The Hong Kong Society for the Aged

What The Hong Kong Society for the Aged does

The Hong Kong Society for the Aged (香港耆康老人福利會, branded SAGE) is a non-profit charitable organization founded in 1977 and headquartered in North Point, Hong Kong, that delivers integrated elderly care services to Hong Kong's senior population. Operationally, SAGE runs 29 service units across Hong Kong, providing residential care homes, day care centers, integrated home care services, and elderly activity and learning centers, serving a daily average of 34,481 users (2024/25 data) with a reported 97% service satisfaction rate. The organization also administers the 耆康扶老基金 (SAGE Elderly Support Fund, established 1987), which delivers one-time financial assistance to impoverished seniors with special needs, and participates in Hong Kong's government Community Care Service Voucher scheme for community-based day and home care.

SAGE's technology footprint consists of a portfolio of digital inclusion platforms — olink.hk, e123.hk, e72.hk, e1668.hk, and the Digital Carer Platform (數碼護老平台) — designed to connect seniors with internet services, technology access, and caregiver resources. These platforms are complemented by community education programming, including elder-abuse prevention drama (e.g., 'The Elderly and the Cats 2040') and senior nutrition initiatives (e.g., '家新煮意' soft-food competition), and are supported by accessibility-optimized websites recognized via the Digital Accessibility Recognition Scheme (Triple Gold 2024-25) and the Hong Kong ICT Awards for digital inclusion.

As a non-profit, SAGE's revenue model is not publicly disclosed; income is derived from a mix of fee-based care services, government-subsidized Community Care Service Vouchers, institutional sponsorship (notably the Hong Kong Community Chest, 香港公益金), and individual donations. Customer acquisition relies on direct service delivery through the 29-unit physical network, digital channels (official website, Facebook HK.SAGE1977, Instagram hk.sage, YouTube @hksage), email newsletters, and community outreach. The workforce spans 1,001-5,000 employees, and the organization has earned sustained recognition in international corporate communications awards (ARC, ASTRID, MERCURY, Galaxy Awards) from 2007 through 2026, alongside workplace/culture recognitions including MPF Good Employer and the 'Building Employee Fire Wall' Diamond award.

Name

The Hong Kong Society for the Aged

Legal name

香港耆康老人福利會

Website

https://sage.org.hk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Hong Kong Society for the Aged (SAGE) is a non-profit founded in 1977 that operates 29 service units across Hong Kong delivering residential, day, and home elderly care, plus digital inclusion platforms, to 34,481 daily users.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABAAAH

Technology Assistance & Digital Support for Seniors

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

SECONDARYHSABANAA

Social Adult Day Care (Non-Medical Supervision & Activities)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Elderly care services
• Residential care homes
• Community home care
• Senior welfare programs
• Day care centers

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels1 record

Marketing channels6 records

Core offering

The Hong Kong Society for the Aged is a non-profit organization that delivers elderly care services through residential care homes, day care centers, integrated home care services, and elderly activity and learning centers across 29 service units in Hong Kong. It supplements direct care with digital platforms (olink.hk, e123.hk, e72.hk, e1668.hk, and the Digital Carer Platform) and runs the SAGE Elderly Support Fund for impoverished elderly and the Community Care Service Voucher program.

Product overview

The Hong Kong Society for the Aged (SAGE) operates a portfolio of 29 service units across Hong Kong, providing residential care, day care centers, integrated home care services, and elderly activity and learning centers. The organization also offers digital platforms including e123.hk, e72.hk, e1668.hk, and olink.hk to connect seniors with technology and services. Special programs address diverse elderly needs, while the SAGE Elderly Support Fund provides one-time financial assistance to impoverished seniors since 1987. The Community Care Service Voucher program offers day care or home-based support to help elderly remain in the community.

Differentiator

Problem solved

Functional benefit

Brands

• e123.hk: Digital platform service for elderly
• e72.hk
• e1668.hk
• olink.hk
• 數碼護老平台 (Digital Carer Platform)

Products and services

• Residential Care Homes Long-term residential care and accommodation services for elderly who can no longer live independently, delivered through care homes operated by SAGE across Hong Kong.
• Day Care Centers Daytime care and activity programs for elderly, supporting physical and cognitive functioning while allowing them to continue living in the community.
• Integrated Home Care Services Comprehensive home-based support services for elderly living in the community, including personal care, domestic support, and carer assistance.
• Elderly Activity and Learning Centers Activity and learning centers for elderly across Hong Kong that encourage continued social engagement, lifelong learning, and community participation.
• SAGE Elderly Support Fund (耆康扶老基金) One-time financial assistance for impoverished elderly with special needs to address essential living requirements and improve difficult life circumstances.
• Community Care Service Voucher Program Day care or home-based care services provided to Community Care Service Voucher holders to help elderly continue living in the community and slow functional decline.
• Innovative Special Programs Innovative, diversified service programs designed for elderly of different generations and backgrounds to address unmet service gaps in Hong Kong's welfare system.

Quantifiable outcome

• 34,481 daily average service users served
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hksage
• Facebookfacebook.com/HK.SAGE1977
• Instagraminstagram.com/hk.sage
• LinkedInlinkedin.com/company/hksage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hong Kong Society for the Aged