Make it in the Emirates
Make it in the Emirates is a UAE government-organized annual industrial exhibition launched in 2022, hosted by the Ministry of Industry and Advanced Technology at ADNEC Centre Abu Dhabi to drive national industrial transformation under Operation 300bn, serving manufacturers, investors, government entities, and startups.
- Company typePrivate
- Founded2022
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount—
- GTM typeB2B
- OfferingServices
What Make it in the Emirates does
Make it in the Emirates is a UAE government-organized annual industrial exhibition and national industrial transformation platform launched in 2022 as the flagship vehicle for Operation 300bn, the UAE's national industrial strategy. Hosted by the UAE Ministry of Industry and Advanced Technology (MOIAT) and organized by ADNEC Group (a Modon company) in collaboration with the Ministry of Culture, the Abu Dhabi Investment Office, and ADNOC Group, the event convenes industrial manufacturers, global investors, government entities, and startups at the ADNEC Centre Abu Dhabi to strengthen local manufacturing, deepen industrial value chains, and enable companies to manufacture, scale, and export from the UAE. The 2026 fifth-anniversary edition drew 146,000+ visitors, 1,245+ exhibitors, 500+ speakers across 88,000+ sqm of gross exhibition space, and is credited with facilitating AED 180B+ in offtake agreements.
The platform's core product is the annual exhibition itself, supplemented by four experiential zones — Intelligence Hub (robotics, autonomous systems, AI solutions for industry), Quality Hub (standards, certification, metrology), Industry NextGen Hub (SME matchmaking, pitch stages, financing access), and the House of Industry museum — plus digital features including AI Search for natural language queries across event content and My AI Event Planner for personalized scheduling. Supporting programs include the MIITE Awards, ADNOC Business Value Connect, EDGE Open Innovation Hub, and an Investor Programme connecting industrial opportunities with growth capital. Core technology stack is an industrial exhibition platform with light AI overlay; no proprietary software products or patents are disclosed.
The business model is exhibition- and sponsorship-based rather than SaaS or transactional revenue. Pricing for exhibitor booths and sponsorship packages is not publicly disclosed, and the initiative is funded through government support and corporate sponsorship from sovereign and quasi-sovereign entities (MOIAT, ADNEC, ADNOC, Mubadala, IHC, EDGE, ADIO, EGA). Customer segments are intentionally horizontal, spanning industrial manufacturers (primary), investors and buyers (primary), government entities, and startups/SMEs, with the platform explicitly targeting export-oriented companies seeking to manufacture from the UAE. Revenue is not disclosed; the entity is structured as a government initiative rather than a revenue-generating enterprise.
Make it in the Emirates firmographics
Firmographics- Name
- Make it in the Emirates
- Legal name
- Make it in the Emirates
- Website
- https://miite.ae
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Make it in the Emirates is a UAE government-organized annual industrial exhibition launched in 2022, hosted by the Ministry of Industry and Advanced Technology at ADNEC Centre Abu Dhabi to drive national industrial transformation under Operation 300bn, serving manufacturers, investors, government entities, and startups.
- Ownership category
- akta.pro rank
Make it in the Emirates industry classification
Industry- Product category
- Industrial Exhibition Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Professional & Certification Expos Organizers (THAHABAD)
- akta.pro secondary industries
- Trade Shows & Industry Expos (B2B) (MPAGAHAB), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Make it in the Emirates is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Make it in the Emirates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Distribution channels2 records
Marketing channels5 records
Make it in the Emirates product offering
Product offeringCore offering
Make it in the Emirates is an annual large-scale industrial exhibition held at ADNEC Centre Abu Dhabi, serving as the UAE's national platform for industrial transformation. It connects manufacturers, investors, policymakers, and innovators through exhibitor booths, B2B matchmaking zones, industry conferences, and experiential hubs. The event is hosted by the UAE Ministry of Industry and Advanced Technology (MOIAT) and aligned with the national Operation 300bn industrial strategy.
Product overview
Make it in the Emirates is a flagship UAE industrial exhibition event (not a software product) that serves as the nation's platform for delivering national industrial transformation. The core offering is the annual physical exhibition at ADNEC Centre Abu Dhabi, aligned with the UAE's Industrial Strategy (Operation 300bn). The platform supports 12 industrial sectors and features multiple experiential zones: Intelligence Hub for industrial innovation and AI solutions, Quality Hub for standards and certification, Industry NextGen Hub for next-generation makers, and the House of Industry (Industrial Museum). Digital features include AI Search for natural language event queries, an Interactive Map, and the My AI Event Planner. The event also incorporates the MIITE Awards recognizing industrial excellence, ADNOC Business Value Connect, EDGE Open Innovation Hub, and an Investor Programme for growth capital connections.
Differentiator
Problem solved
Functional benefit
Brands
- MIITE Awards: Recognition awards celebrating excellence and innovation in the industrial sector, including Tech Frontier Award, Quality & Compliance Award, National Industrial Growth Award, Next-generation Industrial Leader Award, Inspirational Industrial Leader Award, and UAE Traditional Craft Award.
- House of Industry
- Intelligence Hub
- Quality Hub
- Industry NextGen Hub
Products and services
- Make it in the Emirates Exhibition Annual large-scale industrial exhibition held at ADNEC Centre Abu Dhabi, serving as the UAE's national platform for industrial transformation. Connects manufacturers, investors, policymakers, and innovators through exhibitor booths, B2B matchmaking zones, industry conferences, and experiential hubs, with the 2026 fifth edition drawing 146,000+ visitors, 1,245+ exhibitors, and AED 180B+ in offtake agreements.
Companies that use Make it in the Emirates
Customer profileSegments4 records
Ideal customer profiles4 records
Make it in the Emirates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Make it in the Emirates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core, co-host, investment partner, icv partner, sector partner and minor.
- UAE Ministry of Industry and Advanced Technology (MOIAT)flagshipHost and strategic partner - provides ministerial backing and alignment with UAE's industrial strategy (Operation 300bn)
- ADNEC GroupcoreOrganiser - provides exhibition venue and logistical infrastructure through ADNEC Centre Abu Dhabi
- Ministry of Cultureco-hostCo-host partner collaborating on cultural dimensions of industrial transformation
- Abu Dhabi Investment Office (ADIO)co-hostCo-host partner supporting investment facilitation and market entry for exhibitors
- ADNOC Groupco-hostCo-host partner contributing industrial expertise and procurement pathways
- International Holding Company (IHC)investment partnerInvestment partner supporting capital flows and financial ecosystem development
- Mubadalainvestment partnerInvestment partner contributing to UAE's industrial investment landscape
- EDGE Groupicv partnerICV Partner - defence industrial base building aligned with Operation 300bn for sovereign capabilities
- Emirates Global Aluminiumsector partnerContributes 1.4% to UAE economy; aligned with In-Country Value program and Operation 300bn goals
- 360DisruptionminorHealth innovation platform present at Make It in the Emirates to engage innovators, institutions and strategic partners around health innovation and local manufacturing. Partnership with REDI launched to connect Balkan health-tech startups with UAE and regional markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Make it in the Emirates competitors and assessment
Company assessmentDirect peers
- IDEX: Abu Dhabi defence exhibition also held at ADNEC with similar host-organisation governance and B2B government procurement outcomes — the closest same-venue peer to MIITE.
- World Future Energy Summit: Abu Dhabi-hosted energy and sustainability summit at ADNEC, similarly aligned with UAE national strategy mandates and overlapping investor/MOIAT stakeholders.
- Arab Health: Flagship UAE healthcare B2B trade show comparable in scale and format (100,000+ visitors, thousands of exhibitors), with strong government support and high offtake activity.
- GITEX Global: UAE-based B2B technology exhibition comparable in exhibitor, visitor, and government-partner scale; overlaps in AI/innovation themes featured in MIITE's Intelligence Hub.
- Big 5 Global: Major construction and infrastructure B2B exhibition in Dubai; directly comparable as a vertically-focused MENA trade show with exhibitor/visitor scale and government-backed positioning.
- IMTS (International Manufacturing Technology Show): Major North American industrial manufacturing trade show comparable in targeting manufacturers, investors, and policymakers with offtake-style commercial activities.
- ADIPEC: Abu Dhabi energy industry exhibition also held at ADNEC Centre and organised by dmg events; comparable B2B trade show format with massive exhibitor base and offtake-style commercial outcomes.
Broad incumbents
- dmg events: Major Middle East trade show organiser behind ADIPEC, Big 5 and others — broader incumbent running competing/adjacent exhibitions at the same venues and overlapping exhibitor base.
- Hannover Messe: World's leading industrial trade fair held annually in Germany; a broader incumbent covering industrial manufacturing, automation, and energy — directly analogous as an industrial B2B trade show but at greater scale and international reach.
- Informa Markets: One of the world's largest exhibition organisers operating hundreds of B2B trade shows including Cityscape and Arab Health; comparable as an incumbent organiser with diversified event portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Make it in the Emirates social profiles
Digital presenceMake it in the Emirates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make it in the Emirates leadership team
Management profileNumber of profiles
Make it in the Emirates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make it in the Emirates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make it in the Emirates
What does Make it in the Emirates do?
Make it in the Emirates is an annual large-scale industrial exhibition held at ADNEC Centre Abu Dhabi, serving as the UAE's national platform for industrial transformation. It connects manufacturers, investors, policymakers, and innovators through exhibitor booths, B2B matchmaking zones, industry conferences, and experiential hubs. The event is hosted by the UAE Ministry of Industry and Advanced Technology (MOIAT) and aligned with the national Operation 300bn industrial strategy.
Is Make it in the Emirates a public or private company?
Make it in the Emirates is a private company. It is classified as state government owned and is currently operating.
When was Make it in the Emirates founded?
Make it in the Emirates was founded in 2022.
Where is Make it in the Emirates based?
Make it in the Emirates is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
Who are Make it in the Emirates's main competitors?
Direct peers on record are IDEX, World Future Energy Summit, Arab Health, GITEX Global, Big 5 Global, IMTS (International Manufacturing Technology Show) and ADIPEC. Broad incumbents are dmg events, Hannover Messe and Informa Markets.
Does Make it in the Emirates have an API?
No public API is recorded for Make it in the Emirates.
What industry is Make it in the Emirates in?
Make it in the Emirates's product category is Industrial Exhibition Services. Its primary akta.pro industry code is THAHABAD, Professional & Certification Expos Organizers, with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B). Its NAICS code is 561920.