Samtökin ‘78

LGBTQ+ Advocacy and Community Servicessamtokin78.is

Company typePrivate
Founded1978
HeadquartersReykjavík, Iceland
Headcount11–50
GTM typeB2B and B2C
OfferingServices

Samtökin ‘78 firmographics

Firmographics

Name: Samtökin ‘78
Legal name: Samtökin '78
Website: https://samtokin78.is
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Samtökin ‘78 industry classification

Industry

Product category: LGBTQ+ Advocacy and Community Services
NAICS: Human Rights Organizations (813311), Child and Youth Services (62411), Educational Support Services (611710)
SIC: Services-Social Services (8300), Services-Educational Services (8200)
akta.pro primary industry: LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
akta.pro secondary industries: Mental Health & Crisis Support Services (BPAGACAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

LGBTQ+ advocacy services
Queer counseling services
Community education programs
Youth community centers
Human rights advocacy

Where Samtökin ‘78 is headquartered

Location

Headquarters

HQ city: Reykjavík
HQ country: Iceland
HQ region: Europe

Offices3 records

Markets served

Samtökin ‘78 business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Membership fees: Revenue from members through annual membership fees and Rainbow Friend (Regnbogavinir) monthly donation programs
Sponsorships: Financial support from corporate sponsors including InfoCapital as main sponsor, and other companies like Brimborg, Te&Kaffi, Advania, Hopp, Pink Iceland, Icelandair, and others
Municipal contracts: Service contracts with municipalities for providing LGBTQ+ education in schools. Contracts with Reykjavíkurborg (2015), Hafnarfjarðarbær (2017), Akureyrarbær (2023), Mosfellsbær (2023), Kópavogsbær (2025), and others

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free counseling for LGBTQ+ individuals, family members, and professionals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Samtökin ‘78 product offering

Product offering

Core offering

Samtökin '78 is a non-profit LGBTQ+ advocacy organization offering free counseling (social, psychological, and legal), education programs for schools and organizations, youth community centers for ages 10-30, support groups, queer certification for organizations, and the Otila.is educational platform. The organization also runs community events, publishes educational materials, and participates in annual Reykjavík Pride.

Product overview

Samtökin '78 is a non-profit LGBTQ+ advocacy organization offering a comprehensive suite of services including free counseling (social, psychological, and legal), education programs for schools and organizations, youth community centers for ages 10-30, various support groups, queer certification for organizations, and the Otila.is educational platform. The organization also runs community events, publishes educational materials, and organizes the annual Reykjavik Pride participation. Membership is available through the Rainbow Friend (Regnbogavinur) program.

Differentiator

Problem solved

Functional benefit

Products and services

Counseling Services (Ráðgjöf)

Quantifiable outcome

Year-round anniversary celebration planned for 2028 marking 50 years of operation

Companies that use Samtökin ‘78

Customer profile

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Samtökin ‘78 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Samtökin ‘78 partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core and minor.

KópavogsbærcoreStrategic or Co-development Partner · 1 January 2025Municipal contract for school education services since 2025
AkureyrarbærcoreStrategic or Co-development Partner · 1 January 2023Municipal contract for school education services since 2023
MosfellsbærcoreStrategic or Co-development Partner · 1 January 2023Municipal contract for school education services since 2023
GrundarfjarðarbærcoreStrategic or Co-development Partner · 1 January 2023Municipal contract for school education services since 2023
MúlaþingcoreStrategic or Co-development Partner · 1 January 2023Municipal contract for school education services since 2023
ReykjanesbærcoreStrategic or Co-development Partner · 1 January 2023Municipal contract for school education services since 2023
HafnarfjarðarbærcoreStrategic or Co-development Partner · 1 January 2017Municipal contract for school education services since 2017
ReykjavíkurborgcoreStrategic or Co-development Partner · 1 January 2015Municipal contract for school education services since 2015
Norræna húsiðminorStrategic or Co-development PartnerNordic House - cultural collaboration partner
Trans ÍslandcoreStrategic or Co-development PartnerCo-lead the Trans People Support Group with Samtökin '78, rotating facilitation every other month
HIN – Hinsegin NorðurlandminorStrategic or Co-development PartnerQueer Northland - regional LGBTQ+ organization
Q – félag hinsegin stúdentaminorStrategic or Co-development PartnerQueer student association - partner organization for students
BangsafélagiðminorStrategic or Co-development PartnerIcelandic Bear community organization
Hinsegin kórinnminorStrategic or Co-development PartnerThe Queer Choir - cultural and community partner
Intersex ÍslandminorStrategic or Co-development PartnerIntersex Iceland - advocacy partner for intersex individuals
Íþróttafélagið StyrmirminorStrategic or Co-development PartnerSports association - partner for LGBTQ+ sports activities
Hinsegin dagar (Reykjavík Pride)coreStrategic or Co-development PartnerAnnual Reykjavík Pride festival organizing partner

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Samtökin ‘78 competitors and assessment

Company assessment

Direct peers

FRI – Foreningen for kjønns- og seksualitetsmangfold: Norway's primary LGBTQ+ rights umbrella organization. Directly comparable on national-organization scope, advocacy focus, member services, and Nordic welfare-state funding environment.
Seta – LGBTI Rights in Finland: Finland's national LGBTQ+ rights organization with member associations across the country. Closely comparable on Nordic scale, advocacy + member-service mix, and municipal/state partnership approach.
RFSL (Riksförbundet för homosexuellas, bisexuellas, transpersoners, queeras och intersexpersoners rättigheter): Sweden's national LGBTQ+ rights organization founded in 1950. Closest direct peer: same national-umbrella scope, Nordic operating context, advocacy plus member services, and parallel revenue mix of memberships, sponsorships, and project funding.
LGBT+ Danmark: Denmark's national LGBTQ+ rights organization. Same national-umbrella mission, Nordic welfare-state funding model, and member-service-plus-advocacy structure as Samtökin '78.

Broad incumbents

Human Rights Campaign (HRC): Largest US LGBTQ+ civil rights advocacy organization. Comparable advocacy + member-fundraising model, but operates at national/federal scale across the United States with political lobbying capacity far beyond Samtökin '78.
Stonewall: UK-based LGBTQ+ rights charity operating at much greater scale. Comparable mission and advocacy posture but a larger portfolio spanning workplace inclusion, research, and global programs beyond Samtökin '78's national scope.

Others

ILGA-Europe: European regional umbrella for LGBTQ+ organizations, of which Samtökin '78 and its Nordic peers are members. Functions as an enabling/coordination layer rather than a direct competitor.
InterPride: International network of Pride organizations; Samtökin '78 is a partner in organizing Hinsegin dagar (Reykjavík Pride). Adjacent enabling organization rather than a service competitor.

Emerging players

Pink Iceland: Iceland-based queer travel agency and community-aligned business that also acts as a corporate sponsor to Samtökin '78. Adjacent brand in the same Icelandic LGBTQ+ ecosystem with partial overlap on visibility-driven services.
Queer Youth Alliance / Q-félag hinsegin stúdenta: Icelandic queer student association partnered with Samtökin '78. Focused on a narrower student-age demographic, representing both a partner and a potential sub-segment competitor for youth engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Samtökin ‘78 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Samtökin ‘78 leadership team

Management profile

Number of profiles

Profiles9 records

Samtökin ‘78 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Samtökin ‘78 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samtökin ‘78

What does Samtökin ‘78 do?

Is Samtökin ‘78 a public or private company?

Samtökin ‘78 is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Samtökin ‘78 founded?

Samtökin ‘78 was founded in 1978. It employs 11 to 50 people.

Where is Samtökin ‘78 based?

Samtökin ‘78 is headquartered in Reykjavík, Iceland, in the Europe region.

How does Samtökin ‘78 make money?

Three revenue lines are on record. Membership fees are the primary driver. The others are sponsorships and municipal contracts.

Who are Samtökin ‘78's main competitors?

Direct peers on record are FRI – Foreningen for kjønns- og seksualitetsmangfold, Seta – LGBTI Rights in Finland, RFSL (Riksförbundet för homosexuellas, bisexuellas, transpersoners, queeras och intersexpersoners rättigheter) and LGBT+ Danmark. Broad incumbents are Human Rights Campaign (HRC) and Stonewall. Others are ILGA-Europe and InterPride. Emerging players are Pink Iceland and Queer Youth Alliance / Q-félag hinsegin stúdenta.

Does Samtökin ‘78 have an API?

No public API is recorded for Samtökin ‘78.

What industry is Samtökin ‘78 in?

Samtökin ‘78's product category is LGBTQ+ Advocacy and Community Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of BPAGACAD, Mental Health & Crisis Support Services. Its NAICS code is 813311 and its SIC code is 8300.