Noovo

What Noovo does

Noovo (legal entity Mybushotel LLC) is a Las Vegas, Nevada-based manufacturer of luxury Class B recreational vehicles, founded in 2017 by three French entrepreneurs — Benoit Lafond, Paul Aubert, and Antoine Alberteau — who previously operated a Latin America tour company called La Brigade du Voyage using converted school-bus hotels. The company designs, engineers, and assembles custom camper vans in-house on Ram ProMaster High Roof and Super High Roof chassis, selling a three-tier lineup: the Lite (from $162,700), the Plus (from $186,700), and the Next AWD (from $232,750). Core technical differentiators include 400W solar with lithium battery banks up to 1,320Ah, Dometic on-demand AC and 12V Rixen heating, Havelock Wool R13 insulation, Starlink Roam/Mobility satellite internet integration, and French-inspired custom millwork, with RVIA certification and a 3-year/36,000-mile craftsmanship warranty.

The business model is predominantly one-time direct-to-consumer van sales through the company's website and virtual configurator, supplemented by pre-built inventory sales, a try-before-you-buy rental program, in-house financing up to 20 years (20% minimum down), and a 50-state authorized service network. Go-to-market spans a Las Vegas factory showroom, a Los Angeles boutique showroom, a dealer network (including Sunshine State RVs for Florida), a Noovo Ambassador referral program, and a heavy events presence at Adventure Van Expo, Overland Expo, Tampa RV SuperShow, Ocala RV Show, and Peace Love Vans. Customer segments include vanlife enthusiasts and weekend warriors, digital nomads needing reliable remote connectivity, full-time vanlifers and retirees, pet owners, and winter sports travelers.

Operationally, Noovo runs with 101-250 employees and is in an active scaling phase, anchored by a $2.2 million Nevada New Markets Jobs Act grant closed in December 2025 to fund a new production facility, develop additional models, and add 50+ positions in Nevada. The company is privately held, domiciled in Nevada, and has no disclosed institutional equity backing, M&A activity, or secondary market for its securities.

Name

Noovo

Legal name

Mybushotel LLC

Website

https://noovolife.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Noovo designs and manufactures luxury Class B camper vans on Ram ProMaster chassis in Las Vegas, Nevada. Founded in 2017, the company sells directly to consumers via three models priced $162,700-$232,750, serving vanlife enthusiasts, remote workers, and retirees through DTC channels, showrooms, and dealer partners.

Ownership category

akta.pro rank

Product category

Class B Recreational Vehicles (Camper Vans)

NAICS

Motor Home Manufacturing (336213), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Recreational Vehicle Dealers (44121)

SIC

Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

akta.pro secondary industries

Campervan Rentals (Class B / Converted Vans) (THADAIAA), Recreational Vehicle (RV) Finance (FSAKADAF)

Keywords

• Class B camper vans
• Luxury recreational vehicles
• Van conversion
• Camper van manufacturing
• Adventure vehicles

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom van sales: Noovo generates primary revenue from selling custom-built luxury Class B recreational vehicles. Customers configure and order vans through their website or in-person at showrooms. Pricing ranges from $162,700 (Lite) to $232,750 (Next). Financing available up to 20 years with 20% minimum down payment.
2. Pre-built inventory sales: Noovo also sells road-ready, pre-built campervans from their inventory for customers who don't want to wait for custom builds.
3. Van rentals: Noovo rents their vans through their own platform, allowing customers to try before they buy. Rental pricing reportedly earns owners $150-300 per night, with potential annual earnings of $12,000-30,000 per van.
4. Financing services: Noovo offers in-house financing options up to 20 years with 20% minimum down payment, partnering with financial institutions to facilitate loans for customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Noovo designs, manufactures, and sells luxury Class B recreational vehicles (camper vans) built on Ram ProMaster chassis. The company offers a tiered lineup of custom-converted vans — Noovo Lite, Noovo Plus, and Noovo Next AWD — along with a complementary rental program, targeting vanlife enthusiasts, digital nomads, and active retirees seeking premium American-made adventure vehicles.

Product overview

Noovo is a luxury Class B recreational vehicle manufacturer offering three distinct camper van models: the Lite (entry-level, starting at $162,700), Plus (best-selling mid-range at $186,700), and Next (flagship AWD at $232,750). All models feature European-inspired design, off-grid capabilities with 400W solar power, Dometic AC, 12V Rixen heating, lithium battery systems, and premium amenities including kitchens, bathrooms, and queen beds. The company operates as both manufacturer and dealer with factory and boutique locations in Las Vegas, NV and Los Angeles, CA, offering services including van rentals, financing (up to 20 years), a 3-year craftsmanship warranty, and service coverage in all 50 states. Founded by three French entrepreneurs, Noovo positions itself as making vanlife accessible to everyone with a focus on quality craftsmanship and European hotel-inspired luxury.

Differentiator

Problem solved

Functional benefit

Brands

• Noovo Lite: Entry-level luxury Class B camper van starting at $162,700, designed for solo travelers and couples with essentials for comfort and freedom.
• Noovo Plus
• Noovo Next

Products and services

• Noovo Lite
• Noovo Plus
• Noovo Next AWD
• Noovo Rental Program

Quantifiable outcome

• 5/5 average rating on Google Reviews
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Sunshine State RVsminorChannel Partner/ Reseller/ DistributorPartnership with Sunshine State RVs to bring the Noovo lineup to Florida for the 2026 Tampa RV SuperShow, allowing Noovo to reach customers in the Florida market through a local dealer.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/vancaskeys
• Facebookfacebook.com/noovovans
• Instagraminstagram.com/noovovans

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noovo