The Potter's House

What The Potter's House does

The Potter's House of Dallas, Inc. is a 501(c)(3) non-denominational, multicultural church founded in 1996 by Bishop T.D. Jakes and headquartered at 6777 W. Kiest Blvd., Dallas, Texas. The organization delivers weekly in-person worship services (Sundays 9 AM CT, Wednesdays 7 PM CT) at its Dallas main campus and a Fort Worth campus, and extends reach through an eChurch online streaming platform, a T.D. Jakes Ministries mobile app on iOS and Android, a Spotify podcast, and TV broadcast partnerships with Daystar Network, Daystar Español, and KICCTV. In-person services are translated in real time into more than 90 languages. The organization is led by Co-Senior Pastors Touré Roberts and Sarah Jakes Roberts, employs 51–100 people, and operates a broad subsidiary ecosystem covering children's ministry (Destiny World), youth ministry (FireHouse), arts and music (PHAM), licensed counseling (The Center for Counseling and Behavioral Health), ministerial training (PHSOM and Jakes Divinity School), pastoral alliance (PHIPA), humanitarian outreach (United MegaCare), and offender reentry (TORI).

The organization's core technology stack is a digital ministry platform rather than a software product: a website with online giving, live and on-demand streaming, mobile apps, and an AI-assisted website chat, integrated with payment processors Stripe, PayPal, Payroc, and iDonate; analytics are handled via Google Analytics and HubSpot. The business model is donation-driven, relying on voluntary tithes and offerings from congregants as the primary revenue stream, supplemented by merchandise sales through The House Shop, event registration fees (e.g., Woman Evolve, Good Soil Forum, Creative Kingdom Summer Camp), and TV/media rights revenue. Distribution is multi-channel and global: in-person at two physical campuses, self-serve digital streaming and mobile apps worldwide, and TV rebroadcasts through channel partners reaching international audiences.

Customer segments are entirely consumer/individual rather than enterprise, spanning an intergenerational Christ-centered congregation (infants through seniors) with persona-level programs for children, youth, online attendees, and aspiring ministers. No B2B customers, enterprise contracts, or external funding rounds are disclosed; the entity operates as an independent non-profit governed by its board and pastoral leadership, with no parent company, private equity ownership, or external investors evidenced.

Name

The Potter's House

Legal name

The Potter's House of Dallas, Inc.

Website

https://thepottershouse.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

The Potter's House is a 501(c)(3) non-denominational church founded in 1996 in Dallas, Texas, serving an intergenerational congregation through two physical campuses, eChurch streaming, mobile apps, TV broadcasts, and a multi-vertical ministry ecosystem spanning youth, children's, counseling, education, and humanitarian programs.

Ownership category

akta.pro rank

Product category

Religious Services and Place of Worship

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)

Keywords

• Religious worship services
• Christian church ministry
• Community outreach programs
• Biblical education training
• Online streaming sermons

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tithes and Offerings: Voluntary donations from congregation members including tithes (10% of income as biblical standard), general offerings, and special campaign contributions. Processed online via website, text-to-give, mobile app, and mail. Supports church operations, missions, community outreach, and ministry programs.
2. Merchandise Sales: Sales of branded clothing and products through The House Shop online store, supporting the ministry's outreach while providing congregants items to represent their faith.
3. Event Registration and Conferences: Revenue from events such as Woman Evolve conference, Good Soil Forum, and Creative Kingdom Summer Camp, including registration fees and related program costs.
4. TV Broadcast and Media Rights: Distribution of sermon content through TV broadcast networks including Daystar Network, Daystar Español, and KICCTV, reaching global audiences with ministry programming.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

The Potter's House is a non-denominational, multicultural church operating primarily as a 501(c)(3) non-profit that delivers weekly worship services, biblical teaching, and community programs. Its core offerings include in-person Sunday and Wednesday services at its Dallas and Fort Worth campuses, livestreamed worship through its eChurch platform and mobile app, TV broadcasts via Daystar and KICCTV, and a portfolio of affiliated ministries spanning children's, youth, arts, counseling, ministerial training, and global humanitarian outreach.

Product overview

The Potter's House is a non-denominational, multicultural church based in Dallas, Texas. The organization offers a digital ministry platform consisting of online streaming services for worship and teaching content, a mobile application for iOS and Android devices, and in-person ministry programs. Core offerings include the Potter's House School of Ministry (PHSOM) for biblical education, FireHouse Youth Ministry for teenagers, Destiny World for children's ministry, The Center for Counseling and Behavioral Health for mental health services, and Potter's House Arts and Music (PHAM) for creative arts. The organization also provides digital giving tools, TV broadcast partnerships with Daystar and KICCTV, and global outreach through United MegaCare and the TPH International Pastoral Alliance (PHIPA). The ministry operates across multiple platforms including the main website, mobile apps, TV broadcasts, and social media channels to reach audiences locally and globally.

Differentiator

Problem solved

Functional benefit

Brands

• PHSOM: The Potter's House School of Ministry - ministerial training and Bible education program offering two-year certificates and ministerial credentials.
• Destiny World
• FireHouse
• The Center for Counseling and Behavioral Health

Products and services

• Weekly Worship Services In-person weekly worship services held at the Dallas and Fort Worth campuses, featuring sermons, music, and community gathering for congregants.
• eChurch Online Streaming Platform Online streaming platform providing real-time and on-demand access to worship services, Bible study, and sermon content for remote attendees globally.
• T.D. Jakes Ministries Mobile App Mobile application for iOS and Android enabling on-the-go access to sermons, events, conferences, and ministry content.
• The Potter's House School of Ministry (PHSOM) Two-year ministerial training program providing in-depth biblical studies, doctrinal education, and ministerial credentials for aspiring pastors and ministry leaders.
• FireHouse Youth Ministry Youth ministry program for teenagers aged 13-18 providing spiritual mentorship, leadership development, worship services, and peer ministry in a nonjudgmental environment.
• Destiny World Children's Ministry Children's ministry program for ages 3 months through 13 years offering age-appropriate biblical education, worship experiences, and spiritual development during Sunday and Wednesday services.
• The Center for Counseling and Behavioral Health Mental health and counseling center providing licensed professional counseling and life coaching for individuals and families, with specialties in trauma, anxiety, grief, depression, PTSD, relationship dynamics, and family issues.
• Potter's House Arts and Music (PHAM) Arts and music ministry encompassing music ensembles, dance ministry, drama ministry, choirs, and a praise team, providing creative expression and worship opportunities.
• Online Giving Platform Digital donation platform enabling text-to-give, online, and mobile payment processing for tithes, offerings, and campaign contributions, supporting church operations and outreach programs.
• The House Shop Merchandise Store Online e-commerce store selling branded clothing and faith-based products representing the ministry to congregants and supporters.
• TPH International Pastoral Alliance (PHIPA) Fellowship and covenant alliance of multicultural Christian pastors providing spiritual covering, networking, and relationship-building opportunities for ministry leaders aligned with The Potter's House philosophy.
• United MegaCare Humanitarian Outreach International humanitarian organization affiliated with The Potter's House providing clean water programs, shelter construction, and distribution of food and medicines to communities in need worldwide.
• The Potter's Touch TV Broadcast Weekly television broadcast of sermon content distributed through Daystar Network, Daystar Español, and KICCTV, reaching domestic and global audiences with ministry programming.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• Daystar NetworkcoreChannel Partner/ Reseller/ DistributorBroadcast partnership for 'The Potter's Touch' television program. Sunday broadcast at 7PM EST/6PM CST/4PM PST. This partnership extends the ministry's reach to Daystar's national and international viewership through traditional television distribution.
• Daystar EspañolcoreChannel Partner/ Reseller/ DistributorSpanish-language broadcast of 'The Potter's Touch' airing Sundays at 12AM EST and daily programming at 7:30AM and 4PM EST. Extends ministry reach to Spanish-speaking audiences domestically and internationally.
• KICCTVsecondaryChannel Partner/ Reseller/ DistributorTV broadcast partner airing Sunday rebroadcasts at 12:30AM EST/11:30PM CST/9:30PM PST. Provides additional broadcast coverage for viewers who may have missed the primary service time.
• StripecoreTechnology or IntegrationThird-party payment processor for online donations through The Potter's House websites. Handles credit card and bank transaction processing securely.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling donors to give using their PayPal accounts through the secure online giving platform.
• Payroc World Access LLCcoreTechnology or IntegrationPayment processing services for online donations, complementing Stripe and PayPal as part of The Potter's House multi-processor giving infrastructure.
• iDonate LLCcoreTechnology or IntegrationSpecialized church donation processing platform used for online giving through The Potter's House Sites.
• Global Partner SystemcoreStrategic or Co-development PartnerNetwork of affiliated churches aligned with The Potter's House ministry philosophy, providing mutual support, resources, and collaborative ministry opportunities.
• TPH International Pastoral Alliance (PHIPA)coreStrategic or Co-development PartnerMulticultural fellowship of economically diverse Christian pastors creating covenant relationships for sound spiritual leadership. Membership requires tithes from pastor's income and submission of church vision/mission statements.
• United MegaCarecoreStrategic or Co-development PartnerInternational humanitarian organization affiliated with The Potter's House providing clean water programs, shelter construction, and distribution of food and medicines worldwide.
• TPH International Pastoral AlliancecoreStrategic or Co-development PartnerCovenant alliance of pastors committed to excellence in ministry, providing spiritual covering, networking, and relationship-building across diverse backgrounds.
• Jakes Divinity SchoolcoreStrategic or Co-development PartnerTheological education institution affiliated with The Potter's House for advanced ministry training and ordination preparation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elevation Church: Charlotte-based megachurch founded in 2006 with multiple physical campuses, heavy online/livestream presence, and a young, multicultural congregation — closely parallels The Potter's House's demographic profile and media-driven growth.
• Gateway Church: Dallas–Fort Worth-area multi-campus megachurch led by founding pastor Robert Morris; competing in the same DFW market for congregants, donors, and broadcast media with overlapping ministries and community programs.
• Church of the Highlands: Birmingham, AL-based multi-campus megachurch with a large online presence, small-groups model, and community outreach programs; structurally similar in multi-site operations and digital engagement strategy.
• Lakewood Church: Largest U.S. megachurch (Houston) led by Joel Osteen with comparable global TV broadcast distribution, in-person and online services, and a similar donation-driven funding model — the closest direct comp to The Potter's House in scale and media reach.
• Saddleback Church: Lake Forest, CA-based megachurch founded by Rick Warren in 1980 with global church-planting networks (Purpose Driven), multiple campuses, and international pastoral training — comparable in founding era and global influence to The Potter's House.
• North Point Community Church: Atlanta-area multi-campus church founded by Andy Stanley, with comparable scale, online streaming, family-focused ministries (children, students, adults), and operational complexity — a benchmark for multi-site governance and digital engagement.
• Willow Creek Community Church: Pioneering U.S. megachurch (South Barrington, IL) with multi-site model, leadership training (Willow Creek Association), and global influence — a historical comparable for scaling a single-campus ministry into a multi-program organization.
• Life.Church: Edmond, OK-based multi-site church with a parallel online campus model, free Church Online Platform, and the YouVersion Bible app — directly comparable digital-ministry approach and tech-forward DNA.

Broad incumbents

• Hillsong Church: Global megachurch brand with campuses across multiple continents, integrated music label, and pastoral college; comparable in international broadcast footprint and music-ministry influence (PHAM analog) but operates at a broader geographic scale.

Others

• Daystar Television Network: Partner and the primary broadcast distributor for The Potter's Touch; included as an ecosystem peer because Daystar's slotting decisions directly determine the ministry's global TV reach and audience acquisition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TPHDallas
• YouTubeyoutube.com/user/thepotterstube
• Facebookfacebook.com/tphdallas
• LinkedInlinkedin.com/company/thepottershouseinc
• Instagraminstagram.com/tphdallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Potter's House