Crosby Studios
Crosby Studios is a Paris–New York creative practice founded in 2014 by Harry Nuriev, delivering architecture, interiors, art direction, and collectible product design to enterprise fashion, luxury, hospitality, and aviation clients. It operates on a Transformism philosophy and produces roughly 30 projects annually.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crosby Studios does
Crosby Studios is a private, founder-owned creative practice headquartered across Paris and New York, founded in 2014 by Harry Nuriev. The studio delivers architecture, interior design, art direction, and product design services to enterprise clients in fashion, luxury goods, hospitality, aviation, beauty, and fragrance — including Nike, Balenciaga, Gucci, Delta Air Lines, Baccarat, Augustinus Bader, Jimmy Choo, Valentino, H&M, and Dover Street Market. It produces approximately 30 projects per year spanning fashion retail environments, hospitality venues, private residences, editorial art direction, and immersive brand activations.
The studio's intellectual foundation is 'Transformism,' a creative methodology centered on perceiving and amplifying the latent essence of existing objects and contexts rather than inventing new forms. This philosophy is operationalized through a signature portfolio of collectible furniture pieces (Trash Bag Sofa, Balenciaga Sofa, Tapestry Sofa, Scratched Chair), full-service cultural storytelling from concept to execution, and a permanent gallery at 8 Rue des Beaux-Arts in Paris that doubles as exhibition space and industry hub. The studio collaborates with artist Liam Gillick and architecture firm OMA (Rem Koolhaas), and has presented work at the Louvre, Dallas Contemporary, and Mobilier National in partnership with the French Ministry of Culture.
Crosby Studios is bootstrapped with no disclosed external capital, operates with 1–10 employees, and generates revenue primarily through professional services fees across fashion retail, hospitality, private residences, and cultural programming, supplemented by sales of limited-edition collectible objects and products. Pricing is not publicly disclosed and is project-based; customer acquisition is event-driven, relying on flagship projects, gallery exhibitions, international design-fair participation, and earned media across top-tier fashion and design publications.
Crosby Studios firmographics
Firmographics- Name
- Crosby Studios
- Legal name
- Crosby Studios
- Website
- https://crosbystudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crosby Studios is a Paris–New York creative practice founded in 2014 by Harry Nuriev, delivering architecture, interiors, art direction, and collectible product design to enterprise fashion, luxury, hospitality, and aviation clients. It operates on a Transformism philosophy and produces roughly 30 projects annually.
- Ownership category
- akta.pro rank
Crosby Studios industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Commercial Photography (541922), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Decor Props & Themed Set Rentals (HSACAFAK), Party Photography & Videography Services (HSACACAH)
Keywords
Where Crosby Studios is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crosby Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design Services: Full-service design offerings spanning fashion retail, hospitality, private residences, and product design. Includes art direction, editorial photo shoots, and immersive brand activations.
- Collectible Objects and Product Design: Creation and sale of limited-edition collectible objects and designed products, including signature furniture pieces like the Trash Bag Sofa and Balenciaga Sofa.
- Cultural Programming and Exhibitions: Contemporary art exhibitions and cultural programming through the Paris gallery at 8 Rue des Beaux-Arts, showcasing Harry Nuriev's creative research and ideas.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Crosby Studios product offering
Product offeringCore offering
Crosby Studios is a Paris-New York creative practice that designs fashion retail spaces, hospitality interiors, private residences, and limited-edition furniture, and also produces art direction, editorial photo shoots, immersive brand activations, and contemporary art exhibitions. Services span concept-to-execution cultural storytelling for enterprise fashion and luxury clients, anchored by the studio's Transformism philosophy of giving overlooked objects and spaces a second life.
Product overview
Crosby Studios is a Paris-New York-based creative practice and cultural platform founded in 2014 by Harry Nuriev, operating as a single unified brand rather than a platform-plus-modules architecture. The studio launches approximately 30 projects annually spanning fashion retail design, hospitality spaces, private residences, product design (furniture), contemporary art exhibitions, collectible objects, and cultural programming. Key product lines include signature furniture designs (Trash Bag Sofa, Tapestry Sofa, Balenciaga Sofa, Scratched Chair), gallery spaces (Crosby Studios Gallery, 8 Rue des Beaux-Arts in Paris), and immersive hospitality concepts (Video Game Cafe, The Foam Room). The studio provides full cultural storytelling services including art direction, editorial photo shoots, and immersive activations, united by Harry Nuriev's philosophy of 'Transformism' — giving new life to objects and spaces that have lost their place.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture, Interior, and Retail Design Services Full-service architecture, interior, and fashion retail design for enterprise fashion and luxury brands, hospitality operators, and private clients. Spans concept-to-execution across fashion retail spaces, hospitality venues, and high-end residences.
- Art Direction and Editorial Photo Shoot Services Creative and art direction for editorial photo shoots and brand storytelling campaigns, delivered as part of the studio's full cultural storytelling engagements for fashion and luxury clients.
- Immersive Brand Activations and Pop-Up Design Design of immersive brand activations and pop-up installations for fashion and lifestyle brands, exemplified by collaborations with We Are Ona Paris pop-up (October 2023) and other enterprise activations.
- Cultural Programming and Gallery Exhibitions Contemporary art exhibitions, cultural programming, and educational events delivered through the Paris gallery at 8 Rue des Beaux-Arts, showcasing Harry Nuriev's creative research and supporting the creative community.
- Trash Bag Sofa Signature limited-edition furniture piece designed by Harry Nuriev that embodies the studio's Transformism philosophy of reimagining discarded or overlooked objects as desirable design objects.
- Balenciaga Sofa Limited-edition collaborative furniture piece created for the Balenciaga fashion house, a signature design in the studio's furniture portfolio.
- Tapestry Sofa Signature furniture piece reflecting Crosby Studios' approach to transforming traditional forms through the Transformism methodology.
- Scratched Chair Limited-edition chair design embodying the studio's Transformism philosophy of finding beauty in imperfection.
Companies that use Crosby Studios
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
Crosby Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crosby Studios partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mobilier National (French Ministry of Culture)coreHarry Nuriev has presented work at Mobilier National in partnership with the French Ministry of Culture, representing institutional recognition of the studio's creative practice and contributions to French design culture.
- Liam GillickminorCollaboration with renowned artist Liam Gillick on creative projects, bringing together complementary artistic visions.
- OMA (Rem Koolhaas)coreCollaboration with OMA, the internationally acclaimed architecture firm led by Rem Koolhaas. Represents significant recognition within the architecture and design world.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Crosby Studios competitors and assessment
Company assessmentDirect peers
- Roman and Williams: New York-based design and build studio with overlapping luxury, hospitality, and fashion clients (e.g., hotel and retail projects). Closely comparable in scale, founder-led creative model, and brand-driven positioning to Crosby Studios.
- Maison Sarah Lavoine: Paris-based interior design and lifestyle brand with both project work and signature product lines. Comparable to Crosby in operating a founder-led creative practice with a parallel product/business expansion strategy in Paris.
- Pierre-Yves Rochon: Paris-based interior designer specializing in luxury hotels, restaurants, and high-end retail. Comparable to Crosby in the luxury hospitality and experiential retail segments, with similar enterprise client profile and project-based revenue model.
- India Mahdavi: Paris-based designer and studio with a comparable luxury hospitality, retail, and residential portfolio, and a similarly recognizable personal-brand-led aesthetic. Direct competitor for high-end Paris-rooted design commissions.
- Studio KO: Paris-based architecture and design studio with a parallel luxury fashion/hospitality client roster and a comparable founder-driven creative identity. Direct peer given shared geography, design philosophy emphasis, and similar cultural positioning.
- Yabu Pushelberg: Internationally recognized interior design firm serving luxury hospitality, fashion retail, and residential clients. Comparable to Crosby in enterprise-client mix, premium pricing, and cross-category creative services spanning interiors, product, and brand experience.
- Halleroed: Stockholm-based design studio working across architecture, interiors, and product design for high-end retail and hospitality clients. Comparable to Crosby in cross-category creative output and boutique, founder-driven positioning.
- Dimore Studio: Milan-based design studio operating across interiors, product, and visual identity for luxury and fashion houses. Comparable to Crosby in cross-category design output, strong product/collectible furniture lines, and premium brand-driven practice.
- Tara Bernerd & Partners: London-based interior architecture practice with a luxury hospitality and residential focus. Comparable to Crosby in serving global luxury enterprise clients and producing immersive, brand-defining spatial experiences.
Broad incumbents
- Gensler: Global architecture and design firm with a deep luxury retail and hospitality practice. Comparable as a broader incumbent competing for the same enterprise client wallet, though Crosby operates at boutique scale and with a more personal aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crosby Studios social profiles
Digital presenceCrosby Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosby Studios leadership team
Management profileNumber of profiles
Profiles3 records
Crosby Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosby Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosby Studios
What does Crosby Studios do?
Crosby Studios is a Paris-New York creative practice that designs fashion retail spaces, hospitality interiors, private residences, and limited-edition furniture, and also produces art direction, editorial photo shoots, immersive brand activations, and contemporary art exhibitions. Services span concept-to-execution cultural storytelling for enterprise fashion and luxury clients, anchored by the studio's Transformism philosophy of giving overlooked objects and spaces a second life.
Is Crosby Studios a public or private company?
Crosby Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crosby Studios founded?
Crosby Studios was founded in 2014. It employs 1 to 10 people.
Where is Crosby Studios based?
Crosby Studios is headquartered in New York, United States, in the North America region.
How does Crosby Studios make money?
Three revenue lines are on record. Design Services are the primary driver. The others are collectible Objects and Product Design and cultural Programming and Exhibitions.
Who are Crosby Studios's main competitors?
Direct peers on record are Roman and Williams, Maison Sarah Lavoine, Pierre-Yves Rochon, India Mahdavi, Studio KO, Yabu Pushelberg, Halleroed, Dimore Studio and Tara Bernerd & Partners. Gensler is listed as a broad incumbent.
Does Crosby Studios have an API?
No public API is recorded for Crosby Studios.
What industry is Crosby Studios in?
Crosby Studios's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 7121 and its SIC code is 7330.