Noovo
Noovo designs and manufactures luxury Class B camper vans on Ram ProMaster chassis in Las Vegas, Nevada. Founded in 2017, the company sells directly to consumers via three models priced $162,700-$232,750, serving vanlife enthusiasts, remote workers, and retirees through DTC channels, showrooms, and dealer partners.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noovo does
Noovo (legal entity Mybushotel LLC) is a Las Vegas, Nevada-based manufacturer of luxury Class B recreational vehicles, founded in 2017 by three French entrepreneurs — Benoit Lafond, Paul Aubert, and Antoine Alberteau — who previously operated a Latin America tour company called La Brigade du Voyage using converted school-bus hotels. The company designs, engineers, and assembles custom camper vans in-house on Ram ProMaster High Roof and Super High Roof chassis, selling a three-tier lineup: the Lite (from $162,700), the Plus (from $186,700), and the Next AWD (from $232,750). Core technical differentiators include 400W solar with lithium battery banks up to 1,320Ah, Dometic on-demand AC and 12V Rixen heating, Havelock Wool R13 insulation, Starlink Roam/Mobility satellite internet integration, and French-inspired custom millwork, with RVIA certification and a 3-year/36,000-mile craftsmanship warranty.
The business model is predominantly one-time direct-to-consumer van sales through the company's website and virtual configurator, supplemented by pre-built inventory sales, a try-before-you-buy rental program, in-house financing up to 20 years (20% minimum down), and a 50-state authorized service network. Go-to-market spans a Las Vegas factory showroom, a Los Angeles boutique showroom, a dealer network (including Sunshine State RVs for Florida), a Noovo Ambassador referral program, and a heavy events presence at Adventure Van Expo, Overland Expo, Tampa RV SuperShow, Ocala RV Show, and Peace Love Vans. Customer segments include vanlife enthusiasts and weekend warriors, digital nomads needing reliable remote connectivity, full-time vanlifers and retirees, pet owners, and winter sports travelers.
Operationally, Noovo runs with 101-250 employees and is in an active scaling phase, anchored by a $2.2 million Nevada New Markets Jobs Act grant closed in December 2025 to fund a new production facility, develop additional models, and add 50+ positions in Nevada. The company is privately held, domiciled in Nevada, and has no disclosed institutional equity backing, M&A activity, or secondary market for its securities.
Noovo firmographics
Firmographics- Name
- Noovo
- Legal name
- Mybushotel LLC
- Website
- https://noovolife.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noovo designs and manufactures luxury Class B camper vans on Ram ProMaster chassis in Las Vegas, Nevada. Founded in 2017, the company sells directly to consumers via three models priced $162,700-$232,750, serving vanlife enthusiasts, remote workers, and retirees through DTC channels, showrooms, and dealer partners.
- Ownership category
- akta.pro rank
Noovo industry classification
Industry- Product category
- Class B Recreational Vehicles (Camper Vans)
- NAICS
- Motor Home Manufacturing (336213), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Recreational Vehicle Dealers (44121)
- SIC
- Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industries
- Campervan Rentals (Class B / Converted Vans) (THADAIAA), Recreational Vehicle (RV) Finance (FSAKADAF)
Keywords
Where Noovo is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Noovo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Custom van sales: Noovo generates primary revenue from selling custom-built luxury Class B recreational vehicles. Customers configure and order vans through their website or in-person at showrooms. Pricing ranges from $162,700 (Lite) to $232,750 (Next). Financing available up to 20 years with 20% minimum down payment.
- Pre-built inventory sales: Noovo also sells road-ready, pre-built campervans from their inventory for customers who don't want to wait for custom builds.
- Van rentals: Noovo rents their vans through their own platform, allowing customers to try before they buy. Rental pricing reportedly earns owners $150-300 per night, with potential annual earnings of $12,000-30,000 per van.
- Financing services: Noovo offers in-house financing options up to 20 years with 20% minimum down payment, partnering with financial institutions to facilitate loans for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Noovo Lite - Entry-level luxury Class B RV |
| One time/ perpetual license | Monthly | Noovo Plus - Mid-range luxury Class B RV |
| One time/ perpetual license | Monthly | Noovo Next AWD - Premium luxury Class B RV |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Noovo product offering
Product offeringCore offering
Noovo designs, manufactures, and sells luxury Class B recreational vehicles (camper vans) built on Ram ProMaster chassis. The company offers a tiered lineup of custom-converted vans — Noovo Lite, Noovo Plus, and Noovo Next AWD — along with a complementary rental program, targeting vanlife enthusiasts, digital nomads, and active retirees seeking premium American-made adventure vehicles.
Product overview
Noovo is a luxury Class B recreational vehicle manufacturer offering three distinct camper van models: the Lite (entry-level, starting at $162,700), Plus (best-selling mid-range at $186,700), and Next (flagship AWD at $232,750). All models feature European-inspired design, off-grid capabilities with 400W solar power, Dometic AC, 12V Rixen heating, lithium battery systems, and premium amenities including kitchens, bathrooms, and queen beds. The company operates as both manufacturer and dealer with factory and boutique locations in Las Vegas, NV and Los Angeles, CA, offering services including van rentals, financing (up to 20 years), a 3-year craftsmanship warranty, and service coverage in all 50 states. Founded by three French entrepreneurs, Noovo positions itself as making vanlife accessible to everyone with a focus on quality craftsmanship and European hotel-inspired luxury.
Differentiator
Problem solved
Functional benefit
Brands
- Noovo Lite: Entry-level luxury Class B camper van starting at $162,700, designed for solo travelers and couples with essentials for comfort and freedom.
- Noovo Plus
- Noovo Next
Products and services
- Noovo Lite
- Noovo Plus
- Noovo Next AWD
- Noovo Rental Program
Quantifiable outcome
- 5/5 average rating on Google Reviews
- +4 more outcomes
Companies that use Noovo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
Noovo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Noovo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sunshine State RVsminorPartnership with Sunshine State RVs to bring the Noovo lineup to Florida for the 2026 Tampa RV SuperShow, allowing Noovo to reach customers in the Florida market through a local dealer.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Noovo competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Noovo social profiles
Digital presenceNoovo compliance and trust
Trust signalCompliance1 record
Noovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noovo leadership team
Management profileNumber of profiles
Profiles3 records
Noovo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noovo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noovo
What does Noovo do?
Noovo designs, manufactures, and sells luxury Class B recreational vehicles (camper vans) built on Ram ProMaster chassis. The company offers a tiered lineup of custom-converted vans — Noovo Lite, Noovo Plus, and Noovo Next AWD — along with a complementary rental program, targeting vanlife enthusiasts, digital nomads, and active retirees seeking premium American-made adventure vehicles.
Is Noovo a public or private company?
Noovo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noovo founded?
Noovo was founded in 2017. It employs 11 to 50 people.
Where is Noovo based?
Noovo is headquartered in Las Vegas, United States, in the North America region.
How does Noovo make money?
Four revenue lines are on record. Custom van sales are the primary driver. The others are pre-built inventory sales, van rentals and financing services.
Does Noovo have an API?
No public API is recorded for Noovo.
What industry is Noovo in?
Noovo's product category is Class B Recreational Vehicles (Camper Vans). Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of THADAIAA, Campervan Rentals (Class B / Converted Vans). Its NAICS code is 336213 and its SIC code is 3713.