Prop Firm Compare
Prop Firm Compare is a US-based, founder-owned affiliate marketing website founded in 2022 that compares futures prop trading firms across pricing, rules, and reviews, earning revenue via affiliate commissions and discount code referrals from its 10K+ trader audience.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Prop Firm Compare does
Prop Firm Compare (also stylized as PropFirm Compare) is a US-based, founder-owned affiliate marketing website founded in 2022 that operates a comparison platform for futures proprietary trading firms. Its core offering is a side-by-side comparison engine covering 20+ verified futures prop firms across funding size, drawdown structure, profit splits, payout rules, and trading conditions, supplemented by curated discount codes, a verified reviews module, a leaderboard of top traders, categorized firm listings (by platform, EA-allowed, news trading), and educational guides/glossaries. The platform's stated user base is 10K+ traders and it holds a Trustpilot 'Excellent' rating. The technology stack is a standard SEO-optimized website (Next.js image rendering observed in logo URLs) with no disclosed API, no mobile app, and no AI/ML features.
The business model is pure affiliate referral: Prop Firm Compare earns commissions when users purchase prop trading firm evaluations or funded accounts through tracked affiliate links and discount codes (notably the 'LAB' code displayed prominently across the site). The platform discloses this under an FTC affiliate disclosure. It is also beginning to monetize via a 'Get Listed' paid-listing offering and productized engagement modules (Loyalty Program, 'The Vault'), diversifying beyond single-click referral fees. The GTM motion is product-led/content-led growth driven by SEO, comparison content, and discount code pages targeting high-intent search queries in the futures prop trading niche. The team is small and founder-led, with Kane Simons as the publicly identified reviewer and an active 'Careers / Work with Us' page signaling early hiring. No funding rounds, M&A activity, institutional backing, or parent company have been disclosed.
Prop Firm Compare firmographics
Firmographics- Name
- Prop Firm Compare
- Legal name
- Prop Firm Compare
- Website
- https://propfirm.compare
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prop Firm Compare is a US-based, founder-owned affiliate marketing website founded in 2022 that compares futures prop trading firms across pricing, rules, and reviews, earning revenue via affiliate commissions and discount code referrals from its 10K+ trader audience.
- Ownership category
- akta.pro rank
Prop Firm Compare industry classification
Industry- Product category
- Financial Services Comparison
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Prop Firm Compare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate Commissions: Prop Firm Compare earns commissions when users purchase prop trading firm evaluations or funded accounts through affiliate links. The platform operates under FTC disclosure as an independent affiliate marketing website, receiving referral fees from prop trading firms at no additional cost to users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Prop Firm Compare product offering
Product offeringCore offering
Prop Firm Compare is an independent affiliate marketing website that compares futures prop trading firms, allowing traders to evaluate funding sizes, drawdown structures, profit splits, payout rules, and trading conditions across 20+ verified firms. The platform provides exclusive discount codes, verified trader reviews, a leaderboard, and educational guides, earning commissions when users purchase evaluations or funded accounts through affiliate links.
Product overview
Prop Firm Compare is a single-platform comparison website for futures proprietary trading firms. The core offering consists of a comparison engine where users can evaluate firms side-by-side on metrics such as funding size, drawdown rules, profit splits, and pricing. The platform integrates several complementary content modules: a discount codes section displaying verified promotional offers with pricing tables, a reviews module for trader feedback, a leaderboard for performance rankings, and categorized firm listings organized by platform support and trading rules. All content is aggregated from publicly available data and community submissions. The product does not offer an API, AI/ML features, or formal integrations with third-party tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Futures Prop Trading Firm Comparisons A comparison platform that enables traders to compare futures prop trading firms side-by-side across funding sizes, drawdown structures, profit splits, payout rules, and trading conditions. The platform features a comparison table covering 20+ verified futures prop firms.
- Discount Codes A curated collection of verified promotional codes and exclusive discounts for futures prop trading firms, with pricing tables showing original and discounted prices, savings amounts, and profit split percentages.
- Prop Firm Reviews A platform for traders to submit and read verified reviews of futures prop trading firms, with ratings and feedback on various aspects of the trading experience.
- Leaderboard A ranking system that displays top-performing traders across the prop trading firms listed on the platform.
- Guides Educational content including trading tools, glossary terms, and educational resources about futures trading and prop firm evaluation processes.
- Firm Listings Categorized listings of prop trading firms by platform support (TradingView, Tradovate, NinjaTrader), EA-allowed status, and news trading allowances.
Quantifiable outcome
- Comparison of 20+ verified futures prop firms
- +1 more outcomes
Companies that use Prop Firm Compare
Customer profileSegments1 record
Ideal customer profiles1 record
Prop Firm Compare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prop Firm Compare partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Prop Firm Compare competitors and assessment
Company assessmentOthers
- Trustpilot: Global consumer review platform that Prop Firm Compare itself cites and integrates (Excellent Trustpilot rating). Functions as adjacent infrastructure — a third-party trust signal layer — rather than a direct competitor, but competes for user attention in the discovery journey.
Broad incumbents
- BrokerChooser: Independent online broker comparison and education platform funded by affiliate revenue. Operates the same content-and-comparison-driven affiliate model as Prop Firm Compare but in the broader retail brokerage category.
- Forex Peace Army: Long-running forex broker review and scam-reporting platform with a similar user-generated review plus comparison portal model. Serves as a structural analogue in an adjacent asset class (forex brokers vs. futures prop firms) for the trust, reviews, and discovery dynamics Prop Firm Compare relies on.
- Bankrate: Financial product comparison site (banking, credit cards, mortgages) with affiliate-driven monetization. Provides a benchmark for the long-term comparability of content, SEO authority, and affiliate economics in a regulated financial niche.
- Investing.com: Large financial portal combining market data, news, broker listings, and comparison tools. Relevant analogue for how a comparison-focused niche site can be embedded inside a broader financial-information destination over time.
- FX Empire: Established forex broker comparison and financial-news portal that monetizes through affiliate referrals. Demonstrates the same comparison-plus-affiliate playbook at a more mature scale within trading, indicating the upper trajectory available to Prop Firm Compare.
- NerdWallet: Large-scale consumer finance comparison marketplace monetized via affiliate clicks. Represents the scaled version of the comparison-shopping portal model Prop Firm Compare executes in its vertical.
Direct peers
- Funded Trader Markets: Aggregator and comparison site for prop trading firms that publishes reviews, rankings, and educational content. Directly competes for the same SEO keywords and affiliate commission revenue stream as Prop Firm Compare.
- Prop Firm Match: Comparison platform focused on matching traders with prop trading firms via side-by-side filters and rankings. Closely mirrors Prop Firm Compare's product structure (comparison tables, reviews, affiliate links) and serves the same end user persona.
- PropFirmHQ: A dedicated prop firm review and comparison website that ranks and reviews proprietary trading firms, using a content-driven affiliate model nearly identical to Prop Firm Compare's. Operates in the same niche and competes for the same organic search queries and merchant relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Prop Firm Compare social profiles
Digital presenceProp Firm Compare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prop Firm Compare leadership team
Management profileNumber of profiles
Profiles1 record
Prop Firm Compare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prop Firm Compare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prop Firm Compare
What does Prop Firm Compare do?
Prop Firm Compare is an independent affiliate marketing website that compares futures prop trading firms, allowing traders to evaluate funding sizes, drawdown structures, profit splits, payout rules, and trading conditions across 20+ verified firms. The platform provides exclusive discount codes, verified trader reviews, a leaderboard, and educational guides, earning commissions when users purchase evaluations or funded accounts through affiliate links.
Is Prop Firm Compare a public or private company?
Prop Firm Compare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prop Firm Compare founded?
Prop Firm Compare was founded in 2022. It employs 1 to 10 people.
How does Prop Firm Compare make money?
One revenue line is on record: affiliate Commissions.
Who are Prop Firm Compare's main competitors?
Trustpilot is listed as an others. Broad incumbents are BrokerChooser, Forex Peace Army, Bankrate, Investing.com, FX Empire and NerdWallet. Direct peers are Funded Trader Markets, Prop Firm Match and PropFirmHQ.
Does Prop Firm Compare have an API?
No public API is recorded for Prop Firm Compare.
What industry is Prop Firm Compare in?
Prop Firm Compare's product category is Financial Services Comparison. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals.