Policy Center for Maternal Mental Health

What Policy Center for Maternal Mental Health does

The Policy Center for Maternal Mental Health (PCMMH) is a 501(c)(3) policy nonprofit founded in 2011 (formerly 2020 Mom), headquartered in Washington, D.C., that drives systemic reform of maternal mental health (MMH) care delivery in the United States. The organization works with state agencies, health payers, obstetric providers and health systems, federal policymakers, and community organizations to make mental health screening, diagnosis, and treatment standard practice in maternity care. Its portfolio is a collection of policy reports, accreditation programs, training curricula, clinical screening resources, and interactive data tools rather than a unified software product.

Core intellectual property includes the proprietary County-Level Risk Factor Score (RFS) built on 22 research-validated measures, a Provider/Program Shortage Gap Calculator, a 27-measure State Report Card methodology across four domains (Screening & Detection, Providers & Treatment, Policy & Payment, and Parental Support), a Behavioral Health Integration framework with billing/reimbursement guidance for obstetric settings, and Whole Mom Standards accreditation programs for hospitals and insurers. The interactive county-level map tracks maternal mental health risk and provider availability across all U.S. counties, with the 2025 analysis identifying 145 Dark Zone counties and approximately 9,581 additional providers needed to close the resource gap nationally.

The business model combines philanthropic donations, foundation grants, corporate sponsorships, and fee-for-service consulting/coaching. Named funders and partners include the Perigee Fund, Cigna, Sage Therapeutics, Zoma Foundation, California Health Care Foundation, and Organon. Many resources are distributed free (fact sheets, screening tools, policy guides, awareness materials), while certificate training programs and consulting engagements to states, payers, and health systems generate earned revenue. The organization monetizes influence across a $14.2B annual economic burden of untreated maternal mental health disorders through annual State Report Cards, accreditation standards, fellowship programs (Nonprofit State Policy Fellows and Government Agency Fellows), and the MMH FORUM convening cross-sector stakeholders.

Name

Policy Center for Maternal Mental Health

Legal name

Policy Center for Maternal Mental Health

Website

https://policycentermmh.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Policy Center for Maternal Mental Health is a 501(c)(3) policy nonprofit (founded 2011, formerly 2020 Mom) that integrates mental health into U.S. maternity care through state report cards, county-level risk data, accreditation standards, training, and policy advocacy targeting state agencies, payers, providers, and federal policymakers.

Ownership category

akta.pro rank

Product category

Maternal Mental Health Policy Advocacy

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Maternal mental health
• Health policy advocacy
• Mental health screening
• Perinatal mental health
• Nonprofit health policy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Philanthropic Donations: The organization receives financial support from individual donors and philanthropic foundations. The website includes a donate button and acknowledgment of project funders including Perigee Fund, Cigna, Sage, Zoma Foundation, California Health Care Foundation, and Organon.
2. Grant Funding: Funded through grants from foundations including Perigee Fund investment in the 2026 State Report Cards. The organization is recognized as tax-exempt under 501(c)(3) with Tax ID: 45-5009704.
3. Consulting Services: The organization offers consulting and coaching services to states, payers, and healthcare organizations for maternal mental health policy implementation and program development.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Policy Center for Maternal Mental Health is a 501(c)(3) nonprofit that develops maternal mental health policy frameworks, accreditation standards, training programs, research reports (including the annual State Report Cards and county-level risk analysis), and provides consulting services to state agencies, payers, providers, and policymakers. It coordinates stakeholders to integrate mental health screening, diagnosis, and treatment into U.S. maternity care through policy reform and delivery system change.

Product overview

The Policy Center for Maternal Mental Health is a nonprofit policy and advocacy organization (formerly 2020 Mom) that offers a portfolio of research reports, policy tools, accreditation programs, training resources, and data visualization tools rather than a unified software product. The core offerings include the annual State Report Cards grading maternal mental health policy by state, the Maternal Mental Health Risk and Resources by County report with an interactive map, and the Maternal Mental Health Policy Roadmap providing federal and state recommendations. Accreditation programs (Whole Mom Standards for hospitals and insurers) recognize quality maternal mental health care. Training programs include Certificate Training, Peer Support Add-On Training, and Perinatal Mental Health 101. The organization also provides clinical resources including screening tools, billing guides, awareness materials, and community mobilization toolkits. All offerings are designed to drive policy and delivery system reform rather than function as an integrated software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Maternal Mental Health State Report Cards Annual scoring and grading report that benchmarks U.S. states on maternal mental health policy performance across screening, providers, payment, and parental support, used by state agencies, policymakers, providers, and advocates to identify gaps and track progress.
• Maternal Mental Health Risk and Resources by County County-level research report and interactive data product that quantifies maternal mental health risk and provider shortages across U.S. counties, supporting state and local planning and policy targeting.
• Maternal Mental Health Policy Roadmap Structured policy guidance document that provides federal and state-level recommendations and actionable steps for policymakers, providers, hospitals, and insurers to advance maternal mental health integration.
• Maternal Mental Health Care Obstetric Provider Services Billing and Reimbursement Guide Practical guide for payers and obstetric providers on how to bill and receive reimbursement for maternal mental health screening and treatment services delivered outside of the global maternity care bundle.
• Whole Mom Hospital Best Practice Standards Accreditation program that recognizes hospitals meeting defined best-practice standards for maternal mental health screening, diagnosis, and treatment as part of maternity care.
• Insurer Whole Mom Standards Tiered accreditation program recognizing health insurers and health plans that implement meaningful maternal mental health interventions, with basic and advanced levels of recognition.
• Maternal Mental Health Certified Peer Support Program Add-on virtual training program that certifies peer support specialists and doulas to deliver maternal mental health peer support, including implementation resources and state certification guidance.
• The Maternal Mental Health FORUM Annual flagship event that convenes policymakers, providers, payers, advocates, and other stakeholders to advance maternal mental health policy and practice.
• Rural Health Transformation Learning Collaborative Six-month peer learning collaborative that supports state agency leaders in implementing maternal mental health strategies through the CMS Rural Health Transformation Program to close rural access gaps.
• Maternal Mental Health Nonprofit Map Interactive directory map of U.S. community-based nonprofit organizations providing maternal mental health care services, used for referrals by providers, payers, and patients.
• Interactive County Risk Map Interactive online map visualizing maternal mental health risk factor scores and provider/program resource availability at the U.S. county level for use in planning and advocacy.
• Community ACTION for Maternal Mental Health Toolkit Toolkit that equips community leaders with resources and guidance to mobilize local communities for improved maternal mental health outcomes.
• MMH Screening Tools Curated collection of research-validated clinical screening tools for healthcare professionals to detect maternal mental health disorders such as depression, anxiety, OCD, and bipolar disorder.
• Perinatal Mental Health 101 Training Free introductory training covering maternal mental health disorders, differences between conditions, risk factors, and treatment options for providers, administrators, and public health employees.
• Certificate Training Eight-class certificate-based training course for clinicians on maternal mental health, offered in partnership with Postpartum Support International.
• 2025 State Maternal Mental Health Legislation Report Annual legislative tracking report that summarizes state-level bills and legislative actions addressing maternal mental health across the U.S. states.
• Government Agency Policy Fellows Fellowship program that develops maternal mental health policy expertise among professionals working in government agencies.
• Nonprofit State Policy Fellows Fellowship program that develops maternal mental health policy expertise among nonprofit professionals working at the state level.

Quantifiable outcome

• 84% of perinatal population lives in MMH shortage areas, down from 96% in 2023
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered primary, core and supporting.

• Postpartum Support International (PSI)primaryStrategic or Co-development PartnerKey nonprofit partner providing provider certification data including Perinatal Mental Health Certified (PMH-C) providers and reproductive psychiatrists. Joint training programs including 2-hour MMH 101 and 8-class certificate training. Collaboration on policy advocacy and resource development.
• American Psychological AssociationcoreStrategic or Co-development PartnerFeatured nonprofit partner providing professional expertise and research backing for maternal mental health initiatives.
• Association of Maternal & Child Health Programs (AMCHP)coreStrategic or Co-development PartnerFeatured nonprofit partner representing maternal and child health programs at state levels, supporting policy implementation.
• Mental Health AmericacoreStrategic or Co-development PartnerFeatured nonprofit partner for mental health advocacy. Co-hosted webinar on certified peer specialists. Shares resources and advocacy platforms.
• Zero Suicide Initiative / EDCsupportingStrategic or Co-development PartnerFeatured nonprofit partner focused on suicide prevention, relevant to maternal suicide awareness initiatives.
• National Governors AssociationcoreStrategic or Co-development PartnerCo-authored article on Strengthening Rural Maternal Mental Health. Partnership to address rural maternal health challenges through workforce development, telehealth, and mobile care strategies.
• CanvasupportingTechnology or IntegrationProvides design platform for creating customizable awareness materials including flyers, posters, and palm cards for maternal mental health education.
• Mental Health America of OhiosupportingStrategic or Co-development PartnerState-level affiliate partner providing maternal mental health resources and community support.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Association of Maternal and Child Health Programs: AMCHP represents state maternal and child health programs and is a featured strategic partner of Policy Center. Both organizations work directly with state agencies on maternal mental health policy implementation, making AMCHP a direct peer in the state-policy channel.
• National Perinatal Association: National Perinatal Association is a multidisciplinary professional association focused on perinatal health, including mental health integration into perinatal care. It overlaps with Policy Center on training, screening, and provider education for obstetric providers and is comparable in size and mission.
• National Healthy Mothers Healthy Babies Coalition: Healthy Mothers Healthy Babies is a national nonprofit network focused on maternal and infant health through state affiliates and community programs. It overlaps with Policy Center on community mobilization, peer support, and state-level advocacy for maternal populations.
• Postpartum Support International: Postpartum Support International (PSI) is the leading provider-facing maternal mental health nonprofit, offering the Perinatal Mental Health Certified (PMH-C) credential and a national provider directory. Policy Center partners with PSI on certification data sharing and joint certificate training, making it the closest functional peer in the same maternal mental health mission space.
• Maternal Mental Health Leadership Alliance: MMHLA is a national policy and advocacy coalition focused exclusively on advancing maternal mental health through federal and state legislative action. It is a direct peer in mission and policy advocacy, operating in the same U.S. state and federal policy channels that Policy Center targets with its Report Cards and Policy Roadmap.

Emerging players

• Black Mamas Matter Alliance: Black Mamas Matter Alliance is an advocacy and research organization advancing Black maternal health equity, including mental health. It is comparable as a policy and systems-change peer addressing maternal health disparities, though with a narrower racial-equity focus than Policy Center's broader cross-population scope.
• Mental Health America: Mental Health America is a national mental health advocacy nonprofit with overlapping interest in maternal mental health parity, peer support, and community screening. Policy Center has co-hosted webinars with MHA, and they share advocacy platforms, positioning MHA as an adjacent peer with partial overlap in mission.
• Every Mother Counts: Every Mother Counts is a maternal health advocacy and grantmaking organization focused on maternal mortality, equity, and access. It is comparable in mission and funding model (foundation-supported advocacy) but emphasizes mortality and global maternal health more than the U.S. mental health policy niche Policy Center occupies.

Broad incumbents

• March of Dimes: March of Dimes is a large, established maternal and infant health nonprofit with a national advocacy, research, and state-based program footprint. It overlaps with Policy Center on maternal health policy and preterm-birth-mortality advocacy, but operates at a much larger scale and broader mission, placing it as a broad incumbent rather than direct competitor.
• American College of Obstetricians and Gynecologists: ACOG is the largest U.S. professional association for obstetricians and the dominant voice on obstetric clinical guidelines, including maternal mental health screening recommendations. Policy Center targets ACOG members as a primary customer segment and competes for influence over obstetric practice standards, making it a broad incumbent in the same ecosystem.

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PolicyCenterMMH
• YouTubeyoutube.com/@PolicyCenterMMH
• LinkedInlinkedin.com/company/policycentermmh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Policy Center for Maternal Mental Health