Sverigedemokraterna
Sverigedemokraterna is a Swedish political party founded in 1988, headquartered in Stockholm, and self-described as Sweden's second-largest party. It serves Swedish voters and over 30,000 members through a digital ecosystem (sd.se, member portal, events, careers, merchandise, publications), supported by affiliated youth, women's, and international organizations.
- Company typePrivate
- Founded1988
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sverigedemokraterna does
Sverigedemokraterna (SD) is a Swedish political party founded in 1988 and headquartered at Riksgatan 1 in Stockholm, operating as a membership-based non-profit under organization number 802018-1791. The party functions as a 'folkrörelse' (people's movement) and is self-described as Sweden's second-largest party and fastest-growing popular movement, with over 30,000 members and representation in both the Swedish Riksdag and the European Parliament (3 MEPs affiliated with the ECR group). Its platform centers on three pillars — 'Trygg i Sverige' (security), 'Fri i Sverige' (lower taxes and freedom), and 'Svensk i Sverige' (Swedish cultural identity and restrictive immigration) — and it has exercised de facto senior influence over Sweden's governing coalition since signing the Tidöavtalet on October 14, 2022 with Moderaterna, Kristdemokraterna, and Liberalerna.
The party's commercial and operational activity is anchored by a digital ecosystem built around sd.se (main website), with sub-brands including Mina Sidor (member portal), event.sd.se (events), karriar.sd.se (careers, powered by Teamtailor), butik.sd.se (merchandise), and sd.se/vitboken (publications). Member services run on BankID authentication with payments via Swish, and the party maintains an active presence on Facebook, Instagram, X, TikTok, and YouTube (@sdwebbtv). Supporting organizations include the youth wing Ungsvenskarna, women's organization SD-Kvinnor, school organization SDSK, motor club SD-Motor, merchandise arm SD-Butiken, and the international democracy foundation Stiftelsen Hepatica (Sida-funded, operating in Eastern Europe and Latin America). The national organization employs over 80 permanent staff plus roughly 40 compensated positions across political, communications, finance, and IT functions.
Revenue derives from three streams: annual membership fees (200 SEK adult, 100 SEK youth up to age 20), donations via Swish and bank transfer, and one-time sales of political publications (Vitboken parts 1 and 2 via the Publit webshop), supplemented by Swedish public party financing. The party explicitly states it is independent from establishment media, large corporations, and trade unions, relying on its members and donors. Compliance posture includes GDPR adherence and data verification via the SPAR population register. Recent strategic emphasis is on converting from a supporting coalition party to a government party ahead of the September 13, 2026 national election.
Sverigedemokraterna firmographics
Firmographics- Name
- Sverigedemokraterna
- Legal name
- Sverigedemokraterna
- Website
- https://sd.se
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sverigedemokraterna is a Swedish political party founded in 1988, headquartered in Stockholm, and self-described as Sweden's second-largest party. It serves Swedish voters and over 30,000 members through a digital ecosystem (sd.se, member portal, events, careers, merchandise, publications), supported by affiliated youth, women's, and international organizations.
- Ownership category
- akta.pro rank
Sverigedemokraterna industry classification
Industry- Product category
- Political Party / Civic Membership Organization
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where Sverigedemokraterna is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Sverigedemokraterna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Membership fees: Members pay annual membership fees: 200 SEK per year for regular members, 100 SEK for youth (through age 20), and 2,000 SEK for lifetime membership. Minimum membership age is 13 years. Fees can be paid via BankID online or Swish to 123 677 53 08.
- Donations: The party accepts donations via Swish (123 006 99 63), bank account, bank giro (5308-3218), and international transfers. Donations require name and contact details per Kammarkollegiet requirements.
- Sales of publications (Vitboken): The party sells its political publications (Vitboken parts 1 and 2) through the Publit webshop, available as individual books or bundled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership - 200 SEK/year |
| Subscription | Annual | Youth membership - 100 SEK/year |
| One time/ perpetual license | Multi-year contract | Lifetime membership - 2,000 SEK one-time |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Sverigedemokraterna product offering
Product offeringCore offering
Sverigedemokraterna is a Swedish political party that participates in national and European elections, fields parliamentary candidates, and advocates for its policy platform centered on restrictive immigration, tougher criminal justice, lower taxes, nuclear energy, and the preservation of Swedish cultural identity. It operates as a people's movement (folkrörelse) selling annual memberships, lifetime memberships, and youth memberships, accepting donations, and distributing publications such as Vitboken and party merchandise through its storefronts.
Product overview
Sverigedemokraterna operates a unified digital presence anchored by sd.se, the main party website that serves as the central platform for party communications, member services, and political information. The party's digital ecosystem comprises several interconnected sub-brands: Mina Sidor provides a member portal for engagement and service access; the Press Services section handles media relations and press releases; event.sd.se manages party events and speeches; karriar.sd.se (powered by Teamtailor) handles recruitment; SD-Butiken offers merchandise; and Vitboken is a published political book. Additional features include Lättläst for accessibility and ECR membership for European parliamentary cooperation.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Membership (Annual, Youth, Lifetime) Paid membership in Sverigedemokraterna, granting members access to local representatives, member portal (Mina Sidor), SD-Kuriren newsletter, and voting rights at the Landsdagarna party congress. Targeted at Swedish citizens aged 13 and older who support the party platform.
- Vitboken (Part 1 and Part 2) Two-part political publication produced by Sverigedemokraterna that documents the party's political principles and platform, sold through the Publit webshop to the public and supporters.
- SD-Butiken Party Merchandise Online merchandise store selling party-branded clothing, accessories, and campaign materials to members and supporters.
- Valbutiken Election Merchandise Online store dedicated to election-specific party merchandise, providing supporters with campaign materials during election cycles.
- Donations to Sverigedemokraterna Voluntary financial donations to the party, accepted through Swish, bank transfer, bank giro, and international wire transfer, with donor identification required under Swedish law.
Quantifiable outcome
- Halved number of shootings since 2022
- +4 more outcomes
Companies that use Sverigedemokraterna
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Sverigedemokraterna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Sverigedemokraterna partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Moderaterna, Kristdemokraterna, and Liberalerna (Tidöpartierna)coreThe Tidö Agreement (Tidöavtalet) signed on October 14, 2022 is a political cooperation agreement between SD, M, KD, and L. Through this agreement, SD gained significant political influence as the driving force behind the governing coalition, delivering on its core policies including reduced immigration, stricter criminal justice, and economic relief for Swedish households. SD functions as the de facto senior partner despite not holding ministerial posts, shaping policy across justice, migration, energy, healthcare, and education.
- ECR (European Conservatives and Reformists)coreECR is a European political party alliance that Sverigedemokraterna is a member of, affiliated with their 3 MEPs in the European Parliament. ECR parties advocate for individual freedom, national sovereignty, parliamentary democracy, rule of law, private property, low taxes, sound economics, free trade, and open competition. The partnership places SD within a pan-European conservative-reformist network.
- UngsvenskarnacoreUngsvenskarna is the official youth wing of Sverigedemokraterna, with its own website at ungsvenskarna.se. It represents young party members and serves as a feeder organization for future party members and candidates.
- SD-KvinnorcoreSD-Kvinnor is the party's women's organization (sdkvinnor.sd.se), focused on women's issues within the party's political platform and promoting female representation and candidate development.
- SDSK (Sverigedemokraternas Skolungdom)coreSDSK is the party's youth school organization at sdsk.se, focused on recruiting and organizing young members through schools and educational institutions.
- SD-MotorminorSD-Motor is the party's motor club organization (sdmotor.se), bringing together party members with interest in vehicles and motorsports.
- Stiftelsen HepaticaminorHepatica (hepatica.se) is a foundation affiliated with SD that works internationally to strengthen democracy, focusing on Eastern Europe and Latin America. It cooperates with democratic political parties, opposition organizations, and civil society actors for democracy, human rights, and freedom of expression. Operations are conducted in partnership with and funded by Sida.
- Västerås KongressminorVästerås Kongress served as the venue for Landsdagarna 2023, the party's annual congress.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Sverigedemokraterna competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sverigedemokraterna social profiles
Digital presenceSverigedemokraterna compliance and trust
Trust signalCompliance2 records
Sverigedemokraterna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sverigedemokraterna leadership team
Management profileNumber of profiles
Profiles11 records
Sverigedemokraterna subsidiaries and ownership
Company hierarchySubsidiaries6 records
Sverigedemokraterna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sverigedemokraterna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sverigedemokraterna
What does Sverigedemokraterna do?
Sverigedemokraterna is a Swedish political party that participates in national and European elections, fields parliamentary candidates, and advocates for its policy platform centered on restrictive immigration, tougher criminal justice, lower taxes, nuclear energy, and the preservation of Swedish cultural identity. It operates as a people's movement (folkrörelse) selling annual memberships, lifetime memberships, and youth memberships, accepting donations, and distributing publications such as Vitboken and party merchandise through its storefronts.
Is Sverigedemokraterna a public or private company?
Sverigedemokraterna is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sverigedemokraterna founded?
Sverigedemokraterna was founded in 1988. It employs 51 to 100 people.
Where is Sverigedemokraterna based?
Sverigedemokraterna is headquartered in Stockholm, Sweden, in the Europe region.
How does Sverigedemokraterna make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are donations and sales of publications (Vitboken).
Does Sverigedemokraterna have an API?
No public API is recorded for Sverigedemokraterna.
What industry is Sverigedemokraterna in?
Sverigedemokraterna's product category is Political Party / Civic Membership Organization. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 813940 and its SIC code is 8600.