Parisclub
Parisclub is a Russian wholesale, franchise, and retail platform for lingerie, swimwear, home clothing, and hosiery, combining its own brands (RPL, BB, MBB) with exclusive distribution of international labels to serve 350+ wholesale partners, 80+ franchise stores, and end consumers across 50 Russian cities.
- Company typePrivate
- Founded1997
- HeadquartersJuan-les-pins, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parisclub does
Parisclub (operating under the historical brand name Parizhanka, legal entity OOO Lazurny Bereg) is a Russian wholesale, franchise, and retail platform for lingerie, swimwear, home clothing, and hosiery, founded in 1997 by Anatoly Vasiliev and headquartered at Varshavskoye highway 125, Moscow. The company describes itself as Russia's largest player in the lingerie market and serves three distinct customer layers: 350+ wholesale partners across 50 Russian cities, 80+ franchise store operators using the Parisclub/Parijanka brand, and end consumers purchasing through own retail stores and the parishop.ru e-commerce storefront.
The product portfolio combines three proprietary brands (RPL, BB, MBB) produced in-house with exclusive distribution rights for a broad set of international labels including Playtex, Wonderbra, Bip-Bip, Rose Petal, Gossard, Le Bourget, Banana Moon, BestForm, Variance, Well, Christian Cane, Hechter Studio and others, alongside major distribution agreements for 6ixty 8ight, O'Lingerie and No Romeo. Logistics are anchored by warehouses in Moscow and Tolyatti. Underpinning retail and franchise operations is Flow, a proprietary ERP and cash register software developed internally for fashion retail, which has been integrated with Russia's mandatory Honest Sign (Честный Знак) marking system via the ЕСМ module from АО ЕСП ahead of the December 2025 compliance deadline.
Revenue is generated through wholesale unit pricing with volume discounts, franchise royalties/fees, own-store retail sales, and direct-to-consumer e-commerce, with quote-based, pay-as-you-go terms and no publicly disclosed pricing. The company is privately held, founder-controlled, and operates exclusively within the Russian Federation with no disclosed external funding, parent company, or subsidiaries.
Parisclub firmographics
Firmographics- Name
- Parisclub
- Legal name
- OOO Lazurny Bereg (ООО «Лазурный Берег»)
- Website
- https://parisclub.ru
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parisclub is a Russian wholesale, franchise, and retail platform for lingerie, swimwear, home clothing, and hosiery, combining its own brands (RPL, BB, MBB) with exclusive distribution of international labels to serve 350+ wholesale partners, 80+ franchise stores, and end consumers across 50 Russian cities.
- Ownership category
- akta.pro rank
Parisclub industry classification
Industry- Product category
- Lingerie and Apparel Wholesale
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
- akta.pro secondary industry
- Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)
Keywords
Where Parisclub is headquartered
LocationHeadquarters
- HQ city
- Juan-les-pins
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Parisclub business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale distribution of lingerie and swimwear: Wholesale supplies of own brands (RPL, BB, MBB) and imported international lingerie brands to retail partners across Russia
- Franchise network revenues: Revenue from franchise partners operating under Parisclub/Parijanka brand with access to exclusive assortment, marketing support, and business development programs
- Retail store operations: Direct retail sales through own store network with presence in 50+ cities
- E-commerce sales: Online retail sales through parishop.ru internet store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing for bulk orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Parisclub product offering
Product offeringCore offering
Parisclub designs, manufactures and distributes lingerie, swimwear, home clothing and hosiery through a wholesale, franchise, and direct retail model in Russia. The portfolio combines own brands (RPL, BB, MBB) with exclusive distribution rights for international labels (Playtex, Wonderbra, Bip-Bip, Rose Petal, Gossard, Le Bourget, Banana Moon, BestForm, Variance and others) plus major distribution agreements (6ixty 8ight, O'Lingerie, No Romeo). Operations are supported by a proprietary Flow ERP and cash register platform integrated with Russia's national product marking system.
Product overview
Parisclub is a Russian wholesale and franchise platform for lingerie, swimwear, home clothing, and hosiery. The company operates as a major holding with 26+ years of market experience, 80+ stores, 350+ wholesale partners, and presence in 50 Russian cities. The portfolio combines own brands (RPL, BB, MBB) with exclusive distribution rights for international labels (Playtex, Wonderbra, Bip-Bip, Rose&Petal, Gossard, Le Bourget, Variance, Well, BestForm, Banana Moon) and major distribution of brands like 6ixty 8ight, O'Lingerie, and No Romeo. The company also offers a proprietary ERP and POS software called Flow for fashion retail management, integrated with Russian product marking systems. Their ParisShop e-commerce platform serves retail consumers, while the Parisbiz franchise program enables partner store openings.
Differentiator
Problem solved
Functional benefit
Brands
- RPL: One of the company's own brands.
- BB
- MBB
- Playtex
- Wonderbra
- Bip-Bip
- Jil
- Billet Doux
- Sance Complex
- Rosy
- Banana Moon
- Cervin
- Christian Cane
- Hechter Studio
- Very
- Gossard
- Le Bourget
- Variance
- Well
- BestForm
- Rose Petal
- Passionata
- Bestform
Products and services
- Wholesale Lingerie, Swimwear, Homewear and Hosiery Distribution Core B2B wholesale offering supplying bras, panties, bodysuits, swimwear, home clothing, tights and stockings from own brands (RPL, BB, MBB) and exclusive international brands to 350+ retail partners across Russia at manufacturer-direct prices from Moscow warehouse stock.
- ParisShop (parishop.ru) Online Retail Store Internet retail store selling the company's lingerie and related products directly to end consumers as a complement to the wholesale and franchise channels.
- Parisbiz Franchise Program Franchise offering that lets entrepreneurs open Parisclub/Parijanka-branded lingerie retail stores with access to the exclusive assortment, marketing support, training (including the Bra-Fitting Academy) and the Flow ERP platform.
- Flow ERP and Cash Register Software
Quantifiable outcome
- 26 years of continuous market presence and growth to market leader position
Companies that use Parisclub
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Parisclub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Parisclub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RPL (Own Brand)coreParisclub's proprietary brand included in own production portfolio
- BB (Own Brand)coreParisclub's proprietary brand in product portfolio
- MBB (Own Brand)coreParisclub's proprietary brand in product portfolio
- АО ЕСП (ESP JSC) - Единый Сервисный МодульcoreTechnical partnership for integration of Flow ERP with ЕСМ (Unified Service Module) for Честный Знак marking system verification
- Playtex, Wonderbra, Bip-Bip, Jil, Billet Doux, Sance Complex, Rosy, Banana Moon, Cervin, Christian Cane, Hechter Studio, VerycoreExclusive representation agreements for international lingerie brands on territory of Russia
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Parisclub competitors and assessment
Company assessmentRegional players
- Wildberries: Russia's largest fashion marketplace. Operates in the same Russian market as Parisclub and represents the primary channel disintermediation threat to its wholesale and franchise partners.
- Lamoda: Leading Russian online fashion retailer. Operates in the same Russian geography as Parisclub and competes for the same end-consumer lingerie demand that Parisclub's parishop.ru platform addresses.
Direct peers
- Hunkemöller: European intimate apparel specialist with 700+ stores across Europe and a franchise/wholesale model. Closely comparable channel mix to Parisclub given its combination of own-retail and partner/franchise expansion.
- Etam: French lingerie heritage brand operating retail, wholesale and franchise channels globally. Comparable to Parisclub both in French lingerie heritage positioning and in its multi-brand retail/wholesale model across European and emerging markets.
- Calzedonia: Italian multi-brand retailer spanning hosiery, swimwear and intimates, with a global mix of own-brand retail, wholesale and franchise operations. Closest comparable business model to Parisclub given its overlapping category mix (intimates + hosiery + swimwear) and multi-channel distribution approach.
- Triumph International: Swiss-headquartered global lingerie and underwear manufacturer with both B2B wholesale and own-retail. Comparable to Parisclub as an intimates manufacturer-and-distributor serving multiple geographies and channels.
- Intimissimi: Calzedonia Group-owned global intimates brand operating more than 1,400 stores plus wholesale channels. Directly comparable as a multi-channel intimate apparel specialist with own production and franchise/retail expansion strategy similar to Parisclub.
- Wolford: Austrian manufacturer of hosiery and premium intimates with both wholesale and own-retail. Comparable to Parisclub's product mix (hosiery + intimates) and own-production plus branded distribution model.
Broad incumbents
- Wacoal: Japanese intimate apparel manufacturer with global wholesale and retail presence. Comparable as a larger scale incumbent in the same product category with multi-channel distribution similar to Parisclub.
- Victoria's Secret: Largest global intimates brand with broad mass-premium positioning and multi-channel retail. Comparable as a broader incumbent in the same product category, but operating at much larger scale and with a different channel mix than Parisclub's wholesale-centric model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Parisclub social profiles
Digital presenceParisclub compliance and trust
Trust signalCompliance1 record
Parisclub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parisclub leadership team
Management profileNumber of profiles
Profiles1 record
Parisclub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parisclub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parisclub
What does Parisclub do?
Parisclub designs, manufactures and distributes lingerie, swimwear, home clothing and hosiery through a wholesale, franchise, and direct retail model in Russia. The portfolio combines own brands (RPL, BB, MBB) with exclusive distribution rights for international labels (Playtex, Wonderbra, Bip-Bip, Rose Petal, Gossard, Le Bourget, Banana Moon, BestForm, Variance and others) plus major distribution agreements (6ixty 8ight, O'Lingerie, No Romeo). Operations are supported by a proprietary Flow ERP and cash register platform integrated with Russia's national product marking system.
Is Parisclub a public or private company?
Parisclub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parisclub founded?
Parisclub was founded in 1997. It employs 101 to 250 people.
Where is Parisclub based?
Parisclub is headquartered in Juan-les-pins, France, in the Europe region.
How does Parisclub make money?
Four revenue lines are on record. Wholesale distribution of lingerie and swimwear is the primary driver. The others are franchise network revenues, retail store operations and E-commerce sales.
Who are Parisclub's main competitors?
Regional players on record are Wildberries and Lamoda. Direct peers are Hunkemöller, Etam, Calzedonia, Triumph International, Intimissimi and Wolford. Broad incumbents are Wacoal and Victoria's Secret.
Does Parisclub have an API?
No public API is recorded for Parisclub.
What industry is Parisclub in?
Parisclub's product category is Lingerie and Apparel Wholesale. Its primary akta.pro industry code is CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution, with a secondary code of CRAOAEAA, Mass Beauty & Drugstore Beauty Distribution. Its NAICS code is 456 and its SIC code is 2844.