Giz

What Giz does

Giz S.r.l. is a privately held digital marketing and web agency headquartered in Naples, Italy, founded in 2016 by CEO Luca Ceraso. The firm originated as a corporate container for GizChina.it, a reference portal for Chinese technology news and products in Italy and Europe, and subsequently expanded into a full-service agency offering brand identity creation, website and e-commerce development, social media management, online advertising campaigns across Google, Meta, TikTok, YouTube, Pinterest and LinkedIn, public relations and press office services, local marketing, and crowdfunding campaign support. Services are delivered by a team of approximately 10 named professionals averaging under 30 years of age, including Google-certified advertising specialists, copywriters, graphic designers, and videomakers, with each client assigned a dedicated Key Account Manager.

The business operates on a professional services revenue model, offering quote-based All-Inclusive multi-year packages tailored to individual client requirements. Pricing is not publicly disclosed. The target customer base consists of Italian small and medium businesses, freelancers, sole proprietors, and early-stage entrepreneurs, primarily located in the Naples and Campania region but extending nationally. A small number of named case-study clients (Palma.legal, Noeila, UpNap, OfficinaOrchidea) are small businesses across legal, e-commerce, and professional services verticals, indicating a fragmented SMB book rather than anchor enterprise accounts.

Giz has reported four consecutive years of profitable operations and is actively operating with no disclosed external funding, M&A activity, or parent company. The technology stack consists of standard third-party CMS, e-commerce platforms, and ad-buying tools, with no proprietary platform, API, AI/ML capabilities, patents, or certifications beyond Google's advertising credential. Distribution is sales-led via direct client engagement, supported by the GizChina.it content property and active presence on LinkedIn, WhatsApp, and Telegram.

Name

Giz

Legal name

Giz S.r.l.

Website

https://gizsrl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Giz S.r.l. is a Naples-based digital marketing agency offering website development, social media management, advertising, PR, and brand creation services to Italian SMBs and entrepreneurs, with All-Inclusive multi-year packages and a niche technology media sub-brand, GizChina.it.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing agency
• Website development services
• Social media management
• Online advertising campaigns
• Brand identity creation

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Agency Services: Revenue generated from providing comprehensive digital marketing services including brand identity creation, website and e-commerce development, social media management, online advertising campaigns, PR services, and crowdfunding marketing support to Italian businesses and entrepreneurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Giz S.r.l. is a full-service digital marketing agency that provides website and e-commerce development, brand identity creation, social media management, online advertising campaigns, public relations, local marketing, and crowdfunding campaign support to Italian businesses, freelancers, and entrepreneurs. Each client receives a dedicated Key Account Manager and an All-Inclusive package spanning creative, administrative, and technical execution, primarily delivered from its Naples headquarters.

Product overview

Giz S.r.l. is a digital marketing and web agency based in Naples, Italy, founded in 2016. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Its portfolio includes Creazione Sito Web / E-commerce (website and e-commerce development), Agenzia PR (public relations), Campagne Pubblicitarie (online advertising), Agenzia TikTok (TikTok marketing), Crea il tuo Brand (brand identity creation), Gestione Social (social media management), Local Marketing (local business marketing), and Crowdfunding Marketing. The company also operates GizChina.it, a technology news portal focused on Chinese technology. Services are delivered by a team averaging under 30 years of age, with Google-certified advertising experts, copywriters, graphic designers, and videomakers.

Differentiator

Problem solved

Functional benefit

Brands

• GizChina.it: Portal dedicated to Chinese technology news and products, serving as a reference portal in Italy and Europe for smart technology enthusiasts.

Products and services

• Creazione Sito Web / E-commerce (Website and E-commerce Creation) Design and development of websites and e-commerce stores using modern CMS and platforms, with custom builds tailored to client needs in Naples and surrounding areas. Targeted at Italian SMBs and entrepreneurs needing an online storefront or web presence.
• Agenzia PR (Public Relations Agency) Public relations and press office services providing comprehensive brand growth programs at national level, including media relations and integrated communications support. Targeted at Italian businesses seeking national notoriety.
• Campagne Pubblicitarie (Online Advertising Campaigns) Online advertising campaigns across Google, YouTube, TikTok, Facebook, Instagram, Pinterest, and LinkedIn, including strategic planning, creative production, and ROI optimization by Google-certified experts. Targeted at Italian businesses seeking performance-driven paid media.
• Agenzia TikTok (TikTok Marketing Agency) Specialized TikTok marketing services including viral content creation, influencer partnerships, hashtag strategies, and challenge campaigns. Targeted at brands seeking to reach young international audiences on TikTok.
• Crea il tuo Brand (Brand Identity Creation) End-to-end brand identity creation and business launch service from concept to completion, including logo design, brand strategy, and business plan development. Targeted at entrepreneurs and startups building a brand from zero.
• Gestione Social (Social Media Management) Full-service social media management including content creation, editorial planning, graphic design, video production, storytelling, and customer engagement across major platforms. Targeted at Italian businesses seeking ongoing social presence.
• Local Marketing Local marketing strategies combining online advertising, social media, SEO, and blogging to drive foot traffic and leads for local businesses. Targeted at SMBs in Naples and the surrounding Campania region.
• Crowdfunding Marketing Crowdfunding campaign support including product photography, concept representation, brand identity creation, and campaign strategy for platforms such as Kickstarter and Indiegogo. Targeted at entrepreneurs and product companies launching via crowdfunding.
• GizChina.it Technology Portal Technology news portal covering Chinese technology, smart home products, mobility products, and smart devices, established as one of Italy's and Europe's leading portals in this niche. Targeted at technology enthusiasts, importers, and businesses dealing with Eastern-market technology products.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Webranking: Italian digital marketing agency focused on SEO, web development, and performance campaigns for SMBs and mid-market clients. Highly comparable to Giz's core mix of website creation, SEO, and digital advertising for Italian businesses.
• Beeweb: Italian digital agency providing web design, e-commerce, social media management, and online advertising to SMBs in Southern Italy. Highly comparable geographic focus and service mix.
• Conversion (Gruppo Buffetti): Italian digital agency providing web design, e-commerce, social media management, and online advertising to SMBs. Closely mirrors Giz's service portfolio and SMB target customer.
• Digital Angels: Italian digital agency offering web design, e-commerce, social media management, and performance advertising for SMBs and entrepreneurs. Directly comparable in service scope and target customer.
• Yarix (Var Group): Italian digital agency under Var Group offering web development, e-commerce, social media, and digital marketing. Overlaps with Giz on website/e-commerce creation and online advertising for SMB clients.
• Caffeina: Italian independent digital agency providing branding, social media, content, advertising, and PR services. Highly comparable service mix and SMB/mid-market client orientation.
• Pomilio Tech: Italian integrated communication and digital agency providing PR, advertising, web, and social media services to public and private clients. Comparable scope to Giz's PR agency and digital marketing offerings.

Broad incumbents

• H-Farm: Italian-listed innovation and digital transformation platform offering branding, marketing, and venture services. Comparable on digital marketing and brand creation but with a much broader corporate offering.
• Triboo: Italy-listed digital group offering e-commerce, digital marketing, and content services. Comparable on the e-commerce creation and digital marketing fronts though broader and publicly listed.
• Alkemy: Italy-listed digital transformation company offering strategy, branding, technology, and marketing services to enterprise clients. Overlaps with Giz on branding, web, and digital marketing but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/giz-s.r.l.
• Facebookfacebook.com/gizsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giz