What Jannik Sinner Foundation does

The Jannik Sinner Foundation (Fondazione Jannik Sinner ETS) is a private nonprofit foundation established in 2025 in Brunico, Italy, by professional tennis player Jannik Sinner. Its stated mission is to empower children through education and sports, both in Italy and globally, with a particular focus on children who lack equal access to opportunity. The foundation operates programmatic initiatives rather than technology products; its flagship program is 'Do What You Love. Love What You Do. Joy of Sports,' which delivers structured sports, play, and movement activities to children to build confidence, connection, and character. Additional projects are listed as 'coming soon' on the foundation website.

The foundation is governed by a four-person Board of Trustees — Alex Vittur (President; CEO of Avima), Stefano Domenicali (President & CEO of Formula 1), Luca Maestri (Former CFO of Apple), and Christina Tauber (Director) — which provides an unusually senior governance profile for a newly established nonprofit. Its revenue model is donation-based: contributions are accepted via bank transfer in EUR and USD, Italian taxpayers can allocate 0.5% of income tax through the 'cinque per mille' program, and six global corporate supporters (Rolex, Gucci, Head, Nike, Allianz, La Roche-Posay) are listed as partners. The foundation publishes a Child Protection Policy aligned with the UN Convention on the Rights of the Child and UNICEF safeguarding standards, applies GDPR-compliant privacy and cookie policies, and accepts support only where it meets its ethical and governance standards.

Operationally, the foundation runs with 1–10 employees, has a registered office at Via Guglielmo Marconi 5, Brunico, and markets itself through its official website (janniksinnerfoundation.org) and Instagram (@janniksinnerfoundation). No revenue, donation totals, or beneficiary metrics are publicly disclosed, and the entity has no disclosed technology, AI/ML, or data capabilities given its nonprofit, programmatic nature.

Name

Jannik Sinner Foundation

Legal name

Fondazione Jannik Sinner ETS

Website

https://janniksinnerfoundation.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jannik Sinner Foundation is a nonprofit established in 2025 by tennis player Jannik Sinner to empower children through education and sports. It runs the 'Joy of Sports' program, accepts donations globally, and is supported by a high-profile Board of Trustees and corporate partners including Rolex, Nike, and Gucci.

Ownership category

akta.pro rank

Product category

Children's Education and Sports Nonprofit Services

NAICS

Grantmaking and Giving Services (81321), Child and Youth Services (624110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Charitable foundation
• Youth sports programs
• Childhood education
• Nonprofit fundraising
• Children development

Headquarters

HQ city

Brunico

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: The foundation accepts donations via bank transfer from individuals and organizations. Donors can contribute to general operations or specific projects. For Italian taxpayers, the foundation participates in the 'cinque per mille' program allowing taxpayers to allocate 0.5% of their income tax to the foundation at no extra cost.

Distribution channels1 record

Marketing channels2 records

Core offering

The Jannik Sinner Foundation is a nonprofit foundation that promotes childhood education and sports in Italy and worldwide. It funds and supports programs — such as the "Do What You Love. Love What You Do. Joy of Sports" initiative — that bring movement, play and structured sports into children's lives, and supports partner organizations working directly with children. Operations are funded through charitable donations and corporate partnerships.

Product overview

The Jannik Sinner Foundation is a charitable organization focused on empowering children through education and sports. The foundation does not operate a traditional technology product; rather, it operates programmatic initiatives including 'Do What You Love. Love What You Do. Joy of Sports' — a program supporting sports activities for children — and forthcoming projects aimed at promoting childhood education and sports in Italy and globally. The foundation's work is funded through donations and corporate partnerships, with governance overseen by a Board of Trustees.

Differentiator

Problem solved

Functional benefit

Products and services

• Do What You Love. Love What You Do. Joy of Sports A foundation programme that supports organizations and activities bringing movement, play and structured sports into children's lives, building confidence, connection and character through play and sports activities. Targeted at children and youth who would otherwise lack access to such opportunities.
• Projects & Initiatives Childhood education and sports programs and initiatives being developed by the foundation, including support for partner organizations working with children worldwide. Aimed at children and youth beneficiaries in Italy and globally.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• RolexminorOthersLuxury watch brand listed as a supporter/partner of the Jannik Sinner Foundation. Nature of partnership not detailed.
• GucciminorOthersLuxury fashion brand listed as a supporter/partner of the Jannik Sinner Foundation. Nature of partnership not detailed.
• HeadminorOthersSports equipment manufacturer (tennis gear) listed as a supporter/partner of the foundation. Nature of partnership not detailed.
• NikeminorOthersAthletic apparel brand listed as a supporter/partner of the Jannik Sinner Foundation. Nature of partnership not detailed.
• AllianzminorOthersFinancial services and insurance company listed as a supporter/partner of the foundation. Nature of partnership not detailed.
• La Roche-PosayminorOthersDermatological skincare brand listed as a supporter/partner of the Jannik Sinner Foundation. Nature of partnership not detailed.
• AvimacoreOthersAvima is described as 'The Sports Management Company' that supports the Jannik Sinner Foundation. This is the sports management company associated with Jannik Sinner that provides organizational support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roger Federer Foundation: Foundation created by tennis legend Roger Federer focused on children's education in Africa and Switzerland. Most directly comparable as another elite ATP tennis player-established foundation targeting youth through education and sports access.
• Rafa Nadal Foundation: Foundation of tennis star Rafael Nadal supporting children and youth through sports and education, primarily in Spain and India. Closely comparable mission, athlete-founder profile, and program design to the Jannik Sinner Foundation.
• Novak Djokovic Foundation: Tennis champion Novak Djokovic's foundation focused on early childhood education and development in Serbia. Another elite tennis player-founded nonprofit with the same youth-education mission structure.
• Serena Williams Fund: Philanthropic arm of tennis icon Serena Williams focused on equity, education, and youth opportunity. Comparable as a tennis super-star-led foundation with youth-development focus and celebrity-driven fundraising.

Regional players

• Fondazione Milan (AC Milan): Italian sports-club-affiliated foundation using sport for youth education and inclusion. Comparable as an Italy-based, sport-driven youth development nonprofit with similar program design philosophy.
• Fondazione Laureus Italia Onlus: Italian chapter of Laureus Sport for Good, operating in the same geographic market as the Jannik Sinner Foundation with a sports-based youth development mission. Closest regional peer competing for the same Italian donor base and program partners.

Broad incumbents

• Laureus Sport for Good Foundation: Established global foundation using sport for social change, supporting youth programs across more than 40 countries. Broader incumbent in the sports-for-development space the Jannik Sinner Foundation also operates in.
• Save the Children: Major global NGO focused on children's rights, education, and welfare. Comparable in child-focused mission and operates in the same global geographies; the Jannik Sinner Foundation would likely partner with or compete for funding against similar institutional donors.
• Right To Play: International NGO using sport and play to educate and empower children facing adversity. Directly comparable mission of using structured sports activities to support child development and education outcomes.
• UNICEF: United Nations agency dedicated to children's rights, education, and welfare globally. The foundation's Child Protection Policy explicitly aligns with UNICEF standards, indicating direct programmatic and policy overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/janniksinnerfoundation
• Xx.com/janniksin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jannik Sinner Foundation