Wijnkasteel Genoels-Elderen
Wijnkasteel Genoels-Elderen is a family-owned Belgian premium wine estate in Riemst producing still, sparkling, and eau-de-vie wines from 22 hectares of vineyards, serving DTC consumers, hospitality professionals, and wine tourism visitors via owned webshops and on-site experiences.
- Company typePrivate
- Founded1991
- HeadquartersRiemst, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Wijnkasteel Genoels-Elderen firmographics
Firmographics- Name
- Wijnkasteel Genoels-Elderen
- Legal name
- Wijnkasteel BVBA
- Website
- https://wijnkasteel.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wijnkasteel Genoels-Elderen is a family-owned Belgian premium wine estate in Riemst producing still, sparkling, and eau-de-vie wines from 22 hectares of vineyards, serving DTC consumers, hospitality professionals, and wine tourism visitors via owned webshops and on-site experiences.
- Ownership category
- akta.pro rank
Wijnkasteel Genoels-Elderen industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Bars (THAFAEAF)
Keywords
Where Wijnkasteel Genoels-Elderen is headquartered
LocationHeadquarters
- HQ city
- Riemst
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Wijnkasteel Genoels-Elderen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wine Product Sales (B2C): Direct sales of finished wine products to individual consumers through the company's e-commerce webshop and on-site wine boutique. Products include still wines, sparkling wines, and eau-de-vie, sold by bottle with various packaging options including cardboard and wooden boxes. Price points range from €3.00 to €66.95, all VAT included.
- Wine Tourism Experiences: Revenue from guided tours (group and private), wine tastings, and the on-site wine bar. Group tours start at €14 per person; private tours start at €75 for the guide, with mandatory additional tasting menus ranging from €15 to €31. VIP add-ons available. No reservations required for wine bar walk-ins.
- Gift Cards: Gift cards sold online and in the physical store, redeemable for any product from the webshop or for booking guided tours. Provides flexible gifting options to drive both wine sales and tourism revenue.
- B2B Catering Sales: Professional catering buyers can apply for a catering badge via a B2B portal after creating an account, enabling them to purchase products at catering prices. B2B orders are processed through a dedicated B2B webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | White wines (Chardonnay range) |
| Unit Pricing | Pay-as-you-go | Red wine |
| Unit Pricing | Pay-as-you-go | Sparkling wines (Pearl range) |
| Unit Pricing | Pay-as-you-go | Eau-de-vie |
| Unit Pricing | Pay-as-you-go | Gift packaging & accessories |
| Unit Pricing | Pay-as-you-go | Group tour |
| Unit Pricing | Multi-year contract | Private tour |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wijnkasteel Genoels-Elderen product offering
Product offeringCore offering
Wijnkasteel Genoels-Elderen is a Belgian estate winery that produces and sells premium still wines, sparkling wines, and eau-de-vie from its own 22-hectare vineyard in Riemst, Belgium. The company also operates wine tourism experiences including guided tours, tastings, an on-site wine boutique, and a walk-in wine bar, distributing directly through its consumer webshop, a B2B catering webshop, and physical locations at the chateau.
Product overview
Wijnkasteel Genoels-Elderen operates as a Belgian premium wine producer and wine tourism destination. The product portfolio centers on estate wines produced from 18 hectares of Chardonnay and 4 hectares of Pinot Noir, including three tiers of white wines (Chardonnay White, Blue, and Gold), one red wine (Pinot Noir Red), three sparkling wines marketed as The Black Pearl, Silver Pearl, and Pink Pearl, and one eau-de-vie (Levenswater Gold from Limburg). Supporting products include gift cards, gift packaging solutions (cardboard and wooden wine boxes in multiple sizes), and wine accessories like ice buckets. The company also offers wine tourism experiences: private and group guided tours of the vineyards, distillery, and cellars; a walk-in wine bar; a wine boutique; and seasonal summer terrace service. A B2B Webshop serves catering professionals with catering pricing upon badge verification. Founded in 1991, the winery is located in Riemst, Belgium, with 22 hectares of vineyards producing approximately 120,000 bottles annually under the Haspengouw protected designation of origin.
Differentiator
Problem solved
Functional benefit
Brands
- Genoels-Elderen: Premium Belgian wines including Chardonnay (White, Blue, Gold), Pinot Noir Red, sparkling wines (Black Pearl Brut, Silver Pearl Brut, Pink Pearl Brut), and Eau-de-vie (Levenswater Gold from Limburg)
- Genoels-Elderen
Products and services
- Chardonnay White Bright pale yellow white wine with floral notes and stone fruit impressions, made from youngest Chardonnay vines with stainless steel tank fermentation and 15 months lees maturation. Priced at €18.90.
- Chardonnay Blue Medium golden yellow dry white wine with buttercup, plum, apple, and toasty notes; partially oak-aged with honey, pineapple, and butter flavors. Priced at €20.90.
- Chardonnay Gold Full-bodied white wine aged in French oak barrels (33% new, 66% second wine) with 24 months bottle aging; features ripe apple, apricot, butter, and candied lemon flavors. Priced at €40.20. Multiple gold medal winner.
- Pinot Noir Red Cherry red wine with soft red fruit flavors of strawberry, red and black cherries; aged with 50% new oak, minimum 24 months bottle aging. Named 'Best Belgian red wine' at Megavino and among 'The 100 most exciting wines of the world' by Tom Stevenson. Priced at €40.20.
- Black Pearl Brut Pale yellow sparkling wine with green glimmers, mineral nuances, white flowers, green apple, and citrus; 100% Chardonnay, stainless steel tank fermentation with minimum 15 months bottle aging on lees. Priced at €22.90. Bronze Medal at World's Finest Glass of Bubbly.
- Silver Pearl Brut Bright golden sparkling wine with fine dynamic bubbles, floral and stone fruit bouquet, brioche and almond notes; Blanc de Blancs 100% Chardonnay aged 12 months in barrels formerly used for Chardonnay Gold. Priced at €34.50. Grand Gold Medal at Concours Mondial.
- Pink Pearl Brut Gleaming pink sparkling wine with red berries and rose nuances; blend of 70-100% Pinot Noir and 0-30% Chardonnay with cold maceration of the must. Priced at €26.10.
- Levenswater Gold from Limburg 100% Chardonnay eau-de-vie matured average 15 years in oak barrels formerly used for Chardonnay Gold; features vanilla, honey, nuts, and dried fruit with round, soft mouthfeel. Priced at €50.80.
- Gift Card Gift card valid both online and in the physical store, redeemable for any product from the webshop or for booking guided tours. Variable amount entered by buyer.
- Private Tour Two-hour guided tour through park, arboretum, rose garden, vineyards, old coach house, distillery, and wine cellars with wine tasting, available in Dutch, English, French, and German. Tasting menus from €15 to €31 plus guide fees from €75; VIP add-on €141.50; €8 advance payment per person required.
- Join a Group Tour Two-hour cultural wine journey with professional Dutch-speaking guide. Tasting options include Special (3 glasses), Prestige (6 glasses), or non-alcoholic. Group tours from €14 per person; open Sundays and public holidays from May to August.
- Wine Bar Walk-in wine bar at the chateau serving wines by the glass or bottle with optional tasting volumes and sharing food. Open during regular opening hours with no reservation required.
- Summer Terrace Outdoor terrace enclosed by castle walls and rose garden, available from beginning of May to end of August for wine tasting and light refreshments.
- B2B Catering Webshop Business-to-business webshop for catering professionals offering products at catering prices. Requires account creation and catering badge application with VAT number verification.
Quantifiable outcome
- 120,000 bottles produced annually from 22 hectares of vineyards
- +3 more outcomes
Companies that use Wijnkasteel Genoels-Elderen
Customer profileSegments3 records
Ideal customer profiles2 records
Wijnkasteel Genoels-Elderen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Wijnkasteel Genoels-Elderen partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Wijnkasteel Genoels-Elderen competitors and assessment
Company assessmentDirect peers
- Aldeneyck: Belgian boutique winery in Limburg producing premium Chardonnay and Pinot Noir from calcareous terroir, with DTC sales and on-site visits. Closest geographic and varietal peer in the Belgian premium wine landscape.
- Chapel Down: England's leading premium sparkling wine producer with DTC e-commerce, brand-led tourism, and a portfolio of still and sparkling wines. Highly comparable business model combining estate production, consumer brand, and tourism experiences for a non-traditional wine region.
- Nyetimber: Iconic English sparkling wine estate producing premium traditional-method sparkling wines from a single terroir, sold DTC and through select hospitality channels. Comparable in that it is a terroir-driven sparkling specialist with brand-led pricing and limited production scale.
- Château Bon Baron: Belgian winery producing estate wines in the Liège region with on-site retail and tours. Comparable as a Belgian DTC winery operating in a similar domestic premium wine market.
- Ridgeview Wine Estate: English sparkling wine estate with DTC, hospitality, and tourism experiences, producing traditional-method sparkling wines from Chardonnay and Pinot Noir. Comparable in scale, estate-led model, and focus on premium sparkling.
- Domaine du Chenoy: Belgian premium biodynamic winery focused on still and sparkling wines from Limburg, with cellar tours and DTC sales. Directly comparable as a Belgian terroir-driven producer with tourism and award-winning wines.
Broad incumbents
- Cloudy Bay: Premium New Zealand wine producer with DTC and tourism at its Marlborough estate, owned by LVMH. Comparable as a tourism-led, terroir-driven premium winery with international brand recognition.
- Moët & Chandon: World's largest Champagne brand with global distribution, prestige positioning, and tourism at Épernay. Relevant as an incumbent benchmark for premium sparkling wine category economics and tourism-driven marketing.
- Franciacorta (Consorzio): Italian traditional-method sparkling wine appellation with multiple producer estates, emphasizing terroir and tourism. Comparable as a broader premium sparkling category with similar estate-led and tourism-supported business models.
- Veuve Clicquot: Global Champagne house owned by LVMH with broad portfolio of sparkling wines and tourism at its Reims estate. Comparable as a sparkling wine category benchmark, though significantly larger and more internationally distributed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wijnkasteel Genoels-Elderen social profiles
Digital presenceWijnkasteel Genoels-Elderen compliance and trust
Trust signalCompliance1 record
Wijnkasteel Genoels-Elderen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wijnkasteel Genoels-Elderen leadership team
Management profileNumber of profiles
Wijnkasteel Genoels-Elderen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wijnkasteel Genoels-Elderen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wijnkasteel Genoels-Elderen
What does Wijnkasteel Genoels-Elderen do?
Wijnkasteel Genoels-Elderen is a Belgian estate winery that produces and sells premium still wines, sparkling wines, and eau-de-vie from its own 22-hectare vineyard in Riemst, Belgium. The company also operates wine tourism experiences including guided tours, tastings, an on-site wine boutique, and a walk-in wine bar, distributing directly through its consumer webshop, a B2B catering webshop, and physical locations at the chateau.
Is Wijnkasteel Genoels-Elderen a public or private company?
Wijnkasteel Genoels-Elderen is a private company. It is classified as family owned and is currently operating.
When was Wijnkasteel Genoels-Elderen founded?
Wijnkasteel Genoels-Elderen was founded in 1991. It employs 11 to 50 people.
Where is Wijnkasteel Genoels-Elderen based?
Wijnkasteel Genoels-Elderen is headquartered in Riemst, Belgium, in the Europe region.
How does Wijnkasteel Genoels-Elderen make money?
Four revenue lines are on record. Wine Product Sales (B2C) is the primary driver. The others are wine Tourism Experiences, gift Cards and B2B Catering Sales.
Who are Wijnkasteel Genoels-Elderen's main competitors?
Direct peers on record are Aldeneyck, Chapel Down, Nyetimber, Château Bon Baron, Ridgeview Wine Estate and Domaine du Chenoy. Broad incumbents are Cloudy Bay, Moët & Chandon, Franciacorta (Consorzio) and Veuve Clicquot.
Does Wijnkasteel Genoels-Elderen have an API?
No public API is recorded for Wijnkasteel Genoels-Elderen.
What industry is Wijnkasteel Genoels-Elderen in?
Wijnkasteel Genoels-Elderen's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.