Downtown Springfield Association
The Downtown Springfield Association is a nonprofit community development organization in Springfield, Missouri that drives downtown revitalization through a 40+ member membership program, signature events like Cider Days, and the ASCEND small-business grant program serving residents, local businesses, property owners, and visitors.
- Company typePrivate
- Founded1965
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Downtown Springfield Association does
The Downtown Springfield Association (DSA), operating under the DBA "It's All Downtown," is a nonprofit community development organization founded in 1965 and headquartered in Springfield, Missouri. The DSA drives downtown revitalization through three principal programs: (1) a membership program with Visionary and Corporate tiers that includes more than 40 member organizations spanning banking, retail, hospitality, healthcare, and entertainment; (2) signature and community event programming, anchored by the annual Cider Days festival on Historic Walnut Street and a centralized downtown event calendar; and (3) the ASCEND small-business grant program, which awards five $5,000 grants to qualifying downtown storefront businesses. The organization serves a defined downtown catchment that includes ~1,500 residents across 800+ recently renovated lofts, five walkable neighborhoods, five live theatres, 16 movie screens, and dozens of restaurants and retailers.
DSA's primary digital asset is itsalldowntown.com, a content-and-directory hub covering downtown living, working, playing, and transportation resources, including real-time street closures and parking information. Revenue mechanics are subscription-recurring membership dues supplemented by event-based transaction revenue (sponsorships and participation fees) and grant-funded small business support. Customer segments include Downtown Residents, Small Businesses, Property Owners, Community Organizations, and Visitors/Tourism, with primary focus on residents and small businesses. The organization maintains core strategic partnerships with Historic Gillioz Theatre and Missouri State University, and minor partnerships with the Greene County 250th Commission, Springfield Greene County OEM, Jordan Valley Health, and Celebrate Springfield. In February 2026, former lawmaker Crystal Quade was appointed Executive Director, succeeding the prior leadership.
Downtown Springfield Association firmographics
Firmographics- Name
- Downtown Springfield Association
- Legal name
- Downtown Springfield Association
- Website
- https://itsalldowntown.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Downtown Springfield Association is a nonprofit community development organization in Springfield, Missouri that drives downtown revitalization through a 40+ member membership program, signature events like Cider Days, and the ASCEND small-business grant program serving residents, local businesses, property owners, and visitors.
- Ownership category
- akta.pro rank
Downtown Springfield Association industry classification
Industry- Product category
- Community Development and Downtown Promotion Services
- NAICS
- Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Cultural Centers & Community Cultural Organizations (BPAGAHAD), Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where Downtown Springfield Association is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Downtown Springfield Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: The DSA operates as a membership-based organization with Visionary and Corporate member tiers, generating revenue through annual membership fees from downtown businesses, property owners, and community organizations.
- Event Revenue: The organization hosts signature events including Cider Days on Historic Walnut Street, providing event-based revenue through sponsorships and participation fees.
- ASCEND Grant Program: Small business grant program offering five $5,000 grants for new or existing businesses with storefront locations in Downtown Springfield, funded through strategic partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DSA Membership tiers including Visionary and Corporate levels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Downtown Springfield Association product offering
Product offeringCore offering
The Downtown Springfield Association is a nonprofit community development organization that provides downtown promotion, business advocacy, and event coordination services for Springfield, Missouri. It operates a tiered membership program (Visionary and Corporate levels) for downtown businesses and property owners, runs signature community events such as Cider Days on Historic Walnut Street, administers the ASCEND small-business grant program (five $5,000 grants), and maintains the itsalldowntown.com website as a centralized hub for downtown business directories, event calendars, neighborhood information, and getting-around resources.
Product overview
Downtown Springfield Association (operating as "It's All Downtown") is a community organization that promotes downtown Springfield, Missouri through an informational website and various programs. The organization does not offer a technology product or software platform; rather, it provides community resources including an event calendar, visitor guides, business directories, and development initiatives. Its primary offering is the itsalldowntown.com website which serves as a hub for downtown living, working, playing, and getting around information.
Differentiator
Problem solved
Functional benefit
Products and services
- DSA Membership Program Annual tiered membership program (Visionary and Corporate levels) offered to downtown businesses, property owners, and community organizations, providing marketing exposure through the DSA directory and event promotion, advocacy representation, and access to community programming.
- Cider Days on Historic Walnut Street Signature annual community event hosted on Historic Walnut Street in downtown Springfield, drawing regional visitors and generating event-based revenue through sponsorships and participation fees.
- ASCEND Grant Program Small business grant program offering five $5,000 grants for new or existing businesses with storefront locations in Downtown Springfield, funded through strategic partnerships with the DSA.
Quantifiable outcome
- Five $5,000 grants available through ASCEND program for small business growth
- +1 more outcomes
Companies that use Downtown Springfield Association
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Downtown Springfield Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Downtown Springfield Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Greene County 250th CommissionminorPartnership for public events including the Declaration of Independence reading and community celebrations.
- Springfield Greene County Office of Emergency ManagementminorPartnership for community preparedness programs including Prepared, Not Scared Storytime events.
- Jordan Valley HealthminorPartnership for back-to-school health events and community wellness programming.
- Celebrate SpringfieldminorPartnership for community events including Celebrate Springfield annual event at Hammons Field.
- Historic Gillioz TheatrecoreStrategic partnership for movie matinee events and theatrical programming at the Historic Gillioz Theatre.
- Missouri State UniversitycorePartnership featuring Missouri State athletics events, theater productions, and university community programs.
- 5C GamingminorVisionary and Corporate DSA member organization supporting downtown development.
- ABA Shrine MosqueminorVisionary and Corporate DSA member organization supporting downtown development.
- Great Southern BankminorVisionary and Corporate DSA member and financial supporter of community literacy and fire safety programming.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Downtown Springfield Association competitors and assessment
Company assessmentRegional players
- Springfield Area Chamber of Commerce: Regional business membership organization in the same Springfield, Missouri market — overlapping membership base with DSA and competing for some of the same SMB dues and event marketing spend.
Direct peers
- Downtown STL, Inc. Business improvement district and downtown revitalization organization for downtown St. Louis, Missouri — operates the closest analogous model to DSA in the same state, with membership tiers, event programming, and downtown marketing services.
- Downtown Memphis Commission: Community development organization operating downtown Memphis through membership, advocacy, and signature events — a directly comparable downtown association model in a similarly-sized Midwestern/Southern CBD.
- Downtown Denver Partnership: Membership-based downtown management organization running events, advocacy, and district marketing for downtown Denver — analogous service lines and member-tier structure to DSA.
- Downtown Kansas City: Downtown Council for Kansas City manages downtown revitalization, business attraction, and event programming in another Missouri-region Midwestern CBD — directly comparable membership-and-events service model.
Broad incumbents
- International Downtown Association: Industry trade association for downtown and urban-place professionals — represents DSA's peer category at the national level and provides benchmarking and best-practice frameworks used by local downtown associations like DSA.
- Urban Land Institute: Global research and education organization focused on land use and real estate development — addresses the same urban revitalization and downtown economic-development themes that drive DSA's mission.
- Main Street America: National nonprofit supporting downtown and commercial-district revitalization through a network of local programs — operates at a national scale over DSA's community-development niche and frequently partners with similar local associations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Downtown Springfield Association social profiles
Digital presenceDowntown Springfield Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Downtown Springfield Association leadership team
Management profileNumber of profiles
Profiles1 record
Downtown Springfield Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Downtown Springfield Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Downtown Springfield Association
What does Downtown Springfield Association do?
The Downtown Springfield Association is a nonprofit community development organization that provides downtown promotion, business advocacy, and event coordination services for Springfield, Missouri. It operates a tiered membership program (Visionary and Corporate levels) for downtown businesses and property owners, runs signature community events such as Cider Days on Historic Walnut Street, administers the ASCEND small-business grant program (five $5,000 grants), and maintains the itsalldowntown.com website as a centralized hub for downtown business directories, event calendars, neighborhood information, and getting-around resources.
Is Downtown Springfield Association a public or private company?
Downtown Springfield Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Downtown Springfield Association founded?
Downtown Springfield Association was founded in 1965. It employs 1 to 10 people.
Where is Downtown Springfield Association based?
Downtown Springfield Association is headquartered in Springfield, United States, in the North America region.
How does Downtown Springfield Association make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are event Revenue and ASCEND Grant Program.
Who are Downtown Springfield Association's main competitors?
Springfield Area Chamber of Commerce is listed as a regional player. Direct peers are Downtown STL, Inc., Downtown Memphis Commission, Downtown Denver Partnership and Downtown Kansas City. Broad incumbents are International Downtown Association, Urban Land Institute and Main Street America.
Does Downtown Springfield Association have an API?
No public API is recorded for Downtown Springfield Association.
What industry is Downtown Springfield Association in?
Downtown Springfield Association's product category is Community Development and Downtown Promotion Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAGAHAD, Cultural Centers & Community Cultural Organizations. Its NAICS code is 81341 and its SIC code is 8600.