ShoreLink
ShoreLink is an Estonian technology company designing and manufacturing shore power cable management systems and automated charging solutions for ports, ferry operators, cruise terminals, container terminals and specialized vessel operators across 17 markets globally.
- Company typePrivate
- Founded2020
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ShoreLink does
ShoreLink (legal entity Shore Link OÜ) is an Estonian technology company founded on 15 June 2020 that designs, manufactures and delivers shore power (Onshore Power Supply / Cold Ironing) cable management systems and automated charging solutions connecting vessels to port electrical grids. The company serves port operators, vessel owners and ferry operators across 17 markets with reference installations at major European ports (Tallinn, Helsinki, Aarhus, Stockholm, La Spezia, Marseille, Le Havre, Genova, Venice, Barcelona, Rotterdam, Ghent, Portsmouth, Aberdeen, Norvik, Karlskrona, Seyðisfjörður, Naantali, Constanta, Sluiskil, Grenland, Narvik, Oslo, Bergen, Aalesund) plus installations at Port of Chennai (India) and Mussafah/Ruwais (UAE). Its six-product portfolio covers all major vessel segments: RoRoLink for roll-on/roll-off cargo and passenger ferries, CruiseLink for cruise vessels up to 20 MVA, ContainerLink for container ships up to 7.5 MVA, ChargeLink for automated electric/hybrid ferry charging up to 6.5 MW, Connection Cabinets (Overground, Underground, Energy Chain, Multi-Vessel, Onboard), and Special CMS for non-standard vessel types including tankers, LNG carriers, bulk carriers and offshore supply vessels. The company employs 51–100 people and operates a headquarters in Tallinn and a production plant in Harju county, Estonia.
ShoreLink firmographics
Firmographics- Name
- ShoreLink
- Legal name
- Shore Link OÜ
- Website
- https://shore-link.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShoreLink is an Estonian technology company designing and manufacturing shore power cable management systems and automated charging solutions for ports, ferry operators, cruise terminals, container terminals and specialized vessel operators across 17 markets globally.
- Ownership category
- akta.pro rank
ShoreLink industry classification
Industry- Product category
- Shore Power Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)
- akta.pro secondary industries
- Industrial Plugs, Couplers & Shore Power Interfaces (high-current connectors, interlocks, shore power) (IMAGAEAK), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)
Keywords
Where ShoreLink is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
ShoreLink business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Shore Power Hardware (CMS, Cabinets, Chargers): Sale of Cable Management Systems, connection cabinets, and charging units tailored to vessel and port requirements. Hardware is customized per project. Includes fixed and mobile configurations across multiple product lines (RoRoLink, CruiseLink, ContainerLink, ChargeLink, Special CMS). Revenue is project-based and one-time per installation.
- Installation, Commissioning & Training Services: On-site system setup, functional testing, commissioning, and hands-on training for customer operations and maintenance teams. Provided as part of hardware delivery or as standalone professional services.
- Maintenance & Aftermarket Services: Annual and extended maintenance packages, custom service contracts, warranty support, 24/7 technical support and consulting, emergency repairs, and spare parts supply. Remote monitoring via 4G connection is available as an optional add-on. Revenue is recurring through service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific custom pricing — no public tiers available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ShoreLink product offering
Product offeringCore offering
ShoreLink designs, manufactures, and sells shore power (Onshore Power Supply / Cold Ironing) equipment for ports and vessels, including Cable Management Systems (CMS), connection cabinets, and automated charging units delivered under project-specific configurations. The portfolio spans six product lines (RoRoLink, CruiseLink, ContainerLink, ChargeLink, Connection Cabinets, Special CMS) covering RoRo, cruise, container, ferry, and specialized vessel segments at power ratings from low voltage up to 20 MVA. Hardware delivery is bundled with installation, commissioning, training, and recurring maintenance services through annual contracts and 24/7 support.
Product overview
ShoreLink is a technology company providing a comprehensive portfolio of shore power and charging solutions connecting vessels and ports. The product suite includes six main offerings: RoRoLink (shore power for RoRo and RoPax vessels), CruiseLink (for cruise vessels up to 20 MVA), ContainerLink (for container vessels up to 7.5 MVA), ChargeLink (automated charger for electric and hybrid ferries up to 6.5 MW), Connection Cabinets (interface components in various configurations), and Special CMS (custom multi-cable systems for non-standard vessel types). These products share common features including Active Height Compensation Systems, compliance with IEC 80005 standards, and are designed for harsh marine environments. The portfolio covers the entire shore power ecosystem from low voltage (400-690 VAC) to medium voltage (6.6-11 kV) applications.
Differentiator
Problem solved
Functional benefit
Brands
- RoRoLink: Fixed or mobile cable management solution for RoRo and RoPax vessels, featuring customizable CMS with column and boom dimensions, Active Height Compensation System, and options for fixed, telescopic, or reach boom configurations.
- CruiseLink
- ContainerLink
- ChargeLink
- Cabinets
- Special CMS
Products and services
- RoRoLink Fixed or mobile cable management solution delivering fast, safe, and reliable shore power connections for RoRo (roll-on/roll-off) and RoPax (roll-on/roll-off passenger) vessels. Features customizable CMS with Active Height Compensation System for tidal/draft adaptation and supports medium voltage 6.6/11 kV up to 6.5 MVA and low voltage 400/440/690 V up to 1 MVA.
- CruiseLink Advanced mobile Cable Management System (CMS) designed to deliver safe, reliable, and efficient shore power connections for cruise vessels up to 20 MVA. Available in three configurations (Mobile L, Mobile S, Mobile S Chain) with Active Height Compensation System and IEC 80005 compliance.
- ContainerLink Mobile quay-side shore power system designed to supply electric power to docked container vessels while operating within STS crane legs or back-reach area using low-profile units. Supports 6.6 kV or 11 kV connections with power ratings up to 7.5 MVA and is fully compliant with IEC 80005.
- ChargeLink Fully automated plug-in charger for electric and hybrid ferries that connects without human intervention. Uses advanced sensors to align precisely with the vessel's socket and delivers up to 6,500 kW (6.5 MW). Adjustable to different voltage levels (AC/DC), with automatic vessel movement compensation and automatic power disconnect when excessive ship movement is detected.
- Connection Cabinets Connection cabinets that form the key interface component of shore power systems, delivering power from shore-side substations to vessels. Available in Overground, Underground, Energy Chain, Multi-Vessel, and Onboard configurations and adaptable to all vessel types.
- Special CMS Fixed or mobile multi-cable systems designed for non-standard projects and specific client needs, including bulk carriers, tankers, LNG carriers, offshore supply vessels, and other vessel types. Supports both low voltage (400/440/690 VAC) and medium voltage (6.6/11 kV), AC/DC, 50/60 Hz, is fully radio-controlled, and includes Active Height Compensation System.
- Installation, Commissioning and Training Services On-site system setup, functional testing, commissioning, and hands-on training for customer operations and maintenance teams. Provided as part of hardware delivery or as standalone professional services for shore power installations.
- Maintenance and Aftermarket Services Annual and extended maintenance packages, custom service contracts, warranty support, 24/7 technical support and consulting, emergency repairs, and spare parts supply for installed ShoreLink shore power equipment. Optional remote monitoring via 4G connection is available as an add-on.
Quantifiable outcome
- ShoreLink has delivered reliable shore power installations across 17 markets globally
- +5 more outcomes
Companies that use ShoreLink
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
ShoreLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ShoreLink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- PlugminorShoreLink co-exhibited with Plug at the Advanced Maritime Technology EXPO. Plug is also a customer of ShoreLink for cable management solutions in Ålesund, Norway.
- European Onshore Power Supply AssociationcoreShoreLink is a member of the European Onshore Power Supply Association, contributing to industry development and innovation in shore power standards across Europe.
- Estonian Maritime ClustercoreShoreLink maintains membership in the Estonian Maritime Cluster, supporting the development of Estonia's maritime industry ecosystem.
- Alianza Net-Zero MARcoreShoreLink is a member of Alianza Net-Zero MAR, contributing to net-zero maritime initiatives and industry collaboration.
- TechnavacoreTechnava serves as ShoreLink's authorized agent in Greece, handling sales and customer engagement for shore power solutions in the Greek market.
- Stelio Bardi Marine TechnologiescoreStelio Bardi Marine Technologies serves as ShoreLink's authorized agent in Italy and Monaco, providing local sales and support for shore power solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
ShoreLink competitors and assessment
Company assessmentDirect peers
- Alewijnse: Dutch marine electrical systems integrator with shore power, switchboard and automation offerings for ports and vessels. Alewijnse overlaps with ShoreLink on the broader marine electrical and shore connection stack, especially in Northwest European shipyards and ports.
- PowerCon Group: Danish-based direct competitor specializing in turnkey shore power solutions with HV/LV switchboards, transformers, and cable management for ports and vessels globally — directly competes with ShoreLink's Cabinets, ContainerLink, and Special CMS offerings.
- Cavotec: Direct competitor in shore power connection systems and cable management, with a similar product portfolio spanning AMPeRage shore power and Panzerbelt cable chains. Cavotec is the closest direct peer to ShoreLink and overlaps across RoRo, cruise, and container port electrification.
- Stemmann-Technik (Wabtec): Direct peer providing high-current connectors and shore connection systems for ports and ships, now part of Wabtec. Competes head-to-head with ShoreLink's connection cabinet and CMS offerings, particularly in European ports.
Broad incumbents
- Schneider Electric: Broad incumbent in electrical distribution and power infrastructure with a Shore-to-Ship / cold ironing solution portfolio. Overlaps with ShoreLink on cabinets, switchboards and grid-side integration for port electrification projects.
- Wärtsilä: Broad marine incumbent delivering vessel electrification, port solutions and energy storage. Wärtsilä competes with ShoreLink's ChargeLink and CruiseLink at the systems level and can bundle shore-side charging with its marine customer relationships.
- ABB: Broad incumbent offering shore-to-ship power solutions, including shore-to-ship connection cabinets and power infrastructure, across global ports. ABB's scale and global service footprint make it the dominant systems integrator that ShoreLink competes against on major port tenders.
Emerging players
- Igus: Specialist in energy chains, cable carriers and e-chain systems used in harsh-environment cabling. While not a full shore power integrator, Igus competes on cable management components that shore power systems like ShoreLink's CMS rely on.
- Norwegian Electric Systems (NES): Norwegian marine electrical system provider delivering hybrid and shore power solutions to ferries and offshore vessels. Overlaps with ShoreLink's RoRoLink and ChargeLink on Nordic ferry electrification programs.
Others
- Prysmian: Global cables and systems manufacturer including submarine and land power cables used in port-to-vessel shore power infrastructure. Prysmian is a co-exhibitor and adjacent ecosystem partner rather than a direct CMS competitor, but supplies a critical input to shore power deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ShoreLink social profiles
Digital presenceShoreLink compliance and trust
Trust signalCompliance2 records
ShoreLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShoreLink leadership team
Management profileNumber of profiles
Profiles12 records
ShoreLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShoreLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShoreLink
What does ShoreLink do?
ShoreLink designs, manufactures, and sells shore power (Onshore Power Supply / Cold Ironing) equipment for ports and vessels, including Cable Management Systems (CMS), connection cabinets, and automated charging units delivered under project-specific configurations. The portfolio spans six product lines (RoRoLink, CruiseLink, ContainerLink, ChargeLink, Connection Cabinets, Special CMS) covering RoRo, cruise, container, ferry, and specialized vessel segments at power ratings from low voltage up to 20 MVA. Hardware delivery is bundled with installation, commissioning, training, and recurring maintenance services through annual contracts and 24/7 support.
Is ShoreLink a public or private company?
ShoreLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShoreLink founded?
ShoreLink was founded in 2020. It employs 51 to 100 people.
Where is ShoreLink based?
ShoreLink is headquartered in Tallinn, Estonia, in the Europe region.
How does ShoreLink make money?
Three revenue lines are on record. Shore Power Hardware (CMS, Cabinets, Chargers) is the primary driver. The others are installation, Commissioning & Training Services and maintenance & Aftermarket Services.
Who are ShoreLink's main competitors?
Direct peers on record are Alewijnse, PowerCon Group, Cavotec and Stemmann-Technik (Wabtec). Broad incumbents are Schneider Electric, Wärtsilä and ABB. Emerging players are Igus and Norwegian Electric Systems (NES). Prysmian is listed as an others.
Does ShoreLink have an API?
No public API is recorded for ShoreLink.
What industry is ShoreLink in?
ShoreLink's product category is Shore Power Equipment. Its primary akta.pro industry code is IMAJAJAM, Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces), with a secondary code of IMAGAEAK, Industrial Plugs, Couplers & Shore Power Interfaces (high-current connectors, interlocks, shore power). Its NAICS code is 334511 and its SIC code is 3600.