PGA Championship

What PGA Championship does

The PGA Championship is an annual major championship in men's professional golf, one of four majors contested each year, and is owned and operated by the PGA of America, a U.S.-based private professional golf organization. The 108th edition was held May 11-17, 2026 at Aronimink Golf Club in Newtown Square, Pennsylvania, and was won by Aaron Rai. The Championship is positioned as featuring the strongest field in men's golf based on Official World Golf Rankings and awards the Wanamaker Trophy, which has been inscribed with past champions since 1916. The event is headquartered in Newtown Square, Pennsylvania, at the Aronimink Golf Club venue, with no separate parent company and no subsidiaries.

The Championship's product surface centers on a digital ecosystem anchored by the official website (pgachampionship.com) and a mobile application available on iOS and Android. Proprietary or licensed technology components include the ChampCast 3D Shot Tracking system for interactive 3D visualization of player shots; an interactive map and player locator; a real-time leaderboard; the T-Mobile-powered Range Show streaming program; and a fantasy golf contest distributed through Splash Sports. Supporting distribution assets include official social media accounts on Twitter/X, Instagram, YouTube, and Facebook, plus an international broadcast provider network.

Revenue is generated across five primary streams. Broadcasting rights are sold to television and streaming networks for live and taped coverage of the championship rounds. Title and commercial sponsorships are maintained with a multi-tier partner family including Corebridge Financial and Rolex (flagship), T-Mobile, Chase, KPMG, CapTech, and On Location (core), and Nike Golf, American Airlines, ClubCar, and TopTracer (minor). Ticket sales are transacted directly through the official website and through dedicated future-championship URLs. Official merchandise is sold through the PGA Shop, and travel/hospitality packages are distributed through On Location. The 2026 championship carried a $20.5 million total prize purse, with a $3.69 million winner payout and $4,300 paid to players missing the cut. Future championships are contracted and publicized through 2030, with multi-year hospitality packages on sale for the 2027, 2028, and 2029 editions.

Name

PGA Championship

Legal name

The PGA of America

Website

https://pgachampionship.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

The PGA Championship is an annual major championship in men's professional golf, owned and operated by the PGA of America. It serves global spectators, broadcast networks, and a commercial family of corporate sponsors through ticket sales, broadcasting rights, sponsorships, merchandise, and hospitality packages.

Ownership category

akta.pro rank

Product category

Professional Golf Championship Event

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Major golf championship
• Professional golf tournament
• Golf event broadcasting
• Golf ticketing services
• Sports hospitality packages

Headquarters

HQ city

Newtown Square

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Broadcasting Rights: Television and streaming broadcast rights sold to major networks for coverage of the championship
2. Title Sponsorship & Commercial Partners: Partnerships with official sponsors including Corebridge Financial, Rolex, T-Mobile, Chase, KPMG, and other commercial family members providing sponsorship revenue
3. Ticket Sales: Direct ticket sales for championship admission including various ticket tiers and hospitality packages
4. Merchandise & Licensed Products: Official PGA Championship merchandise sold through PGA Shops including apparel, headwear, and collectibles
5. Travel Packages: Travel and hospitality packages sold through official partners for attendees seeking premium experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The PGA Championship is an annual major professional golf championship contested each May and operated by the PGA of America. It features the strongest field in men's golf based on Official World Golf Rankings, awarding the Wanamaker Trophy and a multi-million-dollar prize purse. The championship is monetized through ticket sales, hospitality packages, broadcasting rights, title and commercial sponsorships, official merchandise, and travel packages.

Product overview

The PGA Championship is an annual major golf championship contested each May, featuring the strongest field in men's golf based on Official World Golf Rankings. The product portfolio centers on the official website (pgachampionship.com) as the primary digital hub, supplemented by a mobile app for iOS and Android, and technology features including ChampCast 3D Shot Tracking and an Interactive Map/Player Locator. Supporting offerings include a Fantasy Golf Contest, the T-Mobile-powered Range Show streaming program, real-time Leaderboard, merchandise Shop, and Championship Hospitality packages. The tournament awards the Wanamaker Trophy to the winner and has a commercial family of sponsors including T-Mobile, Rolex, Chase, KPMG, and Nike Golf.

Differentiator

Problem solved

Functional benefit

Brands

• Wanamaker Trophy: The championship trophy awarded to the winner since 1916

Products and services

• PGA Championship Official Website Official digital hub providing event information, player stats, live scoring, course details, news, video highlights, and ticket purchasing for the annual major golf championship.
• PGA Championship Mobile App Official mobile application for iOS and Android providing live scoring, player stats, course information, news, video highlights, and tournament content.
• ChampCast 3D Shot Tracking Interactive 3D shot tracking technology providing real-time visualization of player shots and ball flight during the championship for fans and broadcasters.
• PGA Championship Shop Official merchandise store offering PGA Championship apparel, headwear, and accessories.
• Championship Hospitality Packages Premium hospitality experiences including suites, clubs, and VIP access for the championship, available for advance booking.
• PGA Championship Leaderboard Real-time tournament scoring and standings display showing all player positions and scores throughout the championship.
• Interactive Map / Player Locator Real-time interactive map allowing fans to locate players on the course during tournament play.
• PGA Championship Range Show (T-Mobile) Live streaming range show powered by T-Mobile featuring player interviews, analysis, and coverage from the practice range during tournament days.
• Fantasy Golf Contest PGA Championship-branded fantasy golf contest platform allowing users to create teams and compete based on player performance during the tournament.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Corebridge FinancialflagshipGTM or Marketing PartnerOfficial Partner of the PGA Championship, providing financial services sponsorship and branding presence at the championship
• RolexflagshipGTM or Marketing PartnerOfficial Timekeeper and Partner of the PGA Championship, luxury watch brand providing official timing and sponsorship
• T-MobilecoreGTM or Marketing PartnerOfficial Technology Partner powering the PGA Championship Range Show and providing connectivity at the event
• ChasecoreGTM or Marketing PartnerOfficial Partner through Chase Sapphire Reserve, providing credit card services and hospitality experiences
• KPMGcoreGTM or Marketing PartnerOfficial Partner providing professional services sponsorship, also associated with KPMG Women's PGA Championship
• CapTechcoreTechnology or IntegrationOfficial Technology Services Agency providing technology services and infrastructure for the championship
• On LocationcoreChannel Partner/ Reseller/ DistributorOfficial Travel Package Provider offering hospitality, travel, and experience packages for championship attendees
• Nike GolfminorGTM or Marketing PartnerOfficial Golf Apparel Partner providing golf equipment and apparel branding
• American AirlinesminorGTM or Marketing PartnerOfficial Airline Partner providing travel services for championship participants and attendees
• ClubCarminorGTM or Marketing PartnerOfficial Golf Car Partner providing golf carts and course vehicles

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Augusta National Golf Club: Augusta National is the host venue of The Masters and operates as a private golf club hosting one of the sport's premier annual events. It is broadly comparable to the PGA Championship as a host of elite championship golf with premium brand positioning, though it owns its venue rather than rotating it.
• PGA Tour: The PGA Tour operates the weekly professional men's golf tour and is a sibling organization under the broader PGA of America ecosystem. It is broadly comparable as a professional golf event property with broadcast rights, sponsorships, and tournaments, though it is a multi-event series rather than a single annual championship.
• USGA (United States Golf Association): The USGA is the national governing body of golf in the United States and operates the U.S. Open, U.S. Women's Open, and other national championships. It is broadly comparable as a golf organizer running flagship annual championships with a similar revenue model and rotating-venue structure.
• R&A (The Royal and Ancient Golf Club of St Andrews): The R&A is the governing body that operates The Open Championship. It is broadly comparable to the PGA of America as a steward of one of golf's four majors, with a similar model of monetizing broadcast rights, sponsorships, and ticket/hospitality revenue for an annual championship event.

Direct peers

• The Open Championship: The Open Championship, operated by The R&A, is the fourth and oldest of golf's four annual men's major championships. It is a direct peer as a flagship annual major that monetizes via broadcast, sponsorship, ticketing, and merchandise, and competes for the same global fan attention and elite player field.
• KPMG Women's PGA Championship: The KPMG Women's PGA Championship is a major women's golf championship also owned and operated by the PGA of America. It is a direct peer sharing the same owner, similar championship operating model, and overlapping sponsor (KPMG) and broadcast ecosystem, but serves the women's professional game.
• Ryder Cup: The Ryder Cup is a biennial team golf competition also owned and operated by the PGA of America (in partnership with the European Tour group in alternating years). It is a direct peer as a major PGA of America-owned golf event with comparable revenue model, broadcast rights, ticket, hospitality, and sponsorship monetization.
• The Masters Tournament: The Masters is the first of golf's four annual major championships, operated by Augusta National Golf Club. It is the most direct peer to the PGA Championship because both are annual men's major championships that monetize through broadcast rights, sponsorships, tickets, hospitality, and licensed merchandise, and both compete for the same elite player field and global broadcast audience.
• U.S. Open (USGA): The U.S. Open, operated by the United States Golf Association, is the third of golf's four annual men's major championships. It is a direct peer because it shares the same annual major-championship model, rotating-venue structure, and revenue mix (broadcast, sponsorship, tickets, hospitality, merchandise) as the PGA Championship.

Emerging players

• LIV Golf: LIV Golf is an emerging professional golf league that competes for the same elite player field, sponsor dollars, and global fan attention as the majors. While it is a league-format competitor rather than a single-event property, it materially affects player availability, sponsor demand, and broadcast pricing for major championships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pgachampionship
• YouTubeyoutube.com/@PGAChampionship
• Facebookfacebook.com/PGAChampionship
• Instagraminstagram.com/PGAChampionship

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA Championship