Ben&Ben
Ben&Ben is a Filipino nine-piece folk-pop music collective that produces studio albums and singles, distributes through Spotify, Apple Music, and YouTube, tours across the Philippines and California, and sells merchandise via TikTok Shop under the 'Liwanag' fan community brand.
- Company typePrivate
- Founded2016
- HeadquartersManila, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ben&Ben does
Ben&Ben is a Filipino nine-piece music collective, legally operating as Ben&Ben Music Production, that produces folk-pop recorded music and delivers live concert performances. Founded around 2016 and headquartered in Manila, the band has released two studio albums — debut 'Limasawa Street' (May 12, 2019, mixed by Steve Lillywhite) and sophomore 'Pebble House Vol. 1: Kuwaderno' (August 29, 2021) — along with twelve or more standalone singles including 'Saranggola,' 'Comets,' 'Autumn,' 'Courage,' 'Dear,' 'Triumph,' and 'Langyang Pag-Ibig.' Music is distributed globally through major streaming platforms (Spotify, Apple Music, YouTube) and the company operates an official fan community called 'Liwanag' with dedicated channels on Discord, Telegram, Instagram, Facebook, and Twitter.
The business operates four primary revenue streams: streaming royalties and album sales, live performance and touring (most recently 'The Traveller Across Dimensions Tour' across Manila, Bacolod, Cebu, Baguio, Davao, Cagayan de Oro, and California), private event bookings negotiated via email ([email protected]), and merchandise sales through the 'Liwanag House' storefront on TikTok Shop. Customer segments are a primary B2C audience of Filipino music listeners and a secondary B2B segment of event organizers (corporate, weddings, festivals). The underlying technology stack is minimal — standard streaming distribution, Wix-based website, and conventional social platforms — with no proprietary software, APIs, or AI/ML capabilities disclosed. There is no parent company, no disclosed funding, and the entity remains privately held with ownership dynamics among the nine members not publicly detailed.
Ben&Ben firmographics
Firmographics- Name
- Ben&Ben
- Legal name
- Ben&Ben Music Production
- Website
- https://benandbenmusic.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ben&Ben is a Filipino nine-piece folk-pop music collective that produces studio albums and singles, distributes through Spotify, Apple Music, and YouTube, tours across the Philippines and California, and sells merchandise via TikTok Shop under the 'Liwanag' fan community brand.
- Ownership category
- akta.pro rank
Ben&Ben industry classification
Industry- Product category
- Live Music Entertainment
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where Ben&Ben is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Markets served
Ben&Ben business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Music Streaming and Album Sales: Revenue from streaming platforms (Spotify, Apple Music) and album sales from debut studio album 'Limasawa Street' (2019) and second album 'Pebble House Vol. 1: Kuwaderno' (2021)
- Live Performances and Tours: Revenue from concert tours including 'The Traveller Across Dimensions Tour' with stops in Manila, Bacolod, Cebu, Baguio, California, Davao, and Cagayan de Oro
- Merchandise: Sales of band merchandise through TikTok shop (Liwanag House)
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Ben&Ben product offering
Product offeringCore offering
Ben&Ben is a nine-piece Filipino music collective that creates, produces, and distributes original folk-pop recorded music as studio albums and singles, primarily through major streaming platforms (Spotify, Apple Music, YouTube). The band additionally generates revenue through live concert tours across the Philippines and internationally, sales of band merchandise via the Liwanag House TikTok shop, and bookings for private events such as corporate functions, weddings, and festivals.
Product overview
Ben&Ben is a Filipino music band offering recorded music through studio albums and singles distributed via streaming platforms. The core portfolio consists of two studio albums—'Limasawa Street' (debut, 2019) and 'Pebble House Vol. 1: Kuwaderno' (2021)—alongside numerous single releases. Music is distributed through Spotify, Apple Music, and YouTube. The band also maintains a fandom community called 'Liwanag' and offers booking services for live events through 'The Traveller Across Dimensions Tour.'
Differentiator
Problem solved
Functional benefit
Brands
- Liwanag: Official fandom/community name for Ben&Ben fans, with its own Telegram channel, Discord server, and social media presence.
Products and services
- Limasawa Street Ben&Ben's debut studio album released on May 12, 2019, exploring themes of love, life, and self-discovery. Distributed via Spotify, Apple Music, and YouTube for general music listeners and Filipino fans.
- Pebble House Vol. 1: Kuwaderno Ben&Ben's second studio album released on August 29, 2021, during the Philippines nationwide lockdown. Captures the experience of life during the global pandemic through introspective tracks and numerous collaborations, distributed via streaming platforms for Filipino music listeners.
- Ben&Ben Singles Individual single releases by Ben&Ben including 'Saranggola,' 'Comets,' 'CouldBeSomething,' 'Tomorrow With You,' 'Autumn,' 'Dear,' 'Triumph,' 'Courage,' 'TOWOL,' 'Comets ft. Petra,' 'Courage (Acoustic),' and 'Langyang Pag-Ibig.' Available on Spotify, Apple Music, and YouTube for general music listeners.
- The Traveller Across Dimensions Tour Live concert tour featuring performances in Manila, Bacolod, Cebu, Baguio, Davao, Cagayan de Oro (Philippines), and California (USA). Ticketed live entertainment for general audiences and Filipino fans.
- Private Event Bookings Booking service for live band performances at private events, corporate functions, weddings, and festivals. Quote-based pricing negotiated individually with event organizers.
- Liwanag House Merchandise Official Ben&Ben band merchandise sold through the Liwanag House TikTok Shop storefront, including branded apparel and fan items for Filipino fans and music listeners.
Companies that use Ben&Ben
Customer profileSegments2 records
Ideal customer profiles2 records
Ben&Ben technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben&Ben partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Moira dela TorreminorCollaboration on track 'Pasalubong' featured on Pebble House Vol. 1: Kuwaderno album, released during the nationwide lockdown as part of the band's effort to feature collaborations and foster community during isolation.
- ZildminorCollaboration on track 'Lunod' featured on Pebble House Vol. 1: Kuwaderno album, contributing to the album's collaborative spirit during the pandemic period.
- Juan KarlosminorCollaboration on track 'Lunod' featured on Pebble House Vol. 1: Kuwaderno album, part of the band's strategy to feature Filipino artists during isolation.
- SB19minorCollaboration on track 'Kapangyarihan' featured on Pebble House Vol. 1: Kuwaderno album, representing a collaboration between two prominent Filipino music collectives.
- PetraminorFeatured artist on single 'Comets', showcasing Ben&Ben's collaborative approach to music production.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ben&Ben competitors and assessment
Company assessmentDirect peers
- SB19: Filipino pop music collective/band that has collaborated with Ben&Ben on 'Kapangyarihan.' Competes in the same OPM streaming and touring market with a similar large-group format and youth-driven fanbase.
- Moira dela Torre: Top-tier Filipino singer-songwriter who has collaborated with Ben&Ben on 'Pasalubong.' Comparable streaming and touring presence in the OPM market, with overlapping fan demographics.
- This Band: Filipino pop-rock band with comparable streaming and live-tour profile targeting Filipino millennials and Gen Z listeners. Operates in the same band-format, festival-and-arena touring category.
- Unique Salonga: Filipino singer-songwriter and frontman of Unique's Band; an emerging OPM act competing in the same adult-contemporary, folk-adjacent streaming niche as Ben&Ben.
- December Avenue: Filipino band with strong streaming and radio presence in the OPM space, similar target audience and touring footprint in the Philippines. Directly comparable in genre positioning and live-event business model.
- IV of Spades: Filipino band with a contemporary sound and youth-driven fanbase, competing for the same OPM streaming and live-event audience as Ben&Ben. Similar streaming-first, touring-anchored revenue model.
Broad incumbents
- Eraserheads: Legendary Filipino rock band and one of the most influential acts in OPM history. A foundational reference point for the Filipino live-music category and a benchmark for touring and streaming longevity.
- Taylor Swift (Filipino fanbase benchmark): Global benchmark for the streaming-plus-touring-plus-fandom economics that Ben&Ben is scaling toward. Useful for understanding the upper bound of catalog and merchandise monetization in the music-act business model Ben&Ben is pursuing.
- Parokya ni Edgar: Long-running Filipino band with deep catalog and major live-touring presence across the Philippines. Operates in the same broad OPM band category with comparable touring and merchandise economics.
Emerging players
- Ben&Ben collaborator — Zild Benavides: Filipino singer-songwriter and member of the band Kamikazee, who has collaborated with Ben&Ben. Comparable in OPM touring and streaming footprint but with a smaller solo catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Ben&Ben social profiles
Digital presenceBen&Ben financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben&Ben leadership team
Management profileNumber of profiles
Ben&Ben funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben&Ben M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben&Ben
What does Ben&Ben do?
Ben&Ben is a nine-piece Filipino music collective that creates, produces, and distributes original folk-pop recorded music as studio albums and singles, primarily through major streaming platforms (Spotify, Apple Music, YouTube). The band additionally generates revenue through live concert tours across the Philippines and internationally, sales of band merchandise via the Liwanag House TikTok shop, and bookings for private events such as corporate functions, weddings, and festivals.
Is Ben&Ben a public or private company?
Ben&Ben is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ben&Ben founded?
Ben&Ben was founded in 2016. It employs 11 to 50 people.
Where is Ben&Ben based?
Ben&Ben is headquartered in Manila, Philippines, in the Asia region.
How does Ben&Ben make money?
Three revenue lines are on record. Music Streaming and Album Sales are the primary driver. The others are live Performances and Tours and merchandise.
Who are Ben&Ben's main competitors?
Direct peers on record are SB19, Moira dela Torre, This Band, Unique Salonga, December Avenue and IV of Spades. Broad incumbents are Eraserheads, Taylor Swift (Filipino fanbase benchmark) and Parokya ni Edgar. Ben&Ben collaborator — Zild Benavides is listed as an emerging player.
Does Ben&Ben have an API?
No public API is recorded for Ben&Ben.
What industry is Ben&Ben in?
Ben&Ben's product category is Live Music Entertainment. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 711130 and its SIC code is 3652.