Aquamasters
Aquamasters is a Dutch pool and wellness specialist that designs, builds, installs, maintains, renovates, and repairs swimming pools, spas, saunas, and steam cabins for residential and commercial clients across the Netherlands and Belgium.
- Company typePrivate
- Founded1998
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aquamasters does
Aquamasters B.V. is a privately held Dutch pool and wellness specialist headquartered in 's-Hertogenbosch, Netherlands, operating as a B.V. (private limited liability company) with origins around 1997–1998 and more than 20 years of claimed industry experience. The company designs, builds, installs, maintains, renovates, and repairs swimming pools, spas, swim spas, saunas, and steam cabins for both private residential customers (described as "hundreds") and commercial clients including hotels, campings, sports facilities, healthcare institutions (e.g., Cello Zorg), and sauna-wellness centers, with active service operations across the Netherlands and Belgium.
The core technical offering centers on prefabricated Polystone/Polypropylene pools with claimed 25–30+ year lifespans and 10-year factory warranties, custom-built foil-finished pools, polyester self-build packages, infinity/overflow pools, and hybrid pool-swimming pond designs. Notable proprietary or partner-branded technologies include the in-house-developed "Zwembad Vlonder Afdekking" floating deck cover, PoolCop Evolution automation (dealer partnership enabling remote smartphone monitoring and automated backwashing), the DA-GEN magnesium-chloride hydrolysis system for near-chlorine-free water treatment, and the self-cleaning anti-algae lamella cover. The company emphasizes energy efficiency, claiming modern installations deliver approximately 50% better energy efficiency versus traditional methods, with annual operating costs of €700–€2,000.
The business model is sales-led and direct-to-customer, combining one-time construction project revenue (€15,000–€70,000+ per pool depending on segment), recurring annual maintenance contracts (winterizing from €90/year, recommended minimum 2x/year visits), hourly repair services (€75/hr excl. VAT), and parts/webshop product sales. Distribution is driven by on-location consultations, multiple regional branches across the Netherlands, a 24/7 emergency service line, and a multi-channel marketing footprint (website, social media, Google Business profile). Despite firmographic reporting of 1–10 direct employees, the company states technicians service more than 500 pools annually, implying a subcontractor- or partner-network-driven operating model layered on top of a small core team.
Aquamasters firmographics
Firmographics- Name
- Aquamasters
- Legal name
- Aquamasters B.V.
- Website
- https://aquamasters.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aquamasters is a Dutch pool and wellness specialist that designs, builds, installs, maintains, renovates, and repairs swimming pools, spas, saunas, and steam cabins for residential and commercial clients across the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Aquamasters industry classification
Industry- Product category
- Swimming Pool Construction & Wellness Services
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool Decking & Surrounds (HSAPALAK), Pool Draining, Refill & Water Exchange Services (HSAIALAK)
Keywords
Where Aquamasters is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Aquamasters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Pool Construction Projects: Design, construction, and installation of swimming pools (private and public). Revenue from new pool construction projects including Prefab Polystone and construction pools with foil finishing. Pricing ranges from €22,000 for basic kunststof pools to €70,000+ for luxury installations.
- Wellness Installation: Installation of spas, jacuzzis, hottubs, saunas, and steam cabins. Complete wellness room design and installation services for private and commercial clients.
- Maintenance Contracts: Annual maintenance services including regular pool maintenance, summer/winter preparation, and water treatment. Recommended minimum 2x per year maintenance visits. Service pricing from €90/year for winterizing.
- Pool Renovation: Renovation services for existing pools including technical upgrades, aesthetic improvements, and energy-efficient retrofits.
- Repair Services: Repair services for pool damage, leaks, pump issues, heat pump problems, cover damage. Includes emergency/24/7 service line for urgent issues.
- Parts and Products: Sales of pool equipment, chemicals, covers, automation systems, and maintenance products through their product range and webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Polystone Kunststof Zwembad - starting price |
| Unit Pricing | One time/ perpetual license | Polyester Zelfbouw Pakket |
| Unit Pricing | One time/ perpetual license | Basis Zwembad Geplaatst |
| Unit Pricing | One time/ perpetual license | Luxe Zwembad Geplaatst |
| Subscription | Annual | Annual Operating Costs |
| Subscription | Annual | Winterizing Service |
| Usage-based | Pay-as-you-go | Extra Work Hourly Rate |
| Unit Pricing | One time/ perpetual license | Zwembad Vlonder Afdekking |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Aquamasters product offering
Product offeringCore offering
Aquamasters designs, builds, installs, maintains, renovates, and repairs swimming pools and wellness facilities for private residential customers and commercial clients across the Netherlands and Belgium. The company specializes in prefabricated Polystone/Polypropylene pools, custom-built concrete pools with foil finishes, hybrid pool-pond designs, and a full wellness product line including spas, jacuzzis, swim spas, saunas, and steam cabins. Services encompass complete project delivery from design and construction through ongoing maintenance contracts and 24/7 emergency repair support.
Product overview
Aquamasters is a Dutch swimming pool and wellness company offering a comprehensive portfolio of products and services. Their core offerings include prefabricated Polystone/Polypropylene pools, custom-built concrete pools with foil finishes, and hybrid pool designs. They provide complete pool systems including automation (Poolcop Evolution), water treatment (DA-GEN chlorine-free system), heating solutions (heat pumps, solar), and various covers and enclosures. The wellness product line includes spas/jacuzzis, swim spas, saunas, and steam cabins/hammams. Services encompass installation, renovation, repair, and maintenance for both private and public pools throughout the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Polystone Swimming Pool
Quantifiable outcome
- 50% more energy efficient compared to traditional pool techniques
- +3 more outcomes
Companies that use Aquamasters
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Aquamasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aquamasters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PoolCopcoreAquamasters is a dealer of PoolCop Evolution, a pool automation system that provides remote monitoring and control via smartphone/computer. PoolCop automates backwashing and water management, with professional monitoring capabilities for Aquamasters to track pool values and receive alerts for malfunctions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aquamasters competitors and assessment
Company assessmentDirect peers
- Desjoyaux: Major French-origin pool builder with European footprint offering design-build pool construction; closest large-scale comparable to Aquamasters' full-service pool construction model.
- Starline Pools: Belgian manufacturer and installer of monobloc polypropylene and polyester pools, directly comparable to Aquamasters' Polystone product line and Benelux service area.
- Polytec Pools: Belgian pool manufacturer specializing in polypropylene pools; competes head-on with Aquamasters on the same Polystone material platform and similar customer profile.
- Waterair Pools: French self-build pool kit manufacturer with established Benelux distribution; competes with Aquamasters in the same mid-to-high-end residential pool market with prefabricated pool systems.
Others
- Cleopatra Wellness: Dutch-based steam cabin and sauna supplier that is both a partner (Aquamasters is a dealer) and adjacent competitor in the wellness installation niche.
Regional players
- Vogue Pools: UK-based pool design and construction company with similar residential mid-to-premium positioning; serves as a regional peer in adjacent Northern European market.
- Future Pool: German manufacturer of prefabricated pools and whirlpools; comparable product architecture to Aquamasters but serving DACH rather than Benelux directly.
Broad incumbents
- Hayward: Major pool equipment manufacturer; overlaps with Aquamasters on heaters, pumps, automation, and lighting, but does not deliver turnkey pool construction.
- Pentair: Global pool equipment and water treatment giant; competes with Aquamasters in pool pumps, filters, automation, and sanitization, though as a broad supplier rather than installation specialist.
- Jacuzzi: Global hot tub and spa brand; relevant peer for Aquamasters' wellness/spa installation business and competes for the same residential wellness buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aquamasters social profiles
Digital presenceAquamasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquamasters leadership team
Management profileNumber of profiles
Aquamasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquamasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquamasters
What does Aquamasters do?
Aquamasters designs, builds, installs, maintains, renovates, and repairs swimming pools and wellness facilities for private residential customers and commercial clients across the Netherlands and Belgium. The company specializes in prefabricated Polystone/Polypropylene pools, custom-built concrete pools with foil finishes, hybrid pool-pond designs, and a full wellness product line including spas, jacuzzis, swim spas, saunas, and steam cabins. Services encompass complete project delivery from design and construction through ongoing maintenance contracts and 24/7 emergency repair support.
Is Aquamasters a public or private company?
Aquamasters is a private company. It is classified as unknown and is currently operating.
When was Aquamasters founded?
Aquamasters was founded in 1998. It employs 1 to 10 people.
Where is Aquamasters based?
Aquamasters is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Aquamasters make money?
Six revenue lines are on record. Pool Construction Projects are the primary driver. The others are wellness Installation, maintenance Contracts, pool Renovation, repair Services and parts and Products.
Who are Aquamasters's main competitors?
Direct peers on record are Desjoyaux, Starline Pools, Polytec Pools and Waterair Pools. Cleopatra Wellness is listed as an others. Regional players are Vogue Pools and Future Pool. Broad incumbents are Hayward, Pentair and Jacuzzi.
Does Aquamasters have an API?
No public API is recorded for Aquamasters.
What industry is Aquamasters in?
Aquamasters's product category is Swimming Pool Construction & Wellness Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAPALAK, Pool Decking & Surrounds.