Shri Mata Vaishno Devi Shrine Board

Name

Shri Mata Vaishno Devi Shrine Board

Legal name

Shri Mata Vaishno Devi Shrine Board

Website

https://maavaishnodevi.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Religious Pilgrimage Administration

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Hindu Pilgrimage (Tirtha Yatra) Travel Agencies (THAKAHAE)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Pilgrimage management services
• Religious administration services
• Shrine accommodation services
• Temple donation services
• Pilgrimage infrastructure operations

Headquarters

HQ city

Katra

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Offerings: The primary revenue stream comes from devotees making donations and offerings at the shrine. Offerings include silver, gold, and other valuables donated by pilgrims. The Board has introduced certified purity gold and silver coins at counters and banks to ensure devotees receive genuine precious metals.
2. Prasad Sales: Sale of Prasad items including Panchmeva and Box Prasad, available for online booking with doorstep delivery across India.
3. Accommodation Services: Revenue generated from rented accommodation facilities at Jammu, Katra, Bhawan, Adhkuwari, and Sanjhichhat for pilgrims.
4. Langar and Refreshment Services: Free langar service operated at Tarakote, Sanjhichhat and Bhairon ghati, with Bhojanalayas and refreshment units generating some revenue.
5. Transportation and Ropeway: Revenue from helicopter services, battery cars, and the Bhawan-Bhairon ropeway connecting pilgrims to various points on the route.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Shri Mata Vaishno Devi Shrine Board administers and manages the Vaishno Devi pilgrimage in Jammu & Kashmir, providing core religious services (darshan, aarti, poojan), mandatory RFID-based Yatra Access Card registration, dormitory and rented accommodation, free langar/community kitchen services, helicopter/battery car/ropeway transportation, prasad sales and donations at counters and online. Beyond pilgrimage, it operates affiliated institutions including the NABH-accredited Shri Mata Vaishno Devi Narayana Super Specialty Hospital, a B.Sc. Nursing College, the SMVD Gurukul (free residential Vedic/Sanskrit education), and the Shri Mata Vaishno Devi Sports Complex.

Product overview

The Shri Mata Vaishno Devi Shrine Board operates as a statutory autonomous body managing the Vaishno Devi pilgrimage in Jammu & Kashmir since 1986. The organization provides a unified platform combining core pilgrimage management services (yatra registration, RFID access cards, accommodation, transport) with complementary social infrastructure including a NABH-accredited super specialty hospital, nursing college, Vedic Gurukul, and sports complex. The main online services portal (online.maavaishnodevi.org) enables digital donations, prasad booking, and accommodation reservations. Additional facilities include free langar services at multiple locations, blanket stores, cloak rooms, souvenir shops, medical facilities along the yatra route, and an upcoming Shakti Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaishno Devi Pilgrimage Management Services Core pilgrimage administration services including yatra registration, darshan, aarti, poojan ceremonies, accommodation, free langar, helicopter services, battery cars, Bhawan-Bhairon ropeway, and donation management for Hindu pilgrims visiting the Holy Cave Shrine at Trikuta Hills.
• SMVDSB Online Services Portal Online portal enabling pilgrims to register for yatra, book rooms, make donations, purchase prasad, and reserve shringar chola/lehenga choli souvenirs from anywhere in India and abroad.
• RFID-based Yatra Access Card Registration Mandatory RFID-based registration system requiring all pilgrims to obtain a Yatra Access Card for digital identification, tracking, and movement management across the yatra route.
• Shrine Accommodation Services Tiered accommodation offering including free dormitories and rented rooms at Jammu, Katra, Bhawan, Adhkuwari, and Sanjhichhat along the yatra route, available through online portal and physical counters.
• Langar and Refreshment Services Free round-the-clock community kitchen (langar) operated at Tarakote, Sanjhichhat and Bhairon Ghati serving meals to pilgrims, supplemented by Bhojanalayas and refreshment units along the route.
• Certified-Purity Gold and Silver Coin Sales Distribution of certified-purity gold and silver coins at Shrine Board counters and partner bank branches to ensure devotees receive genuine precious metals when making offerings.
• Shri Mata Vaishno Devi Narayana Super Specialty Hospital NABH-accredited 300+ bedded multi-super specialty hospital at Kakryal near Katra, run in PPP mode with Narayana Health, offering 20+ specialties including cardiology, oncology, orthopaedics, gastroenterology, and critical care to cash patients and ECHS/CGHS/ESI/Ayushman beneficiaries.
• SMVD College of Nursing B.Sc. Nursing college offering four-year nursing education affiliated to SMVD University, approved by the Indian Nursing Council and J&K State Nursing Council, with 100% placement record across completed batches.
• Shri Mata Vaishno Devi Gurukul Free fully residential institution imparting Vedic and Sanskrit education alongside modern subjects to students from class 6 through Shastri Part-III, affiliated to Central Sanskrit University, New Delhi, with free workshops conducted for Pujaris of the Jammu region.
• Shri Mata Vaishno Devi Sports Complex Multi-purpose sports facility at Katra providing professional coaching in archery, football, cricket, hockey, judo, kabaddi, tennis, basketball, volleyball, table tennis and shooting, supporting national and para-athletes including customised equipment development.

Quantifiable outcome

• 95.22 lakh pilgrims served in 2023, one of the world's largest annual pilgrimages
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Kuldeep Kumar Vedwan (Archery Coach)coreStrategic or Co-development Partner · 10 April 2026Coach at Shri Mata Vaishno Devi Shrine Board Archery Academy in Katra who discovered and trained quadruple amputee para archer Payal Nag. Coach developed customized equipment including steel device fitted to prosthetic leg enabling her to shoot, leading to international success including World Para Archery Series gold.
• Asian Heritage FoundationflagshipStrategic or Co-development Partner · 9 February 2026Consultation partner for construction of international 'Shakti Museum' at Natali (Katra), designed as a sound-and-light spectacle modelled on global pilgrimage sites, along with a documentary on the shrine. This is part of SMVDSB's initiative to make the shrine one of India's most vibrant spiritual destinations.
• Narayana Vaishno Devi Specialty Hospitals Private Ltd.coreImplementation/ SI/ Consulting Partner · 19 April 2016PPP mode concessionaire managing the Shri Mata Vaishno Devi Narayana Super Specialty Hospital at Kakryal. The hospital was conceptualized and funded by the Shrine Board (Rs 300+ crores investment) while operations are managed by the concessionaire under a Concession Agreement. Hospital is NABH accredited and serves patients across 20+ specialties.
• Central Sanskrit University, New DelhicoreStrategic or Co-development PartnerAcademic affiliation for SMVD Gurukul (previously affiliated to Sampurnanand Sanskrit University, Varanasi). The Gurukul provides free residential Vedic/Sanskrit education to students and organizes free workshops for Pujaris of the Jammu region.
• Indian Nursing CouncilcoreStrategic or Co-development PartnerRegulatory approval body for the B.Sc. Nursing program at SMVD College of Nursing. The college also has recognition from J&K State Nursing Council and is affiliated to SMVD University.
• HDFC Bank Ltd.minorOthersCSR Bank partner for Shri Mata Vaishno Devi Charitable Society (CSR registration No: CSR00039740), with account at HDFC Bank Ltd. Branch: Katra, IFSC: HDFC0002344.
• SMVD University (SMVDU)coreStrategic or Co-development PartnerAcademic affiliation for SMVD College of Nursing at Kakryal. SMVDU also serves as venue for written tests and examinations for Shrine Board recruitment.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Shri Mata Amritanandamayi Math (Amritapuri Ashram): Large Hindu spiritual organization operating pilgrimage-related hospitality, education (Amrita University), and healthcare (Amrita Hospitals). Comparable in integrating religious mission with multi-vertical social infrastructure including a major teaching hospital.
• IRCTC (Indian Railway Catering and Tourism Corporation): Government-owned tourism and pilgrimage services giant operating rail and air ticketing, packaged tours including religious circuits, and hotel bookings. Comparable as a large-scale government-affiliated platform for pilgrim travel logistics, though with broader scope beyond a single shrine.

Regional players

• Puri-Konark-Digha Tourism Authority (Odisha): Regional government tourism body managing pilgrimage and heritage destination infrastructure in eastern India. Comparable in public-sector model for religious tourism development but operating across multiple sites rather than a single shrine.

Direct peers

• Sri Saibaba Sansthan Trust (Shirdi): Statutory trust managing the Shirdi Sai Baba temple, one of India's most visited pilgrimage sites. Comparable in operating free accommodation, prasad distribution, hospital (Sai Baba Super Specialty Hospital), and donation-based revenue model.
• Jagannath Temple Administration (Puri): Government-administered temple body managing the Jagannath Puri temple with millions of annual visitors. Comparable in managing large-scale Hindu pilgrim infrastructure, including accommodation, ritual services, and festival-driven demand spikes.
• Somnath Temple Trust (Shri Somnath Temple): Trust managing the Somnath Jyotirlinga temple with similar pilgrim services, accommodation, and sound-and-light shows. Comparable in operating one of India's twelve Jyotirlingas with significant pilgrim footfall and integrated visitor services.
• Tirumala Tirupati Devasthanams (TTD): Statutory body managing the Tirumala Venkateswara Temple, the world's most visited religious site with 20-25 million annual pilgrims. Directly comparable to SMVDSB in operating model, regulatory autonomy, donation-based revenue, and integrated pilgrim services (accommodation, transport, healthcare, education).
• Devaswom Boards (Travancore, Cochin, Guruvayur): Government temple administration bodies in Kerala managing multiple shrines (Guruvayur, Sabarimala) with similar statutory frameworks, large pilgrim volumes, and integrated services. Comparable in heritage temple management under statutory governance.
• Shri Amarnathji Shrine Board (SASB): Statutory autonomous body governing the Amarnath Yatra in Jammu & Kashmir, directly referenced in SMVDSB's data as a sister organization using bank branch networks for registration. Highly comparable in regional context, regulatory structure, and pilgrimage management mandate.

Emerging players

• Varanasi Smart City / Kashi Vishwanath Trust: Government-led temple corridor development with significant capex in pilgrimage infrastructure, accommodation, and modernization. Comparable in central-government-funded religious tourism transformation at a single major shrine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialSMVDSB

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Shri Mata Vaishno Devi Shrine Board