What Heartland Housing Foundation does

Heartland Housing Foundation is a not-for-profit housing management body operating in Alberta, Canada, formed in 2013 through the amalgamation of Heartland Seniors Housing Society and the Fort Saskatchewan Seniors Citizens Society. It is the designated Housing Management Body under Alberta's Housing Act for its service area and operates 12 properties serving more than 900 households across Strathcona County, Fort Saskatchewan, and Beaver County. Its portfolio spans three product lines: seniors' lodges with bundled hospitality services, Rent Geared to Income (RGI) apartments administered under provincial subsidy frameworks, and near-market apartments priced closer to private-market rents, with units listed between $687 and $3,388 per month and lodge service packages between $876 and $1,484 per month.

Revenue mechanics combine three streams: cash rent from RGI tenants (supplemented by provincial subsidy pass-throughs), market and near-market rents on conventional units, and lodge service fees. The Foundation also administers provincial rent-assistance programs including the Alberta Seniors Benefit program. Its technology footprint is conventional for the sector — RentCafe (Yardi) for tenant portal and online rent payment — with no disclosed proprietary platforms. New development is funded primarily through the provincial Affordable Housing Partnership Program (AHPP), exemplified by Muriel Ross Abdurahman Court (a net-zero seniors building opened May 2023) and two recent capital grants: $8.84M for 100 Fir Street (July 2025) and $10.9M for 101 Street (May 2026), together underwriting 184+ incremental units on top of the existing portfolio.

Operationally, Heartland runs with roughly 200 employees and reports demand exceeding supply via waitlists, reflecting both regional demographic pressure and its statutory monopoly on designated housing management in the catchment. Capital deployment is the primary growth lever rather than pricing or marketing expansion, and recent Mercer Best Employer recognition (2025) suggests deliberate organizational scaling ahead of the construction pipeline.

Name

Heartland Housing Foundation

Legal name

Heartland Housing Foundation

Website

https://heartlandhousing.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartland Housing Foundation is a not-for-profit housing management body operating 12 properties serving 900+ households across Strathcona County, Fort Saskatchewan, and Beaver County, Alberta, providing seniors' lodges, rent-geared-to-income apartments, and near-market apartments.

Ownership category

akta.pro rank

Product category

Affordable Housing Management

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (6239), Other Community Housing Services (624229)

SIC

Services-To Dwellings & Other Buildings (7340), Non-Operating Establishments (9995), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Affordable housing management
• Seniors housing services
• Nonprofit housing provider
• Social housing Alberta
• Subsidized rental housing

Headquarters

HQ city

Alberta

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Resident Rent Payments: Revenue from rent payments across 12 properties including lodges, seniors apartments, and near-market housing. Near market properties are self-sustaining based on rents. Affordable/RGI properties have residents pay 30% of income.
2. Lodge Service Packages: Additional monthly fees for lodge services including meals, housekeeping, and recreation coordination. Service packages vary by room size from $876 to $1,484 monthly.
3. Government Subsidies: Operating shortfalls and capital improvements for seniors affordable (RGI) apartments subsidized by Government of Alberta. Affordable lodges funded by partnership between Government of Alberta and Municipality.
4. Municipal Requisitions: Lodge operations funded through partnerships between provincial government, municipalities, and organization's own operations. Deficits covered by requisition for additional funding to municipalities.
5. Rent Assistance Program Administration: Administers Temporary Rent Assistance Benefit (TRAB) and Rent Assistance Benefit (RAB) for Strathcona County, Fort Saskatchewan, and Beaver County on behalf of the Province of Alberta.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heartland Housing Foundation operates and manages a portfolio of affordable and near-market rental housing units for seniors and all ages in Strathcona County and Fort Saskatchewan, Alberta. It runs 12 properties comprising 4 seniors lodges, 6 seniors-only apartment buildings, and 2 all-ages apartment buildings, and provides tenant-facing housing services including subsidized rent, building maintenance, and resident support.

Product overview

Heartland Housing Foundation is a not-for-profit housing management body providing affordable and near-market housing through 12 properties serving over 900 households in Strathcona County and Fort Saskatchewan, Alberta. Their portfolio includes four Seniors Lodges (Clover Bar Lodge, Dr. Turner Lodge, Silver Birch Lodge, Silver Birch Haven) offering supportive living with meals and services; five Seniors Affordable/RGI Apartments (Apple Blossom Manor, Lakeside Legion Manor, Dr. T.W.E. Henry House, Fort Lions Haven, Homestead Place) with rent set at 30% of income; one Seniors Near Market Apartment (Silver Birch Manor); and two All Ages Near Market properties (Silver Birch Court, Muriel Ross Abdurahman Court) with rents 15-30% below market rates. They also administer provincial Rent Assistance Benefit programs (TRAB and RAB) and are developing new properties including 100 Fir Street (104 units) and 101 Street (80-90 units) projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniors Lodges

Quantifiable outcome

• 34% reduction in greenhouse gas emissions at Muriel Ross Court net-zero building
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MercerminorOthers · 1 January 2025Employee engagement survey and Best Employer certification provider. Mercer conducts annual surveys highlighting organizations excelling in employee engagement, leadership, agility, and talent.
• Strathcona CountycoreStrategic or Co-development PartnerMunicipal partner providing funding for lodge operations deficits. Awarded land at 100 Fir Street (former Clover Bar Lodge site) for new development.
• City of Fort SaskatchewancoreStrategic or Co-development PartnerMunicipal partner providing funding for lodge operations deficits. Awarded land at 101 Street (former Dr. Turner Lodge site) for new mixed-market affordable housing development.
• Alberta Health ServicesminorStrategic or Co-development PartnerCoordinates home health care services for lodge residents through Alberta Health Services and CBI for medication assistance and personal care services.
• CividaminorOthersRegional housing provider referenced for alternative housing options for applicants whose income may not support sustainable tenancy at HHF properties.

Scale indicators19 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Capital Region Housing Corporation: Edmonton-area non-profit housing management body providing affordable and near-market housing across multiple properties. Directly comparable to HHF as a designated HMB serving a defined regional geography in Alberta, with similar government funding and rent structures.
• Calgary Housing Company: Calgary's municipal housing management body providing affordable housing to low- and moderate-income households. Operates under a similar HMB-style model with municipal and provincial government funding, providing direct comparability in operating model and resident segments.
• Greater Edmonton Foundation: Non-profit organization providing seniors lodges, affordable housing, and supportive living services in Edmonton. Directly comparable to HHF's senior lodge services and affordable seniors housing, with meals, housekeeping, and 24-hour staffing offerings.
• Civida: Regional housing provider in Alberta (Fort McMurray) providing affordable housing for seniors, families, and individuals. HHF explicitly references Civida as a partner for housing alternatives, indicating direct comparability in mandate and customer base.

Broad incumbents

• BC Housing: Provincial housing agency managing subsidized housing across British Columbia. Operates at significantly larger scale with similar mandate of providing affordable and subsidized housing, but covering a broader geography and broader portfolio including mixed-tenure housing.
• YWCA Metro Vancouver: Non-profit operator of affordable housing, transition houses, and community programs in Metro Vancouver. Comparable in non-profit structure and mission to provide affordable housing for vulnerable populations, though with broader social services focus.
• Centretown Citizens Ottawa Corporation: Non-profit housing provider operating affordable housing units in Ottawa. Comparable in non-profit tenure and tenant mix, with a focus on community housing and subsidized rental units, though operating in a different eastern Canadian market.

Regional players

• Medicine Hat Community Housing: Community housing provider in Medicine Hat, Alberta offering affordable housing units and rent supplements. Operates as a designated housing management body with similar non-profit status and government-funded operating model.
• Wood Buffalo Housing & Development Corporation: Regional housing provider in the Regional Municipality of Wood Buffalo, Alberta, providing affordable housing and rent supplements. Comparable role as a regional HMB with government funding partnerships, though operating in a different geography.
• Lethbridge Housing Authority: Non-profit housing provider in southern Alberta delivering affordable housing and rent assistance programs. Similar provincial funding model and tenant mix, though operating in a smaller, distinct regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hearthousefound
• Facebookfacebook.com/hearthousefound
• LinkedInlinkedin.com/company/heartland-housing-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Housing Foundation