What Novatis does

Novatis is a Paris-based full-service digital agency (agence web 360°) that has designed, developed, and marketed websites for French and international businesses since 2009. The agency serves approximately 1,200 clients spanning startups, SMEs, mid-sized enterprises (ETIs), and large groups, with named enterprise accounts including Samsung France, BFP Cindar, and Acropolis Group. Roughly 60% of clients are concentrated in Paris and Île-de-France, while the remaining 40% sit across French regions and international markets including Switzerland, Belgium, Luxembourg, francophone Canada, the Maghreb, and West Africa. Headcount is 35 in-house experts — integrators, developers, system administrators, project managers, SEO specialists, and digital marketing consultants — with a strict no-outsourcing operating model.

The agency delivers custom website creation (vitrine, e-commerce, bespoke web applications, intranets) on WordPress, PrestaShop, Shopify, Laravel, and Symfony, combined with digital marketing services (SEO, Google Ads, Meta Ads, LinkedIn Ads, social media management, content marketing) and post-launch maintenance and French-hosted managed infrastructure. A proprietary technology is Zerkado, an AI-powered semantic SEO platform featuring real-time Top 10 competitor analysis, LSI-based optimisation, and a 24/7 autopilot mode — Novatis acts as its technological partner. The agency also layers third-party AI tooling (GitHub Copilot, Midjourney, OpenAI API, Make, n8n) across internal development workflows and client-facing automation (chatbots, abandoned-cart recovery, lead nurturing), and offers an RGAA 4.1 / WCAG 2.1 accessibility audit service.

Revenue is generated through a blended model: one-time project fees (vitrine €3,500–€20,000; e-commerce €8,000–€80,000+; custom web applications starting at €30,000); recurring maintenance contracts (€90–€350/month) and digital marketing retainers (€800–€4,000/month); plus a "Site internet en abonnement" bundled subscription with a 24-month minimum commitment that converts CapEx into OpEx. Distribution is sales-led, combining enterprise field sales with dedicated account management for major clients and inside-sales quote handling for the SME segment, supported by a Champs-Élysées headquarters and a Yvelines satellite office. Client retention exceeds 80% and the agency holds a 4.9/5 Google rating.

Name

Novatis

Legal name

Novatis Agency SAS

Website

https://novatis.agency

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Novatis is a Paris-based full-service digital agency founded in 2009, employing 35 in-house experts to design, develop, and market custom websites, e-commerce platforms, and SEO/PPC campaigns for French and international SMEs, mid-market firms, and large groups.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• Web development agency
• E-commerce development
• Search engine optimization
• Digital marketing services
• Website design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Design Projects: One-time project-based fees for website creation, e-commerce platforms, and web applications. Projects are quoted as fixed-price packages with detailed breakdown by phase and expertise required. TJM (taux journalier moyen) ranges from 500-900€ HT depending on profile seniority.
2. Subscription Plans: Monthly subscription model (abonnement) covering website creation, hosting, maintenance, SEO, support, and ongoing development evolutions. Commitment period of 24 months minimum. Includes tiered packages with different service levels.
3. Digital Marketing Services: Recurring monthly retainers for SEO management, Google Ads campaign management, social media management, and content marketing production. Monthly budgets range from 800€ to 4,000€ for ongoing digital marketing support.
4. Maintenance & Support: Technical maintenance contracts starting from 90€/month HT for basic support, to 350€/month HT for evolutive maintenance with development hours. Includes hosting, security updates, backups, and bug fixes.
5. Professional Services Consulting: Strategic digital consulting and transformation advisory services for enterprises seeking comprehensive digital strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Novatis is a full-service French digital agency that designs, develops, and maintains custom websites, e-commerce platforms, and intranets for businesses, built on WordPress, PrestaShop, Shopify, Laravel, and Symfony. Its services span SEO, paid advertising (Google/Meta Ads), social media, content marketing, hosting, and technical maintenance, delivered through fixed-price projects, monthly retainers, and a 24-month subscription model. The agency owns and operates Zerkado, its proprietary AI-powered SEO platform, as a competitive differentiator.

Product overview

Novatis is a full-service digital agency (agence web 360°) headquartered in Paris, France, offering an integrated portfolio of web creation, e-commerce, SEO, digital marketing, and maintenance services. Its core offering spans website creation (vitrine, e-commerce, bespoke, intranet) built on major platforms including WordPress, PrestaShop, Shopify, Laravel, and Symfony, complemented by digital marketing services (SEO, Google Ads, social media, content marketing) and post-launch maintenance/hosting. Novatis also operates a subscription-based website model (Site internet en abonnement) converting CAPEX to OPEX, and serves as the technological partner for Zerkado, an AI-powered SEO platform. The agency maintains offices in Paris (34 Avenue des Champs-Élysées) and Montigny-le-Bretonneux in the Yvelines (6 rue Jean Pierre Timbaud), with approximately 35 internal experts serving over 800 clients since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de site internet (Website Creation) Custom professional website development covering showcase (vitrine), e-commerce, bespoke, and intranet platforms, built on WordPress, PrestaShop, Shopify, Laravel, or Symfony tailored to client needs.
• Site e-commerce (E-commerce Platform) Online store development with optimized purchase flows, payment gateway integration, inventory management, and conversion architecture, built on WooCommerce, PrestaShop, or Shopify. Pricing ranges from €8,000–€25,000 (standard) to €25,000–€80,000+ (marketplace/complex).
• Site vitrine (Showcase Website) Professional informational website for SMEs and institutions, featuring custom design, responsive layout, SEO optimization, and contact forms, built primarily on WordPress. Pricing from €3,500 (5–10 pages) to €20,000 (premium/institutional).
• Site sur mesure (Bespoke/Custom Website) Fully custom web development for complex requirements unmet by standard CMS platforms, leveraging Laravel, Symfony, or React headless commerce architectures. Pricing from €30,000 to €150,000+.
• Intranet sur mesure (Custom Intranet) Internal business platforms and B2B portals with custom functionality, role-based access control, and integration with existing enterprise systems.
• Refonte de site internet (Website Redesign) Modernization of existing websites including technical performance improvement, UX redesign, and SEO-preserved migration, with 301 redirect planning and Core Web Vitals optimization. Pricing from €4,000 to €15,000.
• Référencement naturel SEO (SEO Services) Organic search optimization including technical SEO, semantic content strategy, Core Web Vitals optimization, and Generative Engine Optimization (GEO) for AI search platforms, powered by Zerkado AI technology.
• Publicité en ligne Google Ads (Online Advertising) Paid search and social advertising campaigns including Google Ads, Meta Ads, LinkedIn Ads, retargeting, and ROAS-focused campaign management.
• Marketing digital (Digital Marketing) Multi-channel digital acquisition strategy combining SEO, paid advertising, social media management, and content marketing for measurable business growth.
• Social media (Community Management) Social network animation and advertising campaign management to build and engage community, including content creation and influencer coordination.
• Maintenance site internet (Website Maintenance) Technical maintenance service including CMS/plugin updates, security patches, daily backups, server monitoring, and bug fixes. Starting from €90/month for technical maintenance or €350/month for evolutive maintenance with development hours.
• Hébergement & infogérance (Hosting & Managed Services) High-performance French-hosted web hosting with security, automatic backups, maintenance, and server monitoring. Servers located in France for RGPD compliance.
• Audit RGAA (Accessibility Audit) Accessibility compliance audit against RGAA 4.1 and WCAG 2.1 standards, including contrast verification, keyboard navigation testing, and screen reader compatibility assessment.
• Content marketing (Content Marketing) SEO-optimized web content creation including blog articles, case studies, and landing pages. Uses AI-assisted first drafts rewritten by human writers to meet Helpful Content Update standards.
• Site internet en abonnement (Subscription Website) Monthly subscription model covering website creation, hosting, maintenance, SEO, and support, transforming CAPEX into OPEX with predictable monthly costs and zero initial investment. Typically 24-month commitment.
• Zerkado SEO AI Platform Advanced AI-powered semantic analysis and SEO optimization platform that Novatis uses as its technological partner. Features real-time Top 10 competitor analysis, 24/7 autopilot SEO mode, LSI semantics, and 100% AI semantic optimization for dominating Google rankings.
• Professional Services Consulting Strategic digital consulting and transformation advisory services for enterprises seeking comprehensive digital strategies, including on-site consultations and steering committee meetings for strategic projects.

Quantifiable outcome

• Client satisfaction: 4.9/5 average rating on Google
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• DynabuyminorChannel Partner/ Reseller/ DistributorPartnership with Dynabuy platform providing preferential rates and exclusive offers for members through the 'Offre partenaire-Dynabuy' program. Allows Novatis to access Dynabuy's member network of businesses seeking web services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eskimoz: French SEO and SEA agency headquartered in Paris with a similar mid-sized team, serving SMEs and ETIs across France and Europe. Direct comparable on SEO-led digital services, AI-search positioning and French SMB customer base.
• Converteo: Paris-based digital performance and data marketing agency offering SEO, paid media, analytics and CRO. Comparable in serving mid-market and enterprise French clients with integrated digital acquisition services.
• Altima: French digital commerce agency specialized in e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud). Closely comparable on e-commerce development, omnichannel retail client base and CMS-platform partnerships.
• Smile: European open-source digital agency delivering web, e-commerce and intranet solutions on CMS, CRM and e-commerce platforms. Comparable scope on bespoke development, integration and multilingual project execution.
• Wedia: French digital agency group listed on Euronext Growth, delivering web platforms, content management and digital marketing. Comparable in serving French mid-market clients with integrated digital offerings, though at a larger scale.
• Elcimaï: French digital agency with web, e-commerce, SEO and digital marketing offerings for SMEs and mid-market clients. Comparable on integrated digital services delivery and French customer focus.

Broad incumbents

• SQLI: European digital services group listed on Euronext Paris, providing digital commerce, customer experience and integration services. Comparable on enterprise e-commerce and digital transformation, but with much broader scale and international footprint.
• Devoteam: European technology consulting firm with a digital agency practice covering web platforms, cloud and digital marketing. Comparable in serving mid-market and large French clients, but with substantially broader service portfolio and scale.
• Publicis Sapient: Global digital transformation arm of Publicis, delivering strategy, technology and experience services. Comparable on enterprise e-commerce and SEO-led transformation, but operating at vastly greater scale and breadth.

Emerging players

• Resoneo: Paris-based SEO agency focused on natural search optimization, content strategy and SEA. Comparable as a French SMB-focused SEO/digital agency, with a narrower offering but overlapping customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatis