Sumter Original Brewery
Sumter Original Brewery is a private craft brewery and taproom in downtown Sumter, SC, operating a 30,000 sq ft three-story venue with a 15-barrel brewing system, 10 craft beer SKUs, full bar, private event hosting, and community-driven event programming for local craft beer enthusiasts, private event hosts, and families.
- Company typePrivate
- Founded2014
- HeadquartersSumter, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sumter Original Brewery does
Sumter Original Brewery is a private craft brewery headquartered at 2 South Main St in downtown Sumter, South Carolina, operating a 30,000 sq ft three-story facility — the first and only brewery to open in Sumter. The company produces a 10-SKU craft beer portfolio (Lagers, English Dark Mild, Oatmeal Stout, Sours, Seltzers, DIPA, Pale Ale, and seasonal offerings) on a 15-barrel brewing system, and distributes output primarily through an on-site taproom with 12 taps, a second-floor game room with pool, ping pong, shuffleboard, and darts, and a rooftop bar with 6 taps. A full bar with wine and spirits and a limited food menu complement the beer program.
The business sells through a direct-to-consumer, walk-in taproom model plus private event rentals across the three floors (seating 150 on the first floor, standing 125 on the second, and up to 250 on the rooftop), with personalized catering packages for birthdays, corporate events, and rehearsal dinners. Revenue streams include on-site beer and food sales, private venue rentals, online gift cards via Upserve, and online ordering for pickup; event-driven programming (FNL live music, themed trivia nights, an annual Mr. Hops Beer Empourium festival, and community classes) drives foot traffic and repeat visits. The company is founder-led by Gray Shuler and employs a small team (11–50) including an award-winning Cicerone-certified Brewmaster.
Sumter Original Brewery firmographics
Firmographics- Name
- Sumter Original Brewery
- Legal name
- Sumter Original Brewery
- Website
- https://sumteroriginalbrewery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sumter Original Brewery is a private craft brewery and taproom in downtown Sumter, SC, operating a 30,000 sq ft three-story venue with a 15-barrel brewing system, 10 craft beer SKUs, full bar, private event hosting, and community-driven event programming for local craft beer enthusiasts, private event hosts, and families.
- Ownership category
- akta.pro rank
Sumter Original Brewery industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Sumter Original Brewery is headquartered
LocationHeadquarters
- HQ city
- Sumter
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sumter Original Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales at Taproom: Direct sales of craft beers brewed on-site through the taproom's 12 tap selections plus additional draft options
- Food Service: Limited food menu including fresh burgers and non-alcoholic sodas; no outside food permitted
- Private Event Rental: Three-story venue rental options: first floor (seats 150, 12 taps), second floor (standing 125, games), rooftop (250 people, 6 taps), or full brewery rental with personalized catering packages
- Gift Cards: Online gift cards available through Upserve platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Taproom beer sales |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sumter Original Brewery product offering
Product offeringCore offering
Sumter Original Brewery is a craft brewery that produces a rotating lineup of on-site brewed beers (Lagers, Table Beers, English Dark Milds, Stouts, Sours, Seltzers, DIPAs, and Pale Ales) using a 15-barrel brewing system. It sells these beers directly to consumers through a three-story taproom in downtown Sumter, SC that includes a full bar, a limited food menu, a game room, and a rooftop bar. The brewery also offers private event hosting with personalized catering packages across its multi-floor venue.
Product overview
Sumter Original Brewery is a craft brewery with a 30,000 sq ft three-story facility featuring a 15-barrel brewing system. The core product portfolio includes ten distinct craft beers across styles including Light Lager, Table Beer, English Dark Mild, Lager, Oatmeal Stout, Sour, Seltzer, DIPA, and Pale Ale. The venue operates a multi-floor taproom experience: first floor with 12 taps and TV screens for sports viewing, second floor game room with pool/ping-pong/shuffleboard/darts, and a third-floor rooftop with 6 taps. The brewery offers a full bar including wine and spirits, a limited food menu, and hosts private events for up to 250 guests with personalized catering packages. Current open positions include Kitchen Manager, Bartender, and Line Cook.
Differentiator
Problem solved
Functional benefit
Products and services
- SOB Light American Light Lager brewed on-site with a refreshing, crisp profile featuring notes of honey; sold at the Sumter Original Brewery taproom.
- 1919 Pre-Prohibition strong ale marketed as a gentleman's standard beer; brewed and sold at the Sumter Original Brewery taproom.
- Low Flyer Sessionable English Dark Mild Ale brewed with traditional English malts and hops, offering notes of toffee, nuttiness, dried dates, and subtle roast; sold at the taproom.
- Vernalis Seasonal Lager dry-hopped with noble hops, featuring an earthy, spicy, and floral aroma with subtle notes of banana and clove; sold at the taproom.
- Sumter Oatmeal Stout Stout brewed with dual yeast strains featuring roasted notes and hints of dark chocolate; flaked oats add a soft and velvety mouthfeel. IBU: 37, ABV: 6%.
- Tickle Me Tart Berry tart fruit ale infused with raspberries, balanced between tart and sweet with less pucker than many sours. IBU: 21, ABV: 6.5%.
- Seltzer AF Seltzer made with prickly pear and key lime, described as refreshing and crisp with gluten-reduced properties. ABV: 4.4%.
- Liberty Haze Double India Pale Ale (DIPA) featuring piney, grapefruit, and citrus notes with moderate bitterness and higher alcohol content. ABV: 8.0%. Served as half pours only.
- Sunny Snow Pale Ale brewed with New Zealand Riwaka hops and Citra hops on a wheat malt base, featuring notes of passionfruit, white grape, black currants, and lemon meringue. ABV: 4.2%.
- Worth The Squeeze Kettle sour brewed with strawberries, tasting like cold strawberry lemonade with a refreshing pucker. ABV: 4.9%.
- Private Event Hosting Three-story venue rental service for private events including birthday parties, rehearsal dinners, corporate events, and full brewery buyouts. Includes personalized catering packages, full bars with multiple tap options, TV screens, and game amenities, with capacity up to 250 guests on the rooftop.
- Sumter Original Brewery Gift Cards Online gift cards redeemable at the Sumter Original Brewery taproom, available in any denomination through the Upserve platform.
Companies that use Sumter Original Brewery
Customer profileSegments3 records
Ideal customer profiles3 records
Sumter Original Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Sumter Original Brewery partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sumter Original Brewery competitors and assessment
Company assessmentDirect peers
- Seminar Brewing: A Summerville, SC craft brewery and taproom where Brewmaster Jamie previously worked as a 'beer'tender. It is a directly comparable SC craft brewery with a taproom, similar size, and overlapping distribution geography.
- Snafu Brewing Company: A North Charleston, SC craft brewery with a taproom and diverse beer portfolio. Comparable in scale and direct-to-consumer taproom business model.
- Holy City Brewing: A larger but operationally similar SC craft brewery with a taproom and distribution across the state. Comparable as a South Carolina craft brewery sharing the same regulatory environment and customer demographic.
- River Rat Brewery: A craft brewery in the Columbia, SC area with a taproom experience and diverse beer lineup. Comparable as a regional South Carolina craft brewery with similar production scale and direct-to-consumer taproom focus.
- Swamp Cabbage Brewing Company: A craft brewery in West Columbia, SC with a taproom and on-site service model. Comparable as a similarly-sized South Carolina craft brewery competing for the same regional craft beer consumer.
- Tradesman Brewing Company: A Charleston, SC craft brewery with taproom and on-site service. Comparable in size and operational model to Sumter Original Brewery, serving the same SC craft beer consumer base.
Broad incumbents
- Sierra Nevada Brewing Co. A national craft brewing pioneer with a taproom and broad distribution. Comparable as a craft beer producer with a taproom experience and broad style portfolio, though it operates at far greater scale.
- New Belgium Brewing Company: A large U.S. craft brewery with taproom operations and extensive distribution. Comparable in craft beer production and taproom experience design, but operates as a much larger incumbent.
Others
- Craftpeak: The website platform provider for Sumter Original Brewery's site (visible in image URLs). Comparable as an ecosystem enabler providing digital infrastructure to craft breweries.
- Arryved: The point-of-sale and commerce platform powering Sumter Original Brewery's transactions. Comparable as an enabling technology provider for craft brewery taproom operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sumter Original Brewery social profiles
Digital presenceSumter Original Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumter Original Brewery leadership team
Management profileNumber of profiles
Profiles2 records
Sumter Original Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumter Original Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumter Original Brewery
What does Sumter Original Brewery do?
Sumter Original Brewery is a craft brewery that produces a rotating lineup of on-site brewed beers (Lagers, Table Beers, English Dark Milds, Stouts, Sours, Seltzers, DIPAs, and Pale Ales) using a 15-barrel brewing system. It sells these beers directly to consumers through a three-story taproom in downtown Sumter, SC that includes a full bar, a limited food menu, a game room, and a rooftop bar. The brewery also offers private event hosting with personalized catering packages across its multi-floor venue.
Is Sumter Original Brewery a public or private company?
Sumter Original Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sumter Original Brewery founded?
Sumter Original Brewery was founded in 2014. It employs 11 to 50 people.
Where is Sumter Original Brewery based?
Sumter Original Brewery is headquartered in Sumter, United States, in the North America region.
How does Sumter Original Brewery make money?
Four revenue lines are on record. Beer Sales at Taproom is the primary driver. The others are food Service, private Event Rental and gift Cards.
Who are Sumter Original Brewery's main competitors?
Direct peers on record are Seminar Brewing, Snafu Brewing Company, Holy City Brewing, River Rat Brewery, Swamp Cabbage Brewing Company and Tradesman Brewing Company. Broad incumbents are Sierra Nevada Brewing Co. and New Belgium Brewing Company. Others are Craftpeak and Arryved.
Does Sumter Original Brewery have an API?
No public API is recorded for Sumter Original Brewery.
What industry is Sumter Original Brewery in?
Sumter Original Brewery's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.