What Fable Pictures does

Fable Pictures is a UK-based independent film and television production company established in 2016, privately held and backed strategically by Sony Pictures Television. The company produces prestige film, television, and — as of 2025 — live stage content, with a creative remit focused on female-driven stories and working-class representation, particularly from Northern England and Scotland. Its slate of eight productions to date includes the feature films Stan & Ollie (2018, Golden Globe nominated), Wild Rose (2018, BAFTA Scotland hat-trick and Critics Choice Best Song), and Rocks (2019, 8 BAFTA nominations), the television series Anne Boleyn (Channel 5, 2021), Hullraisers (Channel 4, seasons in 2022 and 2023, both BAFTA TV nominated), and Mr Loverman (BBC One, 2024, BAFTA TV Award winner for Best Drama Series in 2025), and the Wild Rose musical (Royal Lyceum Edinburgh, 2025).

The company's business model is project-based professional services and content licensing: it earns production fees and co-production equity from commissioning broadcasters and streaming platforms — including BBC, Channel 4, Channel 5, Amazon Prime Video, and BritBox — with international distribution handled through co-production partners. There is no direct-to-consumer product, no disclosed pricing to end users, and revenue is generated entirely through B2B commissioning, co-production deals, and IP licensing (notably the Wild Rose musical adaptation). Marketing and visibility are driven by festival premieres (Tribeca, TIFF, London), award cycles (BAFTA, Golden Globe, BIFA, RTS, Critics Choice, Spirit Awards), and trade press coverage, rather than by consumer-facing channels.

Operationally, Fable operates with a 1–10 employee core team led by Founder and Creative Director Faye Ward, structured around creative leadership (Ward, Creative Director Hannah Farrell, Executive Producer Caroline Harvey), development (Head of Development Hannah Price), production (Head of Production Claire Campbell), and finance/operations (Operations Manager Clark Crewe, Finance Controller Jo White, Company Accountant Sarah Bridge). The legal entity is FABLE PICTURES LIMITED (Company Number 09957987), registered at 135 Church Street, Horwich, Bolton, with operational headquarters in London. Sony Pictures Television functions as a strategic operating partner rather than a disclosed financial investor, and there are no public funding rounds, M&A activity, or valuation signals in the available data.

Name

Fable Pictures

Legal name

FABLE PICTURES LIMITED

Website

https://fablepictures.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fable Pictures is a UK-based independent production company, founded in 2016 and backed by Sony Pictures Television, producing prestige film, television, and stage content — primarily female-driven stories — for broadcasters (BBC, Channel 4, Channel 5) and streaming platforms (Amazon Prime Video, BritBox).

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Production Services: Fable Pictures produces film and television content for broadcasters and streaming platforms, generating revenue through production fees, co-production deals, and distribution agreements.
2. Broadcasting and Distribution Rights: Revenue generated from licensing content to broadcasters (BBC, Channel 4) and streaming platforms (Amazon Prime Video), as well as international distribution rights.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Fable Pictures is an independent film and television production company that develops, produces, and finances prestige feature films, scripted television series, and stage musicals. It secures commissions and co-production deals with major UK broadcasters (BBC, Channel 4, Channel 5) and global streaming platforms (Amazon Prime Video, BritBox), and licenses content internationally.

Product overview

Fable Pictures is a multi-award-winning production company established in 2016 with Sony Pictures Television backing, focused on prestige film and television and primarily female-driven stories. The company produces a portfolio across three main categories: Feature Films (Stan & Ollie, Wild Rose, Rocks), Television Series (Mr Loverman, Hullraisers with two seasons, Anne Boleyn), and Stage Productions (Wild Rose Musical). Their mission is to make soulful, high-end entertainment spotlighting working-class female perspectives through stories that are provocative and representative.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Rose Musical Stage musical adaptation of the Wild Rose film, premiering at Royal Lyceum Edinburgh in March 2025 and featuring songs from Dolly Parton, Carrie Underwood, Wynonna Judd, and Chris Stapleton alongside the original film song. Targeted at theatre audiences seeking uplifting stories about motherhood and dreams.
• Mr Loverman BBC One television drama series adapted from Bernardine Evaristo's novel, telling the story of an exuberant closeted family man navigating love and identity in his later years. Commissioned for BBC One audiences.
• Hullraisers Season 2 Second series of Channel 4 comedy sitcom following the lives of three women living in Hull, continuing the story of Toni, Paula, and Rana. Targeted at Channel 4 comedy audiences.
• Hullraisers Channel 4 comedy sitcom following three women living in Hull: Toni, Paula, and Rana, as they navigate friendship, family, and life. Targeted at Channel 4 comedy audiences.
• Anne Boleyn Channel 5 psychological thriller series about Anne Boleyn told from her perspective, exploring her final months as she struggles to secure a future for her daughter and challenge the surrounding patriarchy. Commissioned for Channel 5 and Amazon Prime Video audiences.
• Rocks

Quantifiable outcome

• 8 BAFTA nominations for Rocks (2021)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• UKTVminorChannel Partner/ Reseller/ Distributor · 1 January 2026UKTV joined BritBox and Sony Pictures Television for a co-commission of 'Chocolate Wars' (Chocolate Wars). This represents a new project partnership in development.
• BritBoxminorChannel Partner/ Reseller/ Distributor · 1 January 2026BritBox joined UKTV and Sony Pictures Television for a co-commission of 'Chocolate Wars'. This is a new streaming partnership for upcoming content.
• Royal Lyceum Theatre EdinburghminorChannel Partner/ Reseller/ Distributor · 1 January 2024The Wild Rose musical premiered at Royal Lyceum Theatre Edinburgh in March 2025. Fable Pictures holds the intellectual property rights for the stage adaptation.
• Entertainment One (eOne)minorStrategic or Co-development Partner · 1 January 2016Entertainment One boarded the Stan & Ollie production, serving as a co-production partner alongside Fable Pictures. eOne provides distribution and production support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Entertainment One (eOne): Global entertainment distributor and producer. Fable explicitly partnered with eOne on Stan & Ollie and is otherwise a comparable UK-headquartered production/distribution company competing for similar film/TV opportunities before eOne's Hasbro transition.
• DNA Films: UK film and TV production company behind 28 Days Later, Last Train to Buckingham, etc. Comparable as a long-standing UK prestige indie under larger studio oversight (now Fox/Disney) producing film and television for similar broadcasters/streamers.
• Film4 Productions: UK film/TV financier and producer with a broader public-sector remit (Channel 4's film arm). Comparable because Fable's Head of Development came from Film4 and Film4 funds/greenlights many of the same kind of projects Fable produces, making it both a feeder and a competitor for UK prestige commissions.
• All3Media: Major UK-headquartered TV production group with over 30 labels including Lime Pictures and Company Pictures. Comparable because it competes for the same UK broadcast commissions and provides a possible consolidator/partner for an indie like Fable looking to scale.
• Lionsgate UK: Global studio with significant UK production operations distributing and producing prestige film content (e.g., Wild Rose was a Lionsgate UK release in some markets). Comparable as an overlapping buyer/competitor for UK-produced prestige feature rights.

Direct peers

• See-Saw Films: UK/Australian indie producer of prestige film and TV (The Power of the Dog, Slow Horses, Lion). Comparable as a fellow UK-origin, internationally distributed prestige scripted producer with similar commission partners and award-winning positioning.
• House Productions: UK indie production company behind films like The Father and The Lost Daughter. Comparable as a UK prestige scripted indie with international awards pedigree, overlapping literary adaptation pipeline, and similar small-team operating model.
• Working Title Films: Long-established UK prestige film and TV producer behind projects like Notting Hill, Pride & Prejudice, and Bridget Jones. Directly comparable because several Fable team members (Hannah Farrell, Caroline Harvey) previously worked there and it competes for the same BBC/Channel 4 commission slots and feature greenlights in the UK indie space.
• Sister Pictures: UK indie production company known for female-led and auteur-driven dramas (Fleabag, Killing Eve, The Power). Comparable because it occupies the same prestige-scripted niche, is backed by a major studio (Sony), and competes for similar BBC/Channel 4/Streamer commissions.
• Baby Cow Productions: UK indie producer of character-driven film and TV (This Country, The Murders at the White House Farm). Comparable as a UK prestige indie with Channel 4/BBC slate and a similar scale and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fablepicsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fable Pictures