STALK & BARREL
- Company typePrivate
- Founded-
- HeadquartersOntario, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
STALK & BARREL firmographics
Firmographics- Name
- STALK & BARREL
- Legal name
- Iceberg Vodka Corporation
- Website
- https://stalkandbarrel.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
STALK & BARREL industry classification
Industry- Product category
- Canadian Whisky
- NAICS
- Distilleries (312140)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Craft Distilleries & Microdistilleries (THAFALAH)
Keywords
Where STALK & BARREL is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Markets served
STALK & BARREL business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Whisky Product Sales: STALK&BARREL generates revenue through the sale of its handcrafted Canadian whisky products to consumers via retail liquor stores across Canadian provinces.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
STALK & BARREL product offering
Product offeringCore offering
STALK & BARREL produces and sells handcrafted Canadian whisky under its own brand, including a small-batch unfiltered wort whisky and a Blue Blend Canadian Whisky, made from grains sourced in Canada with roots in Ontario. Products are sold to consumers through Canadian provincial liquor control boards (LCBO, ANBL, NLC, NSLC) and the private retailer ZYN in Alberta, supported by a recipe content library and golf-event sponsorships.
Product overview
STALK & BARREL is a Canadian whisky brand owned by Iceberg Vodka Corporation, offering handcrafted Canadian whisky products. The portfolio centers on the STALK & BARREL Handcrafted Canadian Whisky (small-batch unfiltered style) and the STALK & BARREL Blue Blend Canadian Whisky available at retailers across Canada. The company also provides cocktail recipes and serves as the official Canadian whisky partner for Golf Canada events.
Differentiator
Problem solved
Functional benefit
Products and services
- STALK & BARREL Handcrafted Canadian Whisky A small-batch unfiltered Canadian whisky made from grains sourced in Canada, with roots in Ontario. The brand emphasizes craft production methods and handcrafted quality for adult Canadian whisky consumers.
- STALK & BARREL Blue Blend Canadian Whisky The flagship retail whisky SKU distributed through provincial liquor control boards across Canada, including LCBO (Ontario), ANBL (New Brunswick), NLC (Newfoundland and Labrador), NSLC (Nova Scotia), and ZYN The Wine Market (Alberta), targeting adult Canadian whisky consumers.
Companies that use STALK & BARREL
Customer profileSegments1 record
Ideal customer profiles2 records
STALK & BARREL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STALK & BARREL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Golf CanadacoreSTALK&BARREL is the official Canadian whisky of Golf Canada, RBC Canadian Open, and CP Women's Open. This partnership aligns the brand with prestigious Canadian golf events and provides marketing exposure through golf sponsorships, targeting affluent consumers who enjoy both whisky and golf.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
STALK & BARREL competitors and assessment
Company assessmentBroad incumbents
- JP Wiser's: Long-established Canadian whisky portfolio owned by Corby/Pernod Ricard, distributed across Canadian provincial liquor boards. Comparable in product category and channels, with a broader portfolio but similar craft/small-batch sub-lines.
- Crown Royal: Canada's flagship whisky brand owned by Diageo, sold across all Canadian provincial liquor boards. Comparable as a Canadian whisky competing for the same shelf space, but operates at vastly larger scale and as a mass-market incumbent.
- Canadian Club: Heritage Canadian whisky brand owned by Beam Suntory, distributed through Canadian provincial liquor boards. Comparable in core category (Canadian whisky) and channels, but operates as a broad incumbent rather than a craft specialist.
- Alberta Premium: Canadian rye whisky brand owned by Beam Suntory, distributed through provincial liquor boards including ZYN in Alberta. Comparable in product category and Canadian distribution footprint, though operating at larger scale.
Direct peers
- Forty Creek Distillery: Canadian craft whisky producer with a small-batch, premium positioning distributed through Canadian provincial liquor boards. Directly comparable to STALK & BARREL in craft Canadian whisky category and channel strategy.
- Lot No. 40: Canadian single-grain and rye whisky from Corby Spirit and Wine, sold through provincial liquor boards with a craft, premium positioning. Closely comparable in product style, target consumer, and Canadian retail distribution.
- Glen Breton Rare: Atlantic Canadian craft whisky distillery sold through provincial liquor boards, including the NSLC. Comparable as a small-batch Canadian craft whisky with similar provincial retail distribution and craft heritage positioning.
- Pike Creek: Canadian craft whisky brand under the Corby portfolio, distributed through provincial liquor boards with a small-batch, premium positioning. Comparable in product format, channel mix, and craft whisky positioning.
Emerging players
- Bearface Whisky: Canadian craft whisky produced by Bear Head Distillery, focused on small-batch and aged expressions distributed in Canada. Comparable in craft Canadian whisky positioning and provincial retail distribution model.
- WhistlePig: Premium craft rye whiskey brand based in Vermont with farm-to-bottle positioning. Comparable as a craft, premium-positioned small-batch whisky competing in similar on-premise and craft retail channels in North America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
STALK & BARREL social profiles
Digital presenceSTALK & BARREL financial estimates
Financial estimateRevenue estimate
Valuation estimate
STALK & BARREL leadership team
Management profileNumber of profiles
STALK & BARREL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STALK & BARREL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STALK & BARREL
What does STALK & BARREL do?
STALK & BARREL produces and sells handcrafted Canadian whisky under its own brand, including a small-batch unfiltered wort whisky and a Blue Blend Canadian Whisky, made from grains sourced in Canada with roots in Ontario. Products are sold to consumers through Canadian provincial liquor control boards (LCBO, ANBL, NLC, NSLC) and the private retailer ZYN in Alberta, supported by a recipe content library and golf-event sponsorships.
Is STALK & BARREL a public or private company?
STALK & BARREL is a private company. It is classified as corporate owned and is currently operating.
When was STALK & BARREL founded?
STALK & BARREL was founded in -1.
Where is STALK & BARREL based?
STALK & BARREL is headquartered in Ontario, United States, in the North America region.
How does STALK & BARREL make money?
One revenue line is on record: whisky Product Sales.
Who are STALK & BARREL's main competitors?
Broad incumbents on record are JP Wiser's, Crown Royal, Canadian Club and Alberta Premium. Direct peers are Forty Creek Distillery, Lot No. 40, Glen Breton Rare and Pike Creek. Emerging players are Bearface Whisky and WhistlePig.
Does STALK & BARREL have an API?
No public API is recorded for STALK & BARREL.
What industry is STALK & BARREL in?
STALK & BARREL's product category is Canadian Whisky. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAH, Craft Distilleries & Microdistilleries. Its NAICS code is 312140.