Make it in the Emirates

What Make it in the Emirates does

Make it in the Emirates is a UAE government-organized annual industrial exhibition and national industrial transformation platform launched in 2022 as the flagship vehicle for Operation 300bn, the UAE's national industrial strategy. Hosted by the UAE Ministry of Industry and Advanced Technology (MOIAT) and organized by ADNEC Group (a Modon company) in collaboration with the Ministry of Culture, the Abu Dhabi Investment Office, and ADNOC Group, the event convenes industrial manufacturers, global investors, government entities, and startups at the ADNEC Centre Abu Dhabi to strengthen local manufacturing, deepen industrial value chains, and enable companies to manufacture, scale, and export from the UAE. The 2026 fifth-anniversary edition drew 146,000+ visitors, 1,245+ exhibitors, 500+ speakers across 88,000+ sqm of gross exhibition space, and is credited with facilitating AED 180B+ in offtake agreements.

The platform's core product is the annual exhibition itself, supplemented by four experiential zones — Intelligence Hub (robotics, autonomous systems, AI solutions for industry), Quality Hub (standards, certification, metrology), Industry NextGen Hub (SME matchmaking, pitch stages, financing access), and the House of Industry museum — plus digital features including AI Search for natural language queries across event content and My AI Event Planner for personalized scheduling. Supporting programs include the MIITE Awards, ADNOC Business Value Connect, EDGE Open Innovation Hub, and an Investor Programme connecting industrial opportunities with growth capital. Core technology stack is an industrial exhibition platform with light AI overlay; no proprietary software products or patents are disclosed.

The business model is exhibition- and sponsorship-based rather than SaaS or transactional revenue. Pricing for exhibitor booths and sponsorship packages is not publicly disclosed, and the initiative is funded through government support and corporate sponsorship from sovereign and quasi-sovereign entities (MOIAT, ADNEC, ADNOC, Mubadala, IHC, EDGE, ADIO, EGA). Customer segments are intentionally horizontal, spanning industrial manufacturers (primary), investors and buyers (primary), government entities, and startups/SMEs, with the platform explicitly targeting export-oriented companies seeking to manufacture from the UAE. Revenue is not disclosed; the entity is structured as a government initiative rather than a revenue-generating enterprise.

Name

Make it in the Emirates

Legal name

Make it in the Emirates

Website

https://miite.ae

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Make it in the Emirates is a UAE government-organized annual industrial exhibition launched in 2022, hosted by the Ministry of Industry and Advanced Technology at ADNEC Centre Abu Dhabi to drive national industrial transformation under Operation 300bn, serving manufacturers, investors, government entities, and startups.

Ownership category

akta.pro rank

Product category

Industrial Exhibition Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Industrial exhibition
• B2B trade show
• Industrial transformation platform
• Manufacturing matchmaking
• Industry investment event

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Make it in the Emirates is an annual large-scale industrial exhibition held at ADNEC Centre Abu Dhabi, serving as the UAE's national platform for industrial transformation. It connects manufacturers, investors, policymakers, and innovators through exhibitor booths, B2B matchmaking zones, industry conferences, and experiential hubs. The event is hosted by the UAE Ministry of Industry and Advanced Technology (MOIAT) and aligned with the national Operation 300bn industrial strategy.

Product overview

Make it in the Emirates is a flagship UAE industrial exhibition event (not a software product) that serves as the nation's platform for delivering national industrial transformation. The core offering is the annual physical exhibition at ADNEC Centre Abu Dhabi, aligned with the UAE's Industrial Strategy (Operation 300bn). The platform supports 12 industrial sectors and features multiple experiential zones: Intelligence Hub for industrial innovation and AI solutions, Quality Hub for standards and certification, Industry NextGen Hub for next-generation makers, and the House of Industry (Industrial Museum). Digital features include AI Search for natural language event queries, an Interactive Map, and the My AI Event Planner. The event also incorporates the MIITE Awards recognizing industrial excellence, ADNOC Business Value Connect, EDGE Open Innovation Hub, and an Investor Programme for growth capital connections.

Differentiator

Problem solved

Functional benefit

Brands

• MIITE Awards: Recognition awards celebrating excellence and innovation in the industrial sector, including Tech Frontier Award, Quality & Compliance Award, National Industrial Growth Award, Next-generation Industrial Leader Award, Inspirational Industrial Leader Award, and UAE Traditional Craft Award.
• House of Industry
• Intelligence Hub
• Quality Hub
• Industry NextGen Hub

Products and services

• Make it in the Emirates Exhibition Annual large-scale industrial exhibition held at ADNEC Centre Abu Dhabi, serving as the UAE's national platform for industrial transformation. Connects manufacturers, investors, policymakers, and innovators through exhibitor booths, B2B matchmaking zones, industry conferences, and experiential hubs, with the 2026 fifth edition drawing 146,000+ visitors, 1,245+ exhibitors, and AED 180B+ in offtake agreements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Ten partnerships are on record, tiered flagship, core, co-host, investment partner, icv partner, sector partner and minor.

• UAE Ministry of Industry and Advanced Technology (MOIAT)flagshipStrategic or Co-development Partner · 1 January 2026Host and strategic partner - provides ministerial backing and alignment with UAE's industrial strategy (Operation 300bn)
• ADNEC GroupcoreImplementation/ SI/ Consulting Partner · 1 January 2026Organiser - provides exhibition venue and logistical infrastructure through ADNEC Centre Abu Dhabi
• Ministry of Cultureco-hostStrategic or Co-development Partner · 1 January 2026Co-host partner collaborating on cultural dimensions of industrial transformation
• Abu Dhabi Investment Office (ADIO)co-hostStrategic or Co-development Partner · 1 January 2026Co-host partner supporting investment facilitation and market entry for exhibitors
• ADNOC Groupco-hostStrategic or Co-development Partner · 1 January 2026Co-host partner contributing industrial expertise and procurement pathways
• International Holding Company (IHC)investment partnerStrategic or Co-development Partner · 1 January 2026Investment partner supporting capital flows and financial ecosystem development
• Mubadalainvestment partnerStrategic or Co-development Partner · 1 January 2026Investment partner contributing to UAE's industrial investment landscape
• EDGE Groupicv partnerTechnology or Integration · 1 January 2026ICV Partner - defence industrial base building aligned with Operation 300bn for sovereign capabilities
• Emirates Global Aluminiumsector partnerStrategic or Co-development Partner · 1 January 2026Contributes 1.4% to UAE economy; aligned with In-Country Value program and Operation 300bn goals
• 360DisruptionminorStrategic or Co-development Partner · 1 January 2026Health innovation platform present at Make It in the Emirates to engage innovators, institutions and strategic partners around health innovation and local manufacturing. Partnership with REDI launched to connect Balkan health-tech startups with UAE and regional markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEX: Abu Dhabi defence exhibition also held at ADNEC with similar host-organisation governance and B2B government procurement outcomes — the closest same-venue peer to MIITE.
• World Future Energy Summit: Abu Dhabi-hosted energy and sustainability summit at ADNEC, similarly aligned with UAE national strategy mandates and overlapping investor/MOIAT stakeholders.
• Arab Health: Flagship UAE healthcare B2B trade show comparable in scale and format (100,000+ visitors, thousands of exhibitors), with strong government support and high offtake activity.
• GITEX Global: UAE-based B2B technology exhibition comparable in exhibitor, visitor, and government-partner scale; overlaps in AI/innovation themes featured in MIITE's Intelligence Hub.
• Big 5 Global: Major construction and infrastructure B2B exhibition in Dubai; directly comparable as a vertically-focused MENA trade show with exhibitor/visitor scale and government-backed positioning.
• IMTS (International Manufacturing Technology Show): Major North American industrial manufacturing trade show comparable in targeting manufacturers, investors, and policymakers with offtake-style commercial activities.
• ADIPEC: Abu Dhabi energy industry exhibition also held at ADNEC Centre and organised by dmg events; comparable B2B trade show format with massive exhibitor base and offtake-style commercial outcomes.

Broad incumbents

• dmg events: Major Middle East trade show organiser behind ADIPEC, Big 5 and others — broader incumbent running competing/adjacent exhibitions at the same venues and overlapping exhibitor base.
• Hannover Messe: World's leading industrial trade fair held annually in Germany; a broader incumbent covering industrial manufacturing, automation, and energy — directly analogous as an industrial B2B trade show but at greater scale and international reach.
• Informa Markets: One of the world's largest exhibition organisers operating hundreds of B2B trade shows including Cityscape and Arab Health; comparable as an incumbent organiser with diversified event portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MIITEUAE
• Facebookfacebook.com/Make-It-In-The-Emirates-61572749420461

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make it in the Emirates