What Microlino does

Microlino AG is a privately held Swiss electric microcar manufacturer headquartered in Küsnacht, Switzerland, founded by Wim Ouboter, the inventor of the Micro Scooter, together with his sons Merlin and Oliver Ouboter as a family venture within the broader Micro Group. The company designs and sells compact L7e and L6e-category electric vehicles (Microlino, Microlino Lite, and the limited Microlino Spiaggina convertible) featuring a self-supporting steel-aluminum unibody safety cell, an aluminum outer skin, an innovative front-door entry system, and a 12.4-12.5 kW electric powertrain with lithium-ion batteries delivering 93-228 km of range. Final assembly takes place at a 3,000 sqm solar-powered facility in Turin, Italy, with the majority of parts sourced from European suppliers.

Microlino sells directly to consumers through an online configurator requiring a CHF 500 deposit, supplemented by a network of authorized dealers across Europe (AMAG, Noviv Mobility, Mobilog, AUTOMAX España) and physical Stores & Events locations that host test drives. Vehicles are priced from CHF 15,990 for the Lite to EUR 24,990 for the Spiaggina, with monthly financing starting at CHF 120, plus a Custom Program (CHF 1,500+) for bespoke personalization. The company serves urban individual buyers seeking an affordable second vehicle for daily commutes, fleet and sharing operators (e.g., a Europcar rental partnership in Switzerland), and hospitality/recreation businesses needing compact on-premise mobility.

The product portfolio is complemented by recurring-revenue services including leasing, subscription, Microlino Care maintenance, accessories, and a connectivity package with over-the-air updates. Microlino markets itself on a claimed 50%+ Total Cost of Ownership advantage over conventional cars and a 60% smaller environmental footprint, supported by awards including Good Design and Car of the Year 2021. Revenue, production volumes, and external funding are not disclosed.

Name

Microlino

Legal name

Microlino AG

Website

https://microlino-car.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Microlino AG is a Swiss manufacturer of compact L7e and L6e electric microcars (Microlino, Lite, Spiaggina) sold direct-to-consumer online and via European dealers, targeting urban commuters, fleet operators, and hospitality customers with retro-styled, low-cost urban mobility vehicles assembled in Turin, Italy.

Ownership category

akta.pro rank

Product category

Compact Electric Microcars

akta.pro primary industry

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)

akta.pro secondary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

Keywords

• Electric microcars
• Compact electric vehicles
• Urban mobility solutions
• Microcar manufacturing
• Light electric vehicles

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from direct sale of Microlino vehicles (Microlino, Microlino Lite, Spiaggina) through online configurator and dealer network. Customers place deposits (CHF 500 or EUR 500) to reserve vehicles, with full payment due before delivery.
2. Accessories and Customization: Revenue from optional accessories, extended warranties, and custom program customization fees (starting from CHF 1,500).
3. Financing Services: Partnership with leasing companies for vehicle financing. Monthly payments from CHF 120 to CHF 189 depending on model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Microlino AG manufactures and sells compact electric microcars in the L7e and L6e categories, including the standard Microlino (90 km/h, up to 228 km range), Microlino Lite (45 km/h), and the limited Microlino Spiaggina convertible. Vehicles are engineered in Switzerland and assembled in Turin on a solar-powered 3,000 sqm line, featuring a proprietary self-supporting steel/aluminum unibody, aluminum outer skin, front-door entry design, and are sold directly via an online configurator and through authorized dealers across 20+ European countries (plus the U.S. and Uruguay), with optional Custom Program personalization and accessories.

Product overview

Microlino AG produces a portfolio of compact L7e and L6e electric microcars designed for urban mobility. The core product line consists of three vehicle variants: the standard Microlino (90 km/h version) with up to 228 km range, the Microlino Lite (45 km/h version) for AM license holders with up to 200 km range, and the Microlino Spiaggina (limited summer convertible edition) with up to 177 km range. All vehicles feature Swiss engineering, Italian manufacturing in Turin, aluminum/steel unibody construction, and innovative front door design. The portfolio is complemented by a Custom Program for bespoke vehicle personalization, a Connectivity Package for smartphone integration, and financial services including leasing and subscription options. Vehicles are configurable online through the company's configurator platform and can be purchased through authorized dealers across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Microlino Lite: Entry-level L6e category microcar limited to 45 km/h, designed for younger drivers with AM license (from age 14).
• Microlino Spiaggina

Products and services

• Microlino (90 km/h version) Compact L7e electric microcar for individual consumers and fleets, featuring up to 228 km range, 90 km/h top speed, aluminum/steel unibody safety cell, front door for sidewalk exit, and 230L trunk. Targets urban daily use averaging 35 km.
• Microlino Lite (45 km/h version) Entry-level L6e microcar requiring an AM driver's license (from age 14), limited to 45 km/h with up to 200 km range. First in its L6e class to feature a self-supporting steel unibody for improved safety; targets younger drivers and lightweight urban mobility.
• Microlino Spiaggina Limited summer-edition convertible electric microcar with retro-inspired open cabrio design, detachable canvas roof, roll bars, and wooden steering wheel. Up to 177 km range, 90 km/h top speed. Inspired by Fiat 600 Jolly and Citroen Mehari beach vehicles; targeted at design-conscious leisure buyers.
• Microlino Custom Program Bespoke vehicle customization service allowing individual customers to design one-of-a-kind Microlinos with personalized body, roof, accent, logo, wheel cap, and trim-line colors via the online Custom Program Configurator. Custom fee starts from CHF 1,500 with 3–4 month delivery time.
• Microlino Accessories Genuine branded accessories and merchandise for Microlino vehicles, sold alongside vehicles via the brand store and website.

Quantifiable outcome

• 50%+ reduction in total cost of ownership compared to conventional vehicles
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AMAG Automobil und Motoren AGcoreChannel Partner/ Reseller/ DistributorAMAG serves as a sales partner for Microlino, handling customer contact, contract processing, and delivery of ordered vehicles in Switzerland. As a major automotive distributor, AMAG provides established sales and service infrastructure.
• Noviv Mobility AG & Mobilog AGcoreChannel Partner/ Reseller/ DistributorSales partners for customer contact, contract processing, and vehicle delivery in Switzerland alongside AMAG. These partners extend Microlino's sales network in the Swiss market.
• EuropcarcoreChannel Partner/ Reseller/ DistributorMicrolino x Europcar partnership offering Microlino vehicles through Europcar's rental fleet in Switzerland. Particularly targeted at hotel facilities and mobility services. Enables Europcar to offer unique sustainable mobility options to customers.
• TREILERminorStrategic or Co-development PartnerMicrolino x TREILER partnership for combined mobility solutions. TREILER is a trailer/hitch manufacturer integrating with Microlino for expanded utility.
• GlaciersAliveminorStrategic or Co-development PartnerMicrolino x GlaciersAlive partnership, likely involving environmental/sustainability initiatives tied to glacier conservation in Switzerland.
• Allianz AGminorOthersAllianz provides vehicle insurance arranged by Microlino for customers. Third-party insurance provider integrated into the vehicle purchase/ownership process.
• Allianz Suisse Versicherungs-Gesellschaft AGminorOthersSwiss subsidiary of Allianz providing vehicle insurance services to Microlino customers in Switzerland.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renault Twizy: Renault's long-running urban quadricycle and the established reference product in the L7e microcar category. Competes on proven production scale and brand trust despite an older platform.
• Silence S04: Spanish manufacturer of an L7e electric microcar with swappable batteries, primarily active in Southern European urban markets. Direct overlap on form factor, target buyer, and dealer-free city distribution.
• Estrima Birò: Italian two-seat L7e microcar maker with removable battery concept, long heritage in the European microcar niche. Overlaps on compact urban form factor and Italian design heritage.
• Tazzari Zero: Italian manufacturer of compact electric quadricycles (L6e/L7e) sold across Europe. Directly comparable small-scale EV manufacturer with similar urban micro-mobility positioning.
• Citroën Ami: Stellantis's L7e quadricycle and the most direct rival to Microlino, targeting urban mobility at a sub-€10,000 price point across Europe. Competes head-to-head in dealer footprint and brand awareness.
• Mobilize (Renault Group): Renault Group's mobility-focused EV sub-brand (Limo, Duo) building L7e-equivalent vehicles and subscription services targeting the same urban and fleet customers as Microlino.
• Opel Rocks-e: Stellantis's Rocks-e (formerly Rocks Electric) is a rebadged Citroën Ami sold through Opel's dealer network, representing a near-identical L7e microcar offering. Directly competes on price and showroom reach.
• XEV Yoyo: Italian-designed and produced L7e microcar with 3D-printed body panels, positioned as a premium urban EV similar to Microlino. Direct competitor in design-led European microcar segment.

Broad incumbents

• Ligier: French established manufacturer of quadricycles (L6e/L7e) with broad product portfolio including both thermal and electric models. Serves as a broader incumbent benchmark in the same regulatory category as Microlino.

Emerging players

• Eli Zero: California-based L7e microcar startup with comparable compact two-seat EV, focused on the US market — directly relevant to Microlino's stated US expansion ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@microlino_official
• Xx.com/microlinoworld
• Facebookfacebook.com/microlino.car
• LinkedInlinkedin.com/company/microlino

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microlino