Billy Goat Hop Farm

What Billy Goat Hop Farm does

Billy Goat Hop Farm is a vertically integrated craft hop producer founded in 2017 in Montrose, Colorado by Chris Della Bianca and Audrey Gehlhausen. Operating a 32-acre trellised farm, the company grows and processes nine hop varieties (Cascade, Chinook, Crystal, Comet, Copper, Nugget, Magnum, Columbus/CTZ, Idaho 7, among others) using German-made Wolf 220 pickers, a four-tiered louvered floor dryer, hammer mill, low-temperature pellet mill, and a double-vacuum/double-nitrogen-purge packaging system in 5.7 mil Mylar bags stored at 30°F. The farm functions as both grower and processor, allowing in-house pelletization of its own harvest as well as whole cone hops sourced from select U.S. growers since 2022.

The company sells primarily to craft breweries via annual contracts (with discounts starting at 300 lbs of mixed varieties and free cold storage until August 1 of the following year) and flexible spot orders, alongside seasonal fresh/wet hop delivery along Front Range Colorado, Arizona, New Mexico, and Texas routes, with overnight shipping nationwide. A 2025-launched Home Brew line packages hops in 1 oz to 5 lb sizes for direct-to-consumer sales. Ancillary revenue streams include farm tours ($10/person), the Hop Yard Hideaway camping and glamping site, Fridays on the Farm weekly events (May-October), weddings and corporate event hosting, and branded merchandise through Square.

Billy Goat serves a diversified customer base of 50+ breweries ranging from regional independents (WildEdge, Wren House, Steel Bender, Golden City, Arizona Wilderness) to nationally distributed craft names (Sierra Nevada, Tree House Brewing, Breckenridge Brewery). The company won the Hop Quality Group's Cascade Cup in 2023 and 2024, becoming the first farm ever to win the award in consecutive years and the first outside Washington or Oregon to win it at all. Operations remain family-operated with no disclosed institutional funding.

Name

Billy Goat Hop Farm

Legal name

Billy Goat Hop Farm

Website

https://billygoathopfarm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Billy Goat Hop Farm is a family-owned, vertically integrated craft hop grower in Montrose, Colorado, producing and pelletizing nine hop varieties on a 32-acre farm for direct sale to U.S. craft breweries and home brewers through contracts, spot orders, and fresh hop delivery routes across the Southwest.

Ownership category

akta.pro rank

Product category

Craft Hop Farming

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Hop Farming (AFAGAGAB)

Keywords

• Craft hop farming
• Hop pellet production
• Fresh hop supply
• Brewery ingredient supply
• Agricultural processing

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hop Pellet Sales: Direct sales of pelletized hops in 11 lb bags to craft breweries. Offers both annual/contract orders and spot orders. No minimum order requirements. Discounts start at 300 lbs of mixed varieties.
2. Fresh Hops Sales: Seasonal fresh/wet hop delivery from bine to brewery. Offers delivery to Front Range Colorado, Arizona, New Mexico, Texas. Farm pickup available. Overnight shipping to anywhere in US.
3. Home Brew Hop Sales: Smaller packaging (1 oz to 5 lbs) for home brewers. Pricing varies by harvest year.
4. Farm Experiences: Farm tours ($10/person, minimum $30), camping/glamping site rentals, event venue rentals for weddings/corporate events, Fridays on the Farm events with live music, food trucks, and beer sales.
5. Merchandise Sales: Branded merchandise sold through Square online storefront including apparel and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Billy Goat Hop Farm is a vertically integrated craft hop farm that grows, harvests, dries, pelletizes, and packages hops on a 32-acre site in Montrose, Colorado. Its core commercial offering is T90 hop pellets in 11 lb bags across 9+ varieties, plus fresh/wet hops delivered directly from bine to brewery within 12-24 hours. The farm also supplies smaller home-brew packaging (1 oz to 5 lbs), annual contracts, and spot orders to 50+ craft breweries, alongside ancillary experiences including camping/glamping, farm tours, and the Southwest Fresh Fest.

Product overview

Billy Goat Hop Farm is a vertically integrated hop farming operation offering a portfolio of products centered on craft hops for the brewing industry. The core product is T90 hop pellets sold in 11 lb bags across multiple varieties (Cascade, Chinook, Crystal, Comet, Copper, Nugget, Magnum, Columbus/CTZ, Idaho 7, Multihead, Cashmere, Vista, EXP 158), complemented by fresh/wet hop deliveries, a home brew line with smaller packaging sizes (1 oz to 5 lbs), and specialty products like Abstrax Quantum Brite liquid hop blend. The company also offers ancillary experiences including hop farm tours, camping/glamping at The Hop Yard Hideaway, merchandise through Square, and on-site beer sales at Fridays on the Farm events. Commercial brewers can purchase via annual contracts or flexible spot orders, with value-added services including free cold storage and volume discounts starting at 300 lbs.

Differentiator

Problem solved

Functional benefit

Products and services

• T90 Hop Pellets Pelletized hops sold in 11-pound bags across multiple varieties including Cascade, Chinook, Crystal, Comet, Copper, Nugget, Magnum, Columbus (CTZ), Idaho 7, Multihead, Cashmere, Vista, EXP 158, Centennial, and El Dorado. Packaged in 5.7 mil Mylar bags with double vacuum and double nitrogen purge and stored at 30°F to preserve quality for 3+ years.
• Fresh Hops Seasonal wet/fresh hops delivered from bine to brewery within 12-24 hours. Volume tiers: $8/lb for 0-199 lbs, $7/lb for 200-499 lbs, and $6/lb for 500+ lbs. Delivery routes to Colorado Front Range, Arizona, New Mexico, and Texas; overnight shipping to anywhere in the US; farm pickup available.
• Home Brew Hops Hops packaged in smaller sizes ranging from 1 oz to 5 lbs for home brewers, available across all varieties offered. Pricing varies by harvest year from $11/lb (2023) to $20/lb (2026 pre-order). Sold direct via online shop and email/phone ordering.
• Abstrax Quantum Brite Liquid Hop Blend Water-soluble liquid hop blend combining Cascade, Copper, Crystal, Comet, and Chinook varieties in an easy-to-use format. Sold in 8 oz bottles.
• Annual Hop Contracts Annual contract ordering service providing pre-set pricing, consistent crop supply, guaranteed availability, free cold storage through August 1 of the following year, no upfront costs, and volume discounts starting at 300 lbs of mixed varieties for craft brewers.
• Spot Order Hops Flexible single-order purchasing option for hops without long-term forecasting requirements, using first-in-first-out inventory management. Includes a Name Your Price option for Cascade, Chinook, Crystal, and Comet varieties. No minimums required.
• The Hop Yard Hideaway Camping and Glamping On-farm camping experience with tent and RV sites, glamping options including the Magnum Tent, Cascade Tent, Chinook Tent, and Nugget Camper, and amenities near the hop trellis with views of the San Juan Mountains. Reservations managed through Firefly Reservations.
• Billy Goat Hop Farm Merchandise Store Branded merchandise including apparel featuring Billy Goat Hop Farm logos and swag, sold through the Square online storefront at billy-goat-hop-farm.square.site.
• On-Site Beer Selection Selection of canned and draft beers from craft breweries using Billy Goat hops, available at Fridays on the Farm events (May-October) and for carry-out.
• Farm Tours, Fridays on the Farm, and Event Venue Rentals Farm tours priced at $10/person with a $30 minimum ($8/person for groups over 15) plus a $10/person beer sampling add-on, weekly Fridays on the Farm events with live music, food trucks, and free admission, and private event venue rentals for weddings, birthdays, reunions, and corporate events with craft beer and wine selection.

Quantifiable outcome

• Hops stay fresh for 3+ years under proper storage conditions
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Hop Quality GroupcoreOthers · 1 January 2024Hop Quality Group organizes the annual Cascade Cup competition. Billy Goat won first place in both 2023 and 2024, becoming the first farm ever to win back-to-back. The competition is judged by expert brewing professionals based on appearance, aroma, and hop analysis.
• Southwest Fresh FestcoreStrategic or Co-development PartnerAnnual harvest festival hosted at Billy Goat Hop Farm celebrating fresh hop beers from Southwest breweries. Now in 5th year (October 3, 2026). Features live music, food trucks, farm tours, and brewer's dinner. Joint promotion of craft beer and local agriculture.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Roy Farms: Family-owned hop grower in Moxee, Washington, in operation since 1907. Direct peer in vertically integrated craft hop production, though at substantially larger scale than Billy Goat.
• Crosby Hop Farm: Family-owned fifth-generation hop farm in Woodburn, Oregon. Direct peer — craft-brewer-focused grower with on-site pelletizing, transparent farmer-brewer relationship, and similar sustainability narrative positioning.
• Indie Hops: Oregon-based craft-focused hop farm and pelletizer (Timber-frame facility in Hubbard, OR). Closely comparable to Billy Goat in mission: premium craft-brewer focused, vertically integrated grow-to-pellet, and reputation-led marketing.
• Jackson Hop Farm: Family-run hop farm in Wilder, Idaho, where Billy Goat's co-founder Chris Della Bianca interned. Direct peer in craft-hop grower profile and operations model.

Broad incumbents

• Yakima Chief Hops: Global hop grower-owned supplier headquartered in Yakima, WA, serving macro brewers and craft brewers worldwide. Broad incumbent — sets the competitive benchmark Billy Goat differentiates against on regional service and freshness.
• Loftus Ranches: Family-owned hop operation in Yakima, WA (parent of Yakima Chief Hops). Comparable vertically integrated grower-processor model, but at commodity scale rather than craft-niche.
• Hopsteiner: Established multi-generation hop company (Yakima-based) with breeding programs and global distribution. Broad incumbent providing the commodity backdrop against which craft-focused farms like Billy Goat compete.
• John I. Haas: BarthHaas-affiliated hop supplier with global breeding and processing operations. Broad incumbent that supplies large brewers and competes for craft-brewer mindshare.

Regional players

• Top Hops Farm: Michigan-based small-scale craft hop farm. Regional player operating in a different geography with comparable scale, customer base, and grower-to-brewer direct-sales model.
• Colorado Hop Co. Colorado-grown hop farm serving the same Southwest craft brewer customer base. Regional peer competing in the same geography for the same Southwest craft accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/billygoathopfarm
• Instagraminstagram.com/billygoathopfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Goat Hop Farm