Ivory Insurance
Ivory Insurance is an APRA-authorised Australian general insurer that underwrites Professional Indemnity, General Liability, and IT Liability policies for small and medium businesses, distributing capacity exclusively through wholesale intermediary partners including underwriting agencies and brokers.
- Company typePrivate
- Founded2021
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ivory Insurance does
Ivory Insurance (legal entity Ivory Insurance Pty Ltd) is an APRA-authorised Australian general insurer headquartered at Level 6, 307 Queen Street, Brisbane. Founded around 2021, the company was built to obtain APRA general insurance licensing and to operate as a wholesale capacity provider to Australian underwriting agencies and brokers. It does not sell directly to consumers.
Its product portfolio centres on three lines — Professional Indemnity (protection against claims of negligence or breach of professional duty), General Liability / Public and Products Liability (third-party injury or property damage from business activity), and IT Liability (a combined PI, public, and product liability policy for IT professionals) — plus an additional Specialist Risks category for non-standard professions. Distribution is exclusively B2B through intermediary partners: underwriting agencies (primary channel), insurance brokers, and digital agency partners (notably Viz, which targets tradies and small business owners). Underwriting is supported by an in-house legal capacity and a strategic partnership with specialist law firm Martello Law for claims handling.
Ivory makes money by underwriting and collecting annual insurance premiums across its three product lines, with pricing set on a quote-based, risk-adjusted basis that varies by profession, coverage limits, and insured profile. The balance sheet is backed by a Capital Coverage Ratio of approximately 195% of APRA's minimum and a panel of global reinsurers rated A- or higher, while the firm operates with a small (1–10 by firmographic count) but credentialed executive bench. The business model is therefore capacity-led wholesale underwriting with intermediary-led origination rather than direct-to-consumer distribution.
Ivory Insurance firmographics
Firmographics- Name
- Ivory Insurance
- Legal name
- Ivory Insurance Pty Ltd
- Website
- https://ivoryinsurance.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ivory Insurance is an APRA-authorised Australian general insurer that underwrites Professional Indemnity, General Liability, and IT Liability policies for small and medium businesses, distributing capacity exclusively through wholesale intermediary partners including underwriting agencies and brokers.
- Ownership category
- akta.pro rank
Ivory Insurance industry classification
Industry- Product category
- Commercial Liability Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where Ivory Insurance is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ivory Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premiums: Ivory Insurance generates revenue through insurance premiums collected from policyholders. As an APRA-licensed general insurer, the company underwrites Professional Indemnity, General Liability, and IT Liability insurance policies, with premiums forming the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Professional Indemnity Insurance |
| Other | Annual | General Liability Insurance |
| Other | Annual | IT Liability Insurance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ivory Insurance product offering
Product offeringCore offering
Ivory Insurance is an APRA-authorised Australian general insurer that underwrites Professional Indemnity, General Liability, and IT Liability insurance policies. Operating as a wholesale capacity insurer, the company provides long-term, stable insurance capacity to underwriting agencies and brokers who distribute coverage to small and medium Australian businesses.
Product overview
Ivory Insurance is an APRA-authorised general insurer providing a portfolio of insurance products for SME clients through underwriting agencies. The product suite consists of three core insurance offerings: Professional Indemnity (protecting professionals against negligence or breach of duty claims), General Liability (covering public and products liability for business activities), and IT Liability (a combined policy integrating professional indemnity, public liability, and product liability for IT professionals). The company operates as a wholesale capacity insurer, creating insurance capacity solutions for intermediary partners including underwriting agencies and brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Indemnity Insurance designed for professionals who provide specialist services or advice, providing protection for legal costs and compensation against third-party claims alleging financial loss resulting from negligence or breach of professional duty. Coverage targets accountants, architects, engineers, financial planners, mortgage brokers, real estate agents, solicitors, and other specified professions.
- General Liability Insurance (also known as Public and Products Liability) providing protection from third-party compensation claims for injury or property damage resulting from allegedly negligent business activity or product. Cover extends to small and medium retail, wholesale trade, manufacturing, maintenance, trade, and mechanical services.
- IT Liability Combined policy specifically created to protect IT professionals against legal liability arising from failure of IT products, services, or advice, integrating professional indemnity, public liability, and product liability into one insurance solution.
Quantifiable outcome
- Significant reductions in defence costs through unique claims model
- +2 more outcomes
Companies that use Ivory Insurance
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Ivory Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ivory Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VizcorePartnership with digital agency Viz to underwrite SME casualty insurance products targeting tradies and small business owners. Coverage includes public and products liability, tools of trade, and tax audit insurance. Viz is described as a 'passion project' by Simon O'Dell, also Managing Director of Insurtech Gateway Australia, who has direct experience with tradies' insurance needs.
- Martello LawcoreStrategic partnership with specialist law firm Martello Law for claims handling. This partnership provides Ivory's unique claims model with in-house legal experts dedicated to navigating complexities with precision and insight. The model reduces defence costs, deals with unmeritorious claims efficiently, and protects clients' excesses while maintaining professional reputations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ivory Insurance competitors and assessment
Company assessmentOthers
- PSC Insurance Group: PSC is an Australian insurance brokerage and underwriting group. Ivory's new CEO David Hosking previously led PSC's ANZ/Asia operations, and PSC's underwriting agency structure has historically competed for SME capacity relationships in similar product lines.
Regional players
- Steadfast Group: Steadfast is Australia's largest broker network and underwriting agency group, distributing commercial and specialty insurance including professional indemnity and liability. Indirect competitor on the distribution side but with materially broader scale.
Emerging players
- CFC Underwriting Australia: CFC is a specialist insurer focused on emerging risks including professional indemnity, cyber and liability for technology and professional services firms. Comparable via specialty focus on IT and professional liability with innovative product design.
Direct peers
- DUAL Australia: DUAL is a specialty wholesale underwriting agency in Australia providing professional indemnity, general liability, and other specialty lines through broker partners. Its specialty-lines focus and intermediary distribution closely mirror Ivory's go-to-market.
- Hollard Insurance Australia: Hollard operates as a wholesale capacity provider in Australia, partnering with underwriting agencies and brokers across personal and commercial lines including professional indemnity and liability. Like Ivory, its model is B2B2C via intermediary partners, making it the closest direct comparable.
- Berkley Insurance Australia: Berkley Australia writes specialty commercial lines including professional indemnity and casualty products through wholesale and broker channels. Specialty wholesaler with comparable product mix and intermediary-led distribution.
- Arch Insurance Australia: Arch writes specialty P&C, professional liability, and casualty insurance in Australia through wholesale brokers and underwriting agencies. Direct competitor in the specialty PI and GL space using similar wholesale capacity distribution.
Broad incumbents
- QBE Insurance Australia: QBE is a major Australian general insurer offering commercial P&C, professional indemnity, and liability coverage across SME and mid-market segments. Broader portfolio player competing with Ivory in the same SME PI/GL space via brokers.
- Allianz Australia: Allianz is one of Australia's largest general insurers offering commercial and personal lines including professional indemnity and liability through direct and broker channels. Ivory's new CEO David Hosking previously served as CFO here, underscoring operational comparability.
- Insurance Australia Group (IAG): IAG is Australia's largest general insurer with a broad commercial lines portfolio including professional indemnity and liability, distributed through brokers and direct channels. Competes with Ivory for SME professional and general liability business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ivory Insurance social profiles
Digital presenceIvory Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivory Insurance leadership team
Management profileNumber of profiles
Profiles13 records
Ivory Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivory Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivory Insurance
What does Ivory Insurance do?
Ivory Insurance is an APRA-authorised Australian general insurer that underwrites Professional Indemnity, General Liability, and IT Liability insurance policies. Operating as a wholesale capacity insurer, the company provides long-term, stable insurance capacity to underwriting agencies and brokers who distribute coverage to small and medium Australian businesses.
Is Ivory Insurance a public or private company?
Ivory Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ivory Insurance founded?
Ivory Insurance was founded in 2021. It employs 1 to 10 people.
Where is Ivory Insurance based?
Ivory Insurance is headquartered in Brisbane, Australia, in the Oceania region.
How does Ivory Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Ivory Insurance's main competitors?
PSC Insurance Group is listed as an others. Steadfast Group is listed as a regional player. CFC Underwriting Australia is listed as an emerging player. Direct peers are DUAL Australia, Hollard Insurance Australia, Berkley Insurance Australia and Arch Insurance Australia. Broad incumbents are QBE Insurance Australia, Allianz Australia and Insurance Australia Group (IAG).
Does Ivory Insurance have an API?
No public API is recorded for Ivory Insurance.
What industry is Ivory Insurance in?
Ivory Insurance's product category is Commercial Liability Insurance. Its primary akta.pro industry code is FSAJANAH, Professional Umbrella / Excess (E&O/D&O Wrap). Its NAICS code is 524126 and its SIC code is 6331.