Parisclub

What Parisclub does

Parisclub (operating under the historical brand name Parizhanka, legal entity OOO Lazurny Bereg) is a Russian wholesale, franchise, and retail platform for lingerie, swimwear, home clothing, and hosiery, founded in 1997 by Anatoly Vasiliev and headquartered at Varshavskoye highway 125, Moscow. The company describes itself as Russia's largest player in the lingerie market and serves three distinct customer layers: 350+ wholesale partners across 50 Russian cities, 80+ franchise store operators using the Parisclub/Parijanka brand, and end consumers purchasing through own retail stores and the parishop.ru e-commerce storefront.

The product portfolio combines three proprietary brands (RPL, BB, MBB) produced in-house with exclusive distribution rights for a broad set of international labels including Playtex, Wonderbra, Bip-Bip, Rose Petal, Gossard, Le Bourget, Banana Moon, BestForm, Variance, Well, Christian Cane, Hechter Studio and others, alongside major distribution agreements for 6ixty 8ight, O'Lingerie and No Romeo. Logistics are anchored by warehouses in Moscow and Tolyatti. Underpinning retail and franchise operations is Flow, a proprietary ERP and cash register software developed internally for fashion retail, which has been integrated with Russia's mandatory Honest Sign (Честный Знак) marking system via the ЕСМ module from АО ЕСП ahead of the December 2025 compliance deadline.

Revenue is generated through wholesale unit pricing with volume discounts, franchise royalties/fees, own-store retail sales, and direct-to-consumer e-commerce, with quote-based, pay-as-you-go terms and no publicly disclosed pricing. The company is privately held, founder-controlled, and operates exclusively within the Russian Federation with no disclosed external funding, parent company, or subsidiaries.

Name

Parisclub

Legal name

OOO Lazurny Bereg (ООО «Лазурный Берег»)

Website

https://parisclub.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Parisclub is a Russian wholesale, franchise, and retail platform for lingerie, swimwear, home clothing, and hosiery, combining its own brands (RPL, BB, MBB) with exclusive distribution of international labels to serve 350+ wholesale partners, 80+ franchise stores, and end consumers across 50 Russian cities.

Ownership category

akta.pro rank

Product category

Lingerie and Apparel Wholesale

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

Keywords

• Wholesale lingerie distribution
• Lingerie manufacturing
• Swimwear wholesale
• Hosiery products
• Franchise apparel retail

Headquarters

HQ city

Juan-les-pins

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of lingerie and swimwear: Wholesale supplies of own brands (RPL, BB, MBB) and imported international lingerie brands to retail partners across Russia
2. Franchise network revenues: Revenue from franchise partners operating under Parisclub/Parijanka brand with access to exclusive assortment, marketing support, and business development programs
3. Retail store operations: Direct retail sales through own store network with presence in 50+ cities
4. E-commerce sales: Online retail sales through parishop.ru internet store

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parisclub designs, manufactures and distributes lingerie, swimwear, home clothing and hosiery through a wholesale, franchise, and direct retail model in Russia. The portfolio combines own brands (RPL, BB, MBB) with exclusive distribution rights for international labels (Playtex, Wonderbra, Bip-Bip, Rose Petal, Gossard, Le Bourget, Banana Moon, BestForm, Variance and others) plus major distribution agreements (6ixty 8ight, O'Lingerie, No Romeo). Operations are supported by a proprietary Flow ERP and cash register platform integrated with Russia's national product marking system.

Product overview

Parisclub is a Russian wholesale and franchise platform for lingerie, swimwear, home clothing, and hosiery. The company operates as a major holding with 26+ years of market experience, 80+ stores, 350+ wholesale partners, and presence in 50 Russian cities. The portfolio combines own brands (RPL, BB, MBB) with exclusive distribution rights for international labels (Playtex, Wonderbra, Bip-Bip, Rose&Petal, Gossard, Le Bourget, Variance, Well, BestForm, Banana Moon) and major distribution of brands like 6ixty 8ight, O'Lingerie, and No Romeo. The company also offers a proprietary ERP and POS software called Flow for fashion retail management, integrated with Russian product marking systems. Their ParisShop e-commerce platform serves retail consumers, while the Parisbiz franchise program enables partner store openings.

Differentiator

Problem solved

Functional benefit

Brands

• RPL: One of the company's own brands.
• BB
• MBB
• Playtex
• Wonderbra
• Bip-Bip
• Jil
• Billet Doux
• Sance Complex
• Rosy
• Banana Moon
• Cervin
• Christian Cane
• Hechter Studio
• Very
• Gossard
• Le Bourget
• Variance
• Well
• BestForm
• Rose Petal
• Passionata
• Bestform

Products and services

• Wholesale Lingerie, Swimwear, Homewear and Hosiery Distribution Core B2B wholesale offering supplying bras, panties, bodysuits, swimwear, home clothing, tights and stockings from own brands (RPL, BB, MBB) and exclusive international brands to 350+ retail partners across Russia at manufacturer-direct prices from Moscow warehouse stock.
• ParisShop (parishop.ru) Online Retail Store Internet retail store selling the company's lingerie and related products directly to end consumers as a complement to the wholesale and franchise channels.
• Parisbiz Franchise Program Franchise offering that lets entrepreneurs open Parisclub/Parijanka-branded lingerie retail stores with access to the exclusive assortment, marketing support, training (including the Bra-Fitting Academy) and the Flow ERP platform.
• Flow ERP and Cash Register Software

Quantifiable outcome

• 26 years of continuous market presence and growth to market leader position

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• RPL (Own Brand)coreOthersParisclub's proprietary brand included in own production portfolio
• BB (Own Brand)coreOthersParisclub's proprietary brand in product portfolio
• MBB (Own Brand)coreOthersParisclub's proprietary brand in product portfolio
• АО ЕСП (ESP JSC) - Единый Сервисный МодульcoreTechnology or IntegrationTechnical partnership for integration of Flow ERP with ЕСМ (Unified Service Module) for Честный Знак marking system verification
• Playtex, Wonderbra, Bip-Bip, Jil, Billet Doux, Sance Complex, Rosy, Banana Moon, Cervin, Christian Cane, Hechter Studio, VerycoreTechnology or IntegrationExclusive representation agreements for international lingerie brands on territory of Russia

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Wildberries: Russia's largest fashion marketplace. Operates in the same Russian market as Parisclub and represents the primary channel disintermediation threat to its wholesale and franchise partners.
• Lamoda: Leading Russian online fashion retailer. Operates in the same Russian geography as Parisclub and competes for the same end-consumer lingerie demand that Parisclub's parishop.ru platform addresses.

Direct peers

• Hunkemöller: European intimate apparel specialist with 700+ stores across Europe and a franchise/wholesale model. Closely comparable channel mix to Parisclub given its combination of own-retail and partner/franchise expansion.
• Etam: French lingerie heritage brand operating retail, wholesale and franchise channels globally. Comparable to Parisclub both in French lingerie heritage positioning and in its multi-brand retail/wholesale model across European and emerging markets.
• Calzedonia: Italian multi-brand retailer spanning hosiery, swimwear and intimates, with a global mix of own-brand retail, wholesale and franchise operations. Closest comparable business model to Parisclub given its overlapping category mix (intimates + hosiery + swimwear) and multi-channel distribution approach.
• Triumph International: Swiss-headquartered global lingerie and underwear manufacturer with both B2B wholesale and own-retail. Comparable to Parisclub as an intimates manufacturer-and-distributor serving multiple geographies and channels.
• Intimissimi: Calzedonia Group-owned global intimates brand operating more than 1,400 stores plus wholesale channels. Directly comparable as a multi-channel intimate apparel specialist with own production and franchise/retail expansion strategy similar to Parisclub.
• Wolford: Austrian manufacturer of hosiery and premium intimates with both wholesale and own-retail. Comparable to Parisclub's product mix (hosiery + intimates) and own-production plus branded distribution model.

Broad incumbents

• Wacoal: Japanese intimate apparel manufacturer with global wholesale and retail presence. Comparable as a larger scale incumbent in the same product category with multi-channel distribution similar to Parisclub.
• Victoria's Secret: Largest global intimates brand with broad mass-premium positioning and multi-channel retail. Comparable as a broader incumbent in the same product category, but operating at much larger scale and with a different channel mix than Parisclub's wholesale-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Parisclub.Info
• LinkedInlinkedin.com/company/parisclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parisclub