Plain-me
- Company typePrivate
- Founded2005
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingServices
Plain-me firmographics
Firmographics- Name
- Plain-me
- Legal name
- 樸然子股份有限公司
- Website
- https://plain-me.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plain-me industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)
- akta.pro secondary industry
- Men’s Specialty Department Stores (CRAGAGAC)
Keywords
Where Plain-me is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Plain-me business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail sales of apparel and accessories: Plain-me generates revenue through direct retail sales of clothing, accessories, footwear, bags, and lifestyle products. The company operates both an online e-commerce platform and physical retail stores, selling a mix of proprietary private label products (小P社長, JNP紀念品, OOPLM, PLAIN) and curated third-party branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail product pricing across clothing, accessories, bags, footwear, and lifestyle goods |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Plain-me product offering
Product offeringCore offering
Plain-me is a Taiwanese select shop that curates and sells men's and women's apparel, bags, footwear, accessories, and lifestyle goods through its own e-commerce website and physical retail stores. The assortment combines proprietary private-label brands (小P社長, JNP 紀念品, clip by clip, OOPLM, PLAIN, persona) with curated international brands (nanamica, Fumble, MELSIGN, ASICS, HOKA, On Running, MIZUNO) and Taiwan-local collaborations.
Product overview
Plain-me is a Taiwanese fashion select shop offering a comprehensive multi-category retail platform centered on clothing, bags, accessories, shoes, and lifestyle products. The portfolio spans core offerings (T-shirts, shirts, jackets, pants, bags, accessories, shoes, lifestyle goods) alongside proprietary sub-brands including 小P社長 (P-Boy character IP), JNP 紀念品 (Taiwanese cultural merchandise), and clip by clip (stationery-inspired designs). Key product lines include the YOBI functional sun-protection series and the Classic Bestsellers collection featuring versatile everyday pieces. The store also features curated collaborations with brands like Fumble, MELSIGN, Ordinary, TOYSELECT, and international partners, organized through thematic styling sections such as Cleanfit (urban professional), Gorpcore (outdoor), Street (streetwear), and City Boy.
Differentiator
Problem solved
Functional benefit
Brands
- 小P社長: Plain-me's main proprietary sub-brand featuring apparel and accessories with playful character-based designs.
- JNP 紀念品
Products and services
- Clothing (服飾)
Companies that use Plain-me
Customer profileSegments2 records
Ideal customer profiles2 records
Plain-me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plain-me partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Fumble (樸梵西服)coreFumble x plain-me 樸梵西服聯乘系列 - A collaborative clothing collection featuring Fumble's tailored suit aesthetics combined with plain-me's lifestyle fashion sensibility. The collaboration produced suits, blazers, and office-appropriate clothing under the '樸梵' brand.
- MELSIGNcoreMELSIGN x plain-me collaborative collection featuring the 'ALL MESSED UP' series. MELSIGN is a Taiwanese design brand that partners with plain-me on exclusive co-branded products including accessories, keychains, and apparel.
- NORITAKEcoreRIDE ON TIME: Noritake x plain-me - Multiple collaborative collections featuring Japanese illustrator Noritake's minimalist character designs on plain-me clothing. The collaborations began in 2020 and have been repeatedly renewed, featuring Taiwanese cultural themes like scooter riding. Multiple Noritake-branded products including UV-protective jackets and socks.
- TOYSELECTminorTOYSELECT X plain-me: PLAIN YOUR VIBE collaboration featuring Taiwanese bag brand TOYSELECT's products sold through plain-me's channel.
- OrdinaryminorOrdinary x plain-me: 探索日常，發現無限 (Explore the everyday, discover the infinite) - A collaboration series featuring Ordinary brand products curated through plain-me's platform.
- 中信育樂 / CTBC Brotherscore中信育樂 x plain-me：Hang out with bros - A co-branded collection featuring CTBC Brothers (中信兄弟) baseball team merchandise, including caps, knit beanies, and lifestyle accessories with co-branded branding.
- COMPUTEX / 乖乖minorCOMPUTEX x 乖乖 x plain-me: MR. PROTECTOR AI科技巨頭盛典 - Plain-me collaborated with COMPUTEX and Taiwanese snack brand 乖乖 to create a limited-edition souvenir series inspired by Taiwanese culture, marking plain-me's first participation in a major tech exhibition.
- 嘖嘖 (zeczec) Crowdfunding Platformminor嘖嘖募資破400萬 - Plain-me raised over NT$4 million through the嘖嘖 crowdfunding platform, demonstrating community support and successful pre-launch marketing for its products.
- nanamicaminorPlain-me serves as an authorized retailer for Japanese brand nanamica, distributing their clothing and accessories through its Taiwan stores and online platform. nanamica products are featured in the '熱門推薦' (recommended brands) section.
- ASICSminorPlain-me is an authorized retailer for ASICS footwear, distributing ASICS running shoes and athletic footwear through its Taiwan retail network.
- HOKA ONE ONEminorPlain-me is an authorized retailer for HOKA ONE ONE footwear, featuring their running and lifestyle shoes in the accessories and footwear section.
- On RunningminorPlain-me is an authorized retailer for On Running footwear, distributing their athletic and lifestyle shoes.
- MIZUNOminorPlain-me is an authorized retailer for MIZUNO footwear and sports apparel, featured in the shoe recommendations section of the website.
- WISDOMminorWISDOM x oqLiq 聯名毛帽 (co-branded beanie) - A collaborative accessory product featuring WISDOM brand's design with oqLiq, sold through plain-me's platform.
- Goodzila 好吉拉 x 1982小時候minorGoodzila 好吉拉 x plain-me x 1982小時候 - A three-way collaboration featuring Taiwanese illustrator characters on magnetic keychains and accessories, with designs like '豬血糕拉幼體磁鐵' (blood cake tadpole magnet) and '臭豆腐拉磁鐵' (stinky tofu magnet).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Plain-me competitors and assessment
Company assessmentDirect peers
- BEAMS: Japanese multi-brand select shop operating across apparel, accessories, and lifestyle goods with curated private label and international brands. Closely comparable to Plain-me in select shop format, curation philosophy, and male-focused fashion positioning.
- JOURNAL STANDARD: Japanese select shop under Baycrew's Group operating standard & sensibility-themed stores. Comparable to Plain-me in select shop format, lifestyle-led curation, and dual men's/women's offerings.
- United Arrows: Japanese select shop specializing in curated men's and women's fashion with multiple branded store concepts. Comparable to Plain-me in select shop model, premium positioning, and multi-brand curation strategy.
- STAYREAL: Taiwanese apparel and lifestyle brand founded by Mayday members, with retail stores and collaborations. Comparable to Plain-me in Taiwan-based apparel retail, IP-driven brand building, and collaboration culture.
- SHIPS: Japanese select shop focused on clean, classic American and European style for men and women. Comparable to Plain-me in select shop retail format and curated multi-brand apparel focus.
- Urban Research: Japanese select shop chain with strong focus on men's contemporary fashion and curated brand mix. Comparable to Plain-me in multi-brand curation model, men's fashion specialty, and lifestyle accessories inclusion.
- INVINCIBLE: Taiwanese select shop and streetwear retailer carrying premium international brands and own collaborations. Comparable to Plain-me in Taiwan-based select shop positioning, multi-brand curation, and brand collaboration focus.
Others
- nanamica: Japanese technical apparel brand that Plain-me distributes as an authorized retailer. Comparable as a content/brand partner in Plain-me's curated assortment, with overlapping functional fabric and city-boy aesthetic positioning.
Broad incumbents
- ROBIN'S (Taiwan): Taiwanese department store under Hung Hai Group carrying apparel, accessories, and lifestyle goods across multiple brands. Comparable to Plain-me as a Taiwan multi-brand apparel retailer, but operates at broader department store scale with concession-style brand partnerships.
- GU (Fast Retailing): Mass-market apparel brand under Fast Retailing (Uniqlo's sister brand) with strong Taiwan presence. Comparable to Plain-me as a Taiwan apparel retailer, but operates at far larger scale with lower price points and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plain-me social profiles
Digital presencePlain-me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plain-me leadership team
Management profileNumber of profiles
Plain-me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plain-me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plain-me
What does Plain-me do?
Plain-me is a Taiwanese select shop that curates and sells men's and women's apparel, bags, footwear, accessories, and lifestyle goods through its own e-commerce website and physical retail stores. The assortment combines proprietary private-label brands (小P社長, JNP 紀念品, clip by clip, OOPLM, PLAIN, persona) with curated international brands (nanamica, Fumble, MELSIGN, ASICS, HOKA, On Running, MIZUNO) and Taiwan-local collaborations.
Is Plain-me a public or private company?
Plain-me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plain-me founded?
Plain-me was founded in 2005. It employs 11 to 50 people.
Where is Plain-me based?
Plain-me is headquartered in Taipei, Taiwan, in the Asia region.
How does Plain-me make money?
One revenue line is on record: retail sales of apparel and accessories.
Who are Plain-me's main competitors?
Direct peers on record are BEAMS, JOURNAL STANDARD, United Arrows, STAYREAL, SHIPS, Urban Research and INVINCIBLE. nanamica is listed as an others. Broad incumbents are ROBIN'S (Taiwan) and GU (Fast Retailing).
Does Plain-me have an API?
No public API is recorded for Plain-me.
What industry is Plain-me in?
Plain-me's product category is Apparel Retail. Its primary akta.pro industry code is CRAGACAB, Mid-Tier Department Stores (Apparel-Led), with a secondary code of CRAGAGAC, Men’s Specialty Department Stores. Its NAICS code is 45811 and its SIC code is 5331.