned, with all instructors SVEB-certified, the founder licensed as a telc examiner A1–C2 and FIDE-trained teacher, and the entity recognised by FIDE as a testing centre and accredited by EFQM as a Certified Assessor Trainer.

The company monetizes across five revenue streams. The largest individual consumer line is police preparation, priced at CHF 449 (online) to CHF 494 (in-person) for a 16-lesson group course, with CHF 59 single lessons and a CHF 330–359 Deutsch-Intensiv police add-on. German language group courses (60 lessons) are priced at CHF 765–850, with CHF 79 single private lessons scaling down to CHF 69 at 30+ lessons. Exam preparation runs CHF 350 (KDE, fide) to CHF 450 (telc), with the exam fee charged separately. Corporate services span bespoke German training, organizational development, and EFQM consulting. Corporate leadership coaching commands the highest per-participant economics: Foundation ab CHF 4,800, Advanced ab CHF 8,400, Executive ab CHF 480/session. Discounts include a 10% online discount, a 30% KulturLegi (Caritas) discount, and the FRUEH10 early-bird code. The go-to-market is consultative sales-led: free diagnostic tools (level test, 40-question police PDF, learning-type questionnaire) drive top-of-funnel lead capture, with conversion through a free initial consultation booked via Calendly, phone, or WhatsApp. The company has delivered 250,000+ teaching hours since founding, serves 100+ Swiss business customers (SBB, Kühne+Nagel, Visana, Swiss Army, PH Bern, BFH, CKW, Kambly), and reports 2,400+ private German learners in the past five years with 4.9/5 average review scores across both police and German course categories.

Name

Bildung und Entwicklung

Legal name

Bildung und Entwicklung Schweiz GmbH

Website

https://bildungundentwicklung.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bildung und Entwicklung is a Zürich-based Swiss adult education company founded in 2019 that prepares candidates for Swiss police entrance examinations, delivers CEFR-aligned German courses (A1–C2) with fide/KDE/telc exam services, and provides corporate leadership, EFQM, and organizational development training. It serves individual learners and 100+ Swiss business customers via four locations and live online instruction.

Ownership category

akta.pro rank

Product category

Adult Education and Language Training

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

Keywords

• Adult education
• German language courses
• Police exam preparation
• Corporate training
• Language certification

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Polizei-Vorbereitungskurse (Police Preparation Courses): Live group courses (max. 4 participants) and individual lessons preparing candidates for Swiss police entrance exams. Includes access to online learning platform. CHF 449–494 for 16 lessons in group; CHF 59 per individual lesson.
2. Deutschkurse (German Language Courses): German language instruction from A1 to C2, in groups (max. 14) and private 1:1 format. Covers general language, exam prep (TELC, FIDE, KDE), and alphabetization. Revenue is per-course fee, with volume discounts on lesson packages.
3. Prüfungsvorbereitung (Exam Preparation): Dedicated exam prep courses for KDE (CHF 350), fide (CHF 350), and telc (CHF 450). The company is a licensed telc examination centre and FIDE-recognised testing location. kde/fide/telc prep courses offered separately from the exam fee.
4. Firmenkurse & Unternehmensentwicklung (Corporate Services): German corporate courses, organizational development consulting, change management, EFQM, ISO 9001, leadership coaching, and translation/dolmetschen services for Swiss businesses.
5. Nachhilfe & Lerncoaching (Tutoring & Learning Coaching): Tutoring and learning coaching for school and university students. Part of tutoring revenue is donated to Pro Juventus and Petite Suisse social projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bildung und Entwicklung Schweiz GmbH delivers live adult education services in German-speaking Switzerland across four lines: police entrance-exam preparation courses, German language instruction (A1–C2) with fide/KDE/telc certification preparation and in-house examination administration, tutoring and learning coaching for students, and corporate services including business German, leadership coaching, organisational development, EFQM training, and translation/interpreting. Courses are delivered by SVEB-certified instructors in small groups (max. 4 for police prep, max. 14 for language) both in-person at four Swiss locations and live online nationwide. A proprietary online learning platform with 1,500+ practice tasks and a learning-type analysis is included with the police preparation course.

Product overview

Bildung und Entwicklung Schweiz® is an education company founded in 2019 in Zurich, offering a portfolio of four core business areas: (1) Police preparation courses for Swiss police entrance examinations, (2) German language courses from A1 to C2 with exam preparation for fide, KDE, and telc certifications, (3) Tutoring and learning coaching for students, and (4) Corporate services including German business courses, Leadership Coaching (Foundation/Advanced/Executive), Organizational Development, EFQM Training, and Translation/Interpreting services. The company operates an online learning platform with 1500+ practice tasks and provides free resources including a police aptitude test PDF and learning style analysis. All courses are available in-person at four Swiss locations (Zurich, Aarau, Baden, Rheinfelden) or via live online instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Polizei-Vorbereitungskurs (Police Preparation Course)

Quantifiable outcome

• 9 out of 10 police aspirants pass the entrance exam on first attempt (documented since 2019)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Pro JuventusminorOthersSocial impact partnership: a portion of revenue from each completed tutoring package is donated directly to Pro Juventus projects supporting children and young people in difficult life situations in Switzerland.
• Petite SuisseminorOthersSocial impact partnership: a portion of revenue from each completed tutoring package is donated directly to Petite Suisse, supporting children and youth in difficult life situations in Switzerland.
• SVEB (Schweizerischer Verband für Weiterbildung)coreTechnology or IntegrationSVEB is the Swiss Association for Adult Education. B&E works exclusively with SVEB-certified instructors, and the company holds itself to SVEB standards for adult education quality.
• FIDE (Français, Italiano, Deutsch)coreTechnology or IntegrationFIDE is Switzerland's official language proof system run on behalf of the State Secretariat for Migration (SEM). B&E is a FIDE-trained institution and recognised testing support partner, with Sandra Orzel a FIDE-trained teacher. B&E prepares candidates and supports registration at accredited FIDE test centres.
• TELC (The European Language Certificates)coreTechnology or IntegrationTELC is a European language certificate system. B&E is an authorised TELC examination centre in Zürich and Sandra Orzel is a licensed TELC examiner for German A1–C2, enabling in-house exam administration.
• KulturLegi (Caritas Switzerland)minorGTM or Marketing PartnerKulturLegi is a Caritas Switzerland discount card for people in financial hardship. B&E offers 30% KulturLegi discount on all courses, enabling access for lower-income learners.
• Interkantonale Polizeischule Hitzkirch (IPH)minorStrategic or Co-development PartnerIPH is the inter-cantonal police school in Hitzkirch responsible for basic police training for most Swiss cantonal police forces. B&E's police preparation courses are aligned to IPH's entrance exam requirements for all affiliated cantonal police corps.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klubschule Migros: Switzerland's largest adult education provider, offering German courses (A1–C2), telc/fide exam preparation, and corporate language training across German-speaking Switzerland. Direct competitor on language instruction, exam prep, and corporate B2B.
• TANDEM Sprachschule Zürich: Independent Zurich language school offering German courses (A1–C2), private tutoring, and corporate programs. Direct competitor in Zurich for individual and corporate German learners.
• EB Zürich (Erwachsenenbildung): Zurich-based adult education center offering German courses, integration courses, and exam preparation including fide and telc. Operates in the same Zurich catchment and competes on similar individual learner segments.
• Benedict Schule Zürich: Zurich-based German language school offering intensive group courses, private lessons, and exam preparation for telc/fide. Competes head-to-head on location, format, and certification prep.
• Inlingua Sprachschule Schweiz: International language school chain with Swiss locations offering German group and private courses, corporate language training, and exam preparation. Comparable on curriculum structure, target learner, and corporate channel.
• VHS Zürich (Volkshochschule): Zurich's public adult education provider offering German courses, integration programs, and exam preparation. Public-sector competitor on individual language learners with subsidised pricing.
• Lernforum Zürich: Zurich-based tutoring and learning coaching provider serving school and university students. Direct competitor on the tutoring/Nachhilfe stream and on student exam preparation.

Broad incumbents

• ZHAW School of Management and Law: Swiss university of applied sciences offering continuing education programs in leadership, organisational development, and languages. Broader incumbent in the leadership coaching and corporate training segment.

Emerging players

• Polizei Vorbereitung Privatkurse (e.g., Polizei-Coach): Smaller specialist providers of Swiss police aptitude test preparation. Competes directly with B&E's highest-margin course, typically without B&E's breadth of language and corporate offerings.

Others

• Berlitz Schweiz:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bildung und Entwicklung