Of Mice & Men

What Of Mice & Men does

Of Mice & Men is an independent metalcore/post-hardcore band founded in 2011, operating as a privately held entertainment entity headquartered in California City, United States. Its commercial surface spans four interconnected product lines: studio album releases (most recently 'Another Miracle'), a merchandise storefront (shop.ofmicemerch.com), live concert experiences (ticketed via OpenStage Live with VIP upgrade options), and a fan engagement community called Micespace (delivered through The Chorus platform), which offers members free t-shirts, early venue access, unreleased music, videos, and exclusive merchandise offers. The underlying technology stack is commodity web infrastructure — a Squarespace-hosted official website, YouTube for music video distribution, OpenStage Live for ticketing, and The Chorus for fan club management — with no proprietary technology, APIs, or SDKs disclosed.

The company generates revenue across three streams: one-time music licensing and streaming income (albums and singles), one-time merchandise sales (apparel, accessories, memorabilia), and transaction-based ticket and VIP package sales for live shows. Go-to-market is exclusively direct-to-consumer: the band sells through its own e-commerce and ticketing storefronts, deploys a newsletter (ofmiceandmen.os.fan) as an owned communication channel, and uses YouTube as a top-of-funnel discovery surface. Its primary customer segment is individual metalcore music fans, characterised horizontally by fandom rather than by vertical or demographic segmentation, and monetised through engagement depth (streaming, ticket purchase, merchandise, fan club membership).

Operating scale is small (1-10 employees per firmographic data) with no disclosed headcount or revenue figures, no external funding, no parent company, and no subsidiaries. The business operates on cash generated from its release and tour cycle, with an active release schedule in 2025 (single release cadence plus music video rollout) being the most visible commercial activity. No corporate affiliations, M&A activity, regulatory actions, certifications, patents, trademarks, or awards are recorded in the source material.

Name

Of Mice & Men

Legal name

Of Mice & Men

Website

https://ofmiceandmenofficial.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Of Mice & Men is an independent metalcore band founded in 2011 that monetises recorded music, merchandise, live concert ticketing with VIP upgrades, and a fan club platform (Micespace) directly to its global consumer fan base.

Ownership category

akta.pro rank

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Sales & Streaming: Album releases such as 'Another Miracle' distributed via digital platforms and YouTube music videos.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, apparel, and collectibles through the official merchandise store (shop.ofmicemerch.com).
3. Live Event Tickets & VIP: Concert ticket sales with VIP upgrade packages offered through ticketing platform. Provides premium fan experiences at live performances.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Of Mice & Men is a metalcore/post-hardcore band that releases studio albums (most recently "Another Miracle"), performs live concerts with VIP upgrade packages, sells band-branded merchandise through a dedicated online store, and operates the Micespace fan club offering exclusive content, unreleased music, early venue access, and free t-shirts to registered members.

Product overview

Of Mice & Men is a metalcore/post-hardcore band operating as a music entertainment company. The company's product portfolio consists of musical releases (albums), live performance services, and fan engagement platforms. The core offerings include their latest studio album 'Another Miracle', a dedicated fan club platform called Micespace, an official merchandise store, and live concert shows. These products are interconnected: the music albums serve as the primary content driver, Micespace functions as the community and fan engagement layer offering exclusive content and early venue access, the merchandise store commercializes the band's brand, and live shows provide in-person entertainment experiences. The band distributes music through YouTube and other streaming platforms while maintaining direct-to-fan relationships via the Micespace portal and newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Another Miracle (studio album) Latest studio album released by Of Mice & Men, featuring tracks including 'Troubled Water', 'Wake Up', and the title track 'Another Miracle'; distributed via digital platforms and YouTube for fan consumption.
• Live Shows (concerts with VIP upgrades) Live concert performances by the band with VIP upgrade options, tickets sold through the OpenStage Live ticketing platform; for fans attending live music events.
• Official Merchandise Official band merchandise store selling branded apparel, accessories, and memorabilia directly to fans via shop.ofmicemerch.com.
• Micespace Fan Club Fan club platform ("Micespace") offered via The Chorus that provides free t-shirts, early venue access, unreleased music, videos, and exclusive merchandise offers to registered fan members.
• Official YouTube Channel Official YouTube channel providing access to Of Mice & Men music videos (including 'Troubled Water', 'Wake Up', and 'Another Miracle'), live performances, and band video content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The Chorus (Fan Club Platform)minorOthersThe Chorus is a fan club platform used by Of Mice & Men to offer exclusive content including free t-shirts, early venue access, unreleased music, videos, and merchandise offers to members.
• OpenStage LiveminorChannel Partner/ Reseller/ DistributorOpenStage Live provides ticketing and VIP upgrade services for Of Mice & Men's live events and concerts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Memphis May Fire: American metalcore band operating with similar customer persona, album release cadence, touring schedule, and merchandise/merch store — a closely matched direct peer in the metalcore subgenre.
• Parkway Drive: Australian metalcore band with active touring, branded merchandise storefront, and engaged fan community — directly comparable in genre, scale tier, and direct-to-fan revenue model.
• Bring Me The Horizon: UK-based metalcore/rock band with direct-to-fan merchandise store, active touring with VIP experiences, fan club ecosystem, and YouTube-driven music video distribution — a near-identical operating model to Of Mice & Men but at substantially larger scale.
• Asking Alexandria: English metalcore band operating with active album releases, touring, official merchandise store, and YouTube music video distribution — directly comparable in product mix, customer segment, and D2C motion.
• A Day to Remember: American metalcore/post-hardcore band with very similar audience overlap to Of Mice & Men, operating an official merchandise store, touring with VIP experiences, and YouTube-driven discovery — a strong direct peer in genre and go-to-market.
• Wage War: American metalcore band with active album cycles, touring, merchandise storefront, and YouTube-driven discovery — a closely matched peer in subgenre, scale, and direct-to-fan operating model.
• Sleeping with Sirens: American post-hardcore band with comparable fan base, merchandise storefront, and active touring — overlapping in genre niche and direct-to-consumer go-to-market motion.
• Bullet for My Valentine: Welsh metalcore band with similar profile: long-running catalog, active album cycle, global touring with VIP upgrades, and direct-to-consumer merchandise sales — directly comparable genre and operating motion.

Emerging players

• Spiritbox: Canadian metalcore band with very active YouTube and streaming presence, touring, and merchandise — overlapping customer base and genre, though at an earlier commercial-stage trajectory.
• Bad Omens: Rising American metalcore/hard rock band with active YouTube distribution, touring, and direct merch sales — comparable offering and customer segment, though at a faster growth trajectory than Of Mice & Men.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/subscription_center?add_user=omandmtv
• Xx.com/OMandM
• Facebookfacebook.com/ofmice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Of Mice & Men